Itqani Fashion Design

Artistically creating Abaya, Caftan, and Garment by mastering art to inspire women’s superiority a ITQANI is organized as a sole proprietorship.

Preamble

ITQANI Fashion Design is a registered businessdecember2015 based in Dubai and aims to be the GCC women’s first choice. ITQANI carries only top of the line quality in women's Caftan, Abaya, and Dress. Our selection will range from the basics of comfortable Caftan and Abaya to the trendy style of stiletto Caftan, Abaya, and Dress design. We will be purchasing through sales representatives

and manufacturers in a variety of sizes, colors, and style to fit our customer base. The greatest percentage of merchandise will be in Abaya followed by Caftan and Dress. ITQANI will operate virtually through sales representatives all around the GCC to test its market top of the line tester and teaser product. The hours of operation will be Sunday - Thursday 10:00 a.m. – 10:00 p.m. Customers will be able to purchase directly from our designated outlets. There will be extended special hours designated during shopping season. All merchandise will be purchased according to the company's mission and customer focus of Caftan, Abaya, and Dress ranging from sizes 5-13. Management will rely on customer feedback, suggestions, and sales reports to introduce or eliminate certain brands, styles and sizes. The Concept

Recognizing that the market for quality Caftan, Abaya, and Dress in extended sizes is quite competitive using the larger fashion retailers. ITQANI will minimize the competition by targeting specific niches, generally focusing on other retail stores whose prices are too expensive, lack quality and are not "Caftan, Abaya, and Dress size efficient". ITQANI has three keys to compete. The first is establishing a high quality, high value relationship with its vendors, suppliers, and customers. The second key is to ensure reliable and timely delivery of their products. The last key to success is the highly experienced, professional, and reliable administration of the organization. This to be boutique business plan of its owner is intended to provide the structure to make sure this last key to success is realized. Now, ITQANI is setup as a registered fashion design business with plans for expansion into a store/boutique in the near future. This will be the most cost effective arrangement, yet provide the requisite amount of service and support. Objectives

The objectives of ITQANI are:

To market trendy, elegant [Caftan, Abaya, and Dress], ranging from sizes 5-13, that will cater to the needs of the everyday woman. To receive a 50% profit margin within the first year. To provide customer service, measured through new and repeat business (our goal is that 50% of our customers will return within 6 months for an additional purchase) and multiple sales (our goal is that 30% of our non-running and 60% of our running Caftan, Abaya, and dress sales are accompanied by an additional purchase). To achieve a net profit of 25% by year two and 50% by year five. Mission

The ITQANI mission is to offer quality name brand Caftan, Abaya, and Dress in an assortment of sizes and styles to accommodate the chic in every woman. Keys to Success

In order to succeed in the women's fashion industry ITQANI must:

Carry an assortment of Caftan, Abaya, and Dress sizes and style to fit the personalities of any GCC woman. Provide customers with top-notch personalized customer service in an atmosphere of Arabic hospitality. Advertise and promote in all GCC areas so that our customer base will learn more about ITQANI. Continuously review our inventory and sales and adjust our inventory levels accordingly. Most importantly, always stay on top of the latest trends in the style of women's Caftan, Abaya, and Dress. Products

ITQANI will differ from other Caftan product#1, Abaya product#2, and Dress product#3 retail stores because we will always be ahead of the competition, but we will still maintain the high quality of Caftan, Abaya, and Dress. Also, ITQANI’s product lines will be contemporary, styli, cozy, and colorful. The Marketing Strategy

ITQANI marketing strategy will not exceed 50% of our annual gross sales. We will use a wide range of approaches including our outlet vendors, website, social media, business cards, and word of mouth. ITQANI will initiate and participate in fashion shows, exhibitions, and events. Flyers, billboards, and digital screens will be used indoors/outdoors. A collaboration approaches with key clients in the fashion and non-fashion industry is considered too. Sales Strategy

Our key to sales strategy at ITQANI will be a great buying experience, every time. Once a customer comes in the door, they will be greeted and assisted as much or as little as they wish. Some customers are uncomfortable with lots of personal attention; others expect it. The Owner’s experience as a retailer has taught her how to read the subtle signs that tell her what a customer is seeking when she enter. All customers will be offered tea or coffee while they shop, and we will have comfortable chairs for friends to sit in while waiting. ITQANI sales goal is to generate repeatable business and strong word-of-mouth advertising based on this great buying experience. Word of mouth in new women's apparel and accessory stores tends to spread to family, friends, co-workers, community members and people we depend on to provide us a service (hair stylist, nail salon, doctors, etc.), in and out of the GCC region. ITQANI also plan to have an ERP software in order to collect customers’ information such as:
Names, addresses, email addresses. and phone numbers
What type of Caftan, Abaya, and Dress the customers prefer
ITQANI will also accept returns/exchanges of unworn Caftan, Abaya, and Dress with receipt within 3/7 days of their purchase to build a trust with all of our customers.

29/04/2023

Moroccan Patterns…

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Photos from Itqani Fashion Design's post

21/04/2023

Beautiful crafted Kaftan is carefully embellished Crystal Elements .
Made from Double layer gray Chiffon-georgette , this style is cut in a draped floor-sweeping silhouette.

قفطان جميل مصنوع منمق بعناية من كرستال سوارفسكي
مصنوع من طبقتين من شيفون الجورجيت الرمادي ،مصمم بقصه ملفوفة تغطي الأرض

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20/04/2023

Beautiful crafted Kaftan is carefully embellished Jet Crystal Elements .
Made from Double layer yellow Chiffon-georgette , this style is cut in a draped floor-sweeping silhouette.

قفطان جميل مصنوع منمق بعناية من الكريستال الاسود من كرستال سوارفسكي.
مصنوع من طبقتين من شيفون الجورجيت الأصفر ،مصمم بقصه ملفوفة تغطي الأرض

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20/04/2023

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19/04/2023

ITQANI dress Ramadan 23 is made from lightweight Silk-Shantung, in a beautifully golden hue lend a minimalist easthetic look.

It’s cut in a kaftan loose silhouette, embellished with Royal golden flowers, has an elegant notched neckline, and side splits open.

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19/04/2023

ITQANI dress Ramadan 23 is made from lightweight Silk-Shantung, in a beautifully beige hue lend a minimalist easthetic look.

It’s cut in a kaftan loose silhouette, embellished with Royal golden bee, has an elegant notched neckline, and side splits open.

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19/04/2023

ITQANI dress Ramadan 23 is made from lightweight Silk-Shantung, in a beautifully pearl hue lend a minimalist easthetic look.

It’s cut in a kaftan loose silhouette, embellished with Royal golden bee, has an elegant notched neckline, and side splits open.

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05/04/2023

THE EARTH WITHOUT ART IS JUST EH.

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05/04/2023

A SMILE IS THE PRETTIEST THING YOU CAN WEAR.

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05/04/2023

EVEN THE SIMPLEST THINGS CAN BE BEAUTIFUL.

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29/03/2023

ITQANI has a special appreciation for crystal work, explaining the intricate Swarovski embellishments tracing the neckline of this kaftan.

This abaya comes in the form of a long formal coat made of the brand's signature pure linen fabric.
It has a slightly loose fit with a belt above the waist and large front pockets.

‎تأتي هذه العباءة في شكل معطف رسمي طويل مصنوع من قماش الكتان الخالص المميز للعلامة
‎التجارية بقصة فضفاضة قليلا مع حزام فوق الخصر وجيوب أمامية كبيرة

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28/03/2023

Abaya with an elegant modern design from the Spring/Summer 2023 collection, carefully made of luxurious linen fabric in multiple colors and decorated in the front with ribbons.

‎عباءة بتصميم عصري أنيق من مجموعة ربيع/صيف 2023 مصنوعة بعناية من قماش الكتان الفاخر بألوان متعددة ومزينة بشريط من الأمام

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28/03/2023

This kaftan is made of wide pieces of georgette chiffon that drape beautifully over your figure
It is decorated with pink ribbons all over the front and back

لقد صمم هذا القفطان من قطع واسعه من الشيفون الجورجيت لتتدلى بشكل جميل على قوامك
وزين بمجموعة شرائط وردية اللون بشكل كامل من الامام والخلف

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28/03/2023

MARRAKECH.. inspiration..

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28/03/2023

This kaftan is made of wide pieces of georgette-chiffon fabric, that drape beautifully over your figure.
It is decorated with silver lace ribbons all over the front and back.
The calm mint color will stand out softly on your skin.

لقد صمم هذا القفطان من قطع واسعه من قماش الشيفون الجورجيت لتتدلى بشكل جميل على قوامك
وزين بشرائط من الدانتيل الفضي بشكل كامل من الامام والخلف
سوف يبرز لون النعناع الهادئ بشكل ناعم على بشرتك .

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28/03/2023

Perfect for upcoming celebrations or glamorous events alike, ITQANI Kaftan is ornately decorated with twinkling crystal embellishments.
It is cut from crepe in gray color with loose fitting georgette chiffon sleeves and comes with a straight cut.
Forgo a necklace and opt for a pair of glistening stud earrings instead.

ازدان هذا القفطان من إتقاني بزخارف متلألئة من الكريستال السواروفسكي ،ليتّسم بتصميمٍ مثالي للاحتفالات والمناسبات الراقية
وهو مصنوع من قماش الكريب الرمادي اللون مع أكمام شيفون جورجيت فضفاضة ، ويأتي بقصّة مستقيمة
يمكنك التخلي عن ارتداء عقد واختيار زوجٍ من الأقراط البرّاقة بدلاً منه

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27/03/2023

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27/03/2023

The chest rounded pockets embellished with on long blouse pink color lend a minimalist aesthetic look.

It's cut in a loose, boxy silhouette from lightweight Silk-Shantung.

‎تضفي الجيوب المستديرة على الصدر والمزينة بكرستال سواروفسكي على البلوزة الطويلة ذات اللون الوردي مظهرًا جماليًا رقيق

‎لقد صممت بقصه فضفاضة الحجم من قماش الشانتون الحريري خفيف الوزن

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get

27/03/2023

27/03/2023

Explore,, Dream,, Discover,,

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26/03/2023

The chest rounded pockets embellished with on long blouse light pink color lend a minimalist aesthetic look.

It's cut in a loose, boxy silhouette from lightweight Silk-Shantung.

‎تضفي الجيوب المستديرة على الصدر والمزينة بكرستال سواروفسكي على البلوزة الطويلة ذات اللون الوردي الفاتح مظهرًا جماليًا بسيطًا

‎لقد صممت بقصه فضفاضة الحجم من قماش الشانتون الحريري خفيف الوزن

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26/03/2023

ITQANI dress is beautifully embellished with SWAROVSKI CRYSTAL flowers in front, IN I-LINE SILHOUETTE.

Style it with accessories and your best jewels.

‎فستان إتقاني مزين بشكل جميل بزهور كريستال سواروفسكي في الأمام ، ويأتي في تصميم قصة مستقيمه

‎ارتديه مع إكسسوارات وأفضل مجوهراتك

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25/03/2023

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25/03/2023

The chest rounded pockets embellished with on long blouse white pearl color lend a minimalist aesthetic look.

It's cut in a loose, boxy silhouette from lightweight Silk-Shantung.

‎تضفي الجيوب المستديرة على الصدر والمزينة بكرستال سواروفسكي على البلوزة الطويلة ذات اللون الأبيض العاجي مظهرًا جماليًا بسيطًا

‎لقد صممت بقصه فضفاضة الحجم من قماش الشانتون الحريري خفيف الوزن

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24/03/2023

Kaftan carefully embellished with Crystal Elements

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24/03/2023

An illustration that regroups some moroccan traditional monuments

Morocco designed by Imane Tirich

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22/03/2023

Beautiful crafted Kaftan is carefully embellished with cosmojet Crystal Elements
Made from lustrous Double layer N**e Pure Silk-Chiffon, this style is cut in a draped, floor-sweeping silhouette.

‎قفطان جميل مزين بعناية بالكريستال الأسود من سواروفسكي. مصنوع من طبقة مزدوجة من قماش الشيفون جورجيت الحريري باللون النود ، وقد تم قصه بطريقة واسعة تغطي الأرض.

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22/03/2023

Abaya with an elegant modern design from the Spring/Summer 2023 collection, carefully made of luxurious linen fabric in multiple colors and decorated in the front with a velvet ribbon

‎عباءة بتصميم عصري أنيق من مجموعة ربيع/صيف 2023 مصنوعة بعناية من قماش الكتان الفاخر بألوان متعددة ومزينة من الأمام بشريط من المخمل

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22/03/2023

ITQANI Loose fit T-cut Mysterious Abaya Embellished with Tiffany green Crystal Elements from spring/summer 2023 collection.

‎ عباية إتقاني الفضفاضة بقصة -T مزينة بحبات الكرستال بلون التيفاني الأخضر
‎من مجموعة ربيع / صيف 2023

20/03/2023

Abaya with an elegant modern design from the Spring/Summer 2023 collection, carefully made of luxurious linen fabric in multiple colors and decorated in the front with a velvet ribbon

عباءة بتصميم عصري أنيق من مجموعة ربيع/صيف 2023 مصنوعة بعناية من قماش الكتان الفاخر بألوان متعددة ومزينة من الأمام بشريط من المخمل

Explore the collection / استكشفي المجموعه

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20/03/2023

ITQANI Loose fit T-cut Mysterious Abaya Embellished with Tiffany green Crystal Elements from spring/summer 2023 collection.

عباية إتقاني الفضفاضة بقصة -T مزينة بحبات الكرستال بلون التيفاني الأخضر
من مجموعة ربيع / صيف 2023

20/03/2023

N**e..

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Telephone

+971547634132

Website

http://www.itqanifashiondesign.com/