Plus Marketing Company

The 3 things that are most appealing about your brand’s social media presence, according to Hootsuite’s Social Media Consumer Report.

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Sharing some previous work of ours - here’s a BTS shot from our first ever photo shoot. This one was with , a recording studio in Mount Pearl, Newfoundland.

We had a great time shooting this amazing space, and we’ve loved getting to partner with the studio on a number of projects!

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asked over 6,000 people why they’d unfollow a brand on social media. Here are the 5 biggest reasons, and what to do about it.

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I guess you could say your website is now your… elite employee ✨

A lead generator, customer converter, and brand builder. You can get all this, and more, from your website.

And the best part is, if it’s done right, your website will actively grow your business - on its own, all day, every day.

You’ve got the opportunity to leverage a huge tool, especially since over 80% of websites are inactive.

Interested in learning more about how your website can ACTIVELY grow your business? Comment “grow” on this post, and we’ll get in touch.

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This International Women’s Day, we want to celebrate the women revolutionizing their industries and changing the world, one step at a time. Today and every day, we commit to value and push for women’s inclusion to make the world a better place.

Let us all be inspired to create a more inclusive world for women.

In our last post, we looked at some characteristics of good marketing. Today, we’re going to check out what “improve-able” marketing looks like.

If your marketing doesn’t have a defined plan or purpose, it can be improved. Always ask yourself “Why am I doing this?”, and, “What is the outcome I am hoping for by doing this?”

If you’ve been doing the same thing for weeks, months, or years with no results, it’s time to take a look at shaking it up. Make sure you’re constantly looking for ways to adapt to new trends and technologies, and react to what your audience is telling you.

Don’t know what your audience is telling you? We can help. Visit our website to book a FREE call with us!

If you’ve ever made a social media post, written an article, sent an email, or made an ad JUST because “it’s what everyone else does”, you can improve your marketing. The only way to stand out is to be original, authentic, and creative.

There’s a difference between marketing, and good marketing. Lots of people equate “marketing” to posting on social media, having a logo, owning a website, and hoping people come to you. But that definitely doesn’t work anymore.

Let’s dig a bit deeper.

Good marketing has a clear purpose that aligns with your goals. Maybe your goal is to get people to come in to your location to see what you’re all about, maybe it’s to sell out a limited edition product run or event. Or maybe, it’s just to get people to know who you are and what you do. Either way, your marketing strategy should be pointed towards that goal, and have a clear plan to help you achieve it.

Good marketing engages the right people in the right ways. If your strategy attracts the wrong people, it will fall flat. Similarly, if it attracts the right people with the wrong message, you’ve missed a great opportunity. An effective marketing plan targets the right people, with the right message.

Good marketing leverages strengths, and maximizes opportunities.
As business owners, creators, and as people, we each bring something different to the game. Great marketing takes what you’re good at, what you’re passionate about, and the opportunities in front of you, and combines them to give your audience something remarkable.

Do you even need marketing? You probably do, whether you realize it or not.

In everything you do, if you’re trying to communicate to and connect with people, you need a strong marketing strategy.

Share this post with someone who'd benefit!

Let's get excited for each other! Share your biggest WIN in February with us ⭐️

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If you're not growing as fast as you'd like, you're probably under-utilizing digital channels.

In today's world, everyone is online. So if you're looking to grow, that's the place to do it. What are some ways you can utilize digital channels effectively?

1. Invest in a great website 💻

5.4 billion people worldwide use the internet, and 92% of users search online for local businesses. Great websites have the ability to boost conversions by 400%.

2. Increase your social media presence 📱

93% of internet users are on social media, and the space is growing every day. Creating consistent, engaging content on social media is a great way to engage with your audience.

3. Ensure your brand is optimized for the digital world 👤

With so much business being conducted online, it's important to make your brand consistent and engaging across all platforms. Having a strong brand strategy and high-quality visuals are some great ways to do this!

Social media is big, it's fast, and it's changing. Feel like you can't keep up? Try these tips out and see how they'll improve your content creation workflow!

Are you struggling to connect with your audience? Or maybe you are connecting, but want to do even more. We've got good news!

The power of digital marketing means it's more possible now than ever before to engage with your community. There's endless ways to reach more people, it's all about figuring out who and where your people are, and how to reach them.

Creating a strong and recognizable brand, and utilizing digital channels such as a website and social media, are great ways to reach your audience.

We’d love to hear from you! How do you best connect with your audience?

Whether it's an awesome product, great service, or a unique story, we believe that you have something incredible to share.

Defining your digital marketing strategy leads directly to success, yet less than 1/5 of business owners do it!

Even though digital marketing has been core component of marketing for over a decade, most companies aren't creating a clear plan for it. Let's look at a few tips to help you define your marketing strategy.

1. Set Clear Goals 📈: Begin by defining clear, measurable goals for your digital marketing efforts. Whether it's increasing brand awareness, driving website traffic, generating leads, or boosting sales, your goals should be specific, achievable, and aligned with your overall business objectives.

2. Identify Your Target Audience 🎯: Understand your target audience's demographics, interests, pain points, and online behaviour. Develop detailed buyer personas to guide your marketing efforts, and tailor your messaging to resonate with your audience.

3. Choose the Right Digital Channels 📱: Select digital channels that align with your target audience and business goals. Consider channels such as search engines, social media platforms, email marketing, content marketing, and pay-per-click advertising.

4. Develop a Content Strategy 🤳: Create a content strategy that delivers value to your target audience and supports your marketing objectives. Determine the types of content (e.g., blog posts, videos, infographics) and topics that will resonate with your audience and address their needs.

5. Measure and Analyze Performance 📊: Use data analytics tools to track and measure the performance of your digital marketing efforts. Monitor key performance indicators (KPIs) such as website traffic, conversion rates, engagement metrics, and return on investment (ROI). Use these insights to identify areas for improvement and optimize your strategy over time.

Have you noticed? We're in the middle of the largest change in business communication that we've ever experienced.

The world is moving faster, and it feels larger than ever, but it's also more connected than any other point in history. It's a difficult world to navigate, but if done well, the opportunities are endless.

New technologies allow us to connect with our audience on a large scale, and so there's more avenues to grow your business to its full potential. It's all about leveraging the technology, finding the opportunities, and navigating the changes.

So, let's help each other out! How are you navigating this shift?

Ever feel like you need that little extra push to get your story reaching a little further than it is right now? That’s where we come in. ➕

Our services are designed to help you craft an unforgettable brand, provide your audience with exceptional experiences, and come up with creative and strategic solutions to amplify your story.

Reach out to learn more about how we can help you!

To us, love is showing people you’re in their corner. Happy Valentine’s Day, from Plus Marketing Company 💜🤍

If we’re being real for a second, starting a business is hard. It’s time consuming, exhausting, and requires a lot of hard work.

So, why were we so inspired to start Plus Marketing Company?

It’s simple. We want to see YOU, and we want to see you succeed. You’ve got a unique, personal, incredible story to share with the world, and it’s our mission to help you do it.

Get in touch with us anytime on social media, by email, or on our website! We’d love to hear from you.

No matter what we’re working on, our process is 🔑.

We always want to bring our unique voice to the table, because we believe that’s what makes us stand out and create distinct solutions.

In every project, we bring creativity, strategy, and partnership together to provide exceptional service to you.

Why? Because you’re exceptional, and we want to let everyone know it.

With you, for you. A true partnership with your success as the priority.

In everything we do, our mission is to… ⬇️

• bring a unique perspective to the table 🧠
• become a true partner 🤝
• help you succeed, in any way we can ✅

You’ll see it and feel it in our work.

Our company is based out of beautiful St. John’s, Newfoundland. Home to some of the best views and friendliest people on the planet, we couldn’t be prouder!

Feeling like marketing is such a big job, you don't even know where to start? Here's a quick list of essentials that every business MUST have to develop an effective marketing strategy.

Wondering if your marketing strategy is staying up to date?

Here’s 3 marketing trends we saw over the first month of 2024.

1. AI will continue to become more relevant.

The #1 spot on our list, AI seems like it’s taking over the world. Its possibilities seem endless and the question remains - will it take our jobs? We’re seeing that rather than AI being used to replace, it’s actually best used as an assistant.

2. Brand values have never been more important.

Customers are showing us they want a brand’s values to align with their own when making a purchase. How can we leverage this?

Make your values unique and authentic, share them clearly and consistently, and empower your customers to do the same.

3. Personalization, Community, and Quality

In the new age of social media, constantly promoting services and products just isn’t working. Brands need to be working to create unique and memorable experiences for their customers.

To read more about these trends and our insights, head on over to our website!

Wondering how your marketing strategy is holding up in the new year? Read up on some of the latest marketing trends, one month into 2024.

Marketing Trends, One Month Into 2024 Well, we’re one month into the new year, and if your January was anything like ours, it seems like we’re in for another transformative year in the marketing world. Old strategies aren’t working like they used to, new technologies are on the rise, and keeping up isn’t easy. Now more than ever...

Here's some inspiration to start your week off right. 💡

Creativity is everything when it comes to standing out with your marketing strategy. What's one way you can take your existing strategy, and experiment?

🌟 Join us in giving a warm welcome to the newest addition to our marketing dream team! 👏🎉

Equipped with an education from the Degroote School of Business, and a passion for continuous improvement, Brandon comes to help your business excel. In recent years, Brandon has worked full-time as a business manager, which provides him with the skills to bring you through an efficient and professional process. Welcome to the team, Brandon!

Merry Christmas from Plus Marketing Company! We hope you have a wonderful holiday season🎄