Bernadette Schwerdt

I’m the author, ghostwriter and co-author of 7 books about entrepreneurship. I’ve interviewed some of the biggest names in business. Ruslan Kogan from Kogan. Gabby Leibovich from Catch of the Day. Jane Lu from Showpo. Naomi Simson from Red Balloon. Simon Griffiths from Who Gives a Crap. And many more.

I’m often asked, ‘What have you learnt by interviewing over 100 of Australia’s top entrepreneurs? Do they have anything in common? And if so, what? Did they all get lucky or did they do something others didn’t?

I’ve learnt a lot from these people about entrepreneurship so I thought I’d dedicate an episode to sharing with you what I have learned from them all.

We’ll cover how to:
-build a culture
-use language to shape the mindset of a company
-make your own luck – there is a 3-step formula
-use your weaknesses to create a super power strength
-compete with the big firms even when you’re on a tiny budget
-level the management hierarchy so you are seen as being ‘one of the team’
-start a meeting and break the ice
-create a content machine that delivers outstanding results

Listen in on Apple Music or Spotify, or head here: https://bit.ly/4c0kJMR

Hi all! A small tweak to this event — we're now commencing at 11am.

Of course, if this doesn't suit you will still receiving the recording to watch at a time that is most convenient for you.

Can't wait — register now if you haven't yet!

Join me for this free live webinar for new and experienced copywriters!

If you’re curious about niching as a copywriting, or struggling to find where to carve out yours, this insightful session will help you on your journey.

Whether you're a seasoned writer or just starting out, this webinar is packed with valuable tips and strategies to help you identify and thrive in your ideal niche.

Don't miss out! Register now and secure your spot
https://bit.ly/ChooseYourNicheWebinar

The Content Byte

Join me for this free live webinar for new and experienced copywriters!

If you’re curious about niching as a copywriting, or struggling to find where to carve out yours, this insightful session will help you on your journey.

Whether you're a seasoned writer or just starting out, this webinar is packed with valuable tips and strategies to help you identify and thrive in your ideal niche.

Don't miss out! Register now and secure your spot
https://bit.ly/ChooseYourNicheWebinar

The Content Byte

If you’d like to launch your own podcast to promote your copywriting business, this is the podcast for you.

Lyndal Harris is one of Australia’s top podcasting consultants. She’s launched hundreds of podcasts for a huge range of businesses and she’s here today to share her knowledge about how copywriters and any other small business owner – can start, launch and market their podcast.

In this episode, you’ll learn:

-How a podcast can build your business
-What a podcast is and how it differs from other audio and video mediums
-Why an audio podcast often trumps a video podcast
-The best duration and publishing schedule for a podcast
-How to invite high-profile guests onto your podcast (even if you don’t have any listeners)
-How to build an audience for your podcast using email and social media
-Why evergreen content of a few episodes can be as powerful as creating ongoing episodes
-The technical elements of launching a podcast – hosting, editing, formats, platforms, software etc.
-How to find the right statistics to measure the success of your podcast
-How to find paid sponsors who can fund the production of your podcast

Tune in on Spotify or Apple, or head over here: https://bit.ly/3ViFq0T

Want to attract better clients and bigger projects? At The Content Byte Summit, I'll be breaking down how to niche and position yourself as an expert to land those high-value clients. Get ready to take notes!

Where: Saturday, September 14, 2024
When: The National Maritime Museum Sydney (Darling Harbour)

All the details to come will be here: www.thecontentbytesummit.com.au

Would you like to land a copywriting job in an advertising agency working with blue chip clients?
What about using your copywriting skills to write a bestselling novel?

If you like to learn how to do any of these, then you need to listen to Philip Taffs. He has worked as a Senior Writer and Creative Director in both Melbourne and Manhattan. He’s worked with major players like Menulog and Playstation and helped launch the Honda CR-V & Odyssey into Australia.

He has taught copywriting at AWARD School, Strategic Communications at LaTrobe University, Public Relations at Deakin University, and Advertising, Media and Social at Swinburne, and his bestselling novel, Bubby, was recently re-released in the U.S. to great acclaim.

You’ll hear how he did it all and some important lessons on how you can get your foot in the door to launch your copywriting career even if you don’t have any experience.

Here’s what else you’ll learn:
-The connection between copywriting and novel writing
-How to market a novel and find an agent
-Advice for copywriters looking to write a novel
-How he’d market his novel differently if he had the time over again
-How he got his foot in the door of the advertising industry
-How to connect with Creative Directors of leading advertising agencies, even if you don’t know them
-How he launched the Honda CR-V into Australia; the highlights, the low-lights and everything in between
-The importance of being ‘nice’ in business and why it will win you work
-How he landed a job in New York
-How to network and find the right people to speak to
-What advertising life in NY was like and the differences in writing copy for the United States
-How novice copywriters can get noticed and find work even if they don’t have any experience
-What he thinks of AI and how it is being used in copy and branding
-Insights/techniques/formulas/processes he teaches that resonate most with the students

Enjoy this podcast ep!

https://bit.ly/3wfE90T

Whether you're a copywriter, a business owner, or a marketer, an Email Marketing and Copywriting course is your gateway to mastering the art and science of email marketing.

We kicked off the latest intake with the Australian Writers' Centre yesterday, but there's still a seat with your name on it for this 7-week deep dive into creating powerful email campaigns.

Here's what you'll gain:

-Expertise in generating income through email marketing and copywriting.
-Skills to map the customer journey and craft messages for every stage of the funnel.
-Techniques to ensure your emails land in the inbox, not the spam folder.
-Templates and formulas to quickly create impactful emails, from welcome sequences to win-back campaigns.

Don’t miss out on this chance to elevate your skills and open new doors in your career.
Join us now and start transforming your email strategies into results:
www.writerscentre.com.au/store/courses/email-marketing-and-copywriting/

Writers' Centre

Short sentences. They’re a great device that copywriters use to grab attention. But don’t overuse them. Not good. Novelty wears off. Oh dear.

If you’d like to learn more copywriting secrets and failsafe ways to create engaging copy for paying clients almost immediately, the Copywriting Essentials course is waiting for you...

Course commences May 6, learn more here: www.writerscentre.com.au/store/courses/copywriting-essentials/

Greg Baker knows more than most about AI and where it's headed. As an AI futurist and lecturer in Computational Linguistics at Macquarie University, Greg educates students on the intricacies of Artificial Intelligence for Text and Vision, and blends his theoretical insights with practical applications.

He helps the C-suite understand the future of labour, how to maximise AI productivity gains and how to gain a deep technical understanding of what is possible. He is a director at the Institute for Open Systems Technologies and has worked at Google and CSIRO and is a leading voice in how to understand the opportunities that AI offers us today and into the future.

If you’re looking to discover how AI is impacting copywriters and the writing industry, this is the episode you have been waiting for.

You’ll learn how to:
-Take advantage of the opportunities (and understand the threats) in the evolving landscape of AI
-Explore new developments relevant to copywriters, including changes in platforms like Upwork
-Understand, access and create your own Custom GPT to help clients create better copy
-Monetise Custom GPTs for your own purposes
-Examine niche applications of Custom GPTs and understand the relevance of large language models for copywriters
-Compare the emerging competitors to ChatGPT and use the right ones for your needs
-Get the most from models like Anthropic’s Claude Opus
-Use speech recognition programs to write your copy
-Get a job as a copywriter or screenwriter for computer games (and get paid more than ever before)
-Take advantage of the errors that ChatGPT makes when ‘hallucinating’ and turn that into a money-making opportunity (as a fact checker or sub editor)
-Understand the role Chat plays in Search Engine Optimisation (and why Google is in danger of becoming irrelevant).
-Create your own Chat Bot

Tune in where you get your pods or head here: https://bit.ly/49DG8cV