WordPress10MS
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Department of Mathematics Gombe State University, Gombe
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Ramadan Mubarak 🕌
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We are ready to get started
10/09/2021
How I Design Effective Landing Pages (Step-by-Step) 🚀
1. Catchy Headline — introduce your Offer, what do you do exactly?
For the first 3 seconds when people visit your page, they want to find out who you are and why they should trust you, answer those questions through your headline
2. Hero Personality — add the best photo of yourself, this tells the lead that they are not talking to a robot but a real person.
Someone they can comfortably place their trust in.
3. Social Proof — the perfect trap for preventing your leads from bouncing off your page.
I usually design this on the upper part of the funnel so that your leads have a GOOD REASON why they should stay and scroll down the page to learn more about your offer.
4. Pain Points — your leads are now ready to listen to what you have to say,
Show them their biggest problems through copywriting, and position yourself as the solution to their problem
5. Benefits #1, #2 & #3 — You already have sold the customer emotionally, now comes the part for the ‘logic’
You need to answer the questions on: What’s the process? How does all of this make sense?
6. Customer Testimonials — the biggest problem I have seen so far is NOT with the lack of customer testimonials but that they look fabricated.
Some customers think they’re fake, this can be easily fixed by quiet design and easy-to-read fonts.
7. Final CTA — okay, now customers are already super-hot and more motivated to solve their problem, here’s where you show them what to do next.
These are the 7 simple steps on how I personally structure my landing pages so customers can go from becoming stranger-to-paying clients.
(You can bookmark this post to save it)
Also, here’s the tools I used for the funnel design below:
🚀 Canva for creating eye-catching graphics and images
🚀 Figma for the wireframe and outline
🚀 Build inside Wordpress & Elementor
Hope this helps,
-Dorian Abrigo
19/03/2021
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