Toni Jordan Digital

All too often we get buried in an overwhelming fear of making an imperfect post and our social media feeds not being exactly right... But the key isn't to be perfect, it's just to get started! Learning and adapting as you go, is much better than not starting at all!

QLD Business Boost Grants now have information available regarding their next $15k grant opportunity to advance improvements in efficiency and productivity in the following 3 project areas:
1. Future planning
2. Specialised and automated software
3. Staff management, development and planning.

Businesses can use this grant toward a bespoke or complex website or application design and build!
If your business:
- has fewer than 20 employees
- has an ABN and is registered for GST
- QLD headquarters
- have a turnover between $300k and $600k in the last financial
- was not approved for funding in Round 1

Then you may be eligible to apply!
https://rfr.bz/f3c1x3h

𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗼 𝘀𝗲𝗲 𝘆𝗼𝘂 / 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱?

No really! Think about it. Take a second to write down just three words in the comments. 👇
Three words that you'd love if people used to describe you or your brand?

👉 Swipe for some inspo! 👉

Some examples for Toni Jordan Digital? Sure! 😉
Approachable, Knowledgeable, Empowering, Inspiring, Elegant

Got your own three words commented? So great! 🤍

𝗡𝗼𝘄 𝘄𝗵𝗮𝘁? When you create your content, have those three words in the back of your mind. These may change over time and thats totally ok! But, in general, think of these three words as you take photos, create images, and write captions. After you've got some content ask yourself... does this sound like my three words? If I change this word, or tweak that caption... will I have more of an impact?

Keep your brand personality consistent and interesting!

Have you ever heard of 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗣𝗶𝗹𝗹𝗮𝗿𝘀 / 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗕𝘂𝗰𝗸𝗲𝘁𝘀? 🧐

Utilising these to their full capacity can become quite complex and an incredible way to fast track your content creation but still provide 𝗺𝗲𝗮𝗻𝗶𝗻𝗴𝗳𝘂𝗹 𝗮𝗻𝗱 𝗲𝗻𝗴𝗮𝗴𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 for your profiles. Here's one way to use them...

One flows on to the next like a flow chart or pyramid from top to bottom.
1. You have your Brand and the over generalised 𝗳𝗶𝗲𝗹𝗱 that you cover. What is that?
2. Under this, your brand field is made up of 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗽𝗶𝗹𝗹𝗮𝗿𝘀 that uphold or make up the main things you do or cover.
3. From each of these Topic Pillars you can create Sub Pillars.
4. Then take it one step further and these can even become content ideas!
5. With each of the content ideas, be sure to cover the different kinds of content so you're not a one trick pony.

I can see you all staring at your phones thinking, "Toni... Please give me an example!" 😉
1. My overall field is Social Media.
2. My main Content Pillars could be Social Media Design, Brand Voice, Social Media Strategy, Social Media and Digital Marketing.
3. Under Social Media Design I might consider Sub Topics: Colours, Brand Tone, Fonts, Content Design
4. From Colours I can break this down into sub-topics and content ideas: colour pallets, colour psychology, existing brand colours, colour consistency etc - then I can create various posts about those!

If you want to get the most out of this post for your brand, take a moment to write down your content pillars. Brainstorm and come up with a few post ideas for each! Once you're done you might be surprised with the content ideas you have come up with!

Don't forget to tag me or message when you put it into practice. I'd love to see. 🤍

So many people get discouraged or give up before they even begin. They want to bloom but don't want to do the growing first.

Success in business and making something beautiful can be hard work! Think of the people you look up to that are crushing it, then look a little deeper at how they got to where they are. Chances are, most if not all of them will have put in the hard yards, learned a variety of skills and worked on discipline for when their motivation was lacking.

If you're not where you'd like to be, think of how you're growing. Think of all you know now, that you didn't before.

What are you doing now to help you get to where you want to be?

Social content creation block?? Stop overthinking it. Most of the time it's as easy as just sharing what you're up to!

But if you've hit a wall with your content creation... I've put together some direction for your posting this week! Happy content creation!

1. Day in the Life
2. Top Mistakes
3. Expectation vs Reality
4. Share 3 Myths
5. Worst Advice
6. Behind the Scenes
7. Before and After

Tag me on your posts if you put some of these into practice! I'd love to see!

It's no secret I love a good latte... ☕️

I frequent great coffee spots for my meetings, for relaxing and for fun and am lucky to have a few around my area to choose from. Do you love a good coffee too?

What I don't love though, and to be honest didn't know about... is the amount of unnecessary waste our take-away coffee cups introduce into landfill. Even the cups that are supposed to be better for the environment don't get collected for compost. They just add to the landfill when they're thrown away. So are they really much better at all?

When I met Taylor from ENDUP CUPS, I learned more about what actually happens to cups than I had known in years of working at a cafe. He's passionate about helping cafes make composting their cups easy so they end up where they're supposed to!

With Green Solutions Wide Bay right here, it's awesome to see these cups being collected, composed and recycled in places like Windmill Cafe Bargara & Espresso Loca.

Don't know what to post? 😩

Struggle to keep your momentum with your socials?

Here's 5 ideas to get you posting this week!

Tweak for individual/business to keep relevant for your social profiles! (Bonus points if you create and schedule all 5 to post in advance!) 🤓

1. Something that inspires you or that makes you smile and share why.
2. A behind the scenes of your day to day / work.
3. A helpful tip/trick relevant to your online community.
4. Something that you have learned or discovered recently that you found interesting.
5. Engage - Ask a question, create an online poll to see votes, to get engagement from your community.

Find this useful? Tag me in your published posts! I'd love to see what you come up with! 🤍

🙌 𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗺𝗲𝗮𝘀𝘂𝗿𝗲 𝘀𝘂𝗰𝗰𝗲𝘀𝘀? Do you see others kicking goals and seriously crushing it and wonder how they possibly fit everything in??

It's a bit of an open ended question really... Where's the context? Success in personal life or in business? Success in time management, in setting clear work/life balance boundaries? Or success in the grind and hustle now, in order to gain more time on your own terms later? Sometimes success in one area often requires sacrifices in another. 𝘏𝘰𝘸 𝘥𝘰 𝘺𝘰𝘶 𝘮𝘦𝘢𝘴𝘶𝘳𝘦 𝘵𝘩𝘢𝘵??? 🤔

Attempting to answer such a question without parameters could be disheartening and could derail confidence and progress. We're only human.

So what can you do? ?

🚫 𝗦𝗧𝗢𝗣 comparing your own journey to what you might see on social media. How could you possibly know all of the parameters?

❗️ 𝗦𝗧𝗔𝗥𝗧 making goals according to your own definition of success and measure them! Make your goals specific, attainable and measurable.

𝗖𝗿𝘂𝘀𝗵 𝗶𝘁 𝗼𝗻 𝘆𝗼𝘂𝗿 𝘁𝗲𝗿𝗺𝘀, 𝗮𝗻𝗱 𝗻𝗼𝗯𝗼𝗱𝘆 𝗲𝗹𝘀𝗲'𝘀. Want to share your goal? Comment below! 👇

I joined Creating with Elisha Tad on For The Creatives Podcast for a great chat about Social Media & Authentic Connections! Grab a coffee and relax, throw it on while you’re in the car or while you work - via your favourite listening platform and head over to follow For The Creatives Podcast for more!

What was one golden takeaway from my Social Media Workshop with Creative Regions Ltd project ‘The Hatching’?

Get clear on your message!

Crystal clear. Zero confusion.

Brands miss out on creating ideal opportunities or capturing the attention of potential customers because they have conflicting or vague messages.

How do you clarify your message?
🤍 What do you offer?
🤍 Who for?
🤍 How do you make your ideal customer’s life better?
🤍 How can they get it?

When you can answer these questions and put them together you’ll have your ‘quick elevator pitch’ message of who you are and what you’re about.

Thanks to and the team from for hosting me as a part of ‘The Hatching’.

It was my pleasure to sit down with so many young, unique and attentive creatives and discuss their personal branding and some practical ways to get their socials working for them.

Is there something you wish you’d learned at the start of your business or personal brand creation that would have made your life easier?

All thanks to Creative Regions Ltd for hosting me as a part of the incredible project ‘The Hatching’, last night I taught a 3 hour intensive workshop. I was able to share some of the knowledge and practical tips for personal branding I wish I had known as a young creative to those starting out establishing and utilising socials for their arts.

Sophisticated, posh, bubbly, bright, cheerful, boisterous, cheeky, funny, casual, technical, professional, staunch, succinct...

What's three words you'd use to describe your ideal brand voice?

Ok ,hit me with it. What's the worst business advice you've ever received?

The struggle is real! 😅

But most of the time the posts we overthink (and almost chicken out of publishing), have the most powerful impact! If it is true to your brand, brand personality, brand voice and shows people what your business is about, or something they wouldn't normally see... I say go for it!

People LOVE real, raw and vulnerable. They love seeing behind the scenes, fails, bloopers, determination and fighting spirits.

So the next time you're overthinking a post, check if it ticks the boxes for representing your business. If the only thing holding you back is your own insecurities - post away!

You read that correctly. Social Media isn't everything.

Successful businesses don't JUST have social media. They have strategy. They have clarity. They've set business goals, targets and KPI's that help them keep moving forward. Then they choose the tools to help them get the results they're after. Social Media can be incredibly effective tool in the right hands!

But just having a page isn't going to instantly draw people to you. Even posting here and there probably isn't going to have your desired affect.

There's a bit more to it than that. 😉

You need to have that clarity. Strategise. Create measurable targets. Work backwards to work out what methods, tools, systems and resources are going to get you to where you want to be.

Social Media isn't everything, but it sure can get great results if you know what you're doing!

Happy client reviews! 🤍

Thanks again to Ainsley from Event Networx and Yale from Bundaberg Chamber of Commerce for your reviews! If you're a business person in Bundaberg and not following those pages - what are you waiting for? 😉

I help businesses save time and headache when reaching their ideal customers and existing community on social media. 👩🏼‍💻

So if you have a business that needs help on your social platforms, let's chat! I love what I do, and I love seeing happy clients!

❗️❓🚩
Have you seen this social media trend? even created a template to make it easy for you to share your Red Flag moments on socials. Get on it!

Head on over to his feed (and follow him!) or hit to grab it!

It can be anything that raises a red flag for you in your professional or personal life! Tag me in your posts or comment yours below so I don’t miss your posts! 🙋‍♀️FOMO is real…

It was my absolute pleasure to work together with Bundaberg Chamber of Commerce and Ainsley from Event Networx on the Social Media campaign for the 2021 Business Excellence Awards "Excellence En Blanc".

It was also an incredible honour to be nominated for an Award. 🤍 Congratulations to all recipients! It was a wonderful event celebrating our local businesses!

The People's Choice Awards are now open for votes!

With some incredible businesses included, every. single. vote. counts!

If you've been proud of my new beginning, gained a smile, learned something or have loved what I've done for your business, please vote for me! 🥰

No sign ups. Just click Toni Jordan Digital at the bottom of the list! 😍 🤍

People’s Choice Awards are NOW OPEN for the public to vote for their favourite business!

All businesses that have put in an application for Excellence En Blanc are eligible. It won't take long but your vote counts! Just head to:

https://rfr.bz/f3awfid

People's Choice voting closes at midday on Friday 8th October. Vote for the business you think deserves a People's Choice Award today!


https://rfr.bz/f3awfic

Do you have a GST registered business with a turnover of less than $300,000 last financial year?

You could be eligible for a $5,000 Business Basics Grant! Here's the link: https://www.business.qld.gov.au/starting-business/advice-support/grants/business-basics-grant

Applications open tomorrow morning 8th September 2021 9AM. If you’re eligible you’ll need an officially signed Stat Dec, your supplier quotes and your application submitted tomorrow.

What can I do with the grant if application is successful?
🤍 Existing website refresh
🤍 Brand new website creation
🤍 Adding E-commerce to website
🤍 Strategic Social Media strategy
🤍 Strategic Digital Marketing strategy

Call me now if you’re eligible and would love to apply for a grant for any of the above with Toni Jordan Digital! 0402440950

Want to know how to stand out on your social media?

If you find this helpful, let me know in the comments!

Any fellow list makers out there? 🤍

Don't get me wrong, I 𝗹𝗼𝘃𝗲 𝗮 𝗴𝗼𝗼𝗱 𝙘𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 (I'm naturally pretty competitive) but I've also learned that for the most part, 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗲𝗹𝘀𝗲'𝘀 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗱𝗼𝗲𝘀 𝗡𝗢𝗧 𝗺𝗲𝗮𝗻 𝗺𝘆 𝗳𝗮𝗶𝗹𝘂𝗿𝗲. That's not an excuse to become complacent though...

To 𝗗𝗼𝗻'𝘁 List ❌

What would 𝘆𝗼𝘂 add to this??

't

Facts. Just don't over complicate it! What is the ONE main task you would like to achieve today??

Knowledge is power!

Over the last few years I've discovered that I prefer to read novels from physical books, turning the paper pages with my fingers and letting it transport me in the storyline BUT when there's a subject I'd like to learn about, I actually prefer listening to Audiobooks (I use Audible)! Isn't that strange!?

I am a bit behind 😩 on my personal goal of listening to two books per month for 2021 but I thought I'd share a classic with you.

The 7 Habits of Highly Effective People by Stephen Covey - Have you read it? If you're striving to be an even better version of yourself, this book is for you. It's all about mindset, practices and people. But not a wishy washy...It's the real deal. Here's a summary of the habits:

Habit 1: Be Proactive
Habit 2: Begin With the End in Mind
Habit 3: Put First Things First
Habit 4: Think Win-Win
Habit 5: Seek First to Understand, Then to Be Understood
Habit 6: Synergize
Habit 7: Sharpen the Saw

Maybe reading isn't your thing but listening could be! What do you think?

Think about it... Where do you go when you want to make a purchase? Bottom line - I'll bet it's not always just about price. It's also about trust, value and loyalty. Wouldn't you agree? (I'd love to hear your thoughts on this)

If you want to be a leader in your field, people need to know you've got their back. Even through social media.

When I'm looking for advice or knowledge in a particular area, I go to the people who have invested their time, knowledge and effort into me beforehand.

If someone was hassling you for a sale almost every single time you met, would you continue to enjoy their company? 🙄

If they showed an interest in YOUR interests and shared a helpful little tip, download, freebie or some inspiration that meant something to you - UM WOW! 🥰

Don't be stingy. Give value!

A few months ago I met Shane and Tai from Bundaberg Whisky Club. They were so impressed with the digital marketing for their first tasting event at Bert's, that when I wrapped up working at there (& launched Toni Jordan Digital) , they asked me to come on board! 🤍

It's been SO much fun working with them on all things whisky. If it's your thing too, head on over and like their socials!