AdNews Australia

https://www.adnews.com.au/news/melbourne-cup-2023-winner-tips-according-to-data-science

Melbourne Cup 2023 winner tips according to data science - AdNews The top 5 horses with prospects, according to the number crunchers.

Aaron Woolf: "Contextual advertising is not new, but over the past couple of years, it’s been supercharged by AI which enables it to be delivered like never before, with far greater accuracy, speed and scale."

How privacy is redefining what works in advertising - AdNews The case for contextual advertising is strong and evolving quickly.

Andy Morley: "People that use your products everyday want to see themselves in your campaigns. It makes sense and as an industry our stagnation was the result of being unsure how to represent the community in a way that didn't feel tokenistic. Through consultation with groups like the Dylan Alcott Foundation we are starting to feel confident that we are moving forward in a meaningful and authentic way."

Shift 20 - Uber's quest to lift representation in its marketing - AdNews "This has been a great learning experience and something we are going to build on outside of marketing."

Kedda Ghazarian: "The commentary that’s come through since launching has been so overwhelmingly positive. It’s incredibly moving to hear the impact this has on our community and those living with disability – we’ve heard a lot from parents in particular who are so excited for their deaf children to see this kind of representation in a Bonds ad."

Shift 20 - Bonds' next step on its inclusivity journey - AdNews "The commentary that’s come through since launching has been so overwhelmingly positive."

Beverley McGarvey: “The brand safety for parents but also the love that kids have for the Nickelodeon brand; I think those two things helped us improve the discoverability of the content that was already on there and now it's sitting in front of the paywall, so it's available for everyone - they just have to tune in.”

Jules Borkent: “It's only two months in, but it looks incredibly promising and with plans for 2024 and new content coming to market globally but also to Australia, it's only going to get better.”

Inside the rebrand of 10 Shake to Nickelodeon - AdNews “We have arguably the best kids brand in the world.”

Rod Prosser: “You're going to see a whole heap of innovation in how we're going to serve up the ads and integration to the viewers, so there's been a lot of interest from advertisers.”

Rod Prosser on the return of Gladiators, opportunities for advertisers and the TV market - AdNews "It's going to bring the family back together into the lounge room.”

Darren Wright: “If we can do great work that attracts more clients to do more great work, that's the dream."

Emotive's Darren Wright on the indie agency's ambitions - AdNews “If we can do great work that attracts more clients to do more great work, that's the dream.”

Tony Keusgen: "They come to the platform, it opens into the camera and so they're less concerned with likes, feedback, popularity, how they look - they're bringing their genuine, authentic selves to the platform and 75% of Snapchatters come to Snapchat for that purpose, to communicate with their trusted friends and family.

“That, in itself, is a significant difference to traditional social media and I think that's a very genuine means by which to operate a platform.”

Tony Keusgen on his first four months as Snap ANZ MD - AdNews “I've come to realise that Snap owns under 40s as a community."

Katie Finney: "We've got over 500 brands advertising across our metro, regional and 7Plus content in 7Bravo, which is fantastic, and it's brought new brands to Seven Network as well."

How 7Bravo attracted new brands to Seven - AdNews "We've got over 500 brands advertising across our metro, regional and 7Plus content."

Peter Skarparis: "We have an appetite to reimagine what our roles are as modern media professionals."

Peter Skarparis on his vision for Hearts & Science Sydney - AdNews "We have an appetite to reimagine what our roles are as modern media professionals."

Dylan Alcott: “What we have done with these ads is show people with disability aren't less than, we are equal to everyone. We are worthy even though we are different and seeing yourself in mainstream representation shows that you are worthy."

Dylan Alcott on disability representation in advertising and shifting the narrative - AdNews “The fact that we have been hidden for so long is heartbreaking. That's what needs to change and the ad industry are the gatekeepers."

Kurt Burnette: "We recognise that we were just one part of it, but it was nice to be the part that was delivering to the masses."

Kurt Burnette on the Women's World Cup success for Seven - AdNews "We recognise that we were just one part of it, but it was nice to be the part that was delivering to the masses."

Jaime Nosworthy: “We’re really focused on how do we start to solve consumer problems and brand problems through innovation, which is not synonymous with tech."

Meet The Team - The Pistol's solving problems through innovation - AdNews “We often get grouped in with media agencies, but that's not who we are."

80 senior marketers and CMOs are waiting to judge your entries. Get them in before they close tomorrow, Tuesday September 19. Enter here:

https://adnews.live/aoty/

https://www.adnews.com.au/opinion/ai-is-our-generation-s-asbestos-ban-it-in-the-creative-industries-now

AI is our generation’s asbestos. Ban it in the creative industries. Now. - AdNews Writers are packing their dacks.

https://www.adnews.com.au/news/australian-marketers-are-already-deep-into-generative-ai

Australian marketers are already deep into generative AI - AdNews Create more content in less time.

https://www.adnews.com.au/news/kantar-the-10-most-creative-and-effective-ads-in-australia-and-nz

Kantar - The 10 most creative and effective ads in Australia and NZ - AdNews The strength of a powerful creative idea.

AdNews LIVE Sydney: Indiependence Day is tomorrow!

Media, marketing, and advertising professionals will unpack the challenges and opportunities facing Australia’s independent agency landscape.

If you haven’t already done so, there is still time to grab the few spots that are available 👉 https://adnews.live/sydney/

Don’t miss this opportunity to hear feature presentations from media and creative agency heavyweights, alongside CMOs and senior marketers from Uber, Myer, Tourism Tasmania, and Michael Hill.

Zara Curtis: “My opinion, as a marketer, is that trusted environments are going to win now more than ever."

CMO perspectives: Why trust matters to IAG and the media channels the business relies on to convey it - AdNews “Marketers are always seeking scale. With news, we can combine scale and a trusted environment. It's a pretty powerful combination."

Lachlan McDivitt: "With walled gardens and regulatory changes reducing third-party data signals and driving new privacy and security requirements, first-party deterministic data has never been more valuable for advertisers."

Data is driving a new level of sophistication in digital advertising - AdNews With walled gardens and regulatory changes reducing third-party data signals, first-party deterministic data has never been more valuable.

Jaime Nosworthy: “We've had a really fun start to the year, but the pace is what's really energising at the moment."

The Pistol's CEO on 12 years in the market and the future of digital - AdNews “Historically, our business has really focused on doing the stuff that's hard."