Burson META

Eid Mubarak! Wishing you a joyous and blessed Eid Al Adha filled with love, peace and prosperity.

نتمنى لكم عيد أضحى سعيد مليء بالفرح والسرور. عيدكم مبارك وعساكم من عواده

Wishing you and your loved ones a blessed and peaceful Holy Month. from all of us at ASDA’A BCW.

! From the family to yours.

Living a new reality

Giving Arab youth a voice - Campaign Middle East In November 2008, when ASDA’A BCW launched its first annual Arab Youth Survey, the world was living through a period of dramatic change. President Barack Obama was about to start his first term and there was hope after years of war in Iraq and Afghanistan.Then the global financial crisis struck, a...

We're launching the milestone 15th edition of the annual on 20 June 2023.

The largest study of its kind of the Arab world’s largest demographic - its over 200 million youth - the survey provides unique insights into their hopes, attitudes and aspirations. 

Stay tuned for the launch on arabyouthsurvey.com and our social channels

Now in its milestone 15th year, the annual ASDA'A BCW Arab Youth Survey is the largest study of its kind of the Arab world’s largest demographic – its over 200 million youth.
Gain insights into their hopes and aspirations when the findings are revealed on 20 June 2023.
Learn more: arabyouthsurvey.com

Now in its milestone 15th year, the annual asda'a bcw is the largest study of its kind of the Arab world’s largest demographic – its over 200 million youth.

Gain insights into their hopes and aspirations when the findings are revealed on 20 June 2023.

Learn more: arabyouthsurvey.com

‘Do not overreach, set realistic and achievable net zero goals, but at the same time, raise ambition for climate action.’ Sunil John, President – MENA of BCW and Founder of ASDA’A BCW, shared this advice for clients during a panel discussion on ‘The role of communications in the Year of Sustainability’ at the 8th annual .

Think beyond the ‘Blue Zone’ and the ‘Green Zone’ at to communicate your sustainability story, he explained.
 
’s pioneering advisory, OnePoint5, is helping clients to bridge the “say-do” gap on sustainability and ESG. With stricter regulations on the horizon, it’s time to walk the talk, Sunil John explained.

Moderated by Brian Lott, Chair of The Arthur W. Page Society & Chief Communications Officer, Mubadala, the discussion welcomed Hajar Alketbi, Director of Government Communications, UAE Ministry of Climate Change and Environment; Ishraq Abdalla, Co-Founder & Director of Fundraising and Partnerships at Me & Youth; and Sal Jafar, Managing Director, ESG MENA.



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It is ASDA’A BCW Social Time!
And this time it was at TopGolf.
The team had a fantastic evening out over a round of golf with our colleagues Dhawal Parvatikar and Praveen Pushpamgadan teeing off to victory. Craig Ling, the runner-up, insists he made a technical mix-up, giving away some 1,000 points to another participant.
ASDA’A BCW is for our colleagues to unwind, socialize and just have some good ol’ fun!
See you soon next time!
Thank you to our squad for arranging a great get together!

We are immensely proud of our fifth Agency of the Year recognition in recent months! And it is another global award!
At the Global Agency of the Year Awards, we won Bronze in the Best Network - & category.
Our win is a resounding endorsement of the role that plays today in the region’s communications industry.
To be a Top 3 winner, alongside with advertising, creative, digital and media buying firms, is a true demonstration of our Agency’s evolution as an integrated, digital-first agency.
This recognition is truly special as it follows our win as the Best Agency – at the Campaign Middle East Awards last year, a historic first for any firm in the region.
Congratulations to the fantastic team at ASDA’A BCW, and a big thank you to all our clients!

In his insightful commentary published by Project Syndicate, Dr. Jihad Azour of the International Monetary Fund draws on the findings of the 14th annual asda'a bcw , the largest study of its kind of the Arab world’s largest demographic, to emphasize why listening to Arab youth matters.

Download the whitepaper at arabyouthsurvey.com to read his analytical piece as well as other commentaries by experts.
Watch this space for the findings of the 15th edition of the study to be launched shortly.

Read more: https://www.project-syndicate.org/commentary/arab-youth-survey-identifies-needed-reforms-by-jihad-azour-2023-05?barrier=accesspaylog

Sunil John
BCW Global
IMF Middle East and North Africa

We are immensely proud that , President – MENA of and founder of ASDA’A BCW, has been named the ‘Best PR Professional in the Middle East’ at the Global Awards, an honour he first won in 2020.

He received the award from Steph McGovern, former presenter, at a ceremony in London on May 9.

Sunil been at the heart of the transformation and growth of the industry in the Middle East. He launched the annual ASDA’A BCW , the region’s most awarded thought leadership platform, and OnePoint5, a pioneering Environment, Social and Governance (ESG) advisory.

One of the jury members said: “It’s hard to imagine anyone beating Sunil’s track record of innovation, leadership and growth, or his contribution to advancing the PR sector in the region.”

And to make the celebration doubly sweet, ASDA’A BCW has also been ‘Highly Commended’ as Best Agency in the for our creative, digital-first and integrated approach to communications.

Congratulations Sunil and the entire ASDA’A BCW team!

The team that comes together, wins together, and grows together!

Our 2023 Townhall was a celebration of our people who work wonders for our clients. And with nearly 200 colleagues of over 30 nationalities, more than half of them women, we stand tall when it comes to diversity and inclusion.

From the Moving People Awards to crowning our young ‘faces to watch,’ the townhall highlighted what sets us apart as the region’s leading communications consultancy – the passion and commitment of our talented colleagues to go that extra mile!
Sunil John, President – MENA of BCW and the founder of ASDA’A BCW, shared inspiring results from the first quarter of the year, including the fantastic new and organic business wins.
Our leadership team Rami Halawani, Sameh Hamtini, Nedal Al Asaad, Kelly Home, Stephen Worsley, Baha Haroun, Joanna Agnew, Tricia Kaul and Prem Ramachandran provided updates on the fabulous work across six practices and two subsidiaries, Proof Communications and OnePoint5.

Our new colleagues did the ‘green walk’ before the team enjoyed a delicious lunch.

What a perfect way for our employees to spend some quality time together and celebrate our ‘Only to Win’ philosophy as an Agency!


BCW Global Sunil John

We are immensely proud of our talented young colleagues who are shaping the future of the region’s industry with their dedication, creativity, and ability to think differently.

Our congratulations to Danaisha Gulabani, Natasha George and Diala Atallah, named ‘ Faces to Watch’; Mearna Younis and Sarah Biyrouti as ‘ Faces to Watch’ by , and to Sabrin Al-Aloul who was 30 Under 30, a snapshot of ’s brightest young PR professionals.

After winning ’s Best award last year, we’re thrilled to be the only finalist from the Middle East region in Campaign’s Global Agency of the Year Awards in the PR category. We’re also a finalist for Best Network in the Middle East and Africa.

Sunil John, President – MENA of and the founder of ASDA’A BCW, is one of six exceptional business leaders short-listed for Global Agency Leader.

The Global AoTY Awards set the benchmark for the and industry across all disciplines. To be chosen among the finalists is truly an honour, reflecting our integrated and creative approach to moving people on behalf of our clients across the Middle East.

Our thanks to Campaign, the jury, and all our exceptional clients who inspire us to be the best!
The winners will be announced on May 17. Watch this space!
BCW Global

We are honoured to be named as the Consultancy of the Year at PRovoke Media’s 2023 EMEA – our second Agency of the Year win this year. This is a ringing endorsement of the excellent work we deliver for our clients.
Rami Halwani, EVP - Client Services, received the trophy from Paul Holmes, founder of PRovoke Media, flying the flag for our company and the amazing work of the entire team.

He also collected an EMEA Innovation SABRE Gold award for our annual ASDA’A BCW Arab Youth Survey, the second year running our thought leadership platform has won this prestigious prize.

Read more: http://bit.ly/3TLNd4I

On , we celebrate the amazing, talented women of . We are proud and privileged that over 55% of our staff are women, who hail from 30 nations, highlighting the spirit of equity and diversity that we proudly uphold.

Thank you all for making us one of the best places to work!

This illustration, which captures the spirit of this year’s theme, , was created by Stacey Siebritz, an award-winning writer and part-time illustrator. Stacey is the Digital Content Lead of Proof Communications, our wholly owned subsidiary.

BCW Global

We are delighted that our 14th Arab Youth Survey has secured three finalists spots – for Best Campaign – Middle East, Global Citizenship and Global Content at the prestigious PRWeek Global Awards 2023.

The survey, covering 17 states, is the region’s most awarded thought leadership platform that brings invaluable insights on the hopes, attitudes, and aspirations of the region’s largest demographic, its over 200 million youth.

The awards will be announced on May 9.

Read more here: https://www.prweek.com/article/1814862/prweek-global-awards-2023-%E2%80%93-shortlist-revealed


BCW Global

The prestigious 2023 shortlist is out, and we are delighted to have been nominated as Best Agency in the .
 
‏What makes this truly special is that the awards are evaluated by an international panel of communications and experts, representing government entities, MNCs and agencies.
 
‏The awards will be announced on May 9.

For the second consecutive year, the Arab Youth Survey was named the Best Agency Thought Leadership Initiative in the EMEA region at the In2 (Innovation) .

The largest study of its kind of the world’s largest demographic, its over 200 million youth, the survey is our contribution to the PR sector, providing actionable insights to inform policymaking and business decisions.

This award, chosen from hundreds of submissions across EMEA, inspires us further as we commence work on the 15th edition of the survey.

See the full list of winners here: https://www.provokemedia.com/events-awards/sabre-awards/sabre-awards-EMEA/2023-in2-sabre-award-winners

For insights from the survey, visit arabyouthsurvey.com

We are super-thrilled that five campaigns have made it to the finals of the 2023 EMEA Awards. This is a great testament to the impact of our work, which is recognised by global industry experts.
We are equally thrilled that and our clients have earned more EMEA SABRE Awards nominations than any other agency, with 16 campaigns among the finalists.
We thank our fantastic team and our exceptional clients for this!
It also inspires us to further push our boundaries to deliver such compelling campaigns that capture the attention of the world.

🏆 What a terrific way to start the new year! We are thrilled to be named as the Media Company of the Year at the Achievement Awards 2023.
Described as the ‘Industry Oscars’ of , the Award stands out for its impeccable evaluation process by international auditing firm BDO.

At a gala ceremony held at the in , , our founder, and President – MENA of BCW, and the agency’s leadership team received the award from Ziad El Chaar, Chief Executive Officer of DarGlobal Real Estate.

Closely following our win as Best Agency – UAE at the Agency of the Year Awards 2022, we see this recognition as another compelling statement on the growing role that PR plays in the communications industry.
All credit to our fantastic team and our great clients, who inspire us to raise the bar through an integrated, digital-first approach to Public Relations.

What a terrific way to start the new year! We are thrilled to be named as the Media Company of the Year at the ArabianBusiness Achievement Awards 2023.

Described as the ‘Industry Oscars’ of , the Award stands out for its impeccable evaluation process by international auditing firm BDO.

At a gala ceremony held at the Museum of the Future in , Sunil John, our founder, and President – MENA of BCW, and the agency’s leadership team received the award from Ziad El Chaar, Chief Executive Officer of DarGlobal Real Estate.

Closely following our win as Best Agency – UAE at the Campaign Middle East Agency of the Year Awards 2022, we see this recognition as another compelling statement on the growing role that PR plays in the communications industry.

All credit to our fantastic team and our great clients, who inspire us to raise the bar through an integrated, digital-first approach to Public Relations.

Read more: https://www.arabianbusiness.com/industries/media/arabian-business-achievement-awards-2023-winners-revealed

BCW Global

We are thrilled to welcome back Rami Halawani as our new Executive Vice President – Client Services, based in Dubai.
Rami has been a proud member of the family, having worked as Regional Director – Levant and , and leading the Consumer Marketing and Healthcare practices.
He then moved to Dubai Chambers, where as Director – Marketing & Corporate Communications he was responsible for implementing the Chambers’ global communications strategy.
In his new role, he will focus on strengthening key client relationships and providing reputation and crisis management counsel.
Congratulations, Rami!

Read more: https://campaignme.com/asdaa-bcw-appoints-rami-halawani-as-executive-vice-president/


BCW Global

Read more: https://campaignme.com/asdaa-bcw-appoints-rami-halawani-as-executive-vice-president/

Amidst the bleak global economic outlook for 2023, one bright spot is the and region.
With windfall oil revenues, active stock exchanges and sovereign wealth funds, mega investments in infrastructure and an optimistic youth population of over 200 million, the region will be in the spotlight in 2023.
This presents tremendous new opportunities for the industry.
Sunil John, our founder and President – of , shares his views with ArabianBusiness here.
https://www.arabianbusiness.com/opinion/2023-a-year-when-the-arab-world-will-take-centre-stage

BCW Global Arab Youth Survey

2023: A year when the Arab world will take centre stage - Arabian Business It is easy to see why the GCC countries will strengthen their economic powerhouse status over the next decade 2023: A year when the Arab world will take centre stage Arab world, GCC economic growth, GCC economic outlook, gcc economy, Qatar, Saudi Arabia, UAE Opinion

Happy New Year! From all of us at ASDA’A BCW. Wishing you a healthy and peaceful 2023

We were honoured to win Best Regional Agency of the Year - UAE at the Campaign Middle East’s Agency of the Year Middle East Awards 2022, a historic first for a PR firm in a category usually dominated by creative, digital and experiential agencies.

This win, along with our Best PR/Communications Agency of the Year Award, is a compelling testament to our digital-first, integrated and creative approach to PR.

The entire awards process was managed by the Campaign publisher – Haymarket in the UK and audited by PwC, the Global Process Integrity Partner of all Campaign Agency of the Year awards worldwide.

Thank you, Campaign, Ai Allison, Nadeem Quraishi, Haymarket Media Group and PwC.

We dedicate this award to our valuable clients, who bring out the best in us, and to our wonderfully talented team – who go above and beyond to make a difference.
BCW Global

We're delighted to share that our founder and BCW Global ’s President – MENA Sunil John will serve as a juror for the 2023 PRWeek Global Awards!

The PRWeek Global Awards celebrate the best agencies, in-house teams, campaigns and communications professionals from across the world.

https://bit.ly/3uy6pqV

Happy 51st from the ASDA’A BCW team! Today, we celebrate the pioneering spirit and visionary leadership of the , and look ahead to a bright future.