Taylor Demers

Did you know that according to Canada Post, direct mail has an average response rate of 1.41%?

While this may not seem high, when compared to email's response rate of 0.40%, it's an amazingly effective way to reach your target audience and cut through the digital clutter.

So, don't underestimate the power of direct mail!

We're still on a high from the incredible sights and innovations at Drupa 2024! With 1,643 exhibitors from 52 nations, we were truly inspired. 🌎✨

💡 Our team is bursting with new ideas and energy after the show, and we can't wait to see where they take us!

Up next, The Printing United Expo in Las Vegas this September 2024, INg (The Imaging Network Group) in Dallas in November 2024, and Innovation Days in February 2025, in Lucerne.

Let the creativity and collaboration continue! 🚀

Explore the challenges and triumphs of a Canadian non-profit project committed to making a difference in the lives of underprivileged youth.

Discover how it overcame obstacles through strategic partnerships, volunteer engagement, and innovative funding approaches.

Be inspired by this powerful testament to driving positive change in our communities.

https://www.taylor-demers.com/revealing-the-remarkable-journey-of-a-canadian-non-profit-project

Congratulations Angelico (Coco) Abrenica!

On June 10, Coco was promoted into the role of Customer Service Rep/PrePress Operator.

With his production experience, attention to detail, and problem-solving skills, he's set to excel and provide top-notch service.

Please join us in congratulating Coco on his new role!

🌟 Another happy client! 🌟
We're delighted to receive this glowing testimonial: "...They offer us the most cost-effective and efficient solutions within the timeframes available to execute seamlessly."

At Taylor Demers, we take pride in delivering top-notch, cost-effective solutions tailored to meet your needs. Your success is our priority!

Thank you for trusting us to be part of your journey!

Uncover the secrets to creating compelling not-for-profit direct mail campaigns that resonate with your audience and drive results.

Explore the impact of tailored messaging, variable data printing, and real-life success stories in our latest blog post: https://www.taylor-demers.com/maximizing-impact-targeting-and-personalization-for-not-for-profit-direct-mail-campaigns

Remember the times when our hearts would skip a beat every time we got a new email notification?

How times have changed!

Now, the sight of a physical letter or package in our mailbox brings us so much joy and excitement!

One industry that truly understands the power of physical mail are Not-for-profit organizations. They use it beautifully to connect with their community and generate support.

With so much digital noise, receiving a heartfelt letter or package by mail can have a huge impact and can stand out from a crowded digital inbox.

For not-for-profit organizations aiming to make a lasting impact, personalized direct mail campaigns are essential.

Learn effective donor segmentation, personalized messaging, and multi-channel strategies in our latest blog:
https://www.taylor-demers.com/maximizing-impact-targeting-and-personalization-for-not-for-profit-direct-mail-campaigns

Reach, engage, and inspire your supporters!

Despite the rise of digital marketing, direct mail still remains a powerful tool for non-profit organizations!

Studies have shown that recipients of direct mail are more likely to remember and act on the message, making it a timeless strategy for reaching donors and raising awareness.

Let's give a shoutout to all the non-profits who continue to make a difference through their wonderful work, both online and offline! 🌟

A huge shoutout to all the incredible people who made Drupa 2024 such an outstanding show!

It was truly amazing, and we are so grateful for the experience.

Our team came back raring to go, with a wealth of exciting ideas and inspirations for the future in printing.

Thank you all for your part in making Drupa a resounding success!

Did you know? Save the Children Fund revolutionized fundraising in the early 1900s by using direct mail campaigns.

In 1919, they personalized letters, shared stories, and included photos of children impacted by World War I. This personal touch inspired donors to make a difference.

Their innovative use of direct mail continues to shape the nonprofit landscape today.

The Taylor Demers team is having an incredible time at Drupa in Düsseldorf, Germany this week!

So much to see and learn about our industry.

And let's not forget the amazing evenings filled with delicious cuisine and refreshing German beer!

Direct mail isn't just old school; it's a boon for non-profits seeking to connect deeply with donors.

Stand out from the digital clutter and make a tangible impact right in your supporters' mailboxes.

Did you know?

The famed genius Albert Einstein once lauded the humble printing press for revolutionizing education and propelling scientific progress forward.

Its ability to mass-produce knowledge allowed ideas to spread faster than ever, paving the way for the enlightenment and modern science as we know it.

Einstein knew the true power of shared knowledge!

The Taylor Demers' team is on their way to Drupa, the leading trade fair for the print and media industry.

We can't wait to reconnect with peers, explore the latest trends, and gather valuable insights into the future.

Stay tuned for updates from Düsseldorf, Germany and our amazing Drupa experience!

QR codes seamlessly link the physical and digital worlds, offering interactive and engaging experiences right from your mailbox!

Find out how this technology is reshaping direct mail marketing, providing valuable insights and interactive content for users.

Get the full scoop here: http://www.taylor-demers.com/qr-codes-for-direct-mail-campaigns

Highlighting the impact of your work can significantly boost your nonprofit's connection with the community.

Use Variable Data Printing to dynamically showcase real success stories and images of individuals who have benefited from your services.

Personalized stories foster a powerful emotional connection and reinforce your mission.

We're having a blast here at Taylor Demers this week!

It's not just about hard work around here, it's also about creating memories, enjoying the company of our amazing people, and having a great time.

Currently, we're playing an epic game of BINGO, and the excitement and energy are through the roof!

We can't wait to see who will be the next silly prize winner and who will earn the ultimate title of BINGO Champion.

There's always something fun happening around here and planning has already begun for our summer BBQ.
Stay tuned for more on that!

Here's to many more unforgettable moments and team spirit.

Imagine interactive direct mail that captivates and converts.

With QR codes, your campaigns can feature augmented reality, instant feedback, and more. It’s cost-effective, measurable, and impactful. Ready to redefine engagement?

See how QR codes are the key to elevating your direct mail campaigns.

Read our latest blog: http://www.taylor-demers.com/qr-codes-for-direct-mail-campaigns

🌟 Attention Non-Profits 🌟

Elevate your outreach by seamlessly connecting the digital and physical worlds!

Incorporate web links or scan-friendly QR Codes in your physical mailers to unlock an engaging online experience for your donors.

Leverage the power of an integrated omni-channel strategy to expand your marketing reach and significantly increase engagement with your audience.

Did you know?

The Incredible Hulk is famous for his green skin, but this iconic look was actually the result of a printing error! Originally intended to be grey, the Hulk turned green due to ink issues during his first comic run.

Fans loved it, and the green giant we now know was born. Sometimes, mistakes can lead to legendary outcomes!

Direct mail doesn't have to mean wasteful.

Dive into our latest blog where we explore 5 key strategies for infusing sustainability into your direct mail campaigns, including the wonders of water-based inks.

Let's make every piece of mail count for both your brand and our planet!

https://www.taylor-demers.com/boost-your-direct-mail-marketing-with-sustainable-practices

Captivate your audience by creating different versions of your printed materials specific to their demographic or geographic information.

With Variable Data Printing, adjust your message's content or imagery to resonate more deeply with your supporters. It's all about making your message as relatable and impactful as possible!

Today, we celebrate all the amazing, caring, and loving mothers who juggle a million things at once and still manage to pour their hearts into everything they do.

Happy Mother's Day from all of us at Taylor Demers!