Southstar Marketing

Southstar Marketing hopes everyone has a great long weekend over here in Canada! 🍁

We help your small and medium-sized business scale using the power of paid advertising 😎many business owners are leaving money on the table and not getting their products and services in front of enough people. We help solve that.

Have a great weekend!

its Friday jr. 😎

When it comes to ads, the key is gauging ad fatigue 😪

Keep your ads fresh and you're sure to grow your audience! 🤩

Have a great week, everybody!
💫✨

Running a successful leads campaign on Facebook involves several key steps. Here are some tips for creating Facebook lead ads that convert:

Offer an incentive: People are more likely to share their personal information with you if you offer something in return

Be clear about your offer: Share your value proposition upfront so that people understand what they are signing up for

Use compelling content and formats: Make sure your ad is visually appealing and engaging

Happy Friday!!! 😎😎

Running a successful ad campaign is all about the creative and copy used 🖼️📝& what format it is in (images vs. videos vs. carousel)

Additionally, are your creatives and copy hitting the 3 E's? 🤔

✅Engaging
✅Entertaining
✅Educational

If they are doing this and are in the best format for your ad, you're going to be sure to find a winner! 🥇

Reach out to us and we will help you create and propagate the best creatives and copy for your target audience!

Happy Sunday!

How can we keep customers coming back through our door? 🤔

One word: Engage

Engage, engage, engage. Not only does it build brand reputation, it makes it easier to get the customer's perspective on your products and/or services, making improving them all the easier!

TGIF! Have an awesome weekend!! 😎😎

Although we specialize in a specific niche, virtually all types of service-based businesses can benefit from social media advertising in many ways..

Facebook is one of these great methods of social media advertising, with its large user-base, massive testing pool and low cost of impressions ⚙️

We can deliver you AND implement the formulas 🧪 (it's almost a science) and strategies that grow a service-based business from a hometown name to a recognized brand. Reach out to us today! ✨

We at Southstar Marketing hope everyone has an awesome week! CRUSH IT 🔥🔥🔥

How does a Nurture List work? 🤔

A nurture list works by using email marketing tools and automation platforms to send targeted and timely emails to your leads based on their actions and preferences🎯

For example, if a lead downloads an ebook from your website, you can add them to a nurture list that sends them more content related to the ebook topic. If they open an email and click on a link to a product page, you can send them an email with a special offer or a testimonial. If they don’t open an email for a while, you can send them a re-engagement email to remind them of your value proposition.📲

The key is to create content that adds value to your leads and showcases your brand’s personality and voice. You can also use social media, webinars, podcasts, or other channels to complement your email nurture campaigns.

Let us know if you want more content like this in the future! 💪🔥🔥

Nurture List explained 📃

A nurture list is a segment of your email subscribers who are not ready to buy from you yet, but are interested in your products or services. They are also known as leads or prospects.

A nurture list is different from a drip campaign, which is a series of time-based emails that are sent to your audience regardless of their behavior or interest. A nurture list is based on behaviors, such as opening an email, clicking a link, downloading a resource, or visiting a landing page 🎯🎯

The goal of a nurture list is to educate, build relationships, and spread awareness with your leads using relevant and personalized content. By doing so, you can move them along the buyer’s journey and eventually convert them into paying customers 🔥🔥🔥

What is a Nurture List and why is it important in growing your business? 🚀🚀

If you've marketed your service before, you’ve probably heard of the term “nurture list” before. But what does it mean and why is it important for your marketing strategy? In the next post, we’ll explain what a nurture list is, how it works, and how it can help you generate more leads and sales 🔥🔥

Stay tuned and follow us for the latest intel on marketing your brand!

Enjoy your weekend!!

Hey!

We say this time and time again, but one thing to focus on when running any sort of lead generation campaign, it is very important to be aware of ad fatigue 🥱

What is ad fatigue? Seeing the same ads over and over, making your audience subconsciously turn a blind eye since they've seen it so many times!

How can we counter this problem? With a lead generation ad scrambler. Southstar Marketing uses this to keep ads fresh and keep the inflow of new leads coming 📈💸

Reach out to us to find out on how this can be implemented for you!

And for our final Social Media Marketing tip!

Focus on helping over selling to provide value and build trust with your audience. Social media is not a place to spam your followers with sales pitches or promotional messages. Instead, you should focus on providing useful information, solving problems or adding value in some way. You should also show how your products or services can benefit them without being too pushy or salesy.

We want to help YOU scale your business and move customers through your doors. Reach out to us to speak to one of our representatives on how we can do that specifically for you and your business📲

Send a message to learn more

Social Media Marketing Tip #78

Optimize your accounts for engagement to encourage interaction and feedback from your audience. Engagement is the key to growing your online presence and building relationships with your followers. You should optimize your profiles by using clear images

We hope everyone has a great weekend!

Social Media Marketing Tip #5:

Make use of the social media story feature to share behind-the-scenes or ephemeral content that creates a sense of urgency and exclusivity. Stories are short videos or images that disappear after 24 hours, and they are a great way to showcase your personality, connect with your audience and drive traffic to your website or other platforms. You can also use stickers, filters, polls, quizzes and other interactive elements to make your stories more engaging.

Hope everyone had a refreshing weekend!

Social Media Marketing Tip #4:

Make use of hashtags to increase your visibility and reach. Hashtags are keywords or phrases that help users find content related to their interests or needs. You can use popular hashtags that are relevant to your industry or niche, or create your own branded hashtags to promote your campaigns or products. You can also research what hashtags your competitors or influencers are using and join the conversation.

Connect with us at Southstar to get a glimpse into how this can be implemented!

Send a message to learn more

Social Media Marketing Tip #3:

Make use of the right tools to manage your social media presence effectively. Tools like Sprout Social or Hootsuite can help you schedule your posts, monitor your performance, analyze your data, engage with your followers and more. They can also help you optimize your posts for each platform and find the best times to post.

Have a great weekend, everyone!

Social Media Marketing Tip #2:

Create valuable content that educates, entertains or inspires your audience. Content is the key to attracting and retaining followers, and it should be relevant to your niche and your brand voice. You can use a variety of formats, such as images, videos, stories, polls, live streams, etc. You can also repurpose your content across different platforms to reach more people 📥📨

Reach out to us to learn more!

Send a message to learn more

Social media marketing Tip #1:

Set SMART goals for your social media strategy. These are goals that are specific, measurable, achievable, relevant and time-bound. For example, you could aim to increase your Instagram followers by 10% in two months by posting daily and using relevant hashtags.

Like and follow us for more tips!