Brand New Day Studio

How much is it to invest in a brand strategy, identity and creative that accurately and authentically reflects the good work you do? It can be absolutely ✶ free ✶(!!)

Yep, better believe it, your carefully curated brand strategy, bespoke brand identity and sparkly new website is a tax deduction that you can bank on.

Leading up to June 30, now is the perfect time to reflect on how you’re showing up in your brand, whether your organic marketing is magnetic and whether your website is designed to speak to your dream client.

It’s also a wonderful time to book in that new brand shoot, SEO updates or creative content you’ve been putting off so you can add that expense to your profit & loss statement and send it straight to the tax man.

To get you started, here are a list of some admired and hearted local creative services:

For content creation and photography, you must check out the gorgeous work from , .photography for creativity and .hogarth for high-energy fits of fun.

All things SEO, copywriting and web development, I trust my clients to .au, and .

And of course other brand experts to explore (because alignment is everything), see .chloe for the coooolest brand everything, for intelligently elevated design and for the bright & beautiful.

Or reach out to me and we can turn boring old tax time into an “FY25 Bring Your Brand To Life” workshop that will have you skipping into the new financial year with a vision clear as day.

Happy beancounting x

While a creative thinker has a natural ability to come up with ideas above & beyond the norm, there’s a few things not to expect them to do:

☒ Predict the ending to a good novel mystery. They’re too busy creating plot twists.

☒ Solve a rubiks cube under 10 seconds (unless they have a magic wand handy).

☒ Follow a recipe without adding their own little somethin’ somethin’. Who needs instructions when you’ve got creativity?

☒ Resist the urge to doodle during a serious meeting. Hey, inspiration can strike at anytime!

What you can expect from a working with a creative just like gorgeous Brooke* here from is:

☑ Creative collaboration magic that leaves you levitating.

☑ A glowing confidence in self-managing your brand.

☑ Less tossing and turning over a brand that’s not attracting “your people”.

☑ Unexpected synchronicities, like unconsciously choosing the exact same mixed-breed dog as your client’s spirit animal.

A 1:1 Creative Coaching Consultation could be the brand glow up you’ve been searching for! With Saturday appointments now available, it’s easier than ever to make those dreams a reality. ✨


*Big love to this wonderful visionary Brooke for volunteering her time for this photoshoot with . She is my very own dream-client come real-client and a glowing example of how I use my very own brand strategy to attract the good people I strive to serve.

“The value a woman brings to the table is proportional to her own self worth and belief in her abilities” ~ anon

To celebrate the month of woman, Red Pencil proudly invites you to the next She Speaks Power event, “From doubt to destiny: Building a brand that reflects your true value”.

I’m excited to join Tatiana Cross, founder and all-round fabulousness of .consulting to dive deep into the challenges women visionaries face and how self worth can affect your personal & brand identity.

Running a business is no small feat. It requires courage, resilience and a whole lot of heart. And sometimes, amidst the hustle, we forget to check in with ourselves and our sense of worth.

Hosted Torquay, join us in an evening exploring practical strategies to overcome these obstacles and step into your power as a woman.

♡

SHE SPEAKS POWER
When : 6pm Wednesday 24th April 2024
Where : Happy Spaces, Gilbert Street, Torquay
Tickets : Via Eventbrite, DM for the link

Ooh how GOOD does it feel to show up as yourself in your work?!

In saying that, I believe it’s time to re-introduce myself;
Hi, I’m Ebony Sugars, mother to a vivacious, two-year-old beautiful girl, Indie, dog mum to sweet Noah, the golden retriever, and your effervescent creative guiding partner, here to help you ignite the purpose of good people wanting to do good in the world.

If you scroll back to the start of this feed you can so the evolution in just over a year in my own brand. As we evolve as humans, so too can our business. If we have a core foundation built on a clear purpose, characterised by our values and are able to unapologetically align them with a unique personality, the identity for the work we do will also bloom!

This isn’t a rebrand for me because right from the start I knew I wanted to help you, the heart-led visionary, to align, design & shine with authenticity & confidence that would ripple out into the community.

Over the past 6 months I’ve dramatically boot-camped my life. Reflecting on my own brand imagery knew I needed to walk the walk to truly reflect who I have grown into for clients to accurately get a feel for who I am.

showed great heart when we had our Christmas family photos taken, having found out Noah’s life was expected to soon come to an end she went above & beyond to capture moment that will live on. It felt right to ask her to capture Ebony 2.0 and the sneaky peak you see here bought all the feels!

There’s still more of me to come, I can ✨feel✨ it and I’m so excited to offer more to you on my ever-evolving journey to support you on yours.

♡ Ebony

Hands down the best gift I got this Christmas was through a mediumship reading.

I was feeling really stuck come end of last year. For most of 2023, I’d been balancing going into business, starting a course for my personal growth (that put me through a human sized spin cycle) and navigating life with my beautiful daughter and of course, goldie boy Noah.

I felt desperate for clarity with the whole life juggling act. I also have biiiiiig dreams for 2024 with once-in-a-lifetime opportunities at my feet and I was feeling overwhelmed about how to make it all happen.

I knew the best way to navigate the cloud of confusion was to reach out for some greater knowledge and oh my giddy aunt - was I glad I did!

The INCREDIBLE foresight into how to grow my brand, strengthen my parenting - and even an opportunity for love 🫢 - was beyond measure. I now feel so clear, excited and empowered to go forward with ambition.

To quote my favourite meme of the season “If last year was my caterpillar year, this year I’m butterflyin!” 🦋

Curious to know more? The next Brand Love Club monthly email going out in January includes what I’m doing to set my own brand up for success, some helpful tips to avoid the standard New Year resolution repulsion… plus something about seagulls and chips (it’s summer, those flying scavengers are invading more than my beach towel!).

You can sign up to get the email at www.brandnewday.au and if you’d like your own reading, reach out to to learn more about what 2024 holds for you.

As 2023 fades away like sunlight over a dawning moon, the memories of Brand New Day’s first year in service glow bright and warm. The diversity of client wide & far across this beautiful country have expanded my vision to provide greater and more purposeful brand stories for those yearning to improve the world and bring to life their own mission of doing good.

I’m grateful beyond measure the trusted privilege to be invited in to meet these dreams in their vulnerability and be guide to shaping their identity, bringing to light their unique personalities and releasing them to shine in all their beauty.

I invite those of you who have found courage this year to follow through with your calling and fill the world with goodliness to stand proud. It’s a journey I intimately understand and what a legacy to live!

From my beautiful family to yours, I join you in celebrating fabulously a year of glorious growth and the joy of opening the studio again from January 3.

Merry Christmas x

You’ve grown in your business to the point your brand feels like an old pair of socks you still love but the holes aren’t feeling good anymore… and you know you have to let go. Now what?

Just like Kim from Shoes Off Living, it could be time to revisit your vision and expand your horizon.

Kim reached out in the midst of a website relaunch feeling something wasn’t right. She had built a beautiful Pilates community in sunny Queensland, Australia, and was about to birth an incredible new online location pilates program.

Filmed by her husband with the country’s most epically delicious landscapes as their backdrop, Kim knew to put this unique offering out into the world, it needed an identity that was as bespoke as this new extension to her mission.

Join us in doing cartwheels over Shoes Off Living‘s sparkly-new brand identity, website and the phenomenon that’s soon to be their adventure Pilates program, just launched!

Here’s to Brand new beginnings! 🥂Take a moment to celebrate with us the much anticipated launch of Shoes Off Living’s beautiful new website! 🌐✨

Dive into a sanctuary of pilates wisdom, nature-inspired workouts and a journey towards balanced living. 🍃 Kim’s commitment to your well-being is not just a promise; it's a transformative experience waiting to unfold.

Brand New Day Studio found great pleasure to have supported the vision for Shoes Off Living’s evolution and to have met Kim and her family. Distance played no part in being welcomed into Kim’s their home base in beautiful Queensland, Australia. It was a joy to explore with Kim her core values of integrity & family that radiates a passion for helping people thrive.

So lace up those virtual sneakers, hit the website, and embark on a wellness adventure like no other.

Congratulations to Kim and her gorgeous family for stepping into this new chapter with strength, authenticity and a heart full of purpose. 🧡💜💚

Save this post for the next time waves of uncertainty crash around you. 🛟

Building brand resilience:
🐚 Understand the heart of your brand, why you do what you do, how you do it, and hold steadfast to your values. Let this beat strong across your business, creating a harmonious symphony, echoing your brand's essence.

🐚 Radiate confidence, consistently. If your creative is confused, your content sporadic, your integrity wobbly, that lack of self belief will waft stronger than ocean-soaked socks in your laundry sink. Show up with confidence, aligning every element of your brand to exude a powerful, coherent presence.

🐚 Embrace change with a warrior spirit. (It’s the the only constant, right? ) Adaptability is your shield in the battlefield of business. Stay agile, learn, grow and let your brand evolve like a wise warrior mastering new skills.

🐚 Cultivate a community. Strong brands don't stand alone; they rally a tribe that believes in their mission, is aligned with similar values and are cheering them on with all the good they do.

🐚 Turn challenges into triumphs. Every setback is a setup for a comeback. Approach challenges not as roadblocks but as opportunities to showcase your brand's resilience. Flip the script, learn from adversity and let each hurdle sculpt your brand's story of triumph.

Building brand resilience is a balance of purpose, adaptability, community, and triumph over challenges. Forge ahead with determination, and watch your brand rise like the sun each & every day. 🌅

What does it take to create a powerful values-based brand? Let’s break it down ↓

1 ~ Establish your mission.
What is it that you do? How does it make your community do a happy dance? (And remember, your community can be global!!)

This will form your Brand Promise, your commitment statement & magic that makes you jump out of the bed sheets every day.

2 ~ Define your brand values.
Choose values like you’re picking flavours for the worlds best ice-cream!

These can be ethical, cultural, environmental, people-centric, experience based… whatever reflects your company’s core principles and beliefs.

3 ~ Refine your brand experience.
How do people feel interaction with your brand? What do they taste, see, smell? The more detailed, the more your brand will feel unique.

4 ~ Create a mood board.
Time for the glitter and glue! Dust off that vintage pin board (or open Pinterest if your OCD will have conniptions) and let the creative exploration begin! Collect images that best reflect the attributes you’ve explored above & be amazed as patterns and colours emerge to guide your brand’s identity.

Your brand journey is an epic adventure; craft it with intention, infuse it with passion, and watch the magic unfold.

Enjoy the ride, it’s your brand’s time to shine! ✨☀️✨

As a conscious creator, you’re not just building a brand. You’re crafting a lasting legacy of all the good you have to give.

Weaving your values into every fibre of your brand DNA creates a magnetic to people who align with what you offer.

Recently, Brand New Day worked with Change Spiritual Counselling to craft a Brand Strategy & Identity that lives & breaths hope, joy, transformation and a renewed sense of self for people wanting to live a more fulfilling life.

More than just a logo, this brand is an experience that’s practically a big warm hug for your soul.

Ready to turn a new leaf & have an identity that’s authentically you?

Drop a 🍁 & let’s create something beautiful together.

Here's how together we can untangle the creative chaos in your mind through 1:1 Creative Consultations:

🤿 Deep dive into your purpose
We start by delving into the heart of the work you do, your vision, values, mission & aspirations. What's the story that sets you apart? Who are the people you want to serve?

⛵️Explore your brand identity
We navigate any current branding and the identity you want to reflect. We analyze your tone, messaging and visual language across all channels to ensure they align with your purpose and the community you want to nurture.

🌅Craft a clear & achievable strategy
Drawing from experience solving creative challenges for brands of all sizes, you’ll be intuitively guided in crafting a strategy that accurately resonates with your vision, creating a brand magnet for all the good you can do in the world.

Ready to embark on the journey towards a fulfilled, purposeful life? Fill out the “phone a friend form” through the link in bio and together, we can help your brand get up & glow.

Who's pretending "November" is just a typo and we're not really there yet? 🙋🏼‍♀️

While it seems like 2023 is doing a little disappearing act, this is the perfect time to reflect on how you've grown this past year and revisit your mission & values to continue to show up consistently, confidently and authentically in your beautiful brand.

As you reflect on your brand journey, here are three important questions to ponder:

1. Have your purpose and mission remained aligned with your brand throughout this year, or has it evolved in unexpected ways?

2. How effectively have you connected with your audience on a personal level, across all your touch points?

3. Are your values still at the heart of your brand, and how well have you communicated their importance to your audience?

Need gentle creative guidance to help you embrace 2024 with a warm hug? Book a 1:1 Creative Consultation before December 1 to make it your year to get up and glow!

Each consultation is available virtually or in person around the Geelong & Surfcoast of Victoria, Australia.

Looking for that extra shot of creative confidence? Put the kettle on & sip over this…

Through my colourful creative journey working with an exciting mix of projects from fitness studios to property developments, tech companies to fashion labels, and everything in between I've surfed the waves of brand success.

I've learnt this simple formula 👆 can be the difference between bloom and doom for a brand.

Need a creative springboard to understand your heart-led mission and help you bring your creative to life? Brand New Day Studio is here to support you to get up & glow!

Book a 1:1 Creative Consultation that will fuel you to do more good in the world.

Together, we'll ignite your vision & align all your creative assets with your mission.

Following the incredibly transformative experiences from our recent live workshops, the same beautiful magic has been captured in an online guide to help anyone on their journey of doing good in the world.

Brand New Day is incredibly delighted to support socially conscious entrepreneurs everywhere with:

“How to create a brand with heart; a guide to navigate the creative process.”

Feel confident translating your vision into an authentic brand story reflecting your mission with integrity.

In this guide you’ll explore the essence of branding, why heart full brands shine brightest, stories of inspiration & guidance to crafting a unique brand story with clear steps to make it reality.

Available now for FREE through the link in the bio.

Your journey to a brand of extraordinary begins here. 💫

✨ Meet your creative guiding partner ✨

Hello new and familiar followers! I thought it was about time I shared a little about my own “why”, because practicing what you preach is where the magic happens, right?

I was on mat-leave from a career long of creative roles for various big brand retailers and agencies when I offered my help to a couple lovely local entrepreneurs (hello & ) who were searching for a little hands on help with their digital marketing & design.

One morning found me sitting at my local coffee hang overlooking the beach when I received an influx of THE loveliest messages from one of the gorgeous women I’d been helping, feeling over the moon excited with their freshly branded website.

A few moons later, I was couch-conversing with another motivated mind about their social strategy when I felt my spirit chime in ~ “You can do THIS for more people!”

The joy of serving those who strive to make a difference in their worlds led me to a life of flexibility and fulfilment and felt like catching the most perfect, energising sunrise imaginable… and thus Brand New Day was born!

I took a leap of faith, fuelled with pure determination and a rock solid vision of helping build confidence in the heart-led, and have been attracting like-minded ever since.

As a solo mumma finding balance in home, work, self-improvement, studies and the occasional paint class or wild adventure, I get it. Life's hectic enough without creative chaos. Rest assured, we'll craft a simple plan to help you rise and shine in no time!

At the end of the day, my mission to connect with and support others to realise their heart-led vision will ripple out and inspire many more to do the same.

Ebony x

Did you know the font you use can be a game changer between someone choosing you or scrolling past your brand? 🤯✨

Picture this : Imagine catching the eye of your dream clients with a typeface that resonates with their aspirations and values. It's like a secret language that establishes an instant connection, making them think, "This brand gets me!" 🥹🧡

Save this post if you’re looking at elevating or creating a brand that reflects what you do accurately. 🫶🏼

I am thrilled to announce I will be hosting a private workshop to align your vision and purpose with an authentic brand strategy as part of this year’s Geelong Small Business Festival.

Join me Torquay, and discover tools to define your brand identity, create authentic connections with your audience and stand out from the crowd while your hunger for knowledge is complemented by a local mouthwatering caterer.

Gain clarity on your business values and unique selling propositions, forging deeper client/customer relationships and creating a solid foundation for future growth and success.

Take this opportunity to invest in your vision, and nourish your mind (and palate!) as you learn how to create a brand with heart.

Visit www.gsbf.com.au to secure your ticket, I can’t WAIT to hear all about your vision!

☀️🧡😄
Create a brand with heart
6-8pm, August 15, 2023
Happy Spaces, Torquay
Limited tickets $45 each:
https://www.eventbrite.com/e/how-to-create-a-brand-with-heart-tickets-667901490337

Send a message to learn more

Embrace the harmony of aligning with your authentic self ✨

Recently the studio had the incredible opportunity to collaborate with Harmony Healing to create an extraordinary brand strategy that empowers individuals on their personal growth journey.

From our immersive Brand Vision workshop, we meticulously crafted a captivating brand promise, core values, and personality that deeply resonate with those seeking a safe and nurturing space for healing and self-acceptance.

Inspired by Harmony Healing's vision to guide individuals in embracing their true selves, an authentic identity was created that reflects their holistic values of love, community, confidence, independence, simplicity and empowerment.

Feel the strength of Harmony Healing as Brand New Day proudly showcases our collaboration, celebrating the magic that unfolds when we choose to embrace our true selves. ✨

Branding is a wonderful tool to empower the unification, coherence and assurance of a brand story. A brand can have a positive influence on a business and inspire a sense of love, familiarity and loyalty.

Brand New Day recently had the pleasure of helping Kylie, a Spiritual Counsellor, to create a brand strategy and identity that's as elegant as a swan and as approachable as a Golden Retriever.

Firstly, we established her vision through a collaborative workshop where we dove deep into the mission and the clients she aims to support through her services. By understanding her core values, a visual representation of Clarity quickly began to form with a high level conceptual direction established through divergent research.

With a clear brief defined, colours, fonts and iconography avenues were explored that represented the key elements of Kylie's vision. The intention was to create an identity solution that elevated her business and clearly expressed its uniqueness, ensuring her brand is instantly recognisable and communicates a powerfully succinct and authentic message to clients with integrity.

What resulted was a classically elegant brand that is the embodiment of honesty, kindness, empathy, and support, subtly reflecting Clarity's commitment to providing accessible and professional counselling.

Kylie's reaction was so heartfelt, she was bought to tears (no onions were harmed in the making of this brand). And pretty sure her clients will feel the same way, after all, who wouldn't want to work with someone who exudes professionalism and warmth, while also being approachable and compassionate? That's the kind of brand personality that would make anyone feel at ease, especially when seeking spiritual guidance!

It was an honour to realise her vision and align a brand strategy & identity to support her mission of helping others.

Lacking confidence to share your work with the world? I’ve got you.

Whether you're seeking feedback on how you're showing up in your social squares, clarity in your brand messaging, or completely new to all of this and not sure where to start, I'm here to empower you in owning your space.

Having spent a long career working for some of Australia's most loved brands in creative direction, brand experience and design, I combine my understanding of human behaviour and passion for soulful brand strategies to offer you complete creative guidance & support.

Through 1:1 consultations, brand strategy & art direction, I can empower you with a soulful strategy infusing your work with purpose and positivity, creating a brand with heart.

Together, we'll build an experience that not only engages the people you want to attract to your work but also radiates the light and joy you wish to bring into the world.

Want to know more? Book in a free clarity call with me, your personal brand cheerleader and let’s get glowing!

*Snaps to Hannah from and .au for lighting up this brand shoot x

Fiona came to Brand New Day Studio for a Creative Consultation and decided through our deep dive into her vision and reviewing her current brand assets, that she'd evolved beyond her original brand identity.

Together, we gave her branding & website a makeover that represented her growth with accuracy:

"Ebony is the epitome of professional and guided me and my website journey with patience, curiosity and a dedicated commitment to nailing it!

She took her time in getting to know and understand me, my brand and my vision and listened mindfully to curate an end product that is extremely reflective of and complimentary to, my business. I enjoyed every moment and felt held and supported during the process.

Thank you Ebony for going above and beyond and caring so much about my website and branding. I love it all and am excited to watch my business flourish because of it.”

Want to be a brand boss but worried that you won’t be for everyone?
Not everyone will love your brand...and you know what, that's okay! 💛

It's not about trying to be everything to everyone, it's about knowing YOUR people and what they want. 💫

Here's some tips to help you get in touch with your target market:

💡 Know the deets:
Think age, gender, location, etc. Get a clear understanding of who you're trying to attract.

💡 Get in their hearts:
What are their needs, desires, and pain points? What motivates them to make a purchase from you or invest in your services?

💡 Study their moves:
When and how do they typically buy or look for your service? What factors influence their purchasing decisions? How do they interact with your brand?

💡 Your vibe attracts your tribe:
With a clear understanding of who you want to work with or provide for, feel confident to show up in your brand in ways that's authentic to you.

By nailing down your target market, you'll be able to tailor your messaging and visual identity to resonate with your tribe, building connection and love for your brand!

Give your brand the love it deserves. 💌
Get monthly affirmations, inspiration, advice, and the latest in creative strategies delivered FREE to you inbox. And, NO SPAM.

Say later-hater to that voice saying you can't, feeling alone in your brand building journey and hello to being the boss of your brand with advice from someone who's been in the industry for a pretty long time (you can count the years in stress lines if we ever meet in person).

So go ahead, give yourself and your brand the love it deserves and signup to the Brand Love Club. Link in bio.

When your brand identity is in sync with your values, it creates a vibe of trust and authenticity that speaks to your target audience. It helps them get a sense of what you're about and why they should choose you. They can see that you stand for something and that you're passionate about what you do. A brand identity that reflects your business values consistently and confidently is irresistible to the right people for you.

But how do you create a brand identity that authentically represents you and your business? That's where I come in. I can help you develop a visual style that is authentically you to use consistently across all touch points. I can guide you on how or take the lead to craft a strategy that ensures your brand is consistent and cohesive, becoming a magnet for your dream customers.

The Power of Purpose: Why your brand needs more than just a logo

Okay, let's take a step back and forget about the green stuff for a sec. Sure, money is great and all, but it's not the be-all and end-all of your biz. Your brand purpose is the driving force behind why you decided to become your own boss. It's the reason you get out of bed in the morning and the reason your customers will choose you over the competition.

Think of it like the secret ingredient in your brand's recipe. It ties in with your mission and vision, the people you serve, and the values you share with your dream clients. Having a solid purpose is like a sunrise, it's what will set your brand apart and make it truly irresistible.

My purpose? Drawing on a career rich in brand strategy, support people like you to confidently showcase their brand to the world. (That and having the flexibility to take my daughter & doggo to the beach on any sunny day!)

So if you're ready to unleash your brand's true purpose and create a strategy that will help your business grow, I can help.

A bespoke logo that's tailored to perfection and has you swooning is pretty great. However savvy entrepreneurs know a brand is more than just a deliciously aesthetic logo, it's the secret sauce that makes your business irresistible!

But let's be real, creating a brand that truly represents your business and helps it grow can feel like trying to solve a Rubik's cube blindfolded. That's where I come in, I'm the brand whisperer and can help you create a strategy that will have your dream customers lining up at your door.

Together, we'll get to the bottom of what makes your business special and create an identity that accurately represents your brand. We'll also craft messaging that's so irresistible, even your competitors will be taking notes. And don't worry, I won't let your brand go stale, we'll have a plan in place to keep your it fresh and relevant.

So, are you ready to take your brand to the next level?
Cmon, I know you are, let's do this!