We Build Tradies

Couldn’t have asked for a better first 18 months working with Josh and -ampelectrical. Not only a gun sparky and business owner, but an even better bloke. Pleasure working with them and looking forward to what’s to come!🔥

Highlighting a successful first 6 months working with . Primarily focused on scaling the domestic maintenance side of the company, we’ve generated 500+ qualified leads across Meta and Google, playing a pivotal role in consistently booking their service out 2-3 weeks in advance.

Aaron from Shaw Custom Carpentry engaged us looking for help with growing his carpentry business. He was wanting to:

1) Predictably generate high-quality leads from builders
2) Seamlessly attract & recruit carpenters
3) Establish Shaw’s brand on social media

Just like with all our clients, we crafted a tailored marketing strategy considering both short-term gains and long-term sustainability. We needed to fill their pipeline with quality leads and job applicants within the initial months while also ensuring future predictability for staffing and securing contracts.

As a result, we implemented lead-generation and recruitment ad campaigns, alongside an organic social media and content strategy. Over the past 12-18 months, this approach has yielded tangible results:

👉 Generated dozens of qualified in-bound leads
👉 Quoted & secured multiple projects
👉 Hired 10+ top-tier carpenters
👉 Established a strong brand presence online

Shaw Custom Carpentry is now recognised as a leading start to finish, premium carpentry contractor in Melbourne’s Eastern Suburbs, Bayside and Peninsula, and is able to generate qualified leads and applicants consistently and predictably.

A great first few months working with Tommy and . Undoubtedly the best in the business when it comes it comes to wood and gas fireplaces, and pizza ovens. Big things coming🔥

Expecting your brand to get world class results with just colour, font and a logo is like expecting your website to do all the selling for you.

To build brand requires more than just design; it requires language, systems, purpose, meaning and culture - built over long periods of time.

Without it, your business will struggle to grow unless you, in the rare case, have an unrelenting sales team doing the heavy lifting.

Brand reputation will always ease up any business’ sale process, when all of these tools are implemented to work with each other.

How do we achieve this at We Build Tradies? We craft unique messaging for your business, create quality content, and implement targeted campaigns to consistently reach your ideal clients.

A clean, aesthetic and functional landing page produced for MM Roofing, as part of our company re-brand package.

After months trying to manage their socials and content themselves, Matt and Jesse from Halex Group were looking for a more effective way to:

1) Establish & grow their brand on social media
2) Attract and recruit carpenters to expand operations
3) Generate high-quality, in-bound leads

In order to achieve this, we developed and implemented our completely done-for-you organic and paid digital strategy; focused on content creation, socials and recruitment ad campaigns. Since working with Halex, we have:

👉 10x Halex Group’s social following
👉 Generated 300+ job enquiries
👉 Hired multiple qualified & apprentice carpenters
👉 Generated 250+ home renovation leads

Halex Group has now expanded to a team of 12, the two Directors are off the tools, with a full-time admin assistant in the office. We’ve established Halex’s brand as a leading home renovations and extensions specialist throughout Melbourne’s Inner South Eastern Suburbs, allowing them to consistently attract high-quality carpenters, trades and potential clients.

Still much more to come!

We are continuing to make great progress with Advanced Bathrooms! In just the first 7 weeks, we’ve:

👉 Generated 70+ qualified, ready-to-buy leads
👉 Had multiple on-site visits and quotes
👉 Established a $290K+ pipeline, and;
👉 Secured $119,000 in bathroom renovations

Having only spent $1500 on ads so far, this has enabled us to achieve a solid 20x ROI already. With 2 months of data collected, we are now in a great position where can really start to scale the campaigns up.

Much more to come!

Absolutely love heading out for a site visit! There's a unique sense of reward and inspiration in collaborating with some of Australia's finest tradies; witnessing their craftsmanship firsthand and seeing some pretty great projects take shape. For me, site visits offer the perfect opportunity to catch up for a genuine chat, but also dive into discussions about our marketing campaigns, content ideas, and all-things digital strategy. Nothing better!

Project reveal shoots with 👌

Two and a half years later, and together with , it’s fair to say we’ve built one of the largest and most prominent Plastering and Construction brands in Victoria. And we’re only just getting started…much more to come💪

From our experience, marketing happens in sprints whereas branding is developed in your audiences’ minds in drips over a long period of time.

In many cases, people who become clients of our agency have been engaging with our content for several weeks and months; consuming frequently, understanding what we do and developing trust over time.

As many businesses do, we drive marketing plans constantly…testing new things, adjusting, pivoting, launch new campaigns etc. However, the core of our brand remains consistent.

This is why it’s important that business owners remind themselves of the big picture, the long play and putting things into the market not just for immediate reward but for long term identity building.

Let me know your opinion.

Highlighting a successful start to our SEO Campaign for .roofing! In just the first 4 months, we have seen a huge increase in organic searches and sessions after working their way up to the first page of Google for 10 high-volume keywords.

This has led to real conversions from their website, including form enquiries, phone calls, emails and yard walk-ins. Much more still yet to come!

Off to another flying start, this time with . In just the first 3 weeks, we’ve generated 20+ qualified, ready-to-buy leads, had multiple on-site visits and quotes, generated a $100K+ pipeline, and secured a $37,000 bathroom renovation.

No doubt the first of many…stay tuned for the case study!

Bit of site action with the crew from 🤙

Company re-brand completed for , including a new logo, brand guidelines & colour palette, merchandise mockup design, business card design & printing, and a landing page✅

In the past 14 months, we’ve helped generate $1,200,000+ worth of work!

Here’s a quick look at how we did it…

✔️Regularly producing high-quality content
✔️Running targeted Instagram Ads
✔️Brand building on Insta, LinkedIn & Facebook

By doing so, we have been able to grow a highly targeted following online, significantly increase account reach and engagement, and generate dozens of high-quality, in-bound leads every month.

Swipe through for the details👉

If you’re also looking to build a strong brand and generate high-quality leads for your trade business, get in touch to see how we can help.

CLIENT SPOTLIGHT // Backed by a highly trained team, a Think Brick Accreditation, an ISO Certification and some of Australia’s leading brands, whilst being VIC’s only EBA Pressure Cleaning Company, @360.pressurecleaning is undoubtedly Victoria’s Premiere Pressure Cleaning Specialist.

It’s been a great first couple months working with Andrew and the team, implementing a social media, paid ads and SEO strategy. And with some exciting things in the pipeline, stay tuned for much more to come!

Want to scale your trade business but don’t have a crazy budget?

Make content.

If you can out-content your competition, you can out-lead gen them.

The better your content is, the more relevant you are, and the more consistently you show up, the better the outcome.

Give it a go - you won’t regret it!

We’re off to a flying start with Macedon Ranges Gas! We’ve generated 120+ qualified leads in their local area, seen a 959% increase in online visibility and achieved a solid 6x ROI in just the first 3 months🚀

Capturing .interiors’ custom new build project in Bentleigh East👌

In just 90 days, we helped Melbournes Painting & Decorating go from 0 to 50+ qualified leads and a $67,000+ pipeline of quoted work.

Like many of our clients, Shane approached us looking for a proven marketing system that could help him grow the business. For countless months prior, he was relying on unpredictable referrals to find more work and struggling to generate consistent leads.

Inevitably, it got to the point where he was tired of stressing about when the next job was going to come and needed some predictability in his business…

In order to build a pipeline of work, we developed and implemented an organic and paid social media strategy - something that has worked time and time again.

Here’s a look at what we did!

Excited to be back into the the swing of things for 2024! Looking forward to a another massive year ahead working with Ed and the team from 🤙

Crafted with care, the all-new website designed and developed for Leak Solutions Plumbing.

Highlighting a successful past 9 months working with ! Backed by a team of 100+ experienced plumbers, we’ve primarily been tasked with helping the company attract and recruit top-tier talent across multiple divisions within the company.

From experienced general plumbers, to apprentice roof plumbers, to drainage and excavation specialists, we have generated over 1100 job applicants. In a market where there’s such little talent going around, this has provided Specialised Plumbing with the freedom to pick and choose only the best to hire.

Looking forward to an even bigger and better 2024!

A trusted family owned and operated business for 40+ years, now diving into the realm of social media and digital marketing. We are excited to be working with .roofing and helping them scale the company online. Check them out and follow along for the journey!