LURE Creative Agency
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An interesting debate. I would choose the traditional Australian made logo on the left. AU is too ambiguous. It would mean nothing to a tourist wanting to buy an Australian made product.
Not only has the original established recognition it wins in a communication sense. The new version would require additional spend to educate the market what it actually means.
If itβs not broke why fix it?
There was a lot of speculation yesterday that we were going to lose the Australian Made logo.βπ¦
The Government has launched a new logo, but amid confusion they have reassured people it won't replace the green and gold kangaroo.β
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What are your thoughts on the new logo?β
I love this quote. βΊοΈ Deb
Qualifying for my 'Certificate in Engagement' has been a great experience. The IAP2 training develops skills to effectively communicate and promote response while gathering feedback from the community or driving campaigns.
This was fun too. It's the video for LURE's Facebook cover. Took a little bit of technical investigation but I'm happy with the result. Definitely a great option to spruce up your social media and make you stand out from the crowd. :) Deb
What fun it was to work on our logo. I can't wait to embroider it onto my uniform. Teal is my favourite colour at the moment but it was also thought out. I wanted to stay away from anything too feminine and concentrate on making it appealing to a wider audience. :) Deb