Soch Studio

Got spring on our mind...

Here's what we've been pinning lately. 🍋

Notice how I craft this Instagram caption? Very demure. Very mindful. I'm making sure every word adds value before I hit 'post'.

No idea what I'm talking about? Subscribe to our newsletter, 'Trend Trackers,' for your weekly scoop on the latest in brand and marketing trends! ⭐️

Writing Trend Trackers is honestly the highlight of my week—it's where I dive deep into the most creative (sometimes wild!) happenings in the marketing world and break them down into actionable insights just for you.

Link in bio. Seeya there! 💻

What a joy to host The Coffee Network on Saturday! ☕️✨

This is a networking event we hold every second month for people in Tasmania who are passionate about business, marketing, or media.

If you're interested in joining the next one, you can register now via the link in our bio, and I'll keep you in the loop. ✉️

Photos:

Excited to share our latest blog post: "The Olympics Go Gen Z" 🏅🇫🇷

The 2024 Paris Summer Olympics are set to be more Gen Z-friendly than ever. With new sports, social media strategies, and influencer partnerships galore, the games are evolving to captivate the next generation of fans.

Discover just how these changes are reshaping the Olympics, and what they mean for brands aiming to connect with this dynamic generation.

Read the full blog: link in bio. 🫶🏼

What are your thoughts on this Gen Z-focused approach?

Images via:

Happy Saturday! 🤎

As much as we try to detach from business on the weekends, you'll probably find us in a cosy cafe somewhere, caffeine-fuelled & buzzing with new ideas. 😅

What’s your favourite thing to do on a Saturday?

I'm a huuuge podcast gal. What's your go-to business / marketing podcast?! 🎧

Let me know in the comments! 🙏🏼

✨ Last week, took a dramatic step by wiping their Instagram account clean.

This bold move was a prelude to their highly anticipated rebrand, teased with the bio: “BOLD AWAKENING — 02.07.24”.

Now, it’s time to dive into what this "bold awakening" really means for Witchery and its loyal followers.

Read more about our thoughts in today's Trend Trackers newsletter. Link in bio! 💌

*TUDUM*

7 times 's marketing team thought outside the box...

#1 Their current Twitter bio isn't just, "We're an on-demand internet streaming service." It currently reads: "I always want to be watching interviews with Claudia Jessie."

#2 The Bridgerton Ball in Melbourne & New York allows fans of the show to experience the Bridgerton world IRL.

#3 Netflix House is coming to malls in Pennsylvania & Texas in 2025 - it's an immersive experience much like Disneyland, but for Netflix fans.

#4 Last week Netflix reacted to a bunch of comments under their post announcing a new movie "Under Paris" by designing four fake movie posters and tweeting this response.

#5 I'll never forget this eerie activation at Sydney Harbour to promote the launch of around Halloween.

#6 is laced with product placement! In the month after Season 2, demand for rose in 7/8 markets compared to the month before.

#7 To celebrate the launch of season 4, Bondi Beach dwellers were graced with a huge portal to the upside down.

Which one's your fave?! 🎬

Thankful for .hochman_co who always manages to snap a few BTS shots when I'm too in the moment to do so! She's a good photographer & a pretty good friend too. 😉

These were taken at a shoot last month down in Geeveston, Tasmania. 🌿

Another pop-up cafe done and dusted! ✔️

Big love to everyone who came, and even bigger love to .hochman_co for blessing us with these photos! ✨

Our next event will be Saturday August 3rd. More deets to come, but let us know if you're interested & we'll keep you in the loop!

YOU’VE GOT MAIL 💌

Dive into this week's Trend Trackers as we spotlight the meteoric rise of from beloved blog to $1.2B global beauty powerhouse. ⭐️

Specifically - the eight marketing and branding strategies that are propelling their success.

Not on the list yet? Now's a perfect time to subscribe and stay in the know! 😉✨ Link in bio.

1. The marketing funnel is for the old world, and Gen Z don't live there anymore. A V. important read if you have anything to do with marketing at all. ✨ SOURCE:

2. An eye-opening piece about the impact of family / mum bloggers on children. The first generation of "kidfluencers" are coming of age & speaking out for the first time about their [sometimes disturbing] experiences being forced into work from such a young age. 🤳🏼 SOURCE:

3. LOVED this one. An interesting take on the death of mood boards & subsequent shift toward "brand worldbuilding" 🌏 SOURCE:

4. A great insight into how digital change (like the growing popularity of TikTok) can ultimately help a brand grow, if tackled correctly. Adapting, evolving & embracing change IS the only way forward. 💪🏽 SOURCE:

5. This GUY 😭 His work is worth studying & his career worth reading about. This writeup features some of his greatest work from the 60s and let me tell you... ads from the 60s hit different. SOURCE:

This week we said goodbye to an Advertising Legend. 🕊️

Len Sirowitz, whose bold offbeat ads captured an era, passed away at 91. As "The Number One Art Director in America", he brought a striking visual touch to campaigns for the Volkswagen Beetle, Sara Lee and Sony in the 60s, as well as to antiwar and antinuclear movements.

Swipe across to see some of his best work 👉🏼 and leave a comment below if you have a favourite. ⭐️

With love, from Soch x

In this week's issue of Trend Trackers: How this blondie causally generated > $330 MILLION for the NFL by just... showing up?! 🏈

In a nutshell? Here's how it all went down:

♥️ NFL Boy meets Global Superstar Girl

🏈 Girl attends a dozen NFL games

📈 NFL viewership, social media engagement & merch sales *skyrocket* because... Taylor Swift.

💰 Super Bowl ad placements shoot up to $7 million per 30 second slot

💄 Makeup / skincare brands buy Super Bowl ads for the first time ever.

Now that's what we call starpower... ⭐️

Branding. When done right, it’s seamless, captivating, and leaves an indelible impression.

Image 2: Before Soch, this haircare brand’s Instagram featured different fonts, vague captions & clashing colours. A lack of brand identity made it difficult to understand the brand’s essence and purpose.

Image 1: Soch Studio's concept. The ‘after’ feed isn’t just aesthetically pleasing — it conveys a consistent tone. One that immediately draws in their target market.

At Soch, we understand that an Instagram feed is more than a collection of images. It’s your digital storefront, your audience’s first touchpoint at times, and an opportunity to make a lasting impression.

When your feed aligns with your brand, it:

🌟 Showcases your brand identity
✔️ Engages & grows your audience
👏🏼 Boosts credibility & trust
🖤 Encourages customer loyalty

Need a hand weaving your visual narrative on Instagram? Let’s chat! Our team of creative strategists & designers are ready to bring your vision to life.

Q. How does your brand stand out?

At SOCH, we believe in the power of a compelling, authentic brand story.

Every part of your business—from the scent in your foyer to the shoes your staff wears—is an integral part of this narrative.

It's these unique details that foster connection, build trust, and resonate with your ideal customers. Your brand is the sum total of your story; every element a conscious choice.

**Thoughts by Gab**

This morning I stumbled across a video on YouTube: "Create 50 social media posts in 5 minutes with ChatGPT and Canva!" and it kinda made me fume.

With content like this flying around my personal quest to STAND OUT as a marketing agency has never felt more crucial.

Quality writing, human-fuelled creativity, and authentic design—these are our compass points, not to be replaced but revered. 🙌🏼

Canva and ChatGPT are wonderful allies, but they're the means, not the end, of our creative journey. They should amplify original thought, not replace it. ✏️

At SOCH Studio we're here to raise the bar and champion genuine creativity. 🌟

Your thoughts? 💭

Say bye 👋🏼 to writers block & hello to breezy content 💻

We've created a FREE Winter Content Calendar for you with 35+ done-for-you content ideas & a sleek method to sort them out.

Start creating now:

Soch Studio: Harnessing Design & Strategy for Impactful Marketing in Hobart Say farewell to writer's block and greet effortless content creation with our Winter Content Calendar. Packed with 35+ unique content ideas, a streamlined organisation method, and inclusive of all major holidays. Benefit from 8 diverse content pillars, spanning over three months to enhance your cont