Hello Creative Agency

NEW CLIENT ANNOUNCEMENT - Jade Jewellers

We are super excited to be working with the team at Jade Jewellers as their marketing partner. We have been engaged to elevate their branding and create a definite POD from their competitors. We will also be supporting them with their social media strategy, content writing & email marketing.

We visited their retail space last week for a content shoot, and Jasmin was split about the 50% off sale!

Here is a little sneak peak of what is to come over the coming months.

ON THE BLOG | SEO for Creatives

Feeling like SEO can be tricky for your creative brain to grasp? We totally get it!

Our latest blog breaks down SEO into fun-sized, digestible bits just for you creative peeps - whether you snap pics, weave words , craft content, design magic, or paint masterpieces. Say goodbye to the SEO struggle and hello to clear, actionable tips that make your online presence shine!

Ready to make your website, landing, or portfolio page pop? Click the link and let's get optimising!

https://www.hellocreativeagency.com/blog/seo-for-creatives

WEBINAR: Behind the Brand

Carlie recently ran a webinar in collaboration with Women's Network Australia, exploring the intricacies of branding. From defining what a brand truly embodies to exploring key brand elements, emphasising that a brand is much more than just a logo.

During the session, Carlie also launched the Behind the Brand Workshop Series, which is a great opportunity for those starting a business or looking to have a total rebrand. This will be a 6 part series where together with Carlie and a small group of Brisbane-based business owners, you will build a brand strategy, create competitor research, target personas and define your point of difference. You will also walk away with a brand Identity, the right choice of colours, fonts, brand development and a list of all the assets you need to look consistent across all your business touchpoints.

Link to watch the full webinar: https://www.youtube.com/watch?v=yjYOV1akS_4

If you would like to register your interest please use the link below (you will need to be a WNA member to do so) The EOI closes on 26th May so get in quick as there are limited spots.

https://forms.office.com/r/V98xeMdmPw

On being a Mother and a business owner...

To all the inspiring mothers running their own businesses, I hear you, I am you and let's take a moment, to have a glass of wine and a lie down.

Being a mother and a business owner is a remarkable balancing act, filled with both challenges and triumphs. Here are some reflections on the unique struggles and joys that come with this dual role:

Balancing Act: Juggling client meetings, deadlines, and brainstorming sessions while also attending to your children's needs requires a level of multitasking prowess that deserves recognition. Finding the equilibrium between nurturing your business and nurturing your family is an ongoing dance, but remember, every step forward is worth it!

Flexibility is Key: As a mother, you understand that plans don't always unfold as expected. Similarly, in the world of business, curveballs are inevitable. Your ability to adapt, pivot, and find creative solutions in both realms is a superpower that propels you forward, even on the most chaotic days.

Finding Joy in the Little Moments: Amidst the hectic schedules and endless to-do lists, don't forget to cherish the small moments of joy. Whether it's a heart warming client testimonial, a spontaneous hug from your child, or a successful project launch, take time to celebrate these victories and savour the sweetness of success.

Leading by Example: As a mother and a business owner, you're not just shaping the future of your company but also the future generation. Your children are witnessing first hand the dedication, passion, and perseverance it takes to pursue your dreams. By leading by example, you're instilling in them the belief that they too can achieve anything they set their minds to.

In the whirlwind of motherhood and entrepreneurship, remember to be kind to yourself. You're doing an incredible job, wearing multiple hats with grace and determination. Keep shining bright, inspiring others, and embracing the beautiful journey of being both a mother and a business owner.

Welcome Jasmin!

Jasmin is our new bubbly junior designer, joining us as she finishes her studies.

With a background of freelance visual merchandising and a love for social connection, she keeps people at the centre of her design whilst looking for the beauty in the mundane.

When not at HCA, she is often spending time in the sun, figuring out how to sew clothes she wants, diving into a good book, or catching up with friends over passionfruit mojitos.

IWD Throwbacks!

Looking back on a month filled with all the International Women’s Day things, we are thankful to be a part of Women's Network Australia's community and also WNA's proud creative partner.

We have been having a grand old time creating event branding (as you can see Courtney pointing out here ☝️) and now the Impact Awards. Become a WNA member today to nominate a Woman in Business you believe is impactful.

www.womensnetwork.com.au/promotion/54470-2/

Have you read an agency’s services list only to be left more confused?
It’s probably because of the marketing lingo.

B2B in marketing means Business to Business (not to Back to Back). Although you can target both businesses and consumers, there is still a difference in marketing strategies. In B2B marketing, the content focuses on connecting with the decision-maker of the business and explaining why services will help them succeed.

Rather than focusing on their business’ final outcome, it highlights how services can help them achieve their goals. This usually means it’s more informational, direct and speaks the same language they do – jargon and all.

Comment below any other marketing lingo that you struggle with!

Another Easter, another truckload of chocolate 🍫 Hope you are enjoying time with family this long weekend 🐣

Today more than ever, we are proud to be a female run and lead business 💃

Here's what International Women's Day means to us...

"IWD is about reminding women that they don't need a particular day to know they're fantastic" - Carlie

"It is a reminder that as much as it is a celebration for women, we should be doing this every day and it's about inspiring other women and engaging with other women" - Courtney

"IWD to me is an opportunity to reflect on how much women have achieved. Celebrating each other's success and supporting each other everywhere we can... plus, it's my birthday so even more reason to celebrate 😉" - Isy

Take a moment today to celebrate yourself, and the women you know. We deserve it!

HCA GRANT WINNERS | Little Keepers Content Refresh

As part of our HCA Grant package, we offered a complete social media refresh including a month worth of tiles to roll out the new brand.

One of our favourite parts of the HCA Grant is that we can add value to organisations and businesses who would otherwise not have the opportunity.

We are already looking forward to launching the HCA Grant in 2024 and can't wait to see what applications come through.

More details to come | Launching August 2024.

When even your Friday Beers are on brand...

We have partnered with Easy Times Brewing for our 2024 client gifts and are obsessed with the outcome!

Cheers for making our branding dreams come true Easy Times Brewing Co.

Stay tuned for some more exciting project work in this space... 🍺

We recently did a contact shoot for Louise and Tina at Base Buyers Agent!

It was great to capture some fresh new content for the team that will be rolled out on their website and social media channels.

A quick content shoot is a great way to refresh your look and show your audience the faces behind the brand.

You guessed it! We are launching a podcast!

Introducing, Hello Creative Podcast 🎙️

Coming to you this March. Stay tuned for more information coming soon!

There is no greater feeling than launching a fresh new website that has been in the works for a while. We are excited to share the brand new Giuntabell website designed by Hello Creative Agency.

Check it out here:
www.giuntabell.com.au

Let us know what you think!

Something big coming soon 💃🕯️📖🥐🎙️🪴🪩

Any ideas on what it might be? Drop them in the comments!

We are excited to share that we are the new creative partner for Women's Network Australia!

We look forward to working with WNA to help elevate their brands, support female led businesses and attend lots of their great events.

Thanks to the amazing team at Women's Network Australia for bringing us on board.

Our podcast episode is LIVE!

Carlie, Lennox and Harlow were featured on the Bring Your Kid To Work - The Podcast. Carlie talks about owning a creative agency and how she got to where she is today, and the kids shared their career goals and aspirations!

Lennox and Harlow have definitely inherited the desire to wear many hats in their future careers!

Thank you for having us Nicole Lessio! It was total chaos but fun all the same!

The episode is live and available wherever you listen to your podcasts.

Brands we Love | Brisbane Cafes

If you’re a coffee lover (like us), keep reading! ☕
We’ve brewed up a list of our favourite local cafes in Brisbane that are an absolute must-visit. Check out our recommendations and sip on some of Brisbane’s best coffee.

Here are our cafe picks:

Isy's Pick: Salt Coffee Roasters, Newstead
Carlie's Pick: Coffee Monkey, Wavell Heights
Vanda's Pick: Fonzie Abbott Coffee Roasters, Albion

Let us know in the comments below what your favourite local cafe is!

We are going to be featured on a Podcast - Bring Your Kid To Work Podcast! 🎧

We were so excited that Nicole Lessio asked Carlie "Creative Agency Owner" to be a guest on her new podcast and of course, we couldn't just choose one kid ;)

Stay tuned for the release of the episode with Carlie, Lennox and Harlow on the 27th November.

Don't want to wait that long? You can check out some of their earlier episodes anywhere you listen to your podcasts.

HCA TECH STACK | Airtable

The number of different marketing technologies on offer is overwhelming. That is why we are introducing our HCA Tech Stack: a lineup of tools and technologies we've tried and tested to power our marketing activities. Our first Tech Recommendation is Airtable - the ultimate solution to keep track of every project in real-time.

How do we use Airtable?
💻 To visually track the creation, goals, and status of our cross-channel campaigns in real time.
💻 To get an overarching view of what's in the pipeline, when it's set to launch, and who owns each task at every stage.
💻 To send approval requests right within Airtable, giving our clients access to see where their content is at.

Stay tuned for more tech stack recommendations coming your way!

HOLIDAYS ARE THE BEST!!!!

We are feeling the Spring vibes in Queensland with this warm weather and the kids are loving it! ☀️

I'm a big believer in work life balance and getting out in nature with family to keep the batteries charged! We recently spent time at Sunshine Beach, hands down one of our favourite places in the world.

Feeling charged and ready to keep powering on through till the end of the year!

FREE FONT FRIDAY | AUDREY

Designed by Cristina Pagnotta, this typeface gracefully blends curvy geometry with sleek straight lines.

Here is how we would use Audrey for a design project:

Packaging: Its simplicity and striking appearance can enhance the overall look and feel of your product packaging.

Logo Design: This font is perfect for a logo, especially if you want to convey a sense of sophistication.

Social Media: Try this font for text overlays on social media graphics to make your content stand out, in a subtle way.

BOOK RECOMMENDATION | Tamzen's Pick

You Are Here For Now by Adam Kurtz

This book is an honest and relatable guide to figuring out where you’re headed—and feeling okay in the meantime. Kurtz emphasises that when life feels uncertain, or just plain out of control, making intentional choices can help us move forward and find our way.

A great read for those seeking light at the end of the tunnel!

APPLICATIONS OPEN | Lord Mayor's Women in Business Grant 2023

Applications have just opened for the third year of the Lord Mayor's Women in Business Grant. This amazing opportunity is exclusively available to female-owned businesses in Brisbane and offers you the chance to secure funding of up to $5000 (exclusive of GST) to support the growth and development of your business.

If you are a female entrepreneur looking to grow and expand your business, this is the perfect opportunity. Whether you're looking for Training and Education, Business Equipment or to engage Professional Services, an additional $5,000 can get you a lot further than where you are now.

Apply online now:
https://buff.ly/3VfoENY

Get in touch with us today for a quote on digital marketing or branding services to attach to your application. Good luck!

📧 [email protected]

TESTIMONIAL | Rachel Cavanagh, Create Skills for Life

"Hello Creative Agency has helped me plan, market and design my business from the ground up. I am so pleased I met Carlie and engaged her to build my business. She is dependable, knowledgeable and one of the best assets I have." Rachel Cavanagh

looking for a creative agency that is dependable and will support you to build your business from the ground up?

Book a call with us today!
https://buff.ly/3MbTKmM