Volumetrico

The animation video ROI 🙌

🫶 Animation is the simplest way to convey complex ideas to target customers. The animation reaches a broader audience, improves user experience, and performs impressive ROI! Here is how animation can help your business:

👉 Online animated video accounts for more than 75% of all online traffic.

👉 Including the word “video” in subject lines can drive higher open rates.

👉 81% of video marketers say video embeds keep people engaged on landing pages longer.

👉 An animation created for marketing can attract up to 300% more traffic and possible leads than static creatives.

👉 Due to social media posting, 93% of marketers converted their leads into sales with animation.

🫶 You do not need to create an animation from scratch, as Volumetrico offers simple yet effective ready-made solutions that you can order now! Just follow our link: https://volumetrico.io/animation/

What is data-driven design?

🙌 External changes in today’s web design can be reduced to the formula of simplification, flattening and unification. The main internal trend is data-driven design.

🫰 Data-Driven Design is a product design based on data: research, tests, hypothesis testing and Big Data.

The following market segments were the first to need Data-Driven Design: 👇

🚀 E-commerce sites.
🚀 Technology startups.
🚀 Social media.

🙌 Today, data-driven design closes the shortcomings of the traditional design approach - both on the side of the contractor and the side of the customer.

Why data-driven design benefits the client: 👇

🚀 No more random actions to the detriment of the project budget.

🚀 Reasonable design instead of intuitive.

🚀 Rejection of the philosophy “We cannot guarantee anything. Let’s try, as the designer suggested, and then we’ll see”, which does not correspond to the interests of the business.

What is a packshot?

📹 A packshot is a small intro with a brand logo, a product image, and a call to action. It is usually placed at the end or beginning of a commercial or used as a standalone independent creative.

🚀 The task of a packshot is to fix the advertised product in the viewer’s mind or create an image of the brand. The result depends on the goal pursued by the brand: to sell a specific product, announce a new service, increase awareness, etc.

📹 It is usually done in two ways: a static frame with a product image, a logo and an appeal, or a dynamic animated image.

🚀 A dynamic image looks more impressive, allowing the viewer not to get bored and attract more attention.

📹 The task of a packshot, like any creative in your advertising communication, is to increase sales by fixing your brand’s image in the buyer’s memory. In the future, this can help the buyer to more easily find your products among competitors’ products both in stores and when searching on the Internet.

🚀 Depending on the strategy to increase sales, such as launching a new product line or service or simply launching an image ad, the nature and content of a packshot can vary from a product showcase to a concise, no-nonsense brand logo.

What are the benefits of 3D Modelling? 🙌

🚀 First of all, it is worth noting that 3D modelling avoids creating a layout. This benefit is very significant.

🫰 When using conventional sketches, you have to make a trial 3D model, allowing you to study all the project features visually. In the case of using three-dimensional graphics, everything is much simpler. This circumstance allows, firstly, to achieve significant time savings. Secondly, less effort and resources are spent on project development.

🚀 Another significant benefit is that 3D modelling allows you to use any necessary backgrounds. It makes it possible to synthesise various images, obtaining the most realistic picture.

🫰 The main benefits of this technique also include high realism, information content and visibility of three-dimensional images. Such qualities of the projected picture allow you to perform the most accurate calculations and make correct decisions.

Stages of video post-production 👇

📹 Mounting.

🫶 The rough cut of the disparate footage is taken over by the editor, who, like a magician, turns a pumpkin into a carriage, combining them into a finished product with a unique concept.

🙌 Also, he makes the first sketches of the future clip or film, playing with camera angles, their order and speed of switching, and connecting music with the image on the screen.

🫶 The developments are provided to the customer so that he can comment. The final installation process begins after agreeing on all the details.

📹 Colour correction.

🙌 The second stage of video post-processing is responsible for the saturation of light and colour in each frame. First, colour correction is necessary for videos shot with professional equipment.

🫶 The thing is that it does not produce a picture with a rich colour palette. Therefore, draft material almost always needs to change the saturation of shades. Colour correction allows you to improve the image and convey its mood.

📹 Sound/voice acting.

🙌 It's time for the sound designer to breathe life into the edited video by carefully placing sound layers. His responsibilities include overdubbing, mixing and mastering audio tracks. As a result, the sounds of nature, the voice of the announcer, the music and the actors' words should become one, working in unison with each other.

📹 Visual effects.

🫶 Fire and explosions, rain and water, and other VFX effects found in almost every film are developed and implemented at this stage.

🙌 Creating motion design, 3D graphics, and other visual effects is a voluminous process that requires the efforts of several profile specialists at once, each of which is responsible for its task.

📹 Rendering.

🫶 Rendering is performed on special heavy-duty computers. They compile everything that was done in the previous four steps. If the equipment's production capacity is insufficient, processing one frame may take more than a day.

Why is data visualisation important? 🫶

Modern businesses typically process large amounts of data from a variety of data sources, such as:

👉 Internal and external websites

👉 Smart devices

👉 Internal data acquisition systems

👉 Social networks

📹 But raw data can be challenging to interpret and use. Consequently, data scientists process and present data in the proper context: give it a visual form so that decision-makers can identify relationships between data and discover hidden patterns or trends. Data visualisation creates stories that advance and support data-driven decision-making and strategic planning.

So what are the benefits of using data visualisation? 👇

👉 Strategic Decision Making

📹 Key stakeholders and senior management use data visualisation to interpret data meaningfully. They save time with faster data analysis and the ability to visualise the big picture. For example, they can identify patterns, detect trends, and get a complete picture of events to beat the competition.

👉 Improving the quality of customer service

📹 Data visualisation emphasises the needs and wishes of customers through a graphical presentation. You can identify customer service gaps, strategically improve products or services, and reduce operational inefficiencies.

👉 Increasing employee engagement

📹 Data visualisation techniques help communicate the results of data analysis to a large team. The group can visualise data to develop shared goals and plans, assess progress and improve team motivation.

3 types of videos in productions 📹

🚀 Presentation video

👉 The video tells the target audience about the benefits and features of the company, service or product. It can be developed using any technology: filmed with a mobile phone or a professional video camera, made using 3D technologies, etc.

🚀 Viral video

👉 It is an original, often not overloaded with helpful information video, the main task of which is to attract attention. The video should evoke a vivid emotion and hook the viewer so that he wants to show it to others.

👉 The video acts like a virus on the audience; its symptom is the desire to spread through social networks, email and other communication channels.

👉 If we talk about the marketing function of a viral video, it is to ensure the maximum number of views, which will help create a positive brand image and attract customers.

🚀 Social video

👉 A social video is non-commercial advertising that helps change social behaviour and draw attention to problems. It must have an idea and a plot and evoke a certain emotion. The authors of the social video want to talk about the situation, show its sources and consequences, and offer solutions.