Traffic Brand Agency

For over 20 years, Partners Wealth Group (PWG) has built a solid reputation in the financial services industry, which today, has seen the business grow beyond their Melbourne origins.

Traffic were engaged to develop a strategy and create a new brand identity to support their business goals in line with its objectives and future growth plans.

Through the immersion phase, it became evident that the strength of the business was the level of customer experience offered, which led to the positioning of 'Stronger Together', reflecting the power of relationships in achieving results.

This is reflected in the new brand design, symbolised by the reinterpretation of the 3 geese, a symbol of partnership and the core ethos of the brand.

Ticketblaster has operated in the experience, events & ticketing industry since 2003 as a preferred authorised agent for both Australian and international major sporting events such as the AFL, F1 GP, Grand Slam tennis and more, whilst still offering ‘once in a lifetime’ ticket experiences at sold-out concerts such as Ed Sheeran.

With a desire to be perceived as more than “just a sporting ticketing brand”, Traffic was tasked with creating a new name and brand identity for the business in line with its global business expansion. As such, Ticketverse was born.

The updated brand identity has been introduced across their website, social media channels, office/ environment signage, and as the foundation for their collateral and proposal needs.

A new brand identity 'SERV' to steer the Victorian Land Registry Service into the future, encapsulated by the fluidity of the lines, colours and logo mark.

Read the full case study on the website via link in bio.

Creating a new brand identity, SERV, to steer the Victorian Land Registry Service into the future, embracing technology and innovation. The identity emphasises shape and colour to create a sense of how technology can influence and enhance our everyday lives. A notion that is encapsulated by the fluidity of the lines, colours and logo mark.

The Victorian Land Registry Service (VLRS), was the first commercial entity appointed by the Victorian Government to run the Land Titles Registry. Having established credibility through seamless management, improved focus on customer services and considerable investment in upgrading the technical systems infrastructure to world-leading standards, it was time for the brand to review its identity.

Traffic was appointed as agency partner to deliver the brand transformation, creating a new brand identity, strategic brand positioning, personality and tone of voice that resonated with a diverse audience base, whilst supporting the brand’s reason for being, "to ‘serve’ the people of Victoria".

Traffic were tasked to create a 'one of a kind' campaign for Ryman Healthcare to attract their 'kind' of people as they celebrate 40 years in the business of caring for others in New Zealand, and now as they grow in Victoria.

The word ‘kind’ is key to this campaign as it embodies the nature of their staff, environment, culture, and at the end of the day, is the reason the people who work at Ryman are ‘one of a kind’.

Read the full case study on the website via link in bio now.

Following COVID lockdowns, Brisbane Airport noticed a shift in the behaviour of their parking customers and wanted to develop a new campaign in line with these changes.

Traffic developed the ‘Driver’s Seat’ campaign to reflect the shift in customers’ desire to regain control after a period of uncertainty. The campaign taps into a sentiment that allows customers to lean into a sense of convenience and the comfort of being ‘at home’ being behind the wheel of their personal vehicle.

Read the full case study via link in bio.

Creating a one of a kind luxury brand for an icon Sealy Australia.

We are delighted to announce that Eliston Estate for National Pacific Properties, was crowned the prestigious marketing award of Best Land Campaign of the Year VIC & TAS at the REA Excellence Awards last Thursday evening!

Traffic have had the pleasure of working with the team at NPP on all brand development, design, strategy and communications for Eliston since inception, and it is wonderful to be part of the team who collectively won this esteemed award. Thank you to the incredible team at NPP and congratulations to our talented Traffickers on such an outstanding result.
awards

With a robust pipeline of greenfield communities to be delivered in FY22 and beyond, Ingenia Lifestyle engaged Traffic to establish the brand platform, architecture to allow for the creation of unique place identities and positioning for each of its communities, with the aim of generating greater demand with a focus on the unique target customer segments in the over 55 market place.

This included the brand strategy, brand architecture and the development of a new dynamic design system to allow for future projects to establish their own unique identity, without disrupting the leading brands core identity and reputation as a leader in innovation.

The first ex*****on is Natura.

View the case study on the website via link in bio.

Digital expressions of the PHIVE brand were an extremely important part of the identity given the scale of the digital screens in and around the building, in addition to social media and other digital activations.

Imagine a world, where innovation and craft work in complete harmony.

Creating the ultimate brand experience for the latest .

In collaboration with @, Traffic had the pleasure of working with again on its new brand film for its premium mattress, which highlights the science, premium technology, luxury finishes and meticulous detail and craftsmanship, that make this mattress renowned as one of the best in the world.

Traffic are on the hunt for a talented Senior Designer to join its Sydney team.

You’d be joining a fun team of creative specialists who work on some of Asia Pacific’s most iconic brands across a variety of sectors from property and tech, to retail, place and more.

Apply via email with your folio to mailto:[email protected].

We’d love to hear from you!

A fresh new look for an iconic trusted brand in Victoria . View the full case study on the website.

A fresh new look for an iconic trusted brand in Victoria . View the full case study on the website.

The new SERV brand identity Traffic created celebrates the origins of the brand while steering it into the future, embracing technology and innovation.