Ruby Assembly

HAPPY LOVE YOUR BOOKSHOP DAY! 🎉 Today, we’re celebrating the unique magic that only a bookshop can offer - the crisp smell of fresh pages, the vibrant energy of fellow book lovers, and the thrill of discovering that perfect read for yourself or a loved one. 📚✨

Swipe to explore some of the RA team's favourite bookshops from near and far! 👉

What’s your go-to bookshop? Share in the comments below! 💖

REAL AMBITION: The new podcast from that celebrates appetite in all forms. Pilot episode just landed; if you’re not familiar with our host, here’s the place to start. Listen and subscribe: https://open.spotify.com/episode/5dADNv163OdbpQUcMIs3tw?si=5oLiETe0TGaoRcJwHM695g

Ruby Assembly | Melbourne's Social Media Agency Ruby Assembly specialise in digital strategy for businesses, organisations, and individuals - giving virtual life to identities and fostering communities for brands in the digital space.

COMINGS & GOINGS: At Ruby Assembly, we’re a happy and lucky bunch. Our first Client Strategist, Michelle House, changed the complexion of our organisation in the best way, giving our Digital Strategists more room to sink into deep work and as a critical contact for new and existing business. We’re sad to see Michelle go, but RA is a bit like the Hotel California 😂. You can check out …. but you never really leave! She is being ably replaced by Mariana Morris who hails from California’s Paso Robles wine district, a senior client strategist and database wrangler. We couldn’t be more chuffed to have her. RA clients, just WAIT til you meet this powerhouse of smarts and charm! Welcome Mariana.

HOW TO KEEP GOING IN TOUGH TIMES: It's tough out there for business owners. With inflation and interest rates to contend with, the ATO big boys and clients who may be feeling a bit anxious, it can be easy to feel deflated. In our latest blog, I discuss practical ways to keep on during this tricky period that will reconnect you with your competence. Read on: https://rubyassembly.com.au/new-blog/2024/7/25/how-to-keep-going-in-tough-times

Ruby Assembly | Melbourne's Social Media Agency Ruby Assembly specialise in digital strategy for businesses, organisations, and individuals - giving virtual life to identities and fostering communities for brands in the digital space.

COUNT HER IN: This International Women's Day, let's have our pink frosted cupcakes and eat them too. The 2024 IWD campaign, "Count Her In - Invest In Women," is a reminder that it's crucial to invest in women's success every single day. Together, let's work towards creating enduring and meaningful change for ALL women. 🧁💪

Ruby Assembly | Melbourne's Social Media Agency Ruby Assembly specialise in digital strategy for businesses, organisations, and individuals - giving virtual life to identities and fostering communities for brands in the digital space.

LET’S TALK: In January, the Government launched the Commonwealth Consent Policy Framework to eradicate domestic, family, and sexual violence against women and children. Several advocates, including Chanel Contos, the author of “Consent Laid Bare,” provided input into the framework, underscoring the importance of consent messaging that resonates with younger Australians.

👉 Will it change how we perceive and discuss consent in Australia? Alex Russell, Senior Digital Strategist at Ruby Assembly, delves into the details of the new framework and its potential impact in a compelling piece on our blog. Read on: https://bit.ly/3OqGsnl

Ruby Assembly | Melbourne's Social Media Agency Ruby Assembly specialise in digital strategy for businesses, organisations, and individuals - giving virtual life to identities and fostering communities for brands in the digital space.

A NEW CHAPTER: Our colleague, Marion Slatter, is embarking on a new journey to pursue a Master of Theatre (Directing) at VCA! 🎭

While today is her last day as a full-time digital strategist, Marion will continue to be part of the Ruby Assembly team, crafting the vibrant and dynamic content we adore her for.

Wishing you all the best in this exciting new adventure, Marion! ❤

DIGITAL LOVE: Valentine’s Day is just around the corner, and love is in the air at Ruby Assembly! ❤️ We’re big romantics, especially when it comes to social media. We LOVE helping businesses and brands discover their online identity, emphasising what makes them unique, and creating a digital presence that genuinely captivates. 😍 Let’s spread the love together through expert digital strategy: www.rubyassembly.com.au 💌

OH HAI: We’re so chuffed to introduce you to our newest Digital Strategist, Ellen! 👋 Although she’s only just come on board, Ellen has taken to her new role with ease and enthusiasm. It already feels like she’s been part of the team for yonks!

We can’t wait to get to know Ellen better - why don’t you get to know her better, too?

✨ Pronouns: She/her
♐ Star sign: Sagittarius
🏉 AFL team: Sydney Swans

1️⃣ What drew you to Ruby Assembly?

You know when you read a job ad and go, “They’re just like me, for real!“? That’s what happened with Ruby Assembly. It was such a relief to read about an agency that just got it. During my interview for the role, I was completely hooked by the company culture, as well as the talent and vivacity of all the people who work here. I can’t wait to see what magic we can create for our new and existing clients in 2024.

2️⃣ What is one social media trend business owners should know in 2024?

Authenticity. It’s not really a trend, but we’re all crying out for it at the moment. After a year of hyper-styled grids, slick sponsored content, and the rise of generative AI, I think social media users are hungry for content that feels genuine and approachable.

3️⃣ Who is an Aussie brand or business that nails social media?

Nala is a fantastic Aussie underwear brand who really nail authentic, inclusive content. Scrolling through their Instagram feed feels like looking at your bad b*tch best friend’s grid. Plus, they feature a huge range of diverse bodies on their page - bodies that other brands often claim to cater to but often shy away from on the socials!

4️⃣ What will you be reading/watching/listening to this year?

I loved The Sympathizer by Viet Thanh Nguyen, and it’s getting a limited series adaptation on TV sometime this year. I would have watched it anyway, but knowing Sandra Oh has been cast in it has made me ten times more excited. She could act out the dictionary, and I’d be mesmerised!

Welcome, Ellen! 🙌

: A popular Australian influencer recently uploaded a video criticising the price of a hand-made ceramic mug she bought at the Finders Keepers Market in Sydney. The small business owner responded, and now a $125 strawberry mug is all social media can talk about. And we are obsessed. 🍓☕️

The original videos have racked up millions of views, and people have also been making their own videos to share their thoughts. Opinions are DIVIDED.

Is the influencer wrong for calling out the cost to her followers, or is the ceramic shop owner overreacting? Did the influencer speak to someone with brown or blonde hair before she bought the mug? Did she *really* not realise it had two handles before paying for it? Will we ever know the truth??

Dive into the drama with this highly detailed recap from Junkee: https://bit.ly/3HJNOP7

THINK YOUR BIZ IS A BIT BORING ON SOCIALS? Ruby Assembly's Iolanthe Gabrie gives you the 'good oil' on practical ways enhance your social media contributions. Particularly useful for professional service business, these insights will make your content more valuable to clients and more impactful for your brand.

Ruby Assembly's Top Tips for Social Media Marketing Ruby Assembly's Iolanthe Gabrie gives you the 'good oil' on practical ways enhance your social media contributions. Particularly useful for professional serv...

SIGNING OUT: Sheryl Sandberg, Meta's former Chief Operating Officer who coined the infamous phrase "Lean In," is stepping down from the company's board of directors. Sandberg played a pivotal role at Facebook/Meta, serving as COO for 14 and a half years and as a board member for 12 years, significantly contributing to the company's growth, which peaked at a peak market cap of over $1 trillion in 2021.

In a post to (you guessed it, Facebook), Sandberg shared her belief that Meta is "well-positioned for the future" and that she intends to remain an 'informal adviser' for the company.

[Cut to sad Kendall at the end of Succession.]

Read more here: https://bit.ly/3vLStxm

SOCIAL TO MAKE YOU SMILE: Maintaining a consistent social media presence is essential for your business’s hygiene. Think of it like brushing your teeth! Daily brushing keeps your teeth healthy, just as regular social media activity preserves the vitality of your brand. Now imagine taking it a step further - brushing, flossing, and scheduling a yearly check-up with your dentist (and actually going!). That comprehensive care is akin to the kind that makes your brand shine. ✨ Let’s get your social media sparkling: www.rubyassembly.com.au

Ruby Assembly | Melbourne's Social Media Agency Ruby Assembly specialise in digital strategy for businesses, organisations, and individuals - giving virtual life to identities and fostering communities for brands in the digital space.

SAFE AND RESPONSIBLE AI: Artificial Intelligence has immense potential to improve our way of life, but Australians want stronger protections to help manage the risks. Surveys indicate that only one-third of Australians believe adequate safeguards exist for AI design, development, and deployment. According to the just-released Safe and Responsible AI in Australia consultation, the Australian Government is considering multiple mandatory guardrails for AI, whether through changes to existing legislation or new AI-specific laws. Proposed measures include new product testing to ensure safety pre and post-release and requirements for labelling AI systems and watermarking AI-generated content. For further insights into the evolving landscape of AI regulation in Australia, read the full consultation: https://bit.ly/3S1f6Fm

Ruby Assembly | Melbourne's Social Media Agency Ruby Assembly specialise in digital strategy for businesses, organisations, and individuals - giving virtual life to identities and fostering communities for brands in the digital space.

NEW B2BETTER VLOG: Have you joined a cult ... of networking? Look, if you've spent any time in business you're likely to have. There's no doubt that Iolanthe and James of certainly have.

In this podcast, we discuss the variety of options (both higher-vibe cultish and lower energy cultish) and their various pros and cons. We share what works for us in our b2b focussed practices, and the role that authentic behaviour plays in building new business relationships.

Enjoy, as this one is a banger! As always, like, subscribe, tell your friends and cult leaders about .

You're in a *Business* Cult, Call Your Mom Have you joined a cult ... of networking? Look, if you've spent any time in business you're likely to have. There's no doubt that Iolanthe and James of ...

LIKE BRICKS & MORTAR: The most effective working relationships are like bricks & mortar, a well-built structure where each element complements the other seamlessly. At Ruby Assembly, we aim to empower you to do what you do best via a concrete digital strategy that reflects the humans behind your business. Whether you are a seasoned business or just getting off the ground, let us guide you in constructing a brand that stands tall. 💫 www.rubyassembly.com.au

Ruby Assembly | Melbourne's Social Media Agency Ruby Assembly specialise in digital strategy for businesses, organisations, and individuals - giving virtual life to identities and fostering communities for brands in the digital space.

The Ruby Assembly team has collectively chosen not to recognise January 26th as a public holiday. While we take pride in this decision, it’s important to remember that working on January 26 doesn’t mean “business as usual.” From having informed conversations with your colleagues to contributing to Blak Businesses, organisations, and not-for-profits, the remarkable team at Clothing The Gaps has compiled a list of meaningful ways we can stand in solidarity with First Nations people in the workplace on January 26th and beyond: https://bit.ly/42154c7

🖤💛❤

: Nowadays, sharing your wedding on social media goes beyond finding the perfect hashtag. Curated social media content is the latest essential for couples tying the knot. 💍📸 Discover why brides and grooms are investing thousands in Instagram posts, stories, reels, and exclusive “behind-the-scenes” glimpses of their special day: https://bit.ly/48W8sHk 💞

SCROLL ON: 📱⏰ Discovering your average screen time isn’t always fun, but these stats might ease the scrolling guilt and reassure you that you’re not alone! According to Meltwater’s State of Social Media Report, Australians dedicate an average of 2 hours daily to social media, with a massive 98% accessing platforms via their phones. ✨ The report predicts that social media in Australia in 2024 will be characterised by optimism, strategic adaptation, and a focus on humanising digital interactions (and yes, more screen time!). Dive deeper: https://bit.ly/3RYdFaT