Neopitch

Coffee is back on! ⁠😀⁠
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We are so excited to be able to see clients again. There is something really special about sitting down and brainstorming an idea over a coffee rather than virtually on zoom.⁠
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If lock down sent you into a spin with your mind working overtime with ideas on how to grow your business but you want to be sure these ideas align with your brand, let's catch up for a coffee. We can support other local businesses whilst we throw around some creative ideas.⁠
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Neopitch | Marketing Services Port Macquarie Need marketing services in Port Macquarie? Neopitch provides a range of professional marketing services and digital solutions, including brand strategy, advertising, web design, print media, video, photography, copywriting, and more. Call 0402 040 215.

One of the many things we love about growing brands and marketing is seeing our clients evolve and learning about their industries. The deep dive we go through is hugely rewarding.

As we get to know our clients and grow in our own understanding of the category they work in, the information teaches us so much about the values of the brand and how our services can assist them to be distinctive in a very noisy marketplace.

Today we are celebrating along with Darren Gray (pictured), Vanessa Gray and the Brainstorm - For Optimum Brain Function staff their growth 👏 as they introduce another service RightEye to their offering mix.

We are super excited, and look forward to helping you introduce this service to your target audiences and help your Brainstorm brand grow.

Well done 🤗

Wednesday feels when you get some Branding Elements approved for a new project. Up up and away we go!⁠
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As our branding colour of yellow suggests we are happy and energised knowing our branding genius has helped another client!⁠ ⁠
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And thanks for your insights on the psychology of colour. The reminders yesterday certainly helped us get this project across the line. ⁠👏⁠
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Photo by Edu Lauton

It's official. Australia in the most popular country on Instagram, thanks to thousands of posting their 'Australia' experiences of stunning landscapes, architecture, street art, cityscapes and super cute wildlife.

According to a recent B&T article our rare wildlife of kangaroos, wombats, koalas and dolphins really help in shaping the 'Australia' . Susan Coghill, Tourism Australia’s chief marketing officer suggests “Our Aussie animals are always sure-fire favourites on our social channels and the cheekier the pic, the more likely people are to take notice,”.

The gorgeous Instagram profile is collating by the Tourism Australia team and is also a great illustration of the power have in helping influence consumers and pe*****te the market. Take a read of the article here https://bit.ly/38kvNWd and if you need a hand tapping into some of your own Brand Ambassadors as part of your social media strategy just give us a call. 📞🙂

You Bloody Beauty! Australia Is The Most Popular Country On Instagram - B&T Tourism Australia's page just hit five million followers on the social media platform, making it the most followed national destination page in the world.

Sending all our community huge hugs including clients and collaboration partners. Updating communications for clients impacted by the current restrictions is the least we could do today. Stay strong 💪 everyone, stay home and stay safe.

🤔 Question: How do you differentiate yourself in an industry like insurance that is so same same?

🤗 Answer: You humanise the brand with personality traits and attitudes showcased through design elements and key messaging.

By collaborating with the business owner we were able to uncover: - why the brand exists,
- where it is going,
- what it's commitment is and
- how it will behave (personality traits).
This information, along with some competitive analysis and the psychology of colour allowed us to define a market position and develop a personality framework for the brand.

The colour palette for example was selected based on personality characteristics.
Blue - for trust, reliability, structure and stability.
Orange - for energy, strength and friendliness

Design elements like the graphic in the logo are based on the idea of a compass, which helps to reinforce some of the brands key messaging of insight and guidance. The circular shape also illustrates all encompassing, a complete offering of knowledge and solution.

It's been an excellent branding project to work in collaboration with the client on, working on brand traits to differentiate a service in a very same same industry.

If you have a branding project you would like to discuss please get in touch or take a look at some other projects within our portfolio available online here https://bit.ly/2WdPBrQ

Neopitch | Digital Marketing Port Macquarie Looking for digital marketing in Port Macquarie? Neopitch is a boutique marketing agency that offers digital marketing solutions and traditional marketing services to businesses on the mid north coast. Call 0402 040 215.

International day of friendship July 30th 2021 saw us giving back to our surf club community by helping Port Macquarie Surf Lifesaving Club launch their 21/22 club merch.
Through surf club I have formed many life long friendships, as have my children and volunteering with Port Macquarie SLSC Nippers is a Sunday ritual I love, seeing kids running around enjoying what the outdoors and the big blue ocean has to offer.
Thanks to Mic Rees for the design again and understanding the vision behind the 'street wear' line available for pre-order now. https://www.pmslsc.com.au/product-category/pmslscmerchandise/

Excited to see one of our favourite local events back! 😁 Looking forward to catching up with amazing artists and unearthing some new ones. https://portmacquarieinfo.com.au/artwalk/home
📷 Port Macquarie Hastings Council

Work continues today on another small business website collaboration with Fivespice Creative as we tweak some components to optimise the user experience. Part of a website's objective should be to move your target audience through your funnel from discovery through to purchase...building trust along the way with a fast, logical journey.⁠
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We are working closely with the client to ensure the steps in the buyers journey are all covered, creating an easy and informative experience that lets the audience know straight away:
⭐️WHAT the business does,
⭐️ WHO the business caters for and
⭐️ WHY the audience should do business with the brand rather than a competitor.⁠
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What projects and ideas are you working on today?⁠

Thank you for all your lovely comments and words of encouragement. It is nice to be recognised but even nicer to receive some virtual hugs 🤗 and appreciation from all of you guys.

Last night I saw the latest COVID Vax commercial on TV and for me it was very underwhelming. Nothing like the one created by Victoria's Arts Community, shared with me by B&T. This advertisement explains the story from both sides, the artists and the audience, and how a quick jab can help people enjoy their craft so much sooner.

Resonated with me...how about you?

https://youtu.be/fDfug35d5fU

Performance of a Lifetime | A message from Victoria's Arts Community We've trained for a lifetime to perform for audiences. Now we call on our community and the Victorian public to give us the performance of their lifetime; to...

Celebrating a milestone this week as I was welcomed into the Australian Marketing Institute's collaborative network of professional marketers as a Certified Practising Marketer. Looking forward to the continuous learning curve that is our industry. 👏

Do you have a compelling reason for your target market to choose your product or service?

Do you include this compelling reason in all your marketing in a powerfully irresistible way, leaving your target audience no other choice but to fall in love with your brand? 💝

Finding your compelling reason (niche) in the market requires you to define your audience and research your competitors to understand why your ideal customer may not use the competitors solution to solve their problem.

Trying to find your 'captivating benefit' requires you to look at the market landscape from the consumers shoes so you can find gaps in the market and fill those gaps with key messages that direct consumers to your solution.

Neopitch are able to help start ups and established brands with their positioning strategy. A solid positioning strategy helps with all your marketing communications so it is important to take the time with this step.

We like deep diving into these areas so be sure to give us a shout if you need a hand.

The colour swatch is out as we finalise some colour choices for some brand identity projects we are working on. Colour has the power to evoke so many different emotions. We don't simply choose colours we like or our client does.

Brand colours are chosen based on the:
- brand values,
- the target audience,
- the personality the brand wishes to convey,
- the market position,
- the competitive landscape and more.

All these components help to build a brand strategy, which provides the foundation and ongoing direction for your brand and marketing.

Winning Wednesday's!! When your client calls to let you know their latest enrolment campaign has been a huge success. 👏 Nice work team and thanks for the great feedback St Agnes' Catholic Parish.⁠
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Radio campaigns are one of the marketing tactics we utilise to assist brands with telling their story. We use the clients brand strategy to direct the key messages in these campaigns. And if they don't have a brand strategy...we help them develop one.

Great therapy session this morning with fellow brand strategist Jason Knight from Moved by Design discussing all things brand and the foundation this provides for all marketing tactics!

Pic: Group Therapy Coffee Port Macquarie

I sat on hold this morning for 7 minutes. I needed a problem solved, and this organization was the only one who could solve it! So I sat and multi-tasked listening to the muffled sounds of 'relaxing' music, and it got me thinking.

This on-hold period is a valuable time to connect with customers, provide insight into overall brand values, and highlight problems brands solve with their product mix. I wonder how many brands are doing this effectively?

According to research, callers hearing information stay on the line up to 3.5 minutes longer than with just silence. Research also suggests messages on hold can naturally lead to more sales and a positive brand impression if done well. If not done well, a bad on-hold experience can cause customers to hang up, and 34% of cases never call back. What!

So they go from having a highly engaged customer who wants to book an appointment, ask a question or make a purchase and with one crummy on-hold message experience, goes somewhere else to fix their problem!

On-hold messages are an incredibly effective marketing tool that we encourage our clients to use where appropriate to cross-sell an additional option, promote new products or specials, educate callers about brand benefits, highlight brand values, and even deliver some pluses about working with your company.

So how can you positively utilize this on-hold time for your brand? Here are 3 simple tips to get you started.

1. Length. The same message repeated over and over can be very frustrating. You want your message to be long enough so that callers hear new information during their wait. Break this up with some small sections of music that are in keeping with your brand personality.
2. Tone. Like all customer touchpoints, the on-hold message must accurately reflect your company vibe and values. It should use the language and tone that resonates best with your target audience. Selecting the right professional voice-over is very important.
3. Key Brand Messages. You can use on-hold messages to initiate sales, inform customers, promote specials, and keep callers on the line with brand insights. These messages should use the same language and tone used at other touchpoints to ensure brand consistency.

In my case, this morning's call could have easily ended with me hanging up and not returning if it were not an urgent matter.

Make sure you use this time wisely with your target audience, and don't underestimate the power of the on-hold message.

One of our clients Port Pearler Oysters has been featured in this episode of The Future of Food https://bit.ly/3fkHNes along with some other local agricultural businesses, giving you some insight into the devastation of the floods and their road to recovery. We cannot wait for their fantastic product to be available for us to share with friends again.

They are a very resilient crew who look forward to bringing fabulous oysters to you later on this year. Like their page or sign up to their newsletter for recipes and updates ⭐🙌🙂

Special delivery for Coastline Chiropractic Centre and Brainstorm - For Optimum Brain Function today 🚚. As we love delivering the printed goodies that help showcase your brand identity and values at every touch point.

Very happy to support the St Agnes’ Primary School P & F Golf Day yesterday for another year. Such a fun way to raise funds to support the staff and students here in Port Macquarie. Fair to say we are much better at keeping your marketing strategy on the fairway than golf balls but hey, you can't excel at everything.⁠
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Apologies for being so quiet of late but we have been busy working on strategies, tools and tactics to help our clients GROW. ⁠
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A little shout out for one of our allied health clients who has recently expanded his operations, Coastline Chiropractic Centre. With a new location now in Laurieton they are now able to offer Chiropractic Care to more people across the Hastings. Including another location within their offering has required substantial support from Neopitch which we have loved. Projects have included: ⁠
- strategy advice of how to communicate this to the target audience,⁠
- updates to the website, ⁠
- press releases, ⁠
- photoshoot⁠
- advertisements, ⁠
- social media, ⁠
- business cards, ⁠
- signage, ⁠
- on hold messaging and we are still going.⁠
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GROWING is awesome. GROWING and communicating this successfully brings with it a very big to do list. Thanks Coastline for including us on the journey.⁠
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