Flourish Design & Merchandising

And now for fall, style! These pumpkins are cheerful in Buff colours.

Looks like I failed to post the summer displays back in July. It was a bit of a Miami type theme, inspired by their wallpaper and neon lights in some stores.

Tomorrow is the last day to pick up some things from including fixtures and furniture. Drop by if you have some time tomorrow between 12 and 4 to see what's there and to say goodbye to a wonderful Edmonton gem.

Things are getting tropical for summer at ! We've also merchandised all their amazing new goodies.

The HyperPOP space at is ready for the holidays with its very own HyperPOP tree!

Spring is in full bloom at ! Signage by .nicole.

Are you participating in Black Friday or Cyber Monday sales this year?

Mailchimp has rounded up some quick tips to help you succeed.

8 Tips for Black Friday and Cyber Monday Success | Mailchimp We rounded up a few simple tips to help you prepare for a successful Black Friday and Cyber Monday.

Well, followers, thanks for sticking with us! Our Instagram has been sorely neglected, but we’ll try and keep up better! The tree is up for another holiday season at !

Another great find from our friends over at AlphaProofing:

Are you making the best of Instagram for your retail business this year?

They have added a new feature perfect for our retail friends: clickable shopping in your stories!

Between shoppable posts and shoppable stories, Instagram is a mecca for brick & mortar retail shops in online marketing while enhancing your store's appeal.

You can now buy in Stories!

That's right, you can now click on items featured in Instagram Stories to buy them! 💁📲

Instagram will let companies add links to their stories so their community can shop directly by clicking on items inside Instagram Story videos and pictures. 💁🙋🏻

"Although the buy links are free for companies to use, if more customers start shopping through Instagram it could get marketers to move their money to the platform.

This click-to-shop feature could be a more compelling way to get to shoppers than a traditional TV commercial, allowing the Facebook company to dip into the nearly $70 billion brands are expected to spend on commercials this year according to eMarketer.

The new Instagram Stories shopping feature is only available for businesses [...].

Moreover, companies can only directly link to products they sell themselves, meaning they won't be able to sell through a third-party retailer for now.

The feature also does not allow targeting to a specific audience, meaning most people who see the shopping-link enabled posts would have already been following the company on Instagram."

Article by Michelle Castillo of CNBC

A great find by our friends over at AlphaProofing!

How to unlock the power of testimonials for your retail business.

The Persuasive Power of Testimonials (And How to Unlock Them for Your Business) Think testimonials are just a “nice to have” for your business?According to the numbers, they might actually be more important to your bottom line than you might expect. Data shows that testimonials are proven to increase conversions and play a major role in customer research and buying habits.I...

Does free shipping help drive sales to your online store?

>> https://www.shipstation.com/blog/handling-your-business/use-free-shipping-drive-sales/

How to Use Free Shipping to Drive Sales |

Pinterest is a great way to extend the reach of your local shop in a unique, non-traditional way: by embracing today's technology and social platforms.

Most retailers are already on Facebook, maybe even Twitter, and should probably be on Instagram. Have you given thought to Pinterest?

Depending on your target audience, Pinterest may be a secret avenue waiting to be discovered.

>> https://www.shopify.ca/blog/get-more-followers-on-pinterest

How to Get More Followers On Pinterest: Reach New Audiences To Grow Your Business Getting more followers on Pinterest is all about understanding the platform and how it works. Do hashtags matter? What’s really working these days? How do you find your audience?Luckily, there are a few straightforward tweaks to your Pinterest strategy that can help you grow your followers, your r...

Knowing your target customer inside out will help tremendously when creating effective visual merchandising and product displays.

Looking for a little inspiration to display jewellery in your retail shop?

We just happen to have a Pinterest board dedicated to jewellery displays to give you some creative ideas.

>> https://www.pinterest.ca/flourishdesignm/jewellery-displays

An oft-overlooked component to visual design and merchandising is your store's lighting.

Although this article is tailored to a bridal boutique, they offer a nice breakdown when considering how lighting can affect your store's foot traffic as well as entice sales.

Six Lighting Tips to Consider for Your Bridal Shop Make sure you invest in good lighting for your bridalwear business - the right lighting can transform your boutique and boost sales

Add some pizzazz to your checkout counter.

Invite shoppers to grab little last-minute bits while they're chatting with your staff during their purchase.

Keep the checkout counter clean, simple, and inviting.

Store Design Merchandising at Store Checkout Counter

Use the vertical space in your store to deliver a brand message, using:

+ graphics
+ props
+ merchandise displays.

Your merchandise displays should reflect what's available nearby.

Has your store's foot traffic remained consistent, but your sales have started to flounder?

We'd love to help give your store a fresh look and help your customers find all your gems.

Give us a call to book your store's consultation.

We can take a look at your store's layout, review your window displays, help you maximize your customer's attention.

Spring is the perfect time to have fresh eyes to give your store a new advantage before summer hours are introduced.

Let's chat. We're here to help you increase your foot traffic and maximize your profits.

Takeaways from Bridal Boutique Lewisville's success using technology to increase engagement with their brides while helping them find their perfect bridal gown.

1️⃣️ Using social media for valuable insight about your customers.

2️⃣️ Make your business transactions mobile.

3️⃣ Help your customers advocate for you on social media.

️Read how they put it all together here: https://www.entrepreneur.com/article/244292

How One Boutique Uses Technology to Help More Brides Say Yes to the Dress Take this Texas-based small business as an example of how smart tech can help you grow and streamline operations.

is upon us!

Here's some bridal shop window display inspiration.

Lovely Bridal Shop
Tribeca, NY

https://www.pinterest.ca/pin/564146290816006023/

DIY store projects Lovely Bridal Shop - Tribeca - New York, NY

Aisles should always have enough room to allow people to pass comfortably.

The last thing you want is for a customer to feel crowded or claustrophobic.

Try to ensure at least 3ft of space in aisle areas.

Customers need room for strollers, wheelchairs, walkers, bags, packages, and to pass one another!

If you can spare more than 3ft, go for it! If you absolutely must, 2.5ft is the absolute bare minimum.


Photo Credit: , Pixabay

Imagine getting to spend the day with Sir Richard Branson.

To elevate your brand, your business, great customer service is the key, according to the renowned billionaire who converses with his employees and customers regularly.

Seven Customer Service Lessons I Learned In One Day With Richard Branson [Video] Learn how Sir Richard Branson has built an airline with the best customer service in the industry.

Hooray for a beautiful Spring weekend ahead!

A few years ago, our Flourish Tip delivered some ideas to increase your sales during the oft-difficult summer season.

We'd love to hear some of your ideas to help local retailers increase their summer foot traffic.

Tips to Boost Retail Sales in the Summer A list of ways to increase summer time sales in retail (and other businesses, too).

Who here's on Pinterest?!

We'd love for you to follow us & find inspiration for your store's visual merchandising.

You'll find us here: https://www.pinterest.ca/flourishdesignm/

Don't forget to let us know where we can find you on Pinterest too! 😀

Flourish Design & Merchandising (flourishdesignm) Flourish Design & Merchandising provides the expertise and training you need to increase retail sales. We use our talents to help your retail space flourish.

This is a cute blog post on window displays by a store traffic company.

While not an endorsement of the company or their product, I really enjoyed the post and its illustrations!

Powerful Window Displays- Infographic Having a powerful and impactful window display is one method of enticing more customers to come instore. Learn more in our post.

We feel ya, Harvey Nichols. Edmonton has yet to receive the memo Spring has already arrived.

Spring's coming! We have to believe ...
.. until then ...

We love the fresh, coordinated merchandising Harvey Nichols did for their 2015 summer season.

Have you started planning your summer season store refresh? Don't get lost in the details. Give us a ring –– we'll come out & give you a hand.

Our Knightsbridge store is summer ready today (even if the weather's not)...

While we were awaiting the arrival of Spring (ok, we're still waiting!), Expressions by gigi had us over for some in-store refreshing.

We always have such a great time merchandising their amazing selection of gift ideas. Have you been lately?

Check out more of their Spring display in-store. But, for a quick taste, here's a snapshot of our work.

Making your shop look great is important for your customer’s experience.

Making your photos look great is important to grow your customers on your website as well as your social media platforms.

We were snooping Shopify’s blog this afternoon and found a fantastic post on optimizing your images online.

Check out the post here: https://www.shopify.ca/blog/7412852-10-must-know-image-optimization-tips

10 Must Know Image Optimization Tips Have the following questions ever left you scratching your head?Why is it that when I do a Google image search, my product photos never show up?Do I need to add alt attributes to my images?What's the difference between JPEG, GIF and PNG? When should I use one over another?Today you’ll finally have...

Summer shopping season is right around the corner.

It's time to give thought to improving your store's visibility within your community.

Our Flourish Tip (https://goo.gl/qBaEER) to help you boost sales by building your connection to the community is just one in the article below.

Which will you try this coming season?

Tips to Boost Retail Sales in the Summer A list of ways to increase summer time sales in retail (and other businesses, too).