The LOTE Agency

LOTE is sending warm wishes to our South Asian communities celebrating Diwali, the Festival of Lights!🎉

Diwali symbolises the victory of light over darkness and good over evil. It is celebrated by millions around the world with vibrant festivities, from decorating homes with lamps (diyas) and colourful rangoli to gathering with loved ones and sharing delicious sweets.

To everyone celebrating, may this Diwali bring peace, prosperity, and happiness to your homes. Our team wishes you a joyful festival filled with love and light!💛

We are conducting a crucial survey that will greatly impact water safety in Victoria, and we invite you to participate. If you or someone you know are a male aged 25 to 44 who speaks either Hindi or Mandarin and lives in Victoria, we want to hear from you!

Register your interest:
https://loteagency.syd1.qualtrics.com/jfe/form/SV_etizold2NmaRcnI

Celebrating Lunar New Year Down Under! 🐉

We love celebrating Lunar New Year here at The LOTE Agency, so we didn't need to have our arms twisted to get to a few different events to soak up the atmosphere! But the real magic this year was hearing firsthand from our community about what Lunar New Year means to them.

Thanks to Wilfred Wang, the Vietnamese Community in Australia (QLD), and the Tourism Confucius Institute at Griffith University for their contributions.

Find out more in our latest blog:

https://www.loteagency.com.au/exploring-lunar-new-year-across-australia/

Exploring Lunar New Year across Australia | The LOTE Agency   Lunar New Year is a time to celebrate family and culture and reflect on the past year. This year, the Year of the Dragon kicked off with vibrant celebrations on Saturday across numerous communities around Australia, including the Chinese, Vietnamese, Thai, Malaysian and Korean diasporas. Importan...

🌐 Urgent Call for Water Safety Education: Insights from ABC Interview ⚠️

In the wake of a tragic drowning incident on Phillip Island, we were interviewed by the Australian Broadcasting Corporation (ABC) to shed light on the pressing need for increased water safety education. The statistics are alarming – one in four drowning victims is born overseas. Our commitment to this cause goes beyond professional duties; it's deeply personal for many in our team.

https://www.loteagency.com.au/abc-interviews-lote-urgent-call-for-water-safety-education/

Ashveen’s blog post talks about the urgent need for action. Join us in spreading awareness and advocating for enhanced water safety education for multicultural communities.

Urgent Call for Water Safety Education | The LOTE Agency Drowning is preventable! Heed The LOTE Agency's crucial water safety advice! Get prepared with life-saving water safety tips from The LOTE Agency.

Recognising Jean Hailes for Women's Health Week, we've taken a moment to reflect on a vital topic.

Our latest blog (link in comments), penned by The LOTE Agency’s Client Executive, Jacqueline Ho, touches on the healthcare experience of multicultural women in Australia. Jacqueline offers insights and personal experience into the cultural barriers and challenges faced by women from diverse backgrounds when accessing health services.

Gain a broader understanding of women’s health through this unique lens. 🌟

What an incredible two days at the annual Human Insights Conference with The Research Society! 🌟

The conference brought together industry thought leaders and the brightest emerging talents to explore the latest human insights and research practices.💡

The LOTE Agency’s research team led by Roger Larkins was on hand to catch up with clients and partners about all aspects of multicultural research - increasingly important as around 66% of Australia’s population growth will come from overseas migration by 2030.🌎

📣 Exciting News Alert! 📣

The LOTE Agency is thrilled to announce our sponsorship for the annual Human Insights Conference, brought to you by The Research Society! 🌟

This event brings together Australia’s top-notch research professionals and marketing and brand leaders who continue advancing the research industry.

And guess what? LOTE is back at it again, offering our latest research insights and developments! 🙌

Get ready for two days of game-changing insights that can transform your approach to understanding your audience and exploring diverse markets!

Mark your calendars a week from now for 30 to 31 August and grab the opportunity to gain a deeper understanding of multicultural communities.🌍

Save your spot now 👇

https://www.humaninsights.com.au/2023hic/registration/Site/Register

🌍Help shape the future of sports in Australia🌍

We're teaming up with the Australian Sports Commission, and we're on a mission we think you'll care about. 🌏❤️

Have you ever wondered what stands in the way of more multicultural women and girls joining the sports scene in Australia? Or how cultural insights might pave the way for a more inclusive sports community?

We're diving deep into these questions, and we'd love your thoughts. By sharing your voice, you're helping us create an environment where everyone feels like they belong.

Ready to make a difference? Click the button below to fill out our quick survey. 🏏🏐🎾

https://loteagency.syd1.qualtrics.com/jfe/form/SV_5bBqKq3QYkwXCx8

We're excited to share that we are returning as sponsors for the annual Human Insights Conference hosted by The Research Society from 30 to 31 August. The event gathers top research professionals, marketers, brand leaders and the next generation of industry talent - and The LOTE Agency is pleased to play a part in it once again.

Join us for two days of transformative insights. Discover efficient ways to understand your audience, expand into new markets, and connect with diverse audiences!

What are you waiting for?! Sign up today to learn more about how your research can help you better understand multicultural communities.

https://www.humaninsights.com.au/2023hic/registration/Site/Register

💥Wrapping up a fantastic National Sports & Physical Activity Convention!

The event gathered a diverse group, from government entities like the Australian Sports Commission, to local councils such as the City of Melbourne, and numerous sports associations. The common thread? A desire to ensure the sustainability of sports and physical activity for future generations. Our focus at The LOTE Agency? How to better engage with Australia's multicultural communities through sports and physical activity.

Highlights included hearing from the ASC about the future of participation and capacity building for the sports sector and the AFL about investing in creating opportunities for every household to find a way to connect with sports and grow the game, and of course, Tim Anderson discussing the crucial role of multicultural audience engagement in boosting sports participation and performance. It offered valuable insights into how the sports industry can adapt and thrive in our increasingly multicultural society.

Let's continue to turn this spotlight on multicultural engagement. It's not just about improving participation — it's about understanding, celebrating, and harnessing our cultural diversity for the benefit of all. Here's to more opportunities to raise awareness and promote action! 💯

Drop by and say hello to The LOTE Agency at stand 410 at the National Sports & Physical Activity Convention today! 🤝🏅

We're thrilled to be a part of this incredible event that celebrates the latest innovative solutions the sports industry has to offer and share our expertise on how you can enhance sports participation through effective engagement with multicultural audiences.

See you there! 🏆🌏

📣 The National Sports & Physical Activity Convention is this week!

The LOTE Agency can't wait to be part of this incredible event that celebrates what the sports industry can offer by exploring the latest innovative solutions to improve sports participation. We will be there to share our insights on enhancing sports participation and performance through effective multicultural audience engagement.

Make sure to look out for LOTE's Tim Anderson presentation on the critical role of connecting with Australia's multicultural community for the future of sports and its numerous positive social benefits.

Don't forget to register and secure your spot this coming Thursday and Friday! 🚀🌎

https://nationalsportsconvention.com.au/register/

🏆🌏 The National Sports & Physical Activity Convention is next week!

We're looking forward to the National Sports Convention at Melbourne Convention and Exhibition Centre (MCEC), where we will speak about improving sports participation and performance through effective multicultural audience engagement.

Don't miss your chance to hear from The LOTE Agency's Tim Anderson on how connecting with Australia's multicultural community is critical for the commercial future of sports and bringing a raft of positive social benefits.

What are you waiting for?! Simply click the link in the comments to register! 🙌

📣 Exciting News! The LOTE Agency is proud to sponsor and speak at this year's National Sports & Physical Activity Convention (NSC23), a premier networking and knowledge-sharing event for the sports industry. Join us to explore the latest challenges and discover innovative solutions on how organisations can focus on Australia's multicultural community through sports.

Don't miss out on your chance to hear LOTE's Tim Anderson's presentation on enhancing sports participation and performance by engaging with multicultural audiences.

🗓️ Mark your calendars: 27th and 28th July
📍 Location: Stand 410

Register for free now and be a part of the conversation shaping the future of sports in Australia. 🌏 🏆

Secure your spot at https://nationalsportsconvention.com.au/register/

Enlit Australia 2023 is only two weeks away!

The LOTE Agency will be sharing our expertise on how utility companies can improve communications with CALD audiences through effective community engagement.

Our very own Carla Rada, Community Engagement Officer, and Roger Larkins, Head of Research, will be presenting on how to improve the adoption of sustainable behaviours among Australia's diverse communities in the transition to clean energy.

Come to The LOTE Agency booth to talk to us about your communication strategies and how they can be improved through engagement with CALD audiences.

Find out more about our presentation and register for the conference on the 22 and 23 of March!
https://www.enlit-australia.com/session/tbc-2/

Last weekend, our Community and Engagement team members had the chance to participate in this year's Antipodes Festival here in Melbourne.

The Greek Centre put on an incredible festival, which showcased diverse food and performances. It was fantastic to see the crowds that came to our stall, try our 360 photo booth and talk about the importance of community events.

As Australia's diversity grows, it's increasingly important for organisations to engage with more people from CALD backgrounds to better understand and communicate effectively. The LOTE Agency enables this by connecting organisations with its multicultural network built up over twenty-five years, and we are always on the lookout for more research and community engagement participants.

If you'd like to know more about how you can be a part of this, click on the link below to get in touch with us
https://loteagency.syd1.qualtrics.com/jfe/form/SV_cA32cnPwwy9HNiu

We're excited to announce that LOTE will be participating in this year's Antipodes Festival at Lonsdale Street here in Melbourne from the 25-26 February!

This festival is held annually by The Greek Centre to showcase various Greek food, as well as international and local performances including this year's main performance by international singer Alkistis Protopsalti.

It's important to note how significant the Greek community is here by acknowledging that over 400,000 of Melbourne's population identifies themselves as Greek descent. In support of this celebration, LOTE will be holding a stall to show our support in highlighting the rich and beautiful Greek culture that we have in Melbourne.

If you'd like to be a part of this, please come and check us out at stall W56 where you'll meet some of our Community and Engagement team. We'll also be having our own 360 photo booth as well as sharing research and community engagement opportunities for you to be a part of, so stay tuned on the day for more!

Melbourne Water holds a fun family day for the community.

As part of their strategy to improve water literacy among the community, Melbourne Water recently invited community members to a free, fun family day at Healesville Sanctuary. The day was designed to educate visitors about our native Australian wildlife and to help make litter extinct from our waterways. LOTE’s community engagement team on the day tell us more…

“The day started with a beautiful Welcome to Country conducted by Murrundindi (Wurundjeri Elder). The community members were fully engaged throughout the day, with the Melbourne Water team running a small tour to discover the Koalas, Kangaroos, Reptiles, Parrots, and Platypus exhibits. The group also sat in on the fantastic Spirit of the Skies show, which gave them an appreciation of our native birds. Then moving on to lunch and went through the Melbourne Water activation showing the importance of waterbugs in our waterways.”

By making the day fun and interactive for everyone that attended, the key message of making litter extinct from our waterways is much more likely to be remembered. As our Head of Community Engagement predicted, 2023 will see an increase in face-to-face engagement activity.

With the advent of summer and, sadly, 38 drowning deaths so far, it's critical that more is done to educate the Australian community on water safety. The LOTE Agency's Head of Communities and Strategy, Kwabena Ansah, was interviewed by the Australian Broadcasting Corporation (ABC) about how swimming clubs and organisations such as Swimming NSW are reaching out to culturally and linguistically diverse communities to ensure everyone can feel safe around the water.

Swimming clubs aim to make learning to swim a priority for CALD Australians With the advent of Summer, swimming clubs and organisations are reaching out to culturally and linguistically diverse communities to ensure everyone can feel safe around the water.

We are back on deck at The LOTE Agency and ready to help our clients engage with diverse communities across Australia in 2023. With so many exciting projects in the works already, it looks set to be another massive year!

The LOTE Agency's Research Intern, Manahil Rahmati, attended the Gala Dinner of the Bhutanese Community in Broadmeadows Townhall to celebrate the 115th anniversary of their kingdom. A fantastic multicultural evening full of friendly faces.

“I enjoyed the whole multiculturalism aspect and how many different organisations gathered to celebrate. I was Altaf Hussein's guest, and his organisation is VAYA (Victorian Afghan Youth Association); through that, I was given the opportunity to attend the event.”

LOTE National Advisory Group member Dr Aparna Hebbani discussed our research on the experience of CALD communities with utility providers on Australian Broadcasting Corporation (ABC) television and radio news this morning.

Inequity in the energy sector is a real challenge for those from culturally and linguistically diverse backgrounds, and The LOTE Agency is pleased to be working with a number of companies in the sector to close the gap.

Our CEO, David Bartlett, along with Carla Rada Prudencio from our Community Engagement team, spent the last two days at the Purpose Conference in Sydney, learning from the likes of Andrew Apostola and Grace Tame.

The LOTE Agency is a purpose-driven organisation, and we only take on work that we believe will make a positive social impact. But there is always more to do, and we look forward to applying the learnings from the last couple of days.

Sustainability Victoria recently partnered with us to commission murals that would reach multicultural audiences and communicate how to make greener choices on household waste and recycling.

We know from our research that CALD communities haven’t been able to easily access this information due to language and cultural barriers. Our work with Sustainability Victoria is about ensuring everyone knows the simple changes we can all make.

Listen to artist Yan Yan Candy Ng talk about her mural depicting sustainable living tips in Bendigo's Chancery Lane.

https://www.abc.net.au/radio/programs/vic-statewide-mornings/art-and-sustainability/101507246?fbclid=IwAR24lZ5oG6EtWkHtaTtAflCtJRcYkq_O2z8h7tNd92NlL8DkhgqiPfJmh48

Bendigo street art with a sustainable living message - ABC Visual messaging often has more impact for people from a multicultural background.