Penso
PENSO is one of the world's leading digital strategy consultancies, transforming clients' business, PENSO means: "To think". Talk to us.
We work with clients all over the world from our offices in Melbourne and Dubai. Our clients include Emirates, Cargill, Hilton Worldwide, Commonwealth Bank, iag, MYOB and various Governments. We advise and guide these clients, helping them take advantage of digital to future-proof their business margins. We design visionary digital strategies to transform organisations, deliver innovation and impr
21/08/2024
Imagine AI systems reading novels, interpreting the stories, visualising the characters, and subsequently producing the entire film from scratch.
Read the full article: The Future of Film: AI’s Reel Revolution
▸ http://link.carnapi.es/Pd5sILdN
18/08/2024
Aristotle penned a framework of persuasion, the quintessential principles of effective communication: Pathos, Ethos, Logos, and Kairos.
Read the full article: Designing Persuasive Customer Experience: From Aristotle to AI
▸ http://link.carnapi.es/ZrQ2BsRc
Designing Persuasive Customer Experience: From Aristotle to AI | The F Rant Discover how Aristotle's principles and AI can enhance customer experience design for a more persuasive approach in this era of digital transformation.
24/06/2024
AI-powered bots, also known as intelligent autonomous agents, are the modern counterparts of the traditional grocer, meticulously sifting through mountains of data to fulfil the needs and wants of their human operators.
▸ https://penso.me/3PEx5R8
06/04/2024
COVID: It was the best of times, it was the worst of times…
Every morning over the past few weeks, one of our longest-standing team members, Designer Mitch Kenny, has been taking our morning standups to another level. Here's his efforts from last week. Have a safe week, everyone.
25/03/2024
As a new shopping era emerges, powered by autonomous agents, it promises to preserve the joy of shopping for those who revel in it and offload the task to our digital counterpart for those who find it a chore.
Read more 👉 https://penso.me/3PEx5R8
19/02/2024
The key lies in striking a balance, leveraging AI's potential without compromising the human touch that makes films resonate with us.
Read the full article: The Future of Film: AI’s Reel Revolution
▸ http://link.carnapi.es/Pd5sILdN
14/02/2024
Aristotle penned a framework of persuasion, the quintessential principles of effective communication: Pathos, Ethos, Logos, and Kairos.
Read more 👉 http://link.carnapi.es/ZrQ2BsRc
RIP Harold Mitchell, one of the greats of the Australian media/advertising industry. I got to know Harold after an introduction by our mutual friend, another legend of the business, Wayne Wood.
Harold was always very generous with his advice, guidance, tips on how to handle difficult situations in business, and how to make an impact in the world. Harold built extraordinary businesses, and used his position of wealth and power to do great things for Melbourne and Australia. May he rest in peace.
25/12/2023
Autonomous agents, capable of analysing real-time market data, become the embodiment of the ‘perfectly informed’ consumer.
Read more 👉 https://penso.me/3PEx5R8
The shopper bots are coming: are we ready for B2A? - PENSO - Visionary Digital Strategy There’s a transformation taking place in how we browse, compare, and purchase products. The next innovation is the rise of autonomous shopping agents; AI-powered bots that act on behalf of human consumers, helping them shop across various retailers and providers.
20/11/2023
In the future, we could all have our preferred actor featuring in every movie we watch, irrespective of the original casting.
Read more 👉 http://link.carnapi.es/Pd5sILdN
The Future of Film: AI's Reel Revolution | The F Rant AI's role in Hollywood is evolving. From AI screenwriters to AI twins to personalised films, technology is reshaping the future of film and entertainment
06/11/2023
This is the age of digital magic, and AI is the wand that's casting the spell.
Read the full article: Designing Persuasive Customer Experience: From Aristotle to AI
▸ http://link.carnapi.es/ZrQ2BsRc
27/10/2023
Artificial Intelligence is poised to give a turbo boost to Aristotle's principles.
Read the full article: Designing Persuasive Customer Experience: From Aristotle to AI
▸ http://link.carnapi.es/ZrQ2BsRc
10/10/2023
In the B2A world, the autonomous agent considers your preferred cuisine, past restaurant experiences, transaction history, and physiological data like your heart rate and blood pressure – both indicators for excitement and enjoyment.
Read more 👉 https://penso.me/3PEx5R8
03/10/2023
In insurance and utilities, the AI agents might undertake forensic analysis of rates and activity, then negotiate contracts based on individual consumption patterns and risk profiles, leading to perfectly tailored policies and packages
▸ https://penso.me/3PEx5R8
The shopper bots are coming: are we ready for B2A? - PENSO - Visionary Digital Strategy There’s a transformation taking place in how we browse, compare, and purchase products. The next innovation is the rise of autonomous shopping agents; AI-powered bots that act on behalf of human consumers, helping them shop across various retailers and providers.
29/09/2023
In the airline industry, an autonomous agent might review prices, punctuality, in-flight meals, and even use your sleep patterns and physiological responses to predict potential jetlag
Read more 👉 https://penso.me/3PEx5R8
26/09/2023
An autonomous agent could analyse a user’s existing wardrobe, style preferences, calendar, social media interactions, body type and even mood to make a purchase decision. https://penso.me/3PEx5R8
The shopper bots are coming: are we ready for B2A? - PENSO - Visionary Digital Strategy There’s a transformation taking place in how we browse, compare, and purchase products. The next innovation is the rise of autonomous shopping agents; AI-powered bots that act on behalf of human consumers, helping them shop across various retailers and providers.
22/09/2023
Imagine Marlon Brando in his prime, sharing the screen with Meryl Streep, or a comedy duo featuring Charlie Chaplin and Ryan Reynolds – an absurdist spectacle that defies time and reality
Read more 👉 http://link.carnapi.es/Pd5sILdN
18/09/2023
How AI might accelerate customer experience design
Read the full article: Designing Persuasive Customer Experience: From Aristotle to AI
▸ http://link.carnapi.es/ZrQ2BsRc
Designing Persuasive Customer Experience: From Aristotle to AI | The F Rant Discover how Aristotle's principles and AI can enhance customer experience design for a more persuasive approach in this era of digital transformation.
07/09/2023
The marriage of ancient wisdom and modern technology is scripting a new chapter in business that promises a future of persuasive communications and personalised experiences at scale.
Read more 👉 http://link.carnapi.es/ZrQ2BsRc
Designing Persuasive Customer Experience: From Aristotle to AI | The F Rant Discover how Aristotle's principles and AI can enhance customer experience design for a more persuasive approach in this era of digital transformation.
03/09/2023
While it's hard to predict whether AI could fully take over film production, it's undeniable that AI will play a significant role in the evolution of the film industry.
Read more 👉 http://link.carnapi.es/Pd5sILdN
28/08/2023
In this whirlwind of digital transformation, it is intriguing to see how the age-old principles of Aristotle, the philosopher from antiquity, guide the course of customer experience.
Read more 👉 http://link.carnapi.es/ZrQ2BsRc
Designing Persuasive Customer Experience: From Aristotle to AI | The F Rant Discover how Aristotle's principles and AI can enhance customer experience design for a more persuasive approach in this era of digital transformation.
24/08/2023
The Future of Film: AI’s Reel Revolution: http://link.carnapi.es/Pd5sILdN
The Future of Film: AI's Reel Revolution | The F Rant AI's role in Hollywood is evolving. From AI screenwriters to AI twins to personalised films, technology is reshaping the future of film and entertainment
22/08/2023
AI-powered Pathos can analyse vast swathes of customer behaviour data to create emotionally resonant content.
Read the full article: Designing Persuasive Customer Experience: From Aristotle to AI
▸ http://link.carnapi.es/ZrQ2BsRc
18/08/2023
Designing Persuasive Customer Experience: From Aristotle to AI
▸ http://link.carnapi.es/ZrQ2BsRc
02/08/2023
Don't listen to the fad-obsessed, who will tell you "fAcEBook iS dEAd". While it might be a poor organic reach platform, it's still a very powerful paid media channel.
24/03/2023
Chatgpt & Open AI is now authoritative, thanks to Wolfram|Alpha. With every day that passes, it gets more and more powerful.
ChatGPT Gets Its “Wolfram Superpowers”! Wolfram plugin gives computationally accurate answers to ChatGPT queries using Wolfram's data knowledgebase and language. Custom visualizations are given as well. Stephen Wolfram explains how it works.
22/03/2023
Ramadan is a time to reflect on our blessings and celebrate those we live and work with to appreciate their love, support and loyalty. As we recognize and practice the true meaning of Ramadan, we are reminded of our duties to mankind and our responsibilities to those closest to us. Ramadan Kareem to you and your loved ones.
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