Croy Advisory

For many small to medium-sized enterprises (SMEs), hiring a full-time CFO is not feasible. This is where a virtual CFO (vCFO) steps in, offering strategic financial leadership on a flexible, part-time basis.

One of the biggest critical areas they can make an impact for your business is with technology:

The Impact of a vCFO | Croy Advisory | Article Explore how a Virtual CFO (vCFO) can drive technology integration and automation in your business. Learn how vCFOs streamline operations and boost efficiency with modern tech solutions.

A highly engaging way to start our Friday, listening to Economic Advisor Warren Hogan discussing his outlook for Australia's economy in 2025 and beyond.

Accurate financial reporting and compliance with regulatory requirements are essential for maintaining investor confidence and avoiding legal issues:

2 minute read: The Impact of a vCFO on Financial Reporting & Compliance

The Impact of a vCFO on Financial Reporting & Compliance - Croy Advisory Accurate financial reporting and compliance with regulatory requirements are essential for maintaining investor confidence and avoiding legal issues. A vCFO ensures that the company’s financial statements are accurate, timely, and comply with relevant accounting standards and regulations. This not...

Identifying and mitigating financial risks is a key responsibility of a vCFO. This includes assessing market risks, credit risks, and operational risks, and developing strategies to minimize their impact. A vCFO’s expertise in risk management helps protect the company from potential financial losses and ensures long-term stability.

2 minute read: The Impact of a vCFO on Risk Management & Mitigation

The Impact of a vCFO on Risk Management & Mitigation - Croy Advisory Identifying and mitigating financial risks is a key responsibility of a vCFO. This includes assessing market risks, credit risks, and operational risks, and developing strategies to minimize their impact. A vCFO’s expertise in risk management helps protect the company from potential financial loss...

Effective cash flow management is crucial for the sustainability of any business. Research from Stanford University highlights that companies with strong cash flow management practices are 30% more likely to avoid financial distress (Stanford Business Affairs, 2023).

In the 2023-24 financial year, over 11,000 businesses were declared insolvent, underscoring the critical importance of robust cash flow management.

2 minute read: The Impact of a vCFO on Cash Flow Management

The Impact of a vCFO on Cash Flow Management - Croy Advisory In this five-post series we are looking at the areas in which a virtual Chief Financial Officer, or vCFO, can create sustainable, high-performance impact on your business. The second area under the microscope is: Cash Flow Management. Effective cash flow management is crucial for the sustainability....

In today’s dynamic business environment, the role of a Chief Financial Officer has significantly evolved. The CFO is now responsible for much more than just risk management and financial reporting; they are critical in driving business growth and overall profitability.

For many organisations however, especially SMEs, hiring a full-time CFO may not be feasible. This is where a virtual CFO - or vCFO - steps in, offering strategic financial leadership on a flexible, part-time basis. Over the next few posts we are going to break down the top five critical areas where a vCFO can make a substantial impact.

First up? Strategic Financial Planning and Analysis 🧮

2 minute read: Want Sustainable, High-Performing Impact In Your Business? You Need a vCFO...

Want Sustainable, High-Performing Impact In Your Business? You Need a vCFO... - Croy Advisory In today’s dynamic business environment, the role of a Chief Financial Officer has significantly evolved. The CFO is now responsible for much more than just risk management and financial reporting; they are critical in driving business growth and overall profitability. For many organisations howev...

As we approach the halfway mark, in this week's post in the Growth Playbook Series we add Marketing into the mix:

Growth Playbook: 5. Marketing & Branding Strategies - Croy Advisory In the journey towards business growth, marketing and branding strategies play a pivotal role. They are the vehicles that carry your business’s message to the world, shaping perceptions and influencing decisions. Effective marketing strategies encompass a deep understanding of your target market, ...

Week 4 in the Growth Playbook Series: Product Development & Innovation:

Growth Playbook: 4. Product Development & Innovation - Croy Advisory In the quest for business growth, product development and innovation stand as crucial pillars. They represent the creative heartbeat of a business, driving its evolution and progress. Product development is a strategic process that transforms a market opportunity or a unique concept into a tangible....

Food for thought for your weekend...

Performance Expectations: Positive or Problematic? - Croy Advisory A study by the Harvard Business Review found that companies with a positive work culture have 31% higher productivity and 37% higher sales: “Too many companies bet on having a cut-throat, high-pressure, take-no-prisoners culture to drive their financial success. But a large and growing body of r...

Been trying to find the time to create a strategy to move your business up a level? Want to book directly into Tony's calendar? You got it:

https://hubs.la/Q02LcjvX0

"Companies that 'out-behave' their competition will also outperform them."
Dov Siedman

In a 2016 report, it was found that companies with values-driven behaviour outperformed others, with 94% of them increasing their market share by "out-behaving" the competition:

"These organisations don't merely engage their workers. They inspire them... They are built around trust, which enables risk-taking, which spurs innovation, which drives performance and productivity."

This is an excerpt from Measure What Matters by John Doerr, on Tony's reading list this week.

>> What are your thoughts on this concept? Have you seen this play out in a business you are connected to?

Week 3 in the Growth Playbook Series: Understanding Who You're Selling To:

Growth Playbook: 3. Market Research & Customer Insights - Croy Advisory In the realm of business growth, market research and customer insights play a pivotal role. They serve as the compass that guides businesses towards uncharted territories of growth opportunities. Market research, with its in-depth analysis of market trends, competitive landscape, and industry dynami...

Maintaining clarity and focus is essential for success in business. A strategic 'Plan-on-a-Page' is designed to distil complex business strategies into a concise, easy-to-understand format, ensuring your team remains aligned and focused on key priorities. This approach not only enhances productivity but also drives profitability and fosters a results-driven culture:

Plan-on-a-Page: Streamlining Business Strategy for Maximum Impact. - Croy Advisory In today’s fast-paced business environment, maintaining clarity and focus is essential for success. A Strategic Plan-on-a-Page is designed to distil complex business strategies into a concise, easy-to-understand format, ensuring your team remains aligned and focused on key priorities. This approac...

Last week we introduced the Growth Playbook series and the self-assessment at the end of each to help you score your own business. Week two is all about goal setting:

Growth Playbook: 2. Setting Clear Goals - Croy Advisory Setting clear, measurable goals is a fundamental step in the journey of business growth. These goals serve as the guiding stars, providing direction and focus to all business activities. They enable businesses to track progress, measure success, and make informed decisions. Clear goals act as a road...

From the Boardroom to the Podium: Lessons from the Olympics...

From the Boardroom to the Podium: Lessons from the Olympics - Croy Advisory Let’s compare the high performance of a business to our gold medal athletes at the Olympics. An athlete’s macro strategy typically begins at least four years in advance. A great example of long-term planning to achieve the elusive gold is the heroic efforts of Cameron McEvoy, whose journey spann...

First cab off the ranks in our Growth Playbook series is Understanding Business Growth - how do you measure up?

Growth Playbook: 1. Understanding Business Growth - Croy Advisory Business growth, a term often heard in the corridors of the corporate world, is much more than a buzzword. It is a multi-dimensional concept that signifies the expansion and progress of a business which a leadership team of a business requires both the strategy and the mindset to deliver. It encompa...

In the intricate world of business, achieving sustainable growth is a necessity. However, while abundant with opportunities, this journey is often intertwined with challenges that demand resilience and adaptability.

Introducing our Growth Playbook: 11 Effective Strategies for Business Success.

Each week we will look into the different areas around how and where growth can be enhanced, and we invite you to score your own business as we move forward through the series:

Introduction to The Growth Playbook: 11 Effective Strategies for Business Success - Croy Advisory In the intricate world of business, achieving sustainable growth is a necessity. However, while abundant with opportunities, this journey is often intertwined with challenges that demand resilience and adaptability. Over the course of the next eleven posts, each article serves as your strategic comp...

Meet our GM, Tony Jensen 😎

Tony’s career in the finance arena spans almost two decades. Sitting comfortably at the helm of many high-performance teams in that time, he brings to Croy Advisory a wealth of knowledge and experience that is second to none:

https://www.croyadvisory.com.au/team-member/tony-jensen-mba/

Welcome to Croy Advisory - where we believe in the power of strategic planning to drive real business growth and success.

Together we will create a growth blueprint for your business, ensuring every step is intentional and aligned with your overarching goals. From long-term strategy to short-term tactics, we help you ensure every decision moves you closer to your vision while also addressing immediate needs.

When you’re ready, we can also provide advice and strategy on governance, set up your virtual CFO & marketing team, deliver finance and lending options, and connect you with all the knowledge and services to help you thrive.

So if it's strategic, straight-forward business advice you need, no matter how complex the issue, we look forward to working with you 🤝