Lady Lex
Branding. Content. Digital. Nerd. Do you need help with words, software & business? I’ve got big ideas for you. I am Lady Lex:
I am a Branding. Life-time nerd.
Driven to make brands look pretty on the net and in the marketplace through the power of words and digital, I work to inspire and empower businesses, connecting them to their audience, on and offline.
20 years digital media and content marketing.
10 years software project management. Like My Ideas? Let’s Start The Conversation
Let’s Start Telling Your Story.
No words 😹
Bye Felicia
That’s about right
it started with ponies, unicorns and flutterbyes and evolved into 55 keyword lists for government compliance. Can I have a space rainbow please? 😹
What it means to be human has driven the foundations of our civilisation, philosophy and culture. For centuries, preachers, poets, politicians, philosophers, scientists and artists have sought the answer to the ultimate puzzle – never quite capturing the immensity of the human experience.
So how could Hugh Sheridan hope to explain what it means to be a human being?
Is it raising the vibe with Whitney Houston, George Michael, Olivia New-John and Frank Sinatra from a stage of tap dancers? Or perhaps the raw soliloquy of an Australian theatrical actor coming out to a nation with a ruthless history towards q***r people.
I sat down with Hugh for Scenestr to chat "that" instagram post - and the restraining bundles of complexity, contradictions and mystery in the specific journey from 'non binary/ bi/ me' to 'HUGHMAN' the show with Brisbane Festival
Hugh Sheridan Explains What It Means To Be 'HUGHMAN' Interview with Australian performer Hugh Sheridan who has two shows at 2021 Brisbane Festival.
"If there were a soundtrack to 1980s and 1990s Australia, it would be raw and brash, teaming with badass rogues exploring life's regrets and loves while ringed by strife and rebellion from pockets of powerlessness."
When I interviewed Hoodoo Gurus for Scenestr for their upcoming 40th Anniversary Tour.
Hoodoo Gurus Shed Another Skin As They Celebrate Their 40th Anniversary Hoodoo Gurus tour Australia for their 40th anniversary December 2021. They're also part of the 2021 Red Hot Summer Tour line-up.
Happy Cyber Security Monday!
Our data, devices and privacy might be infiltrated or hacked, but we can protect ourselves with simple online security habits each time we connect to the internet. It all starts with a cautious and weary mindset and the handiest Guide To Online Security ever. You’re welcome.
Guide To Online Security — Lady Lex The handiest Guide To Online Security ever. You’re welcome.
Marketing success in 2020 🎉
😸
That one time I shared a screen with Linkin Park celebrating 20 years since the release of their most iconic album. I think I can now say I have lived. Thanks Scenestr
The Legacy Of Linkin Park's 'Hybrid Theory' Linkin Park's Hybrid Theory 20th anniversary edition super deluxe box releases 9 October, 2020.
Pantone colour of 2020, the period inspired by the woman’s ailment for around 3,500 days in her lifetime.
😂
Presenting “Period”, a new red shade created to break the stigma around menstruation and promote period positivity. Swedish healthcare brand Intimina came to Pantone Color Institute to develop this custom color in support of their global campaign to make menstruation more visible and normalize this most normal of
bodily functions.
Pantone and Intimina worked alongside a gynecologist and consulted research published in Medical News Today to develop the shade, but by no means is this supposed to be an accurate depiction. Instead, we created a visual identifier of a red shade that would help Intimina leverage the power of color to share their story.
“An active and adventurous red hue, courageous Period emboldens people who menstruate to feel proud of who they are. To own their period with self-assurance; to stand up and passionately celebrate the exciting and powerful life force they are born with; to urge everyone regardless of gender to feel comfortable to talk spontaneously and openly about this pure and natural bodily function.”
Super proud to be leading Pool Safety Solutions' digital and marketing as a team committed to pool safety and saving lives. It's incredibly humbling to know my content strategy and digital skills make a difference in informing and educating the community on a really important topic.
Did you know children 5 and under are the age group at most risk of drowning with swimming pools accounted for the largest proportion of drowning deaths?
With the latest figures released from the Royal Life Saving Society - Australia, we can indeed celebrate
• 37% decrease in children drownings in pools across the last 12 months
• 52% reduction in child drownings compared with the 10 year average
Pool Compliance works. The data proves it. Well done PoolSS. Saving the world, one pool at a time - literally 💙
Home - Pool Safety Solutions Do You Need A Pool Certificate Of Compliance? Don't Risk It. Free First Inspection, Save $199+GST • When Prevention Is The Best Solution.
Google is all-knowing and all-wise
[Lady Lex Soundtrack 🎧] Phresh choon!
"Me and You", Commandeur's brand new and shiny release feat. Ollie Gabriel on vox (awesome chops)
"Love is a game, it's a game for two
It's g'on take me and you
We can handle anything we go through"
Me and You Commandeur · Single · 2020 · 1 songs.
Do it right 👌🏼
"Released as an inspired isolation collaboration by KLP and Commandeur, 'Feel The Love' is the anthem the world needs right now; to heal and emerge from a chrysalis to the butterfly of hope in a brave new world. It is the promise 'the dawn is coming'."
I've never been so emotional about a song or an article before. When I first heard the track, it instantly cut me to the bone. And when I sat down to interview KLP, I lost it slightly. Then when I sat down to write it, I just couldn't stop the tears from streaming down my face. Is it a sign of the times we now live in? Maybe. But KLP reassures us it's ok to cry.
KLP Can Feel The Love KLP has released a new single 'Feel The Love' with Commandeur.
Don’t be a Sharon when the hospitality industry reopens Monday June 1. Milky Lane makes excellent points in the lead up to easing restrictions from next week in Dailytelegraph.com.au
Restaurant’s brutal customer smackdown One of the country’s favourite burger chains has hit back at entitled “Karens” as the hospitality industry reels from the coronavirus crisis.
“Let’s not kid ourselves, however: the hospitality industry as we knew it was terminal anyway ... The model was flawed, pressures great and margins thin.” Chef Duncan Welgemoed writes for The Guardian
Many restaurants won't make it through Covid-19. Those that do should reinvent the industry | Duncan Welgemoed The Australian restaurant industry has been hit with a steamroller, but things weren’t exactly rosy before Covid-19
Is your Google My Business up-to-date?
As we all head online, business owners are urged keep their Google My Business up to date - which now includes a "temporarily closed" feature to help online search during these challenging times. Searchengineland reports.
Google to show which local businesses 'temporarily closed' in Search, Maps amid coronavirus outbreak - Search Engine Land Local data accuracy becomes critical at a time like this.
Mixcloud SELECT are waiving their SELECT revenue share for the next 3 calendar months, giving SELECT channel creators 100% of the income after the underlying artists and songwriters played in their shows have been paid.
The goal is simple: to help creators find new sustainable economic models, and help fans get closer to creators. If you are a creator, find out more about the tools and resources available to you on their blog here.
Extraordinary times call for extraordinary actions: Stand tall y'all ✊🏻
NEW SYSTEMS: A response to COVID-19 An ongoing response by Mixcloud, as part of a collective community wide global effort, to create new systems of working for the creator communities amidst a global crisis.
SBS Australia has news and information about coronavirus (COVID-19) now available in 63 languages.
Coronavirus Information in your language News and information about coronavirus (COVID-19) is available on the SBS website in 63 languages.
The new Netflix and chill: The Netflix party.
The Verge guide to getting all the best from hosting your very own virtual online gathering. End the self-isolation - during isolation ✊🏻
How to use Netflix Party to stream movies with your friends Watch Netflix with your friends while social distancing.
Did someone say virtual happy hour? 🍸
Loving loving loving how Houseparty is connecting everyone. Just because we’re in self isolation doesn’t mean we have to lose contact. Be well all 🖖🏼
👈🏼✊🏼
Houseparty Group video chat to help you and your friends be together when you’re not together.
I’m not the only one
Courtney Act’s Drag News is everything we need in our life right now - exploring how to deal with this pesky pandemic, what’s on Netflix Australia to virtual happy hours
SEMrush has found retail companies going into administration failed to see the value of their online business. Loyalty can no longer be bought with discount prices in-store when they need to capture the attention of shoppers when searching online.
Analysis reveals failed retailers to blame for own collapse A slew of big-name retailers have already folded in 2020, with the situation now so dire some experts have dubbed it Australia’s “retail apocalypse”.
Hi, this is Google. How’s your Coronavirus today?
Fascinating this has been emailed to all Google My Business page owners. It's indicative of how important Google My Business is for business and end users when it comes to Google search.
May your Friday the 13th be filled with cocktails - and not the Zombie Apocalypse 🍸
Every brain has its universe. Commissioned by WeTransfer's WePresent, Venezuelan artist Carlín Díaz showcases his latest art & illustration animated film as a trippy meditation on love, loss and happiness. Love unexpected stories about creativity.
Every brain has its universe Loss and love as seen by Carlín Diaz
Incredible to think our most tech savvy are the fastest growing victims of cyber scams. It's not necessarily because they're stupid, but more because scammers are - like a virus - adapting. The ACCC Consumer Rights reports we can expect to see more scams on newer platforms such as Snapchat and TikTok though Facebook and Instagram are scammer gateways. The top ways to be scammed are through
• fake online stores
• sale of fake tickets to events
• bank transfer, or
• payment through unusual payment methods such as gift cards or bitcoin
Beware of cyber scams!
Check the comments for my link to the Guide To Online Security, helping you level up in the fight against hackers
Scamwatch radar alert: Gen Z the fastest growing victims of scams Australians under 25 lost over $5 million to scams in 2019 and reports made from this age group are increasing faster than older generations.
Let Me Help You Tell Your Story
Need Help With Words, Websites & Google?
Welcome to Lady Lex Productions, a Sydney-based project manager, content marketer and web designer working towards business solutions.
Lady Lex’s superpowers in storytelling harnesses the power of words and design as a specialist in content marketing and web design. As a national lifestyle and music journalist, she specialises in asking the right questions to go deep for articles and reports charmingly represented online and in print. Her efficient organisational, appointment and delegation skills developed as an editor in digital and print media is leveraged as an astute project manager, managing teams to translate business visions into brilliant business plans.
Lady Lex brings her experience across 19 years in copywriting, media, entertainment and business to the table. She works for brands from A to Z by designing their identities and developing their business plans through engaging content on- and offline to connect with their target audiences. Having built brands of entrepreneurs, startups and groups from the ground up, Lady Lex has also worked alongside a multitude of established media, hospitality, entertainment, tourism, finance and property brands, such as Junkee Media, Mushroom Group, Sony Australia, Event Hospitality & Entertainment, The Rockpool Group, McDonalds, Hilton Hotel & Resorts, Rydges Hotel & Resorts, Ray White, St George Bank, Commonwealth Bank and many more. She reaches beyond targets, driven by budgets, business procedures, deadlines, SEO, insights and analytics, valuing efficiency and quality to deliver work that is relevant, engaging and looks great.