Brand-Aid

Want to take your online fashion business to new highs❓ Then catch the insider insights for another online store success! 🤫

Drawing upon our expertise as an email marketing agency specialising in online ecommerce, here’s what we suggest you do as soon as possible 👇🏻

💌 𝙴𝚖𝚊𝚒𝚕 𝙵𝚕𝚘𝚠𝚜 𝙾𝚙𝚝𝚒𝚖𝚒𝚜𝚊𝚝𝚒𝚘𝚗 → Look what emails aren’t bringing you any revenue. Filter for 365 Days and have a look. If one of the emails isn’t making you money - consider removing it or adjusting the content. Tailor flows with top products and customer reviews for maximum engagement, ensure all emails have CTAs, look after your conditional splits, think of discount code placements.

💌 𝙴𝚡𝚙𝚊𝚗𝚍 𝚈𝚘𝚞𝚛 𝚁𝚎𝚊𝚌𝚑 → Drive traffic with Facebook and Google ad campaigns to bring more people into your flows. And if they aren’t buying - consider to adjust your targeting (different audience through Meta). Think as if you knew nothing about this brand, what people need to know once they enter your flows and adjust flows accordingly.

💌 𝙲𝚛𝚊𝚏𝚝 𝙲𝚘𝚖𝚙𝚎𝚕𝚕𝚒𝚗𝚐 𝙲𝚊𝚖𝚙𝚊𝚒𝚐𝚗𝚜 → Engage your audience with captivating campaigns. Monitor CTR for engagement levels and optimise website experience for conversions. Do you know how to calculate CTR? Shoot us a message and we’ll explain.

➡️ Schedule a consultation with Kate (our senior strategist) and discover how we can transform your brand's email marketing strategy! 💫

Contacts | Klaviyo Email Marketing Services Contact us for Klaviyo email marketing services and unlock the potential of your online store with email flows & strategic email campaigns

2246% ROI IN THE LAST12 MONTHS | MELBOURNE FASHION BRAND 🛍️

📈 𝐂𝐥𝐢𝐞𝐧𝐭 𝐒𝐧𝐚𝐩𝐬𝐡𝐨𝐭
We’ve been working with this brand for almost 3 years. Over the years our client experienced a remarkable transformation in revenue and brand visibility with Brand-Aid's guidance. We always fine tune the flows and email campaigns in order to support the brand as best as possible.

𝐖𝐡𝐚𝐭 𝐝𝐢𝐝 𝐰𝐞 𝐝𝐨? 👇🏻

💌 𝙼𝚊𝚜𝚝𝚎𝚛 𝚃𝚎𝚖𝚙𝚕𝚊𝚝𝚎 𝚁𝚎𝚍𝚎𝚜𝚒𝚐𝚗
We crafted a sophisticated template embodying the brand’s essence. Introduced rewards program points across campaigns and flows, which doubled click rates. There are always small tricks that can be applied to your template that will improve your click rate straight away.

💌 𝙴𝚖𝚊𝚒𝚕 𝙲𝚊𝚖𝚙𝚊𝚒𝚐𝚗 𝚂𝚝𝚛𝚊𝚝𝚎𝚐𝚢 & 𝚂𝚌𝚑𝚎𝚍𝚞𝚕𝚎
We utilised data insights to strategise campaigns for maximum engagement and conversion rates. Daily campaigns required a strategic approach to maintain subscriber engagement. As we don’t want to increase unsubscribes we need to work with highly engaged segments.

💌 𝙴𝚖𝚊𝚒𝚕 𝙵𝚕𝚘𝚠𝚜 𝙾𝚙𝚝𝚒𝚖𝚒𝚜𝚊𝚝𝚒𝚘𝚗
We set up Abandoned Cart Flow in addition to Abandoned Checkout. This way we could catch more valuable actions and return customers to the store at every step of their journey. Improved Welcome flow nurtured new leads, driving brand loyalty and retention.

Brand-Aid's collaboration with this Melbourne fashion brand delivered notable growth and enhanced visibility. This success story underscores the power of innovative email marketing strategies in driving meaningful outcomes in a dynamic digital landscape! 🚀

➡️ Read more about this transformative journey in our blog!

ATTENTION to all fashion brand owners navigating the 2024 economic landscape! ℹ️

💰 In 2023, the retail sector faced challenges as growth dropped significantly from 9.3% to 2.0%. Australian consumers spent $361 billion on retail goods in the same year, marking only a minor 2% increase from the previous year. 🛒 These statistics underscore the hurdles and evolving consumer behaviour reshaping purchasing patterns in the industry.

𝐖𝐡𝐲 𝐞𝐦𝐚𝐢𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐢𝐬 𝐲𝐨𝐮𝐫 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧👇🏻

☑️ Fine tuned email marketing campaigns will boost your sales straight away and the better you segment them - the better your result would be.

☑️ Strategically set up email marketing flows will make you money in your sleep and talk to your audience with the right delays and incentives depending on your customers’ actions.

In a competitive environment, maximising ROI is essential, and email marketing empowers fashion brands to achieve sustainable growth and success. And if it’s done well you can get up to 50% of your revenue coming from email marketing - just like our client.

Let's apply the Brand-Aid solutions for success together!🚀

How should brands work with UGC?

User Generated Content is the main trend of 2023. In our carousel, we analyse:

▪️what UGC is and why it works
▪️how it differs from CGC, content from influencers, and typical content creators
-▪️how to find a creator for your business

Hit like if you found this useful and don't forget to save it 📌

How has the Sporty&Rich brand set the trend for a healthy lifestyle and the aesthetic of understated luxury?

In today’s rubric, we’re diving into the content strategy of the brand that has become a phenomenon starting as an Instagram mood board for life and becoming a luxury brands with millions of fans.

Swipe through the gallery to read more👉🏻

📧 Did you know? In 1978, a single email campaign netted Digital Equipment a 13 million in net profit! Now, that’s the power of email marketing done right.

🖋️ Introducing Our Latest Blog Post:
Dive deep into the world of email marketing with The Brand-Aid team. Understand the basics, master the strategies, and see the real-world impact of effective email campaigns.

Key Takeaways:

📌 The undeniable ROI of email marketing: Earn up to 36 times for every dollar spent!
📌 Goals & Advantages: From building trust to speeding up the purchase process.
📌 Discover the main types, best practices, and golden days to send them.
📌 Brands Winning with Email: Learn from both established giants and budding entrepreneurs.

Remember, it’s not just about selling. It’s about building trust, increasing awareness, and connecting with your audience.

To read the full blog post, head to our website. Link in bio.

How to Boost E-Commerce Efficiency: A Guide to Analysing Website Performance, Increasing Traffic, and Enhancing Sales Conversion

Want to make your e-commerce site better, get more visitors, and turn those visits into sales? Our Brand-Aid team has some easy tips for you! Swipe to learn more!

1. Data-Driven Decisions:

✔️Identify the exact step where shoppers abandon their carts.

✔️Pinpoint the pages that lead to site exits.

✔️Are cart abandoners returning? If yes, what's bringing them back?

💡Google Analytics is your go-to tool for these insights, offering a goldmine of data to inform your strategies.

2. User Experience is King:

✔️Keep the cart button anchored for easy access.

✔️Introduce quick purchase options like Apple Pay or one-click checkout to streamline the buying process.

✔️Enhance your site’s loading speed across all devices.

✔️Simplify the cart process - eliminate unnecessary steps, introduce address auto-fill.

Every extra step is a potential sale lost. Make the journey from browsing to buying as seamless as possible.

3. Forecast Sales with Traffic Insights:

You’ll need to keep an eye on:

🔻Conversion Rate (CR)
🔻Your sales targets
🔻Website traffic

With these metrics at hand, estimate the volume of traffic needed to hit your sales goals at the current conversion rate.

Was it helpful? Share in the comments and save the post!

Did you know that Hermès' iconic Birkin bag can have a waiting list of up to six years? That's longer than most people wait for a new car!

Let’s talk about luxury brands today. What makes them so captivating? Why does a logo or a signature design evoke such strong emotions? We want to unravel the magic behind luxury marketing👇🏻

🔻Exclusivity & Scarcity

It's not just about owning a product; it's about owning something rare. Think of the limited number of Bugatti Veyron cars ever made, making each one a unique masterpiece.

🔻Heritage and Craftsmanship

The Gucci loafer has been around since the 1930s. Every stitch, every detail, speaks of decades of craftsmanship and tradition. It's not just a shoe; it's a piece of history.

🔻Emotional Connection

Tiffany & Co. isn't just about jewelry. It's about love stories, engagements, and moments that last a lifetime. That iconic blue box symbolizes more than just a purchase; it's a memory.

🔻Prestige & Status

Donning a Chanel No. 5 isn't just about the fragrance. It's about channeling the elegance and sophistication associated with names like Marilyn Monroe.

So, what’s the real magic of luxury? It's not a price tag but a journey through time, a testament to craftsmanship, and an emotional voyage. When you invest in luxury, you're not only buying an item; you're becoming part of a storied legacy.

✨ Do you have a luxury item that's more than just a possession to you? Share your stories below!

Understanding Your Brand Touchpoints

Every interaction a customer has with your brand, whether it's scrolling through your social media, visiting your website, or walking into your store, is a unique touchpoint. These moments shape perceptions, build trust, and define experiences.

Let’s have a look at key brand touchpoints:

🔻Website & Online Store
Your digital storefront, where first impressions are often made.

🔻Social Media Channels
Where conversations happen and communities are built.

🔻Email Campaigns
Personalized messages that land directly in their inbox.

🔻Customer Service
The voice and heart of your brand, ready to assist and engage.

🔻Physical Locations
Tangible spaces where customers can experience your brand firsthand.

🔻Events & Webinars
Opportunities to educate, entertain, and connect on a deeper level.

Each touchpoint is a chance to resonate, to leave a mark, to make a customer feel seen and valued. So, ask yourself:

▪️How consistent is your brand across these touchpoints?

▪️Are you maximizing each opportunity to connect and engage?

Remember, in the vast universe of branding, it's these touchpoints that guide customers on their journey with you. Make every interaction count!

The Art of Storytelling in Marketing

In the world of marketing, stories are the magic that turn products into experiences and businesses into beloved brands.

Take Nike, for instance. Their "Just Do It" narrative isn't just about shoes; it's an empowering tale of perseverance.

Similarly, Apple doesn't just sell gadgets; with "Think Different," they celebrate innovation and individuality.

And who can forget Coca-Cola? Their "Share a Coke" campaign transformed a beverage into a symbol of shared moments and connections.

▶️ So, how can you harness this power of storytelling for your brand?

🔻Discover Your Why. Begin by understanding the passion and purpose behind your brand. Why did you start? What drives you?

🔻Embrace Authenticity. Your brand's journey, with its challenges and milestones, is unique. Share it.

🔻Engage Emotionally. Think about the feelings you want to evoke. After all, people might forget what you sell, but they'll always remember how you made them feel.

🔻Consistency is Key. Your story should be the golden thread that ties all your campaigns and platforms together.

As you craft your narrative, answer these questions:

▪️What values anchor your brand?
▪️How have your customers become a part of your story?
▪️What legacy do you envision for your brand?

Storytelling is more than a marketing strategy; it's the heart and soul of a brand. Dive deep into your narrative, and let it shape your journey.

❔Inspired? Share your brand stories below!

Ever wondered why certain ideas spread like wildfire while others fizzle out? In our latest blog post we tell about Jonah Berger’s “Contagious” and why it us a deep dive into the science behind why things catch on.

From the power of word-of-mouth to the role of emotions in making content go viral, this book is a treasure trove of insights for anyone looking to make a mark in the digital age.

Key takeaways:

▫️The magic of social currency and how it drives people to share.
▫️The importance of triggers in our daily environment.
▫️How emotional resonance can amplify your message’s reach.
… and much more!

Whether you’re a marketer, entrepreneur, or just someone curious about the mechanics of virality, “Contagious” is a must-read!

🔗 Click the link in our bio to read the full article.

Read “Contagious“? Share your thoughts below! And if not, add it to your reading list!

Happy Birthday to the person who completely changed Brand-Aid into a company that consistently brings happiness to our team and clients - Anastasia Aleksandrovich a_l_e_k_s_a_c_h_k_a, our Marketing Coordinator.

Anastasia has been with us for 2 years already (wow !!! time flies) and has taken brand-aid to new heights: she's been coordinating tasks, looking after the team and clients and efficiency of all projects.

On the 24th of February, Anastasia fled her home in Mariupol, Ukraine, due to the Russian invasion. Since then, she has been travelling between cities and countries (currently between Moldova and France). But despite relocation and continuous adventures, Anastasia didn't stop looking after our clients, showed tremendous courage and could stay positive through all difficulties she faced! From Brand-Aid's team: thank you so much, for being the great YOU, for staying on top of all processes, and for genuinely caring about brand-aid and all our projects! You are an absolute gem, and everyone should dream about having you on the team!

As we mentioned, something incredible is coming soon, some transformations and transitions for BRAND-AID. Anastasia will be soon transitioning into a different role in a completely new industry, focusing on our fantastic mission of bringing comfort and community to all active women!

Anastasia, our team is wishing you to have a great, fun year ahead where your talent shines beyond any borders!

Happy Birthday!!!

Happy Birthday to our fantastic Content Strategist - Dasha Belinskaya .ya

Dasha has been with us for 1.5 years and has been an absolute star in research, content strategy and coordination of copywriting. It is certainly something special to have you in our team, and we will never stop admiring your creativity, focus and curiosity.

This year has brought crazy difficulties as Dasha is based in Odessa, Ukraine. However, despite the horrible conditions, Dasha showed an unstoppable desire to grow, endless courage and dedication. From Brand-Aid’s team: thank you so much, for every second of your time, for every piece of content you organise, for every letter and every word! It’s beautiful what you create!

We won’t tease much, but something great is coming soon, some transformations and transitions for BRAND-AID, and during these internal changes, Dasha showed another side of her creative talent. Soon you’ll learn what we are putting together and what role Dasha will take!

Dasha, we wish you an amazing year ahead, remarkable growth and endless happiness no matter what. Your team is always here to support you!

Happy Birthday!!!

USERS ON 1 SOCIAL PLATFORM ARE ALSO ACTIVE ON OTHERS

You definitely spend time on multiple social media platforms. For example, more than 84% of TikTok users are also on Facebook and Instagram.

➡️ What does it mean?

Brands can reach the right people easier as there are a variety of platforms they use. But what you should remember is that each platform has its own purpose and features. On Twitter people will flick through the news and on TikTok they will search for funny and engaging trends.

Your aim is to tailor your content to each platform by taking into account your audience‘s needs. There is also no need to use all the networks, but only those that reflect your business goals or align with your personal reasons to use a particular platform.

🙌🏻Test, explore and keep an eye on the updates, trends and global purpose of all platforms and see how your audience responds and if there are no results, reconsider your strategy.

MARKETING TRENDS THIS YEAR!

It seems that it’s almost impossible to keep up with all the new social media trends as the marketing world is evolving rapidly!

➡️ If you’re looking for an organic growth this year, catch up on these trends ASAP👇

🔻 Prioritise video!

Short-form videos have boomed thanks to TikTok and Instagram Reels. It’s a great way to drive sales and generate more engagement. Be creative and try new trends whether it’s fun content or branding content.

🔻 Instagram has recently rolled out some more shopping features.

Find out more about the updates and implement these features to promote your products or services.

🔻 Influencer Marketing will continue to grow.

Influencers that have fewer followers but more of a focused market will become the rising stars. Don’t lose the chance to collaborate with micro influencers!

🔻 Build a community around your brand.

Consumers decide which brand is relevant to them by the community that is the driving force behind the brand. Witnessing how friends and influencers react to a brand will be the telling sign. Engage, interact, optimise your brand presence and you will see how fast your audience is growing!

❓Which of these trends is your favourite?

❓Did you know that social networks are the second most important channel for online brand research?

➡️ According to Digital 2022 Global Overview Report Main channels for online brand research are👇

🔻 Social Engines (49.5%)

🔻 Social Networks (43.5%)

🔻 Consumer Reviews (37.4%)

🔻 Brand and Product Websites (34.6%)

🔻 Price comparison websites (28.5%)

As we can see, social media itself has become an integral part during every step on customers journey - from discovery and research all up until making that final click 'buy'.

➡️ The aim of your business is to influence consumer behavior. The best ways to do it are👇

🔻Social Proof as a greater force of buying decisions

Sharing testimonials, case studies, pictures, comments and videos of happy customers will build greater trust between you and your clients.

🔻 Build product awareness

When people face a problem, they start searching for a solution. How do people get to know about your product? They get to know your brand through the content that you post on your social media!

🔻 Promotions and discounts

64% of online consumers wait to buy things until they go for sale. It definitely influences their buying decision.

🔻 Social Media influencers

49% of consumers seek guidance from social media influencers before making a buying decision.Celebrities and popular people inspire their audience and influence their buying behavior.

❓What channels for online brand research do you use? Share in the comments below 👇

ONLINE SHOPPING STATISTICS

❓Did you know that according to Digital 2022 Global Overview Report 60% of internet users across the globe bought something online every single week?

➡️ Online shopping is growing so fast that the global online shopping market size hit nearly 4 trillion in 2020. Therefore, more consumers are shopping on social media platforms like Facebook and TikTok, and it can benefit smaller brands!

Your goal is to create engaging social media experiences that are shoppable!

🔻Explore where your customers spend time online the most and create an experience for them with the help of social proof, shoppable features, and “in-the-moment” customer service, and ask organic influencers to spread the word about your brand.

❓Do you often shop online? What do you pay attention to when choosing a retailer?

WHY MY HASHTAGS ARE NOT WORKING?

It's a very common problem to have… If you can’t figure out why your hashtags aren’t working, here are the reasons👇

🔻 You don’t post consistently

If you have a regular posting schedule or take a break from Instagram for a while, it’s not surprising that the algorithm won’t show your content to a wider audience. Decide how many times per week you’re ready to post and commit to it! Thus your followers will be more engaged.

🔻 The hashtags you use are not relevant to your content

If you’re frequently using hashtags that have nothing to do with your pictures, the chance that someone will follow you from that method is rather slim. Moreover, before you create content and use hashtags - triple check that your content is actually relevant to this hashtag, eye-catching and interesting.

🔻 The hashtags you use are too popular

If you have 1K followers and you’re using hashtags that ten million other people are using, your post will immediately disappear from the recent hashtags! Start by using hashtags with about 30K – 100K reach and see where that gets you.

🔻 You use flagged or banned hashtags

If you use one of these hashtags “models”, “beauty blogger”, “dm”, your post won’t be shown to the audience. Before you create a hashtags map, make sure you don’t use the hashtags from a banned list!

🔻 Your content is not engaging and competitive

Yes, it can be true. Sometimes your followers are not interested in what you’re sharing. Therefore it doesn’t get enough traction on the hashtags. Ask yourself if you attract the right audience.

❓Did you learn something new? Or have you already switched your hashtag strategy up?

Read this important thought 💭 👇

💁‍♀️Sometimes it’s better to LET GO of perfection and create content in the way you FEEL it. The whole process will regain its joy.

Drop a ❤️ if it resonates with you!

HOW TO PREPARE FOR YOUR FIRST LIVE?

Going live on Instagram is one of the best ways to connect with your audience, gain new followers and even sell your products/services (as you possibly know)

But there are no retakes so your only confidence booster is good preparation! Ready to kick off your first live? Here are our top 3 tips on how to stay on top👇

🔻 Promote your Instagram live in advance

Share reminders and countdowns directly in your stories or feed. Tell your audience what the topic of the live broadcast is and give them the opportunity to ask you questions about it. This will make them more tuned in and engaged!

🔻 Stick to the plan

It’s super important to have a clear vision of the main points you’re going to discuss. It’s even better if you plan an introduction, focal point and conclusion beforehand. Write down the most important messages you want to deliver to your audience.

🔻 Test the tech first

Check your lifestream in Practice Mode or on another account to prevent you from having mistakes during your real live. And don’t forget to save it to your feed!

And finally, commit to it! With these tips you have no chance to fail!😅🙌🏻

❓What questions or advice do you have about going live?

✨The one thing that makes social media an integral part of our life is building connections with people. The power of conversation can drive your business and lead to brand growth!

💁‍♀️Ask yourself whether you interact with your audience enough, listen to their needs and understand their values. If your answer is ‘no’, it’s the right time to start creating closer connections with your followers!

People started to use word engagement a lot, and it became a figure rather than the actual meaning. So focus on connecting and building quality conversations on socials - this is your engagement (not all those likes, saves and shares you are after)

❓How do you increase your engagement on social media?

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✨When people open your account, it’s content that makes them click the follow button and become your paying customer!

➡️In order to attract more people, your content has to resonate well with your target audience. Make sure to get to know your audience, so that you can discover what type of content will engage them the most.🙌🏻

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Our creative team was brainstorming all day. In a way we kicked off 2022 with an amazing strategy and ideas session. = !

"I can't stop admiring the amount of outstanding work b-a team delivers to our clients. Sometimes I feel like we do the impossible. The way we feel businesses and brands - it's just awesome. We just get it!

I just want to say thank you for Anastasia and Dasha for everything they do for our clients and for brand-aid.

Here's to the start of 2022. Let it be amazing!"

Kate. senior strategist, b-a

#2022

Authenticity is the one thing that can’t be taught or learnt. It’s something that makes people recognise YOU from thousands of others from your behavior, lifestyle, personality and values.

❓What is your authenticity?

Once you start comparing yourself with others, remember that👇

💁‍♀️There are businesses with more followers, but less sales

AND...

💁‍♀️There are people you even don’t know who are inspired by you!

So stay focused on you and your personal success!

➡️Let’s Support each other and share in the comments who inspires YOU!

“Marketing is no longer about the stuff you make, but the stories you tell”

Seth Godin

💭You ask what it means to tell stories and how to create them. The answer is today selling the product has become more about the connections you create.

💡Market your product or idea delivering your important messages and giving people the feeling of their own involvement in your creation!

📲When people tweet, comment, share posts, it is more about the reflection of them as well as your brand.

In such a way stories are created, not only from your side, but from your audience’s side by reflecting how valuable your brand is for them!🙌🏻