Moroso
The beauty of design
Moroso has been named as the protagonist of the eleventh edition of 3daysofdesign in Copenhagen, from June 12th to 14th. secondome's "An Italian Affair" project will unfold in the Italian ambassador's residence, transforming the 18th-century building into a stage of creativity. Claudia Pignatale has curated a selection of Made in Italy products, including Moroso's furnishings, showcasing Italian design excellence.
Each displayed piece encapsulates stories of tradition, passion, and innovation, making the exhibition an unforgettable experience.
12–14 June 2024
Fredericiagade n. 2 - Copenhagen
Photo: Serena Eller
Fresh from the press: let's flip through the magazines together and find out which Moroso products have been featured!
Special thanks to: Door - Repubblica, villeecasali,D - la Repubblica, Marie Claire Maison Italia
The wrapping thread process plays a crucial role in both the aesthetics and functionality of our products: resembling pencil lines, each thread of our Tropicalia not only adds visual appeal but also contributes to the overall structure of the product. This constructive aspect becomes an essential part of Moroso's distinctive brand identity.
Our design philosophy is expressed through the versatility of this technique: playful with the use of two or three colors, sophisticated with a monochromatic palette, and timelessly elegant when applied to leather.
Moroso takes the stage at the Silvera Gribeauval showroom for Designer's Days 2024. The theme, "Jeu!", breathes life and creativity into both the vibrant world of gamers and that of designers. Among our showcased products, Ron Arad's Dolorez sofa stands out, initially inspired by pixels but capable of offering infinite compositional possibilities in any setting, akin to Tetris blocks. Patricia Urquiola's Gruuve sofa, with its sinuous and dynamic forms, evokes the game Snake, while Front's Pebble Rubble transports us to the Minecraft forest. A tribute to timeless digital games.
Moroso is playing a starring role in 3daysofdesign, the 11th edition of the international exhibition in Copenhagen, taking place from June 12-14.
The exhibition "An Italian Affair", curated by secondome / Claudia Pignatale is set to open in the stunning residence of the Italian ambassador. A special celebration of past and present, of tradition and modernity where Moroso has been selected to furnish the residence’s ballroom with some pieces: One Page by Ron Arad, Gruuve by Patricia Urquiola and Mangiafuoco by Zanellato&Bortotto.
See you there!
The 91st Piazza di Siena, the International Horse Show in Rome, has just concluded, and Moroso is proud to have been the Official Supplier for the second consecutive year.
The spaces of Villa Borghese were enhanced by our iconic furnishings, including the Pebble Rubble sofas by Front Design, the Ruff armchairs by Patricia Urquiola, and the Square chairs by Jonathan Olivares.
These elements helped create a welcoming and stylish environment for all event participants. The event's bioarchitecture, based on sustainability and respect for the surrounding environment, reflected our company's values.
Interior design curated by Claudia Pignatale
Ph: Serena Eller
Moroso and Diesel Living converge to create a collection that harmonizes the underground style, known for its aggressive and enigmatic aesthetics, with the soft and embracing forms of nature. The result is a line with a modern and informal character, rich in quality and personality, characterized by bold design and timeless comfort.
Featuring: Nebulone tables, Wood Wave collection
Ph: Riccardo Michelazzo
Thank you to everyone who joined us at our event “Ron Arad, in his own words”, hosted in our recently renovated Flagship Store in London!
We hope you enjoyed Ron Arad’s talk, along with Pip Rich, the Editor in Chief of Livingetc, as they retraced the designer’s professional history and the journey that often led him to cross paths with Moroso.
It was a true pleasure to share with you the latest updates from our collections, with a special focus on the extraordinary One Page armchair, designed by Ron Arad.
Ron Arad and Moroso: a legendary partnership returns to the spotlight at Moroso Flagship Store! Explore the new setup in London, showcasing the latest collections alongside many other designs and designers featured at this year's Milan Design Week!
Ph: Sam Ford
It's time to "Play with Fire": a stimulating discussion has just concluded between Patrizia Moroso, Zanellato/Bortotto, and Max Frazer from Dezeen on the glazing technique, an ancient tradition revived for the Mangiafuoco table collection.
This technique is used to craft unique furnishings with an artisanal character - a way to celebrate the allure of imperfection, bestowing upon them an authentic beauty.
Great thanks to our valuable partners: illy Prosecco DOC Urbani Tartufi
Our Madison Avenue Flagship Store unveils a stunning new setup for ICFF, showcasing Moroso's latest collections.
In addition to the Mangiafuoco tables, the Madison Avenue Flagship Store hosted Moroso's new collections, including One Page, the innovative armchair designed by Ron Arad, showcasing Patrizia Moroso's creative vision.
Come and discover the Experience Center, the new interactive space at Madison Avenue dedicated to architects, designers, and partners, offering access to the fascinating world of Moroso's exclusive fabrics and the opportunity to explore their textures and finishes firsthand!
Photo: Alex Kroke
The journey of our traveling workshop "From fiber to product" continues! This time, it stopped in Bulgaria, at the store of our retailer Gamma Design. We embarked on an exciting challenge: bringing to life a customized version of our beloved Ruff armchair model, enveloped in the high-quality fabrics from Kvadrat .
It was a unique opportunity to unleash creativity, play with design, and delve into the art of tailoring, with needle and thread. An unforgettable experience that gave birth to personalized creations, vibrant with style and originality.
Congratulations to the winners! The first prize was awarded to Atelier M+ , while the second prize went to Simple Architecture. The third prize was won by Atelier Radina Gesheva. Special thanks to our juror Penka Stantcheva from ps-architects studio.
Photo: Stanimir Luchkov
The photos and videos you share featuring our products are a constant source of inspiration for us, offering unique insights into their integration into your daily lives.
Here's a selection of those recently received from you. See more on our Instagram profile: www.instagram.com/morosofficial
Moroso reaffirms its position as the official partner for corporate hospitality at the 2024 Internazionali BNL d'Italia in Rome. From May 7th to May 19th, within the prestigious Sala delle Armi and the Central Tennis Stadium at the Foro Italico, Moroso hosts the exclusive LEA (Lead Exclusive Area) and Corporate Hospitality Lounge.
In collaboration with internationally renowned contemporary artists and designers, as well as the MAXXI - Museo nazionale delle arti del XXI secolo, Moroso participates in an exceptional exhibition titled "Effimera", celebrating the transience of beauty and the temporality of human existence. This exhibition challenges the perception of our ever-evolving world.
A project by: Giorgio Galotti & Claudia Pignatale
Photo: Serena Eller
To truly feel the heart of our products, we must tell the story that has shaped them into what they are today.
Who remembers when we chose to entrust design to designers rather than keeping it in-house? It marked the beginning of a unique approach that sets us apart today: giving designers freedom to shape our products.
Fresh from the press: our recent designs have been spotlighted in leading design and architecture magazines. Let's take a closer look!
Special thanks to: Elle.it, la Repubblica, ELLE Decoration NL, Marie Claire Maison Italia
The story behind this project carries its own unique melody: an old music school furnished by Stock Dutch Design with some of our best design creations. Authentic elements of the municipal monument, built in 1886, enrich the space with majestic staircases, ornate ceilings and ancient fireplaces. Moroso seamlessly decorates it, blending modern design and technology into these historical elements, paying homage to their timeless elegance and infusing the space with a contemporary touch.
Featuring: Cloudscape sofa designed with Diesel for Diesel Living and Gentry sofa by Patricia Urquiola
In this edition of Design Week, we've witnessed how design acts as a mirror of contemporary society: it's not just about aesthetics or functionality, but it also mirrors the values, challenges, and aspirations of our time.
This year's event has been a crucial moment for exchanging ideas and demonstrating how design can truly enhance everyday life. We would like to thank everyone for stopping by and for sharing this thought with us!
Photo: Leonardo Duggento Photographer
We wanted to thank all our friends, colleagues, and partners who participated and made our event special: it was the perfect opportunity to infuse the present with creativity and shape the future of creative innovation, in true Moroso style!
Thank you for the special collaboration to our partners: Campari Soda, Prosecco DOC, Urbani Tartufi, Prosciutto di San Daniele, illy
Photo: Leonardo Duggento Photographer
The Moroso Gallery of Wonders is a true attraction for design enthusiasts! Here, we celebrate the legendary collaboration with Ron Arad Studio, showcasing our brand new One Page armchair. At Galleria Rossana Orlandi, you'll find this and other unique reinterpretations, such as a colorful version of our Do-Lo-Rez seating system, the Big Easy Made in Africa and the Soft Marble, a soft reinterpretation of a project formerly made of marble.
Photo: Leonardo Duggento
Let's relive the unforgettable moments from the Diesel event through this photo gallery! A heartfelt thank you to all the guests who contributed to celebrating the dynamic world of cutting-edge design, which has always defined the collaboration between Moroso and Diesel!
Photo: Leonardo Duggento Photographer
Moroso and Diesel Living come together again in a blend of style and comfort. In the heart of Brera, surrounded by a bold scene dominated by red and silver colors, come discover the D-uffle sofa and Puff-D armchair, embodying the relaxed and unconventional aesthetic typical of Diesel in the fashion world.
Photo: Leonardo Duggento Photographer, Alessandro Saletta, Dsl Studio
SAVE THE DATE: 16–21 APRIL 2024
Brera Site - Via delle Erbe 2
Moroso is ready to welcome you to our flagship store at Milan Design Week. Come and explore our new space, this year focusing on visitor experience as a narrative about our vision of living.
Be among the first to head up to the first floor: we're offering an immersive experience to explore our new materials and delve into the details of our iconic pieces, highlighting craftsmanship.
SAVE THE DATE: 16–21 APRIL 2024
Moroso Flagship Store - Via Pontaccio 8/10
Photo: Leonardo Duggento Photographer
Join us at Milan Design Week 2024!
We're please to invite you to join us for a journey of discovery and inspiration, exploring our 2024 novelties.
Come visit us at:
📍Moroso Flagship Store - via Pontaccio 8/10
📍Galleria Rossana Orlandi - Via Matteo Bandello 14-16
📍 Diesel Living with Moroso - Brera Site Via delle Erbe 2/A
We always love receiving images of how our creations become a part of your spaces!
Here's a selection of those recently received from you. See more on our Instagram profile: www.instagram.com/morosofficial
Patricia Uquiola was the guest of honor of a three-city tour in Australia in collaboration withMobilia . Together with them, we had the honor of participating in the opening night, the prestigious Vogue Living awards ceremony.
It was a significant moment, not only to celebrate the achievements, but also as a testament to the dynamic and ever-evolving design scene.
The tour continued with the Design Circus speaking events held in Melbourne and Perth.
"Architekturgespräch Berlin 2024" has recently concluded. The event featured architecture and design talks, socializing moments and an interactive workshop, fostering a dynamic and fertile environment.
Esteemed representatives from leading architectural firms in Germany and renowned international furniture manufacturers convened to share innovative ideas expected to influence the industry's future. Special thanks to everyone for making this event so stimulating and inspiring!
The M'Afrique collection comes to life through the use of woven polyethylene threads, traditionally employed in Africa for constructing fishing nets. These threads, manually shaped with irregularities and imperfections, not only lend a distinctive touch to the products but also embody the human spirit and authenticity present in every piece of the collection.
Following the dynamic swirls and joyful curves, it's possible to embark on an incredible journey through Africa, where intercultural craftsmanship harmoniously merges with the shapes and colors of nature.
✨Join us at Milan Design Week 2024 ✨
We're please to invite you to join us for a journey of discovery and inspiration, exploring our 2024 novelties.
Come visit us at our renovated showroom in via Pontaccio 8/10!
Register here to receive your pass and bring the confirmation email with you for direct access: https://bit.ly/49ZCZoB
📍Moroso Flagship Store
Via Pontaccio 8/10, Milan
📅16 April from 10am to 5pm
17 → 21 April from 10am to 8pm
Forest Wandering at Murate Art District with Selfhabitat Firenze
It was wonderful to be guests with Front Design at the first "Lezioni di Design 2024" - a format of meetings, exhibitions, debates conceived by the design historian Vanni Pasca and by Pierluigi Bemporad, President of Selfhabitat Cultura
Forest Wandering is a game of lights, sounds, and projections, which evokes the atmosphere of the Nordic forests.
The installation at Murate Art District in Florence, Semiottagono Room, will be open until the 3dr of March, from 10 a.m. to 6 p.m.
Ph. Mauro Cenci
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