idig Marketing

Google's unexpected decision to keep cookies has significant implications for advertisers 🍪

➡️ Cookies Stay: Google has reversed its decision to phase out third-party cookies in Chrome.

➡️ User Choice: Google will introduce a new feature allowing users to decide whether to accept cookies.

➡️ Impact on Privacy Sandbox: The future of Google's Privacy Sandbox remains uncertain.

➡️ Industry Reactions: Ad tech vendors express concerns about potential revenue drops.

Stay tuned for updates as Google continues to navigate this complex issue! 👀

Thankful for all the hard work that goes into making our communities thrive. Happy Labour Day, Canada! 🇨🇦

AI ad promises: too good to be true? 🤔 Smaller businesses are getting burned by Google Ads’ automated recommendations. Learn why these automated suggestions are draining budgets and harming ROI in our latest blog.

Don't Be Fooled by AI Ad Promises Interested in using Google AI ads for your business? First, discover how these "helpful" suggestions can drain your budget and hurt your ROI.

Google's recent decision to keep third-party cookies alive has sent shockwaves through the digital advertising industry. After years of signaling the imminent demise of cookies, the tech giant has abruptly reversed course, opting to give users the choice to enable or disable them.

While this decision may offer short-term relief for advertisers heavily reliant on cookie-based targeting, it introduces significant uncertainty and complexity into the long-term outlook. Google's development of Privacy Sandbox, an alternative ad tech ecosystem, has been met with skepticism and limited adoption by industry players. With the cookie deadline extended, the urgency to invest in and adopt Privacy Sandbox solutions may diminish.

As the industry grapples with this unexpected shift, it's crucial for advertisers to remain agile and explore alternative data sources, measurement solutions, and targeting strategies. While the future of digital advertising remains uncertain, one thing is clear: a cookie-less world is inevitable, and businesses must prepare accordingly.

Our custom e-commerce solutions are designed to convert browsers into buyers. 🛍️ With years of experience and a focus on industry-specific needs, we create online stores that drive results.

Why choose iDIG?

✅ Proven track record: We deliver successful e-commerce solutions for B2B and B2C businesses across a wide range of industries.

✅ In-depth understanding: We dive deep into your industry to create tailored strategies.

✅ Data-driven approach: We use analytics to optimize your store for maximum impact.

Let's build an online store that drives sales and customer loyalty. Contact iDIG today! 📲

E-Commerce Development | Based in Oakville & Muskoka, ON iDIG is a Oakville & Muskoka based company with a sweet spot for e-Commerce website design & development. Boost sales & enhance ROI.

Google's recent decision to delay the deprecation of third-party cookies has sent shockwaves through the digital advertising industry. 🍪

While this reprieve offers advertisers some breathing room, it also introduces uncertainty and potential challenges.

The tech giant's about-face comes amid growing pressure from regulators and industry stakeholders concerned about the impact of Privacy Sandbox on online commerce and user experience. While Google claims to be committed to developing alternative ad tech solutions, the effectiveness and widespread adoption of these alternatives remain uncertain.

With the future of tracking and targeting in flux, advertisers must closely monitor these developments and adapt their strategies accordingly. It's crucial to explore alternative data sources, measurement solutions, and targeting methods to prepare for a cookieless future.

iDIG Marketing | Development, Design & Marketing Agency iDIG provides integrated solutions to drive your business. From Marketing and Strategy to Web Design, eCommerce and full CRM systems.

Remember those iconic ad campaigns that left you speechless? Lately, it feels like sequels and recycled ideas are the norm. 👎

This trend isn't just in advertising (looking at you, Disney!). Big companies are prioritizing guaranteed results over fresh thinking.

But wait! There's hope! At iDIG Marketing, we're focused on crafting those original ideas brands crave.

The future of advertising is a battle between familiar and fresh. ⚔️ Clients have options! But for creatives, originality is the key to success.

Want an agency that focuses on creativity and not just recycling old campaigns? Look no further than iDIG! We'll help you stand out from the crowd and connect with your audience in a meaningful way. 🙌

iDIG Marketing | Development, Design & Marketing Agency iDIG provides integrated solutions to drive your business. From Marketing and Strategy to Web Design, eCommerce and full CRM systems.

Thinking changing web hosting will hurt your SEO? Google says relax!

Gary Illyes at Google says:

➡️ A seamless move (fast & resolvable domain) keeps your SEO healthy.

➡️ Make sure to choose a reliable host with solid uptime.

➡️ Follow the migration steps for a smooth transition.

Even a temporary website outage won't permanently hurt rankings!

Need help with changing web hosting providers? Contact iDIG!

iDIG Marketing | Development, Design & Marketing Agency iDIG provides integrated solutions to drive your business. From Marketing and Strategy to Web Design, eCommerce and full CRM systems.

Happy Canada Day, eh! From all of us at iDIG! 🎉🇨🇦

Google recently unveiled some of its search ranking secrets, offering valuable insights that both challenge and confirm existing SEO best practices. 🔎

Here's the juicy stuff:

✅ Quality & Relevance Rule: Forget link-building spam! Google loves high-quality content with relevant backlinks.

✅ Be Popular (But Not Clickbaity): Popular pages get a boost. Focus on building authority & user engagement, not just views.

✅ AI is Here to Stay: Google's AI helps rank content. Invest in quality writing & human expertise to stand out.

✅ UX Matters: Getting users to your content is just half the battle. Team up with UX to keep them engaged!

✅ Big Brands Have an Advantage, But... Don't despair, small creators! Focus on building loyal audiences & diversifying referral sources.

✅ Unique POV is King: Ditch the news race & offer your unique perspective. Google & readers love it!

✅ Paid Search Might Help (Maybe): Paid clicks could impact organic rank, but prioritize user value over just clicks.

✅ Experiment & Adapt: SEO is a moving target. Keep testing, learning, and evolving your strategy.

Need Help Conquering SEO? 🤙 Contact iDIG, your SEO experts! We can help you navigate the latest Google updates and create content that ranks.

SEO & Organic Search Optimization | Full-Service Agency Target relevant traffic through expertly-written content and engaging web design. SEO & organic search optimization services.

Forget Google, Gen Z is using TikTok and Instagram to find everything from the perfect gift to the next hair trend! 🔎

Here's the scoop:

🔶 Young people are turning to social media for fashion, beauty, food, and DIY inspiration.

🔶 Google is still king for finding local services and making big purchases.

What does this mean for you?

🔷 Know your audience: Tailor your marketing message for the platforms they use (Google vs. Social Media).

🔷 Embrace social media: Create engaging content on TikTok and Instagram to reach Gen Z.

iDIG Marketing can help!
We'll craft a strategy to reach your target audience, no matter where they're searching.

iDIG Marketing | Development, Design & Marketing Agency iDIG provides integrated solutions to drive your business. From Marketing and Strategy to Web Design, eCommerce and full CRM systems.

Two Websites, One Goal? Don't Hurt Your SEO!

Here's the deal:

➡️ Multiple websites on different topics are A-OK.
➡️ The problem comes with duplicate content (same topic) aimed at gaming the system. ‍

Why it backfires:

🔹 Spreading yourself thin across sites reduces focus on creating truly awesome content.
🔹 Google prioritizes sites that deliver high quality and authority.

Focus on:

▪️ One powerful website covering your topic comprehensively.
▪️ Creating unique, valuable content for your users.

Multiple websites? Only if they serve different purposes!

iDIG Marketing | Development, Design & Marketing Agency iDIG provides integrated solutions to drive your business. From Marketing and Strategy to Web Design, eCommerce and full CRM systems.

Seeing "404 Page Not Found" errors and worried about ranking drops? 📉 Google's Gary Illyes says relax! ‍

These errors are common and unlikely to hurt your SEO.

Here's why:

➡️ Fake 404s exist, often caused by automated scanners. These don't impact rankings.

➡️ Focus on real users: If users encounter 404s, redirect them to relevant content for a better experience. ✨

Remember: 404s are normal. Focus on creating great content and a smooth user experience for true ranking success!

iDIG Marketing | Development, Design & Marketing Agency iDIG provides integrated solutions to drive your business. From Marketing and Strategy to Web Design, eCommerce and full CRM systems.

From fixing a flat tire to calming a meltdown, Dads tackle it all with love and a whole lot of dad jokes.

Here's to you, Dads! You're the best! 🍻✨

Teen usage of TikTok dipped slightly for the first time ever! While it's still king ( 68% weekly usage!), competitors like Reels (30%) and Shorts (15%) are on the rise.

What does this mean for you?

➡️ Don't put all your eggs in one basket! Consider Reels and Shorts alongside TikTok in your marketing strategy.

➡️ Short-form video content is still HOT! Keep creating engaging videos to stay ahead of the curve.

iDIG Marketing can help you navigate the ever-changing social media landscape! We'll develop a strategy that reaches your target audience across the right platforms.

iDIG Marketing | Development, Design & Marketing Agency iDIG provides integrated solutions to drive your business. From Marketing and Strategy to Web Design, eCommerce and full CRM systems.

🇨🇦 This year marks a huge milestone for iDIG - 20 years in business!

It wouldn't have been possible without our incredible team and loyal clients. 🙌 We're so grateful for your support on this journey.

From humble beginnings building websites in Flash to becoming one of Canada's first Social Media Marketing Companies, we've seen and adapted to every digital shift.

We love what we do and the amazing clients we work with! 🫶Over 20 years, we've helped hundreds of businesses grow with technology, marketing, and advertising.

Thank you to everyone who's been a part of our story! Here's to many more years of success together!

iDIG Marketing | Development, Design & Marketing Agency iDIG provides integrated solutions to drive your business. From Marketing and Strategy to Web Design, eCommerce and full CRM systems.

Wondering how to get more from your digital marketing? 🤔
iDIG's Conversion Rate Optimization services can help!

Before we jump in, we take a deep dive into your digital presence. This means analyzing your website, ads, and user behavior to identify areas for improvement. 🔎

This comprehensive analysis helps us pinpoint what's working and identify opportunities to improve your conversion rate.

Signs you need CRO:

➡️ Low conversion rates? Even a slow page load can hurt!

➡️ No landing pages? Missed opportunities for targeted campaigns!

➡️ Marketing campaigns falling flat? Optimization is key!

➡️ Slow site speed? Time is money!

➡️ Unclear or unappealing CTAs? Make your call to action clear!

➡️ Outdated website design? First impressions matter!

iDIG helps businesses like yours achieve more leads, conversions, and sales through expert CRO!

Visit our website to learn more! 📲

Conversion Rate Optimization Agency | Maximize Your ROI A CRO agency with proven results. Data-driven conversion rate optimization techniques to maximize your ROI.

Coca-Cola's secret ingredient? AI! They're using it to revolutionize marketing. Here's how Coke is using AI to level up their game:

➡️ Predicting the Future of Flavor: AI helped create "Y3000," a Coke flavor inspired by what the future might taste like!

➡️ Personalized Music Experiences: Fans became part of Coke's K-Pop campaign video with the help of AI!

➡️ Talking Soda? AI created a custom font based on the sound of bubbles!

➡️ Empowering Creators with AI: Consumers co-created holiday greetings using AI tools!

️➡️ AI as an Artistic Partner: Coke used AI to create stunning, museum-worthy artwork!

Ready to take your marketing to the next level?
Contact iDIG! 📲

iDIG Marketing | Development, Design & Marketing Agency iDIG provides integrated solutions to drive your business. From Marketing and Strategy to Web Design, eCommerce and full CRM systems.

Google themselves used AI to create content, but their experiment revealed a big risk: factual errors!

On their podcast, Google's Search team used "Gemini" to write SEO content. While it seemed promising, they found the AI could be misled by outdated information online. This could lead to inaccurate content hurting your SEO and reputation. ❌

The takeaway? AI can be a helpful tool, but human oversight is critical. Always fact-check with a human expert before publishing AI-generated content. ✅

If you need help with your SEO strategy, let's talk!

SEO & Organic Search Optimization | Full-Service Agency Target relevant traffic through expertly-written content and engaging web design. SEO & organic search optimization services.

Big News from Instagram! 🙌
Instagram boss Adam Mosseri just announced a major algorithm update in early May, and it's all about YOU! 🥳

Here's the exciting news:
➡️ Smaller creators are getting a major boost!
➡️ Instagram is prioritizing original content, meaning less focus on big accounts and reposters.
➡️ Say goodbye to repost domination! Instagram will highlight the original post if content is re-shared, giving credit where credit's due.

This means...
➡️ More people will see your amazing work!
➡️ A fairer playing field for all creators, big or small.

Ready to level up your content? Contact iDIG!
📲

iDIG Marketing | Development, Design & Marketing Agency iDIG provides integrated solutions to drive your business. From Marketing and Strategy to Web Design, eCommerce and full CRM systems.

Google's Gary Illyes suggests links might be less important for ranking! 📉

At a recent conference, Illyes suggested Google needs "very few links to rank pages…Over the years we’ve made links less important."

Google hasn't explicitly said links are irrelevant. However, it's clear they're focusing on other ranking factors.

The takeaway?

➡️ High-quality content, user experience, and technical SEO are becoming increasingly important.

➡️ Focus on creating valuable content that attracts natural links, but don't rely solely on them for ranking.

iDIG Marketing | Development, Design & Marketing Agency iDIG provides integrated solutions to drive your business. From Marketing and Strategy to Web Design, eCommerce and full CRM systems.

⚠️ A warning for brands & content creators ⚠️
Thinking social media content is free game? Think again! 🤔
Jimmy Kimmel's prank on a politician backfired and ended in a lawsuit! Here's the story and why it matters:

The Case ➡️ Kimmel allegedly used fake names to request personalized Cameo videos from ex-congressman George Santos. He then aired them on his show, sparking the lawsuit.

Santos claims ➡️ Copyright infringement, misleading Santos & breaching Cameo's terms for commercial use.

The Lesson ➡️ Social media and the law can get tricky.

✔️ Think twice before using others' content. Get permission or use royalty-free options.

✔️ Platforms offering music/content ≠ free commercial use!

✔️ "Fair use" for news reporting may not apply to brands.

Protect yourself & your brand!

✔️ Review platform TOS and consult a lawyer when unsure.

✔️ Be clear about personal vs. commercial use of content.

iDIG Marketing | Development, Design & Marketing Agency iDIG provides integrated solutions to drive your business. From Marketing and Strategy to Web Design, eCommerce and full CRM systems.

Enjoy your long weekend! 🎆

💼 Back to business tomorrow.

Remember all those "SEO is dead" articles? Yeah, Google isn't buying it. Gary Illyes, Google Search Analyst, says it's a recurring myth. Apparently, SEO has been "dying" since 2003!

The truth? Search engines evolve, but SEO remains crucial for getting your website seen.

Focus on creating valuable content and a great user experience, and Google will notice! ✨

We can help! 📲

SEO & Organic Search Optimization | Full-Service Agency Target relevant traffic through expertly-written content and engaging web design. SEO & organic search optimization services.