Ground Zero Digital

Need engaging content? We've got you covered.

Ground Zero Digital thrives on producing content that engages your audience AND feeds search engine algorithms (SEO) - it's content marketing that aligns with your marketing strategy.

Killer content for:

• Blogs
• Website copy
• Press releases
• Email marketing

Get in touch for a content audit, new content or an SEO ready blog campaign.

Your website should be a major lead generator, however, a lot of websites do not have the level of structure, optimisation, functionality, design or user experience to rank well let alone drive leads.

Choosing a web developer based on the cheapest price will cost more in the longer term.

And then there's your content!

Engaging a professional SEO content writer will ensure that your page content & your blogs are written to engage your audience AND meet SEO standards that are critical to search engine ranking algorithms.

DM for more information on a content audit & optimisation.

SEO Writer or Copywriter? You need both! One writes for your audience & the other writes for search engines. Combining the two gives you content that engages, educates & converts visitors to leads and customers.

WHAT IS AN SEO WRITER?

• An SEO writer aims to provide you with information.
• Meets Google & SEO standards
• Follows language and writing standards
• Writes according to SEO strategy & business goals
• Generates traffic for your website

WHAT IS A COPYWRITER?

• Writes to create engagement
• Uses emotive language an audience can resonate with
• Writes for buyers’ persona & marketing goals
• Less strict writing parameters
• Strategic marketing thinking
• Converts traffic to sales conversions

Does your content support your marketing goals? Get in touch for a content audit and a strategy that will overhaul your content and give visitors what they are looking for.

Ground Zero Digital updated their phone number.

The latest algorithm update was all about Google Business Profile ranking in SERPS & Maps. Whilst it appears to level the playing field for smaller businesses without a large presence on the net, what it means for those businesses that have worked their way to the top is that they will lose those positions in favour of 'proximity'. React or PM for a copy of the Case Study/eBook.

If you're anything like me you take loads of screenshots. I was today years old when I learnt that you don't have to take multiple screenshots of a webpage or social post to fit it all in. Announcing CAPTURE MORE. Take your screenshot as normal then select Capture More and slide the frame down to include more of the page & Save.

You're welcome 😁

Google Business Profile Optimisation and Management has taken this services business from nowhere to 'on the map' (Google Map Results) for their service keywords. The amazing results shown are in the space of just 4 weeks!

This type of Local Search Marketing strategy is perfect for businesses with a local audience. Call for a no-obligation discussion about your business and what Ground Zero Digital can do for you.

Every day we at Ground Zero Digital are working to break the bias when it comes to the general idea of what you think a digital marketing tech company should look like. As a well-respected SEO agency, we celebrate International Women's Day's theme this year of Break the Bias.

Every day, we are challenging the stereotypes that women can't be tech-savvy and that a woman's place is in the kitchen and not in an office. Yeah Nah, we don't think so! We are here to acknowledge that women are a rising force in the SEO & marketing industry.

We are a diverse team with strength in numbers.

We support the efforts of the United Nations to promote gender equality

Our client in the building & pest inspection industry in Townsville is winning!. The consistent month on month increase in booked jobs means this business needs to scale up to meet demand. Employing an additional 3 staff!
Averaging between 45-65 calls per month, the increase in revenue indicates a massive ROI result.
Local search marketing campaigns are the most cost effective method of reaching your audience in your city.

The results for this building & pest inspection company in Townsville are more than just leads. The consistent month on month increase in booked jobs means this business is scaling up to meet demand.

Averaging between 45-65 calls per month, the increase in revenue indicates a massive ROI result.

Local search marketing campaigns are the most cost effective method of reaching your audience in your city.

The Ground Zero Digital 'nerdonauts' launched Beyond Better Health today and liftoff was a huge success. It does everything it needs to do - provide info to visitors, you can book online, it's linked to socials and most importantly, the site SEO means it will be found in search results and become a lead gen machine! We think we nailed it ;)

Beyond Better Health

🤓

Well, if we know one thing about technology, it's that "change is the only constant".👩🏻‍💻
And with Google, even more so!

Google confirmed that Core Web Vitals ( ) are becoming ranking signals for search results from May 2021.
Website owners are being confronted with a drop in search rankings due to not achieving an acceptable CWV score for their websites.

The ‘page experience’ signal combines Core Web Vitals with the following signals:
1) Mobile-friendliness
2) Safe-browsing
3) HTTPS-security
4) Intrusive interstitial guidelines

They were designed to help focus on the improvements that are most important when it comes to a seamless and enjoyable user experience.

It’s important to understand that the global trend from Google is to make everyone develop mobile-friendly websites. This is why the Core Web Vitals are already official ranking factors for the mobile part of the search algorithm.
Desktop only websites will become defunct as search engines react to the data which shows over 85% of searches occur on mobile devices, which makes sense, why would search engines commit resources to 15% of searches?

# # Core Web Vitals will become the official Google Search ranking factor in February 2022. # #

So what are Core Web Vitals? 🤔

Core Web Vitals are speed metrics designed to measure how users experience the speed, responsiveness, and visual stability of a page.
Specifically, these are defined as the Core Web Vitals:

1) Largest Contentful Paint: The time it takes for a page’s main content to load. An ideal LCP measurement is 2.5 seconds or faster.
2) First Input Delay: The time it takes for a page to become interactive. An ideal measurement is less than 100 ms.
3) Cumulative Layout Shift: The amount of unexpected layout shift of visual page content. An ideal measurement is less than 0.1.

Core Web Vitals are definitely not something a marketer should ignore, and it’s more important than ever to identify your website’s weak spots and optimise your page experience as soon as possible.

As it stands, many pages would not qualify for this label. A study published in August shows less than 15% of sites are optimised well enough to pass a Core Web Vitals assessment.

So, if you're amongst the other 85%, you're in danger of site penalisation by Google. ❌

But don't worry, GZ Doctors to the rescue! 🩺

Reach out and get your website's vitals assessment done in time. After all, prevention is better than cure! 😉

If people can't find your business online, you're almost non-existent! 😬

Here's a before and after picture of our client's map grid after some Ground Zero magic!
How did we do it? 😏

Hyper-local search marketing in conjunction with an extended campaign covering a wider service area ensured that our client ranks well in search engine results listings as well as in the Google Map Pack.

A targeted and consistent campaign has achieved fantastic results for our client . In just over 2 months their primary keywords have jumped from just 2 No. 1 positions for their map grid to complete No. 1 coverage.

Well, that's how you go from ground zero to the moon! 😏🌙

Get in touch with us if you're ready to take a flight 🚀😄

WOO HOO, It's launch day!

The Brief: Gorgeous Melodies needed a gorgeous website to promote their woodwind quintet group. This e-commerce site is both classy & functional, which is the way it should be!

We think we nailed it, don't you? 😁🎼

https://gorgeousmelodies.com/

For some small businesses, it's not about , it's getting that phone to ring! ☎️
For this pest control business in Townsville, 62 calls in a month were the bomb! - not a flea bomb 😉💣

👉🏻This is how you can make it happen:

When you are servicing a local area, the quickest way to get calls is to have a and managed Google Business Profile ( )

Posting relevant and regularly to your profile will be rewarded and ranked higher when search terms and geolocation come together to match your listing.
However..........
Whilst it's vital to provide information for searchers via the Knowledge Panel of your Google Business Profile, the still needs to use your website to collect data to confirm the algorithms decision to list your GBP as the best match to a users search.

So the real question you need to ask yourself is; Does your website content match your GBP❓🤔
Remember, the more data has about your business, the better your business will potentially rank.

Google-Confirmed Local Ranking Factors

Here we go, in no particular order:

🚀Complete and detailed business information on GBP (Google Business Profile)
🚀Keyword match – (to user’s search) i.e. what’s on your GBP & your website
🚀Distance from the searcher to the business – Google knows where the user is and where you are!
🚀How famous a business is – Not like a movie star. Are you mentioned in lots of places online?
🚀Backlinks – Not just any dodgy backlink either, high DA (Domain Authority) links. Be choosy where you add your link, you're judged by the company you keep!
🚀Articles about the business – Forums, blogs, social media, news sites
🚀Directories that contain business NAPW (Name, Address, Phone, Website among others) – Yelp, TrueLocal, WOM etc etc
🚀Review count – Reviews are GOLD, get as many 4+ stars on multiple directories
🚀Review score – 4+, it doesn’t mean you have to have 5*, do people believe them if they are all perfect anyway?
🚀Organic ranking positions – Organic rankings are more genuine right? Well, at least it shows you didn’t pay for them.

Keep your Google Business Profile optimised and highly relevant to your audience & play by Google’s algorithm rules.

Google Negative Review Removal is almost impossible, ALMOST! Here are the top tips for 2022 – the article was simple, unfortunately not so the removal options:



https://groundzerodigital.com.au/google-negative-review-removal-tips-for-2022/

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Clonard College had received a new branding and identity plan - In line with that, they needed a full website redesign of their digital systems to allow them to publish a calendar of events and automate their newsletter system.

One of the main requirements was designing a site that fit within the confines of their branding plan.

Our team developed the full front end of the new website so that Clonard College was able to have a customer-facing identity that remained consistent throughout all of their media and in line with their new brand.

The second phase of the project was to design a CMS that allowed for seamless publishing of events and integrated with their newsletter system. This removed a manual stage from their processes and created less human error in processing and marketing.

We were later engaged to develop an internal-facing "school improvement plan" as a subsection of their new website. This served as an internal road map and repository of information in line with the Victorian Government's curriculum policies.

GoDaddy has suffered a big hit to their credibility with this breach. 1.2 million websites effected when by a hacker. 🤦🏼‍♀️🥷
https://www.wordfence.com/blog/2021/11/godaddy-breach-plaintext-passwords/

GoDaddy Breached - Plaintext Passwords - 1.2M Affected There is an update available here: GoDaddy Breach Widens to tsoHost, Media Temple, 123Reg, Domain Factory, Heart Internet, and Host Europe This morning, GoDaddy disclosed that an unknown attacker had gained unauthorized access to the system used to provision the company’s Managed WordPress sites, ...

IF YOU HOST YOUR WEBSITE WITH SITEGROUND - CHANGE YOUR DNS PRONTO! Get in touch if you need help.

https://www.searchenginejournal.com/siteground-problem/426852/?fbclid=IwAR0QCAxngh2N77R37J0FCCOzeFQuQaZtQE2HIe2xyqPwZBZPDPfZXxb3Zl8

Google Drops Sites Hosted on SiteGround SiteGround hosted sites dropping out of Google since Monday. Possibly an issue with DNS

Based in south-east Melbourne, we’re looking for a Junior Digital Marketer to join our growing agency.

We’re looking for a dynamic, collaborative, and creative thinker who has a high level of attention to detail and can work both collaboratively and autonomously to meet deadlines.
Do you have a passion for writing content? Or willing to learn.

Who are you?

A current uni student or young professional with some content writing experience.

A Melbourne-based writer who is able to work from our South-east Melbourne office 20 hours per week (remote during restrictions)
Able to transition to full-time when required.

A generalist who would like to learn all aspects of a digital agency.
Someone who wants to dive into SEO based content writing.

Someone who is driven and can write many articles with minimal supervision. (We have an AI to assist).

What is the role?

This is a junior, entry-level position within a full-service digital marketing agency offering Web Development, SEO, Ads, Integration Development and business process improvement.

For this position, successful applicants will be expected to be able to:

Write a good amount of content often on similar topics
Write articles from a brief & target keywords
Match tone
Research topics
Benefits of working at Ground Zero Digital?
– A hardworking and fun team
– Endless coffee in the office.
– Paid position.
– Training to upskill.
– Company events and knowledge share sessions. 50 years combined knowledge!
– Flexible working arrangements.

How To Apply:

If you’re interested in the role please submit your CV and cover letter as well as 2-3 examples of previous writing work (this can be published work, blog posts, or sample pieces).

Please mention the word “ROCKET” in your application email to show us that you read the full job description.

Who we’d love to hear from—

An all-rounder who is eager to learn and grow in their role, with:

Minimum 1 years’ experience in Digital Marketing.

Understanding of project management with the ability to manage multiple projects and deadlines.

A resourceful and proactive approach to problem-solving.

Ability to work both collaboratively and autonomously.

Salary/Compensation
$50,000 + super - pro-rata
Remote during Covid restrictions, then in an East Melbourne office.
Close to train station.

It takes a lot of searches to organically rank a keyword, just think about how popular 'Covid' has become in the past two years.

However, for most keywords they won't be found organically unless you do regular SEO work on your website. To enhance on-site & off-site SEO, it is VITAL to include Content SEO in your digital strategy. And remember, a website that doesn't have new, quality content added regularly is just an electronic brochure. Get in touch for a free site assessment.