Lousy Creative

Photography and poster design for .clarkes 💘

(ft. the brand identity we created a couple of years ago)

This was a fun project that put the cafe’s cheeky brand voice to work. You’ll find these posters around Channel Court Shopping Centre in Kingston.

The thing about working with a designer on your brand identity is: as your business grows and you find yourself in need of new assets (like posters, merch, etc), everything will look coherent. There’s a system that’s followed so nothing is made up on the fly.

Madame Clarke’s constantly gets asked if they’re a franchise. Nope, their brand just looks legit 😉

We have just a couple of spaces for brand identity projects left this year (!), so get in touch via the link in bio if you’d like to work together.

LET’S LIVE A LIFE BETTER THAN THIS - .swayzeandtheghosts

Album photography & design by ☁️

This was shot earlier in the year in a school oval in West Hobart. First I squatted, and then later I laid down, in goose (maybe wallaby) poo to get the photo 😂

We had set out to capture the backdrop hanging perfectly still, but right before we packed up I thought: let’s let the wind in on this.

I love the result. I think it’s poetic having the “fake” clouds waver like that. It suits the album too.

Anyway, be sure to check out their new single (out today) and album, out October 25th. I’m biased but I think it’s unlike anything else 💙

Brand ID for 🚲

Inspired by skate and street wear, speed lines do the heavy lifting in this logo.

Design by us
Photography by

A moment for this colour. Electric Chartreuse? Approved for a brand identity that’s gonna mess with ya head 🌀

Happy Monday 🌸

We woke up in a cold snap in Hobart, so I will be responding to emails in a jumper and wool socks!

Unpopular opinion: Mondays are great. After a restful + funny weekend having homemade pizzas and wine with friends, I’m excited to get back to work.

On this week’s agenda: a couple of meetings for exciting new collaborations, editing headshots for , taking in situ photos of a completed branding project, and heading to to look for ‘Braiding Sweetgrass’ by Robin Wall Kimmerer.

Hope your week is fulfilling.

x Olivia

Logo courtesy of the legends

Love a good hand shot 🤚

Shot for VERY GOOD BABY FOOD - launching in Hobart very soon!

Case study up on our website

Brand campaign photography should highlight the brand’s qualities. Sounds simple enough, but in practice it requires some thought.

For example, the VERY GOOD BABY FOOD brand is wholesome. It’s nourishing, caring. High-end and high-quality.

So bright colours wouldn’t match. Nor would staged photos with kids smiling and eating out of the jars.

When I took these photos I wanted to be as much of a fly on the wall as possible. I let the kids lead while I snapped. Some things were planned - like the picnic and play date. But the particulars were left for them to decide.

I love telling brand stories this way. The result is more authentic, less sales-y (which is a good thing!), and the photoshoot was so much fun.

If you’re thinking that it’s time to tell your brand story in a way that will connect with people, please reach out. I’d love to learn about your business.

x Olivia

We’re nearly a month into the new year & have something that may assist a specific New Year’s resolution.

Introducing…. 👀

Side Hustle Coupons!

These are for your friend (or you) who started a hobby and got really good at it. And anytime they show you their [insert hobby object here], everyone’s always like “woah, that’s really good” and “you know you could probably make a lot of money selling that, right?”.

These coupons are the nudge that’ll give them 10% off a brand identity with us 💙

We’ll make sure their business looks sleek from day one, so they can start making $$$ from their hobby and finally leave their 9-5.

Here’s what to do:

1. Go to our online shop (lousycreative.com/store)
2. Download a coupon for free
3. Email it to your friend
4. They click the link on the coupon to fill in a brief about their soon-to-be business
5. We take it from there

Eaaaasy. Go on 🤝

Our 2023 Wrapped would look something like this…

Thank you to our clients for making this year so big and fun ✨

We’re out of office until the 8th (but definitely still scrolling through Fonts In Use on the beach in the meantime…).

See you in the new year 💙

Every time I photograph an event, I can’t help but feel like a little creeper, moving around the room trying to find the most intimate/hilarious/heartwarming moments and then blasting them with flash. 😵‍💫

But then. When I review the photos. And see the moments captured. It makes being a little creep creep alllll worth it.

Because brand event photos shouldn’t just be posed + smiley!!! (Cute but🥱)

This was my last shoot of the year and what a magical night it was ~ Thank you 💙

xx Olivia

Welcome to: ‘the silly season’ 🤪
Confused? Allow us to explain...

Chindogu, started by Kenji Kawakami, is the Japanese art of inventing gadgets that seem to be ideal solutions to particular problems, blending humour and creativity. Because who needs normal when you can have wonderfully weird inventions?

Fun fact: before being sold worldwide, the selfie stick was a Chindogu invented in 1983 by Japanese camera company Minolta.

A cheeky sneak peak at our last brand identity of the year: - paediatric nutritionist approved baby food, hand made right here in Hobart 🩵

Can’t wait to share the rest. It’s so good. Pun intended.

Summer scenes, from . PSA: don’t forget your sunscreen ☀️

If Lego had of been an art medium during the last few centuries 🧱

📸 Photos for this beautiful shop full of marine antiques, homewares, and interesting bits and bobs.

Sunny Friday 🌞
Here til 3 today
📸

New press photos for these legends 🖤

Photo credit: Lousy Creative (Olivia Hasler)

Lousy Words: Renowned fashion house, , has been making all the right moves to land a spot as one of the leading brands of 2023.

From celebrity collabs to viral products, Loewe has already been named the hottest brand of Q2 this year.

However, how can we not focus on their brand imagery?

The cool and effortless aesthetic of their product photography allows the brand to stand out. Shying away from traditional product photography methods, Loewe make it work! This is something we like to call “product photography, that isn’t really product photography”.

Photographers are tagged 📸

epitomises the kind of brand I want to work with.

I want to work with brands whose founders set out to disrupt an industry; brands that create beautiful products that also tread softly on the Earth; brands that give back to their communities.

🌱Childe Eyewear contribute to which are restoring bio diversity through planting trees in the Yarra Yarra region of WA.

🕶️One of their collections is plant-based; the other is biodegradable.

💘They partner with social enterprises like and consistently show up to support musicians and local artists.

…and I could go on.

I’m in the middle of re-jigging our website & reflecting on this campaign made me realise good brands like this deserve a lil’ something special.

Stay tuuuned!

x
Olivia

x : an ‘absolutely’ unbelievable collaboration 🍝🍸

Just before April Fools this year, Heinz unveiled its first pasta sauce in the UK market after 150 years of flavour mastery. Except this launch was no April Fools prank.

The collaboration, inspired by 's viral 'Penne alla Vodka' recipe on TikTok, was the perfect blend of Heinz's iconic taste and Absolut's cool factor.

Generating more than 500M earned media impressions, coverage in 900+ media titles across 30 countries, the collaboration also racked up over 7.6M views on TikTok with .

This collaboration isn't just delicious; it's a taste of success!

Why we love it: colourful photography (obviously), a clever hashtag, and an unexpected winning partnership.

Can’t believe we’re saying this, but the 2023 holiday season is nearly here! 🤯

Our calendar is filling up quickly and we only have THREE spots left for Black Friday / Cyber Monday / holiday product photos!

If you sell your products online you know how crucial this time is. Stand out from the crowd - get in touch via [email protected]

New e-commerce photography for ✨

Having a hand model in your photos is an easy way to give your audience a tangible connection to your product.

Paired with minimal styling, the end result is perfect for high-end skincare brands 🤎

Choose your fighter 🐈

By Rozenn Le Gall.

It’s always good to find our clients getting creative with our photos.

👋 Three Warriors

We believe an introduction is in order. And by "we", I mean me.

My name is Sam and I am the social media guru here at Lousy! You'll be hearing from me again soon.

Hello! We've been quiet on here lately, but don't worry, we haven't been ghosting you. We've been getting a makeover; a fresh coat of paint; a remix if you will.

This is our brand's brand new branding: one part bold, one part intelligent, a dash of hot sauce, and a peppering of weird.

We're happy you're here. Can't wait to create more fun stuff with you.

Welcome to our studio.

Please have a seat on the tooth.
Wisdom Tooth Stool by Yasu Sasamoto for Doulton