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The above framework does not have to be executed in running order.

Analyse and define: Define digital advertising campaign. objectives and customer profiles, perform clickstream analysis, and benchmark against competitors.

Determine digital advertising channels and tactics: Select appropriate digital marketing channels and tactics based on the parameters defined in phase one.

Campaign setup and implementation: Create and launch digital advertising campaigns via Google AdWords, Facebook Adverts, etc.

Gather data: Go through digital advertising campaign reports and analyse metrics such as conversions, conversion rates, click-through-rates, and ad scheduling.

Optimise: Develop an optimisation plan including A/B split testing, reselecting digital advertising channels, and targeting different audiences.

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To find your first five clients on social media:

1. **Optimize Your Profiles:** Ensure your social media profiles (LinkedIn, Twitter, etc.) are complete and highlight your skills or services.

2. **Engage in Relevant Communities:** Join groups or forums related to your industry on platforms like LinkedIn or Facebook. Participate in discussions and showcase your expertise.

3. **Create Valuable Content:** Share helpful content related to your niche. This can attract potential clients and establish you as an authority in your field.

4. **Network Proactively:** Connect with professionals in your industry. Personalize your connection requests and initiate conversations to build relationships.

5. **Utilize Hashtags:** Use relevant hashtags on platforms like Twitter and Instagram to increase the discoverability of your posts by potential clients interested in your services.

Remember, consistency and genuine engagement are key to building a meaningful network and attracting clients on social media.

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