PathFactory

If you’re attending don’t miss this session by ’s VP of Revenue Marketing Amy Vosko!

Save your spot by visiting the link in bio

💫

We are excited to announce that we’ve been awarded three awards in the “Best Of” category

✅ Best Relationship
✅ Best Feature Set
✅ Best Value For Price

Thank you to all our amazing customers who voted!

Christine Polewarczyk, SVP of Product Marketing and Research at PathFactory, knows how to get the most out of your content, and she's sharing her secrets. 🤫

In this webinar you'll learn:
🏆 How to use the right content from your library to accelerate your buyer's journey
💌 How to deliver personalized content to different personas at scale
📈 How to analyze content performance metrics for reporting and optimization

Register now:

How to Increase B2B Content ROI in a Recession

Happy holidays from !

❄️☃️❄️

Our annual customer event has officially WRAPPED!

🏆 A huge congratulations goes out to Ailbhe Coughlan at PTC who was presented with 's Best Advocate award! 🏆

Thank you to all our customers who participated. We've learned so much from you, and we can't wait to put it into action for 2023.

We’re halfway through our annual customer conference, ! 🧑🏻‍💻👩🏽‍💻

Congrats to our customers that have levelled up their skills and earned badges in , and 👏

Happy Halloween! 🎃🎃👻👻

Between mysterious unknown visitors, dreaded content gates, and scarily uninformed sales reps, see a lot of spooky things. 😨

(The not-so-spooky part: helps companies with all of them. Link in bio to find out how!)

🕷🕷 It might seem like there's no escape from...🕷🕷

🕸 Endless blog posts with no content tags (eek!)
🕸 Dead-end PDFs (ahh!)
🕸 Time-consuming forms (noo!)

But we can help: http://bit.ly/3gUQsrm

Nothing scares people away from your whitepaper faster than the...

😱 DREADED CONTENT GATE 😱

Here are some less 🎃 spooky 🎃 ways to get those leads: https://pathfac.to/3TyczlF

👻

Who's the knocking at your door (or website)? 👀

helps solve the mystery...

Here's how: https://pathfac.to/3TunLzK

🎃👻😱

When it comes to ....is there anything scarier than a sales rep with zero insight into the problems you're trying to solve?

shows sales reps what's relevant to B2B buyers before the initial sales call -- turning outreach from terrifying to thought-provoking.

Here's how PathFactory can help: https://pathfac.to/3TLdXB2

Today we welcome Venk Chandran as PathFactory's new Chief Product Officer!

Previously Sr. Director of Product Management at Salesforce, Venk has a strong track record of scaling SaaS products and services and a hands-on understanding of PathFactory’s unique market position as a critical solution in the B2B revenue technology stack.

🚀

JUST ANNOUNCED 👇

This morning announced a new partnership with Relationship One, a leading systems integration and marketing consulting firm that helps B2B companies modernize their marketing strategies through technology and data.

“PathFactory’s content intelligence combined with Relationship One’s experience in marketing technology consulting will enable our joint customers to deliver personalized content and analytics to drive revenue and close deals faster.” - Dev Ganesan, President and CEO of PathFactory.

PR: pathfac.to/relationshipone

's Visionaries series is back with 6sense's Kerry Cunningham. Reserve your spot and join the conversation! We'll be covering:

✅ What is revenue intelligence and why is it so critical to supporting buying scenarios?
✅ Why we need buying signals, and how we can use them to drive better business outcomes
✅ How first-party and third-party data work together to inform account-based GTM strategies

RSVP:

Live Webinar | B2B Visionaries with Kerry Cunningham What is revenue intelligence and why is it so critical to supporting B2B buying scenarios? In this B2B Visionaries session, former Forrester analysts and industry thought leaders, Kerry Cunningham from 6sense and Christine Polewarczyk from PathFactory, will discuss the increasingly important role of...

Will you be at next week?

Don’t miss this session featuring ’s SVP Product Marketing and Research Christine Polewarczyk!

Want to learn how to do all this (and more)? 🤓

Find all the tips you need to maximize your reuse in our latest webinar at pathfac.to/contentreuse + link in bio!

This morning the latest episode of featuring COO Helen Baptist dropped! 💥

Come for Helen’s tips on how to run a single revenue team, but stay for her insights into:

✅ Why reducing friction in the buying process is crucial for revenue generation
✅ Using your customer journey map to ensure you're using the right plays
✅ Why sales and marketing alignment is key to the customer experience

Listen at pathfac.to/RevenueRehab (link in bio)

This week on 's use case spotlight, we're talking all about . ✨

Learn how 's can take your nurture initiatives to the next level. https://pathfac.to/3T3IY3Z

Use Case Spotlight: Nurture Omni-channel nurture refers to the seamless integration of various online and offline touchpoints as consumers move down the sales funnel. Here's how PathFactory can help elevate your nurture programs.

"Content plays a critical role, especially with a recession coming, because marketing budgets need to keep working. Repurposing content is an opportunity people need to look at more strategically." - Helen Baptist, COO of PathFactory

💥

On the latest episode of B2B Growth, 's COO Helen Baptist shares:

🤖 The core components of content intelligence
✍️ The power and complexity of a content audit
📈 The future of content as a key converter

Listen at: pathfac.to/B2BGrowth

Did You Know: helps you level-up your efforts in 5️⃣ key areas? 🤔

1️⃣ Web Conversion ✨
2️⃣ ABM
3️⃣ Nurture
4️⃣ Enablement
5️⃣ Content Strategy

Each week we'll do a deep dive on one area, so you can learn all you need to know about how can help accelerate your buyer journeys, grow pipeline, and drive .

This week? . Learn more here: https://pathfac.to/3oPk0ar

Use Case Spotlight: Web Conversion A website conversion happens when a user completes a desired action on your website, like scheduling a demo or filling out a contact form. Here's how PathFactory can help elevate your web conversion strategy.

💸 Budgets across the board are tightening... so what can marketers do to ensure companies continue to get their message across?

Christine Polewarczyk, SVP Product Marketing and Research at , shares 5 tactics to help you charge forward towards profitable growth, even during difficult economic conditions. 📈

A few ideas to get you started: 👇

1️⃣ Take a look at your nurture programs and see if they're still aligned with current business priorities
2️⃣ Declutter your web experience and focus on increasing those web conversions
3️⃣ Do a deep dive on your content: what do you already have, and what's resonating with your audience?

Link in bio!

💸 Budgets across the board are tightening... so what can marketers do to ensure companies continue to get their message across?

's SVP Product Marketing and Research Christine Polewarczyk shares 5 tactics to help you charge forward towards profitable growth, even during difficult economic conditions. 📈

A few ideas to get you started: 👇

1️⃣ Take a look at your nurture programs and see if they're still aligned with current business priorities
2️⃣ Declutter your web experience and focus on increasing those web conversions
3️⃣ Do a deep dive on your content: what do you already have, and what's resonating with your audience?

https://pathfac.to/3z2atCG

5 B2B Marketing Tactics to Drive Pipeline in a Recession Get B2B content strategy, lead nurture, website, ABM and revenue enablement tips that will help you drive profitable growth in difficult economic conditions.

“Any worthwhile , , or needs revenue intelligence to do their job and make decisions. Without content intelligence and buyer intelligence, there is no revenue intelligence.” - Rowan Noronha, founder of The Product Marketing Community

⚡️⚡️⚡️

In case you missed last week’s webinar we've got the webinar recording (and lots of other great content) right here, so you won't miss a beat!

https://pathfac.to/rowan

Link in bio!

This is your *last* chance to register for tomorrow's talk featuring Rowan Noronha, VP of Product Marketing at Enervus. ✨

Reserve your spot here! 👉 https://pathfac.to/39r0sVO

Live Webinar | B2B Visionaries with Rowan Noronha For the B2B Visionaries Series, we invite the industry’s top digital experts and marketing leaders to demystify today’s transformations and sketch out the roadmap to take your marketing from Blockbuster to Netflix.