Lush The Content Agency

Optus' reputation has taken a direct hit due to the company's most recent outage. Lush's Director of Growth & Strategy, Stephen Ellis, shares his thoughts with Mumbrella on why Optus needs to acknowledge its shortcomings.

Why Optus must start with 'Yes, we blew it…' Optus will need more than optimism to rebuild its reputation in Australia.Optus’ marketing team have a sizable challenge in front of them following the outage that left millions of its customers without access to the internet and phone calls for more than 12 hours.In the coming months, it will be ...

As an Irish expat, your first Aussie sunburn is often a memory you'd rather forget. But Magners Cider cans launching here for the first time? That's a first worth celebrating.

Thank you to our wonderful client Good Drinks Australia, Magners Australia and the creative team on this campaign!

Lush and Good Drinks partner to create tongue-in-cheek campaign for Magners Cider Magners Cider launches a new tongue-in-cheek video campaign this week, developed by Perth content agency Lush. The collaboration marks Lush's first ex*****on in partnership with Good Drinks.

Imagine being handed the task of making a corporate sustainability report entertaining. Now, imagine condensing that entire document into a five-minute comedy sketch. Sounds ambitious, right?

That's exactly what Apple's creative team set out to do with the company's 'Mother Nature' video, released last week.

We asked Mike Drysdale, Lush's lead creative strategist, to shed some light on the tech giant's creative approach. Here's where you can read it ⬇️

Apple's Green Comedy: A Sustainability Report Like No Other - Lush - The Content Agency Imagine being handed the task of making a corporate sustainability report entertaining. Now, imagine condensing that entire document into a five-minute comedy sketch. Sounds ambitious, right? Well, leave it to Apple, a company deeply rooted in the entertainment industry, to be the first to take on s...

Shooting hoops and shooting videos 🏀 Lush’s creative director Gavin leads the way on a new content series, keeping Warwick Stadium’s community connected through monthly updates.

Preparing to launch a new product or service in the new year? Your choice of content format can make all the difference.

Intergrain, one of our ongoing partners in the agriculture sector and one of Australia's leaders in cereal breeding, called on Lush to help launch a new variety of wheat. For this style of B2B communications, video content is perfect; it's ideal for sharing technical information using visuals rather than a wall of text.

A unique perspective is highlighted through an interview with wheat breeder Dan, giving the audience even more reason to engage and connect with the message 🤝🌾

There’s a core set of ‘ingredients’ that go into just about every brand strategy; think defined objectives, audience personas, tone of voice, key messages… You get the idea.

But as our marketing landscape continues to evolve, more and more businesses are going a step further; bringing organisational culture and purpose into their brand strategy ‘recipe’.

The fact is, marketers can no longer afford to ignore these critical pieces of the puzzle.

Read the full story ➡️ https://lushthecontentagency.com/blog/why-culture-and-purpose-need-to-be-a-part-of-your-brand-strategy/

Rebound WA supports West Australians living with a physical disability through engagement in lifestyle, recreational and sporting activities 🏀

To share their message with a wider audience, Lush produced a cinema ad with a TikTok twist, highlighting the lasting impacts of the organisation's work and the joy that engaging with movement can bring.

You probably know what key messages are. But what's a key messaging matrix? 🤔

Clare Reid, Lush's senior copywriter, explains: "Your offerings (could be products, services, company values etc.) go across the top of the table and cross-section with each audience. This creates a matrix of copy that you can draw on with each new brief. Remember, not every audience avatar will care about each offering you have!"

Think of it as a compass; a powerful tool for connecting communications across your brand's entire output.

Have you listened to the new podcast hosted by Lush's lead creative strategist, Mike Drysdale? Each episode of The Marketer's Most Valuable Perspective delves into a new guest speaker's powerful industry wisdom.

Recorded live at the conference, our sister agency Dear Storyteller teamed up with State of Social to produce the 8-episode series, available across streaming platforms now 🎧

https://stateofsocial.transistor.fm/

Earlier this month, the internal content machine at Wadjemup / Rottnest Island spent half a day at Lush working on their writing skills.

Led by Senior Copywriter Clare Reid, the group focused on writing to a brief, literary techniques, brand tone, and evoking the creative writer within to break patterns of recognition.

A strategy workshop is a space to collaborate.

Together, we'll delve into the DNA of your business; drawing out key insights, developing a clear strategic vision, and leaving you with powerful messages to take to market.⁠

Lead Creative Strategist Mike and Senior Copywriter Clare recently held this workshop with a client in the resources sector to kick off their brand strategy development. We love diving into these investigative projects, uncovering their point of difference, and getting to the heart of a brand! 🎯

Today we gathered the team for an EOFY lunch, celebrating the hard work and achievements of the past 12 months. It's about sharing reflections, embracing our synergy, and building momentum as we gear up for big things in the second half of 2022 🚀

This August, our very own Mike Drysdale is returning to the State of Social stage to deliver an all-new workshop on branded entertainment.

If you love thinking outside the box and want to be inspired by fresh ideas, concepting techniques, game theory, and the future of marketing, you'll want to check this out!

Tickets available here: https://stateofsocial.com.au/

Forget the 1960's Mad Men advertising style, marketing in 2022 is worlds away from what the industry was like even ten years ago.

As demand continues to grow for more personalised content and campaigns, diversifying your content strategy is essential - particularly given today's highly competitive, fragmented marketing landscape.

So, how do you do it? Our latest blog post takes a deep dive into diversified content strategies and delivers guidance on using them to connect with consumers.

Keep reading:
➡️ https://bit.ly/3xKGnC8

Our city takes on a whole new glow at night! Here's a snap from a shoot last month as a part of RAC's Road Safety Week campaign 🎥

With a fully equipped filming studio, podcasting space, voiceover booth, and editing suite, you can make a lot of magic within our walls.

It all comes to life with our highly experienced team of videographers, animators, and editors, who relish in producing captivating video content that has the power to engage your audience.

With EOFY just around the corner, it's the perfect time to start thinking about your content marketing ideas for the year ahead. What will your brand create? 💡

A brand new app has just launched, compacting more than five decades of soil health research into a streamlined digital resource.

For the past four years, Professor Lynette Abbott has worked with Lush to distil her extensive knowledge into a series of videos, delivering complex research in a clear and effective way - no PhD required 🌱

The resulting animations have been instrumental in making the material accessible, and continue to serve their purpose within the new SOILHEALTH app for iOS and Android.

You can watch the animations here:
https://bit.ly/3Gz5A6z

As a part of our commitment to continued education and development, the Lush team undertook an Aboriginal Cultural Awareness and Understanding workshop today.

Lush CEO, Glenn Bergsma, said: "We have a deep respect for our First Nations Australians - past, present and future. The team considered it a real privilege to gain an even better understanding today of how we can partner together to be a more reconciled, unified and wise country. The team also learnt a lot about our history and left feeling inspired and challenged as a business to see how we can play a part in seeing a dream of unity become a reality."

Here's a sneak peek at a very exciting project launching next week!

Our team have been crafting the perfect script for a world class venue, to share the culture and creativity of Fremantle with the rest of the world - and now all of that pre-production and creative development is coming to life.

Stay tuned for the campaign launch 🚀

How do you generate brand loyalty? It’s a huge question and marketers have written entire PhDs in the area. But Brand Keys founder and president Robert Passikoff puts it like this, in relation to their annual survey:

“The bottom line, no matter the category, brands that understand that emotional connections serve as surrogates for added value have succeeded. And brands that have made loyalty and emotional engagement a strategic priority always appear high on the Loyalty Leaders List, and always appear at the top of consumers’ shopping lists.”

So how do you make it happen? These are our tips for using content to build a positive, mutually rewarding rapport with your customers.

Last week, Brendan was in the producer's chair at Swan Christian College! Here’s sneak peek behind the scenes of their kindy enrolment campaign 👀

The weather came through last week for this sunny shoot day at Swan Christian College with Sum Effect Studio ☀️