Chapter 4

Congratulations on the amazing achievement! This Wednesday at the Annual Award Event for Public Relations, Gerald Reischl was honored as the company spokesperson in the category Technology – and with a great reason! Together with communication professionals from , he has successfully promoted innovative high-tech solutions such as PCBs and IC substrates that are essential for the development of future-oriented technologies in all areas of life to a wide audience.

is proud to continue contributing to the success of their communication strategy and support with employer branding and social media management.

This summer, the time has come for AI to do something for itself. HELL ENERGY released the first energy drink ever that has been developed by artificial intelligence 🤖

Bear in mind that HELL A.I. isn't a drink inspired by artificial intelligence, but it made decisions about every aspect of this refreshing drink - from the way it tastes to the way it looks.

The result? Try it out for yourself!

Find out more at https://chapter4.eu/en/ais-favorite-energy-drink-now-available

With the rise of ChatGPT and the launch of Google Bard, people in many industries are concerned about whether AI will make their jobs redundant🤖

Rather than competing with artificial intelligence, we should embrace it as the extension of our knowledge and abilities.

But what role will AI have in the PR industry?

Read about our view on this topic here: https://chapter4.eu/en/role-ai-pr-and-marketing

How could AI influence your industry? Let us know in the comments.

Kennt ihr den Wiener Töchtertag?

Der Wiener Töchtertag ist eine spannende Initiative der Stadt Wien, an der msg einen wichtigen Anteil hat. Hierbei sind Schülerinnen zwischen 11 bis 16 Jahre eingeladen, Vorbilder aus Kompetenzbereichen wie High-Tech, Digitalisierung aber auch Naturwissenschaften und Handwerk kennenzulernen und in künftige mögliche Jobs hineinschnuppern.

Da bei msg Plaut besonders viele weibliche Expertinnen tätig sind, ist ein Besuch im Rahmen des Wiener Töchtertags besonders empfehlenswert.
Tatsächlich ist msg Plaut stolz darauf, den größten Frauenanteil der heinmischen IT-Branche zu verzeichnen. Deshalb liegt es Vorstand Georg Krause und allen im Team besonders am Herzen, noch mehr jungen Frauen Türen zur IT-Branche zu öffnen und künftige Karrieren zu fördern.

Bei Chapter 4 finden wir das großartig, deshalb rufen wir zur Teilnahme auf.

Klingt spannend? Meldet euch jetzt unter: https://www.toechtertag.at/betrieb/cmp_8191644400178/ an.
Es gibt noch 4 freie Plätze.

Have you ever considered creating asking someone to help you create a business plan for your side hustle? And how would you feel if that someone would be (or in this case )?

We are sharing some examples of this trending AI experiment.

If you want to read the story about how this trend started, visit our blog: https://chapter4.eu/en/your-new-business-partner-chatgpt

How to Keep Your Business Safe From Cyber Attacks?

Cybercriminals are constantly finding new ways to attack businesses of all sizes. With the new defense tactics, cyberattacks are getting increasingly sophisticated. In order to educate business owners and prevent cybercriminals from creating any damage, our client Fortinet has published its latest FortiGuard Labs Threat Report.

Visit Chapter 4 blog to find out more about different tactics to protect your business here:

https://chapter4.eu/en/how-keep-your-business-safe-cyber-attacks

Stay safe😊

Should ChatGTP be used by marketers?

The whole world has been buzzing about ChatGPT for months now, and ChatGPT-4 has just been announced.

There is a heated discussion in the marketing industry about whether AI should “do the marketers’ job”. On the one hand, AI software such as ChatGPT is quite sophisticated and can produce high-quality texts at high speed. On the other hand, AI cannot come up with its own original ideas or understand sarcasm or subtle changes in tone and therefore can’t be truly authentic.

But what is Chapter 4’s take on the whole AI debate?

We believe that ChatGPT is not “coming for our jobs” or that it will be able to do a very good job on its own, but it is a tool which can certainly help us give an even better quality to our clients, especially under time pressure. Well-written texts that are SEO optimized by AI? Rather than working against each other, this sounds like professionals and AI can work together to create something that will satisfy humans and algorithms alike. This is why we’re open to exploring this opportunity further. Stay tuned.

https://chapter4.eu/en/should-chatgtp-be-used-marketers

Meta and Twitter announced they will be introducing a subscription-based verification option that would increase authenticity and security across their services. To use the advantages of these new features, you will have to pay $11-15 depending on the platform.
Visit our website to find out more and avoid any potential inconvenience in case you don’t want to pay for the new features: http://ch4.link/ffd

Viennese drivers and pedestrians were startled by an unexpected battle that took part in front of their eyes yesterday evening at Währinger Gürtel. Namely, two Star Wars characters were fighting over who will get to the VIECC Vienna Comic Con at Messe Wien first. We hope that they will resolve their differences and make it to the on time 🧙‍♂️👾🧞‍♀️🧟‍♂️

EU Youth Cinema: Green Deal is a biannual project co-funded by the European Commission with a goal of educating and inspiring the young generations on the green agenda. Chapter 4 is proud to manage all media, marketing and public relations activities for EUYC and support this outstanding project. 🌱

Hand-picked green films are complemented with educational materials and offered to schools and classes in European countries in selected Cineplexx cinemas and online via streaming platform for free. 🎬

Teachers can register their schools and classes for free by filling out the form on www.youth-cinema.eu. If you do not belong to this group, but still want to learn about sustainability, biodiversity, climate change, green energy and similar topics, you can do so through social media posts that we prepare several times per week for on Facebook, Instagram, Twitter and LinkedIn. 💡

http://ch4.link/8dc

𝐀 𝐂𝐎𝟐-𝐧𝐞𝐮𝐭𝐫𝐚𝐥 𝐟𝐮𝐭𝐮𝐫𝐞 𝐟𝐨𝐫 𝐚𝐯𝐢𝐚𝐭𝐢𝐨𝐧
𝐋𝐨𝐜𝐚𝐥 𝐧𝐞𝐰𝐬: OMV, the international integrated oil, gas and chemicals company headquartered in Vienna, is committed to supporting the aviation industry in its goals to reduce jet fuel consumption and CO2 emissions; Sustainable jet fuel plays an important complement to its jet fuel offering.
OMV and Ryanair sign Memorandum of Understanding to supply 160,000 tonnes of sustainable aviation fuel (SAF) for the next 8 years, representing a total reduction of over 400,000 tonnes of CO2. In addition, a SAF supply partnership with the Lufthansa Group has also been planned - supply of more than 800,00 tonnes of SAF for the years 2023 to 2030. This cooperation will include new locations and new SAF production technologies.
OMV has already been supplying initial quantities of SAF to the Lufthansa Group airline Austrian Airlines at Vienna Airport since March 2022.

More info:
http://ch4.link/990
http://ch4.link/774

Preparations and discussions - the VIECC Vienna Comic Con is just around the corner! In exactly one month the pop culture event of the year will take place at Messe Wien. Stars from film and TV, world-famous comic artists and the most spectacular cosplayers will be there! Also our superheroes are all excited 😃 See you there!

Croatia's popular vacation destination – Hvar – has been enriched by an innovation: the Valamar Amicor Green Resort!
The combination of intelligent energy concepts, a consistently ecological construction method and smart hotel technology makes it a showcase project for an environmentally friendly vacation experience in harmony with nature.

More info: http://ch4.link/834

Orea Art Market 2022. 💚💚💚 Chapter 4 , Galenika , OREA Bazaar

The social media platform TikTok, founded in 2016, is taking control by force. 2
With a billion monthly active users, the video sharing network has seen a tremendous rise over the past years.
It excites users and companies; latter are also discovering the advertising potential on the platform.
And users even comment that TikTok belongs into classrooms, as it has a high educational potential.

Read full article here: https://chapter4.eu/en/power-growing-video-community-and-how-your-business-can-benefit

Wishing our friends & partners Happy Easter! 🐣🐰🐇

Proud of winning the “Disrupt Awards”

Chapter 4 Serbia, together with its clients Mastercard and Galenika, has won the ‘’Disrupt Awards’’ for the “Superhero campaign powered by Mastercard” and “Hello Twenties powered by Galenika”.

Read the full article here:
https://chapter4.eu/en/proud-winning-disrupt-awards

Ready for the easy way to do influencer marketing? Then check out the platform Liquid 4!
At www.liquid4.social, brands can now plan and implement their own influencer campaigns in a simple and fast way – for Austria, Central and Southeastern Europe.
Reach out to find more or visit the website.

Executive Director and Co-Founder of Chapter 4 Communications Consulting in Serbia, Milena Avramovic-Bjelica spoke about the PR industry and changes in the field of communications for the 100th anniversary issue of BIZLife Portal.
More info: http://ch4.link/2b9

You may sleep, but data never does. What happens in the internet world every minute of the day?
Take a look here: http://ch4.link/294 & for any tips on how to use this big data wisely for communications, ask your agency 😉