Helen Koker
One half of Modern Alchemy - a multidisciplinary creative studio specialising in artful content
Photography, prop styling, and post production for , featuring the sweetest cornflowers from 's roadside stall ✿
For this image we were inspired by 90s witch dramas - our favourite childhood television shows and movies always seemed to involve something or someone stuck in a mirror! Olsen twins in "Double, Double Toil and Trouble", anyone? We're also getting strong Charmed vibes - did anyone else absolutely love that show? ✷
Thank you for trusting us to capture your beautiful creations and for continuing to be one of the most kind, authentic, and sweet creatives we have the pleasure of working with.
Creative Direction, Styling, Photography, Post-Production, & Packaging Design by Modern Alchemy, for - the LA based natural haircare brand revolutionising the luxury haircare space with their nature friendly water-free formulas ✸
Colour, texture, nature, and balance - a still life for , an LA based Ayurvedic haircare brand with a philosophy in harmony with mother earth. Creative direction, styling, photography, post-production, and packaging design by Modern Alchemy Studio ✸
Recent work for celebrating the launch of their personalised-pre-workout - clean formulas, clean photography ✸
Colour, texture, nature, and balance - a still life for Plantas Medicinas, an LA based Ayurvedic haircare brand with a philosophy in harmony with mother earth. Creative direction, styling, photography, post-production, and packaging design by Modern Alchemy Studio.
Minimal yet impactful styling, clean lighting, and meticulous post-production work from our recent product photography project for Dillon Skincare, capturing their sustainable packaging from Porter Packaging in all it's glory, down to the finest details.
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A recent print design project crafted by our team to invoke serenity and invite it's viewers to savor the beauty of slow moments. Designed for , our 'daily ritual finder' fuses bespoke alchemical symbols, artfully arranged typographic layouts, and one of our signature botanical still life photographs in black and white. The delicate and restrained use of gold foil accents create a sense of contrast and tactility against textured card stock, further inviting it's receiver to slow down and connect with their senses.
The gentle guided process of selecting a ritual, along with the rituals themselves, encourage a mindful journey towards self-discovery and well-being, cultivating moments of calm.
Packaging design + photography for Los Angeles based haircare brand - deeply rooted in nature and the ancient wisdom of Ayurveda, with the foundational concept that each person is made of a unique composition of the five elements - ether, air, fire, water, and earth.
Photography + prop styling for , capturing the vibrant essence of their Hibiscus + Rosemary hard kombucha - a refreshing blend of creativity and craftsmanship 🌺
Product Photography captured in studio for whose philosophy is deeply rooted in nature and the ancient wisdom of Ayurveda, with the foundational concept that each person is made of a unique composition of the five elements - ether, air, fire, water, and earth. The range is comprised of six solid shampoo and conditioner bars across the Ayurvedic Doshas; Vata, Pitta and Kapha, each lovingly formulated with the highest quality, botanically based, and sustainably sourced ingredients. The bars themselves are water free allowing for lighter use of resources, lower environmental impact in shipping, and a more potent delivery of beneficial ingredients than their more commonly found liquid counterparts.
Goodtime Moonshine styled and photographed for with the sweetest little Elderflower garnish.
Packaging design + photography for LA based sustainable haircare brand . The future of beauty begins in your bathroom.
Better than plastic
Better than aluminium
Better than glass
Better for you
And better for the earth
No water
Less packaging
The plastic free packaging has been designed with colour, shape, and texture in mind, further enhancing the properties of the bars themselves and inviting a uniquely calming, nourishing, and pleasurable ritual from the unboxing all the way through to the act of cleansing and conditioning the hair.
A special thanks to who brought our designs to life with low environmental impact through their fully transparent supply chain and exclusive production of packaging that is recyclable and/or biodegradable by carefully selecting raw materials including vegetable oil based inks and water based coatings and adhesives.
Ashwaghanda — photography + graphic design created for 's herbal studies series ✷
NATURE / BALANCE / COLOUR / SHAPE — photography & packaging design created by Modern Alchemy Studio for eco-luxe Ayurvedic haircare brand
for
Packaging design, photography, creative direction, and prop styling for ✷
Magic in a bottle, product photography for our favourite purveyor of herbal goods ✷
Packaging design, creative direction, prop styling, photography and post production for LA based haircare brand — in the words of founder Irene Legaspi "The Plantas Medicinas brand is a love letter to Mother Nature and to rekindling connection with ourselves, each other and the earth".
The brand's philosophy is deeply rooted in nature and the ancient wisdom of Ayurveda, with the foundational concept that each person is made of a unique composition of the five elements - ether, air, fire, water, and earth. The range is comprised of six solid shampoo and conditioner bars across the Ayurvedic Doshas; Vata, Pitta and Kapha, each lovingly formulated with the highest quality, botanically based, and sustainably sourced ingredients. The bars themselves are water free allowing for lighter use of resources, lower environmental impact in shipping, and a more potent delivery of beneficial ingredients than their more commonly found liquid counterparts.
The plastic free packaging is designed with colour, shape, and texture in mind, further enhancing the properties of the bars themselves and inviting a uniquely calming, nourishing, and pleasurable ritual from the unboxing all the way through to the act of cleansing and conditioning the hair.
A special thanks to who brought the packaging to life, empowering us to create beautiful packaging with low environmental impact through their fully transparent supply chain and exclusive production of packaging that is recyclable and/or biodegradable by carefully selecting raw materials including vegetable oil based inks and water based coatings and adhesives.
Still life captured in studio by Modern Alchemy, an ode to nature; featuring stone, fruit, floral, and one of our favourite locally sourced vintage kenzans, alongside our packaging design for LA based eco-luxe haircare brand . We're honoured to work with conscious brands who champion the movement towards a better future through plastic-free, vegan, and planet friendly products — if you're in this category (or dreaming of launching!) we'd love to hear from you!
in studio for
Reishi (Ganoderma species) — photography, art direction, and layout for , swipe across to see the properties of this incredible medicinal mushroom ✷
The Modern Alchemy team were engaged to breathe life into within the brand’s infancy, developing thoughtful and sustainable packaging along with full scope photography including art direction, prop styling, and post-production. The result is a brand experience that is tactile, natural, and elevated.
Born from a desire to pay homage to what gives us life, Plantas Medicinas is an Ayurvedic beauty & wellness brand. Creating premium, holistic, plant-based personal care products inspired by nature and ancient wisdom. Plantas Medicinas brings balance to the physical body, mind, and emotions, through the power of nature, ritual, and the senses.
Lion's Mane (Hericium Species), from a new series created for , combining our photography and graphic design work to showcase the incredible and fascinating properties of the medicinal herbs used within their product range.
More from this series coming soon...
🍄
Product photography for the lovely , whose philosophy is to produce the highest quality Australian grown adaptogens, herbs, and functional mushrooms in reciprocity with nature, pro science-herbalism and the belief everything is connected — people, earth and self ✿
Magic in a bottle, product photography captured in studio for
Launch imagery for whose philosophy is simple and beautiful — Australian grown adaptogens, herbs and functional mushrooms in reciprocity with nature, pro science-herbalism and the belief everything is connected- people, earth and self ✷
A deep reverence for nature lies at the heart of Modern Alchemy, and it is this feeling that inspires us in all we do. We will forever be in awe of the inherent beauty and grace found in all of her creations - such as the Nautilus Shell, pictured here. The fossil remains of the pearly chambered Nautilus, a cephalopod mollusk and distant cousin to squids, octopi, and cuttlefish that has existed for over 500 million years and is believed to live up to 20 years in the deepest parts of the ocean.
Considered a symbol of nature's grace in growth, expansion, and renewal, as well as order amidst chaos, the cross section of the Nautilus Shell reveals the growth cycle of the Nautilus with chambers arranged in the Golden Ratio. As the shell grows, the Nautilus then moves its body forward into the newest and largest chamber. At the same time, the shell grows a wall to seal off the smaller and older compartments, which become air chambers that assist the Nautilus float when needed.
We hope you're as fascinated by this special creature and it's beautiful shell as we are.
We're enchanted by nature, and flowers have always been a subject of fascination in the studio ✿ Tulip in black and white — a continuation of our ongoing personal project 'Portrait de Fleur'
Our favourite vessel by our favourite potter , captured atop Nathalie Du Pasquier's Brac collection brick in Argilla (clay) — sourced from
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