Rumors
A marketing agency for b2b companies
lets talk demand generation
www.rumors.com.au
Advertising on Facebook vs. LinkedIn for B2B
Historically, Facebook has been the more budget-friendly option, while LinkedIn is often seen as pricey. But recent data tells a different story.
The Cost Factor
LinkedIn's advertising costs have become more competitive due a rise in Metaw CPMs. For instance, our campaigns in the video showed:
- Facebook: 6,500 impressions for $276
- LinkedIn: 6,600 impressions for $326
-----------------------------------
Engagement Insights
Here's where it gets interesting:
- Facebook: 377 clicks (approx. 5.7% click-through rate)
- LinkedIn: 34 clicks (approx. 0.5% click-through rate)
While Facebook's higher click-through rate might seem attractive, LinkedIn’s precision targeting ensures that every click is from a highly relevant audience. This minimizes ad spend waste.
-----------------------------------
Pros and Cons
Facebook:
- Pros: Higher click-through rates, lower initial cost.
- Cons: Potential for ad spend waste, less precise targeting.
LinkedIn:
- Pros: Precise targeting by job title, industry, and company size.
- Cons: Historically higher CPM, lower click-through rates.
----------------------------------
Why LinkedIn Might Be the Better Choice
For B2B companies, LinkedIn offers significant advantages despite the seemingly higher costs. The precise targeting means your ads reach the right audience, ensuring valuable interactions and minimizing waste. Remember, not all campaigns need high click-through rates. Building brand awareness and staying top-of-mind with you ICP are crucial for long-term success, and LinkedIn excels in these areas.
-------------------------------------
If you're a B2B marketer or start-up founder, consider LinkedIn for its targeting capabilities and reduced ad spend waste. Your message will reach the right people, even if they don't click immediately.
I hope this comparison helps you in making an informed decision for your next campaign. Feel free to reach out with any questions or comments. I'm always here to help!
SEO is often considered a long term investment thus ignored by startups. I share how you can score quick wins from SEO as a startup.
Full conversation in the podcast ANATOMY OF A RUMOR
Full conversation in the podcast ANATOMY OF A RUMOR
Full conversation in the podcast ANATOMY OF A RUMOR
Full conversation in the podcast ANATOMY OF A RUMOR
Full conversation in the podcast ANATOMY OF A RUMOR
Full conversation in the podcast ANATOMY OF A RUMOR
Full conversation in the podcast ANATOMY OF A RUMOR
Full conversation in the podcast ANATOMY OF A RUMOR
Full conversation in the podcast ANATOMY OF A RUMOR
Full conversation in the podcast ANATOMY OF A RUMOR
Full conversation in the podcast ANATOMY OF A RUMOR
Click here to claim your Sponsored Listing.
Videos (show all)
Category
Contact the business
Telephone
Website
Address
64 Talavera Road, Macquarie Park
Sydney, 2113
Blaze Marketing are award winning boutique marketing consultants that provide practical marketing &
Level 3, 10-14 Waterloo Street
Sydney, 2010
We are Archetype. We partner with category creators and industry leaders to build the world’s most ma
30 The Bond, 30 Hickson Road
Sydney, 2000
We use earned creativity to make every story matter. Part of the Ogilvy Network.
100 Harris Street
Sydney, 2009
We are a Sydney & New York based full service digital marketing agency.
10 Anella Avenue Unit 5
Sydney, 2153
Providing effective and affordable advertising and marketing solutions for businesses of all sizes.
2C/21 Lawson Street
Sydney, 2750
Pixite is a full-service digital agency that delivers growth for businesses & brands Australia-wide.
Suite 610/12 Century Circuit
Sydney, 2153
New South Wales based designer and developer of beautiful and simple websites and apps.
Sydney
Copa Collective - Sydney based Creative Communications that specialises in elevating businesses presence through social media management, marketing and graphic design to help you e...
Sydney, 2060
Content & Media - we build campaigns, create content and develop curated media channels targeted at men after 40 -- Health • Longevity • Wellbeing
Sydney
Here at PivotMedia we provide a specific service, that is running Facebook ads for ecommerce bands.