Laboni Akter

Digital marketing is the practice of promoting products, services or brands through digital channels, such as search engines, websites, social media, email, mobile apps and other digital channels. It involves various strategies and tactics that organizations use to reach and engage their target audience, build brand awareness, generate leads and sales, and measure their marketing efforts' effectiveness.

Some common digital marketing tactics include search engine optimization (SEO), search engine marketing (SEM), social media marketing, content marketing, email marketing, influencer marketing, and mobile marketing. These tactics are often used in combination to create a comprehensive digital marketing strategy that aims to achieve specific business objectives and reach the target audience where they are most active online.

Overall, digital marketing has become an essential component of modern marketing, as more and more consumers spend time online and use digital channels to research products and services before making purchasing decisions.