Hollie Hynes Digital Marketing

Something many business owners don’t know…

The algorithm is forever changing; however, one steadfast principle remains: Instagram continuously seeks to understand WHO you are (your business nature, interests, and the accounts that might interest you) and WHAT comprises exceptional content (high engagement, interactions, and what people enjoy). This understanding allows it to exhibit pertinent, desired content and accounts on your feed and to those with the most vested interest.

Instagram deciphers this through your engagements and the interactions directed towards you. This underscores the crucial significance of upholding a consistently high engagement rate. This entails daily interaction with accounts and individuals aligning with your target market and niche. Equally essential is the creation of top-tier content that garners strong engagement from your audience.

Mastering your social media presence demands time and effort. That's precisely why a substantial emphasis on active, manual engagement is integrated into all my packages. This approach ensures a comprehensive mastery of the algorithm.

Send me a DM to book your discovery call or for more information ❤️

Transforming businesses with our 'Whole Marketing Package', a comprehensive solution covering everything from in-depth marketing assessments, strategic planning, to full-scale social media management. 🚀

Our approach? It's all about crafting a bespoke, results-driven strategy that propels your business forward using authentic, collaborative connections. We're here to create exceptional social media outcomes, not just within your local community but also beyond ✨

We kickstart the journey with a meticulous business audit, leading to a personalised 1:2:1 review session conducted by Mandy. This deep dive into your business sets the stage for an all-encompassing planning and strategy session, equipping you with a tailor-made roadmap.

Then, we pass the baton to Hollie for comprehensive social media management. Together, we define a clear brand identity and persona, crafting unique content that not only attracts but retains your audience, fostering a thriving community around your brand. Hollie's focus lies in actively engaging your audience by consistently infusing your core messages and values into every interaction. This bespoke social media approach is crafted to resonate with your target demographic, effectively boosting your business through mailing the algorithm 🙌

Moreover, we provide you with a blueprint to consistently create compelling, organic content that resonates deeply with your customers 😍

Throughout the journey, Mandy ensures your business stays on course and aligned with the strategy through regular check-ins.

We're excited to witness the incredible potential your business holds. Please send us a DM for more details
- Mandy & Hollie 💫

It’s Me, Hi! 🤍

Organised, analytical and detail orientated; I firmly believe that a holistic and personalised marketing strategy is essential for success in business.

Send me a DM to book in your discover call and LET’S WATCH YOU GROW ⬆️

SWIPE FOR ANOTHER CLIENTS ANALYTICS AFTER ONLY ONE MONTH OF WORKING TOGETHER ✨
⬆️ Impressions up 346%
⬆️ Fans up 220%
⬆️ Reach up 291%
⬆️ Website taps up 320%
⬆️ Incoming DM’s up 485%!!!

Send me a DM to book your no obligation discovery call on how we can grow your business ✨

So, what is covered in ALL of my Social Media Management Packages?✨

〜Organic Engagement: We research, interact and engage with minimum 200 new accounts from your target market per week - drawing attention to your account and growing tour business.
〜Basic Facebook Ad management
〜Full Management, analytics and posting
〜Research and strategy
〜Personalised tiles and templates
〜Weekly link to upcoming content - unlimited changes
〜Personalised colour scheme and fonts
〜Monthly account analytics and reporting
〜Brand strategy development and marketing plan
〜On-going support and development of brand vision and plan
〜Organisation of influencers and content

Over time I have continued to adjust and change what’s in my packages until it is now perfected to include EVERYTHING you need to SMASH your socials.

From organic and authentic engagement and voice, to detailed strategy, analytics, high-quality content and ad management; LET’S WATCH YOU GROW ⬆️

Only one month of working together and already:
⬆️ Impressions up 330%
⬆️ Fans up 381%
⬆️ Reach up 324%
⬆️ Website taps up 620%!!!

With us consistently referring the potential clients to the website for more information and to make a consultation booking, website taps is especially a big one for us.

Send me a DM to book your no obligation discovery call on how we can grow your business ✨

Are you relying solely on paid ads? ✨
Both paid and organic marketing strategies have their strengths and benefits. A mixture of both is the ultimate goal in your marketing, but when things like costs and authenticity behind a business are considered, I’d definitely recommend leaning into your organic engagement to build a high quality customer base.

With organic content we are researching your target market, engaging with a potential client, showing up in their notifications and identifying as a ‘person’ behind the social media account.

With paid advertising you are reaching more customers but are simply seen as one of hundreds and thousands of posts popping up in someone’s feed daily.

I strongly feel organic engagement is so under-rated because it is so time consuming; let me do the hard yards for you. All of my social media packages includes engagement with minimum 200 new potential clients per week; send me a DM for more info ✨

Feeling stuck and repetitive? Don’t forget the fundamentals! Here are five content ideas to get your creative juices flowing:

✨Share a personal story: Use Instagram to connect with your followers on a more personal level by sharing a story about your life or experiences. It can be something funny, inspiring, or relatable.

✨Showcase behind-the-scenes: Give your followers a sneak peek into your daily life or work process. Share a photo or video of your workspace, your creative process, or even a candid moment from your day.

✨User-generated content: Highlight your followers by sharing their photos or videos using your product or service. This will not only show your appreciation for your followers but also give you a chance to showcase your product in real-life situations.

✨Share a quote or tip: Share a motivational quote or tip that relates to your niche or industry. This type of content can inspire your followers, and they might even share it with their own followers.

✨Host a Q&A session: Use Instagram's "Ask me a question" feature to host a Q&A session with your followers. Encourage them to ask you anything related to your business, industry, or personal life, and use your responses to create new content for your feed or stories.

Remember, the key to engaging content on Instagram is authenticity and providing value to your followers. Keep it fun, engaging, and informative, and you'll be sure to create a loyal following.

WHAT IS INSTAGRAM VERIFICATION AND WHY HAVE IT? ✨

You would have noticed the ‘blue tick’ on many Instagram account, but what is it and why have it?

Instagram verification is a process that confirms the authenticity of an Instagram account, indicating that it belongs to a public figure, celebrity, or brand.

Not everyone can receive verification, but if it’s an option for you I’d always recommend going for it; and here’s why:

✨Increased Trust: The blue checkmark next to your username indicates that your account is legitimate and trustworthy. This can help your followers trust your brand or personal account and feel more confident engaging with your content.

✨Increased Visibility: Verified accounts often appear at the top of search results, making it easier for people to find and follow you. This can increase your visibility and attract new followers to your account.

✨Protection from Impersonation: Verification helps protect your account from impersonation or fake accounts that could harm your reputation. This can also help your followers identify your real account and avoid scams or fake accounts.

✨Access to New Features: Verified accounts are often given early access to new Instagram features or tools, giving you an advantage in creating and sharing content.

✨Networking Opportunities: Being verified on Instagram can open doors to networking opportunities with other verified accounts or brands in your industry. This can lead to collaborations, sponsorships, and increased exposure for your account.

Have any further questions? Feel free to send me a DM! ❤️

In a world where ‘faking it till you make it’ has become a reputable outlook on the world of Instagram, for many it has become extremely hard to source the right marketer.

There are so many times I have come across a client that has been previously burnt by previous marketers with little experience, knowledge and of course outcome; so here are my top tips in deciphering the ‘fake’ from the ‘real’

✨Define your needs: Start by defining your goals and needs for social media management. What platforms do you want to use? What is your target audience? What is your budget? Knowing what you want will help you find a manager who can meet your specific needs and a good social media manager should be able to explain in detail how they can adhere to each of them as well as make suggestions on further needs and strategies for your business.

✨Check their experience: Look for a social media manager with experience in your industry. Ask to see examples of their work, including social media profiles they have managed in the past.

✨Check their social media profiles: Take a look at the social media profiles of the social media manager you are considering. Do they have a professional presence? What is their visual display and level of content? This can give you a good idea of their skills and approach.

✨Ask about their approach: Ask the social media manager how they approach social media management. Do they have a specific strategy? How do they measure success? This will help you gauge their expertise and whether their approach aligns with your goals.

✨Discuss communication: Good communication is key to a successful social media management relationship. Discuss how often you will communicate, what channels you will use, and what you expect in terms of reporting and updates. A good social media manager should be reviewing analytics minimum weekly and be happy to share results with you.

Please feel free to send me a DM with any questions, I’d love to help ❤️

Engagement is the most important, decisive factor of your Instagram ✨
We’ve all heard of the ‘algorithm’; in short, Instagram puts rules in place for the effectiveness of your page based on what they want you to do on the app. Part of this is that Instagram wants you to spend as much time on the app as possible.
You could be doing all of the correct things post wise, but unless you’re spending the time on the app, engaging with new potential customers and interacting with others you page won’t be at the level it should be; something many business owners don’t have the time, or knowledge for.
That’s where I come in; all of my packages include interaction with minimum 200 new accounts per week that don’t already follow you. I look at your target market and their interests to find new potential customers to interact with and, in turn, bring them back to you as loyal customers.

Send me a DM if you’d like to learn more and to book a discovery call! ✨

THE HOOK | THE MAIN COPY | THE CALL TO ACTION ✨

THEHOOK:
The first two lines of your post before the fold cuts off your text. This needs to make people interested enough to hit the ‘more’ button!

THE MAIN COPY:
Provide the details here!

THE CALL TO ACTION:
What do you want people to do form this post? Head to your website? Send you a DM? You need to tell them what to do!

✨✨✨

Organised; approachable; creative; detail oriented; knows her sh*t 😂✨

FIRST EMAIL EVER SENT OUT FOR A CLIENT AND WE GET RESULTS LIKE THIS 🙌🏼
Hell Yeah ✨

Caption Advice ✨

Have a lot to say but don’t want it to look like a giant rant on your post?

Type your caption into notes with like breaks between your statement points. This lets you take control of the pacing and understanding of your caption ✨

A relationship as comfy as your favourite pair of jeans is what I aim for with my clients; I’m here to become part of your team and community, always ✨

Reel Music for Business Accounts Tip ✨
You’re a business and sick of having the sh*tty music options that are available for reels when under this account type? 😂
TIP: Turn your business type to ‘entrepreneur’ and you’ll receive the full range of audio available 🙌🏼

New year, new business goals & direction; I’m so proud to share Hollie Hynes Digital Marketing ✨

Cheers to what the future has in store 🥂