Rockwell® tools have been synonymous with top-quality and dependable equipment since 1945 in the United States of American. With over 60 years of American heritage, the Rockwell® brand has become one of the most trusted power tool brands worldwide. Its American grass roots and current Italian designers have transformed the power tool industry by providing innovative products that are built tough to get the job done the easiest way possible.
We are committed to continually testing, re-engineering and improving our products to ensure that we provide quality in all of our materials and processes. Everything from our technical design, to our raw materials, to our ISO 9001 certified facility and the thousands of dedicated associates come together to produce tough, dependable tools which deliver on our commitment to quality.
Intelligent Design
Rockwell® tools are designed to set a higher standard in our industry for user-focused design. Our focus is power tool design with the user in mind. But design isn’t just on the inside. Our design encompasses both internal and external components. Internally we use better quality switches and motors; on the outside we’ve introduced scuff resistant soft-touch finishes ensuring your tool looks better, longer! Finally, we have applied our intelligent design process to the packaging as well. Our Consumer Smart- TM packaging and merchandising clearly communicates features and provides consumers with the right information to make well-informed purchase decisions. And our eye-catching striped package helps to locate the brand in a busy retail environment.
Reliable Brand
Maintaining our long-standing commitment to provide quality and reliability is important to us and what you would expect from a trusted name like Rockwell®. But reliability goes beyond just products, it is a commitment in everything we do. The Rockwell® name stands for reliability and trust.
Competitive Prices
We pride ourselves on offering the quality and performance that our customers expect and at the same time keeping our prices low. Unlike the big name power tool brands and their big advertising budgets and top-heavy corporate structures, keeping our costs low allows us to pass those savings on to our customers in the form of lower prices.
If it doesn’t add value, you won’t find it in a Rockwell® product or service.
