Michelle Moses, Content Marketing

“More important than watch time or like and comment counts is send rates, [and] generally, I think the rate is more important than the count. So the number of sends per reach, the number of likes per reach, the number of comments per reach. But sends per reach correlate more, in my experience, with overall reach than anything else, because we are looking to help people discover content they want to connect with friends over, and so sends is a great proxy for that sort of connection over creativity.”
- IG chief Adam Mosseri

I weigh in on my blog, Mastering Shareable Content: A Social Media Strategy Must - Link 👇🏾

Check it out!!!

Oh and Share this Post with someone you know struggling with keeping up with social media algorithms 😉.

Ready to step up your IG game? I've got all the tips and tricks you need to make the most of those highlights! 📸✨

Click the link below to check out the blog post now! http://michellemosescontentmarketing.com/2024/07/13/elevate-your-instagram-game-with-highlights/

I have all of his books (hardcover, audiobook) and this latest one is *chefs kiss 😘📚


Gary Vaynerchuk

I mean, what do you think when you see accounts with only paid ads on their profile 🤷🏾‍♀️?

Probably a bit of distrust mixed with “is this a real company or what?”

Read More at http://michellemosescontentmarketing.com/2024/06/11/organic-social-media-your-secret-weapon-for-outshining-the-competition/

Social Media Day was launched by the popular website Mashable back in 2010, and often sees fans of the site going to real-life meetups.

“Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence.” – Sean Gardner
🖥️

How My Varied Background Shaped My Marketing Career -  basically I’m pretty sure I would do a great job managing your social media 😉.

Read - http://michellemosescontentmarketing.com/2024/06/08/how-my-varied-background-shaped-my-marketing-career/ to find out why!

How My Varied Background Shaped My Marketing Career When I think about my journey through different industries spanning over 35 years, I can’t help but chuckle at the twists and turns that led me to where I am today – deeply immersed in …

Finally, just getting around to recapping 😭😭😭!

Has anyone else’s May been off the charts busy?!?!

Anyway, fantastic event, made some great connections and listened to amazing speakers. Left hyped up and ready to execute and thank goodness because this has been my month so far:

⭐️Two project proposals in the works that I hope to close by the end of the month,
⭐️Mothers Day, and my granddaughter’s birthday. Currently celebrating this weekend for her so she’s had TWO full weekends of excitement🎉. Ah to be 9 yrs old again 😂.
⭐️Recital season for several of my clients with summer AND fall marketing to do
⭐️Content Marketing Shoot with and .ca

AND…

⭐️A midterm exam next week! Payroll Administration. I know, I know … a story for another day 😅.

was a great motivator for this month. Highly recommend attending a Social Next event.

👍

Doesn’t happen often (knock on wood) but when it does I beat myself up so bad. Trust me no one is as stressed out about it as I am😩.

IB:

🌟 Freelance vs Employee: Conflict or Best of Both Worlds? 🤷🏾‍♀️ Check out my latest blog post about my journey from going solo to embracing a hybrid model in social media management! 💼💻

Discover how this approach blends independence with teamwork, fuels creativity, and maximizes results.

Click here for the full story! 👩🏾‍💻💡 - http://michellemosescontentmarketing.com/2024/05/19/freelance-vs-employee-conflict-or-best-of-both-worlds-🤷🏾♀%EF%B8%8F/

🚀

It’s even more crazy when the business account they are comparing themselves to is not even in the same industry or niche🤦🏾‍♀️.

Here are 14 tips to help you leverage effective SEO for your small business:

https://social.semrush.com/3TVa7Hs.

We're just going to leave this here and just stare at it for a while, because we cannot believe the reception since we announced this event! Only 15 tickets left! Wow. Thank you! www.socialnext.ca

📚 Just finished “The Motive” by Patrick Lencioni and and as a virtual assistant specializing in social media and content marketing, I found the insights on aligning motives with your role extremely valuable.

This book is a game-changer for anyone wanting to excel in their leadership journey.

Period.

Clear space, clear mind! ✨

Have you ever heard someone on your marketing team say "Let's run an A/B test on that" and you had no idea what they were talking about? We got you. Today's social media term to know:

https://ow.ly/NglU50R6Zjz

Do you use AI in advertising? Our Think Big with AI report revealed that 67% of businesses already leveraged AI for content marketing and SEO in 2023.

learn how to use it too: https://social.semrush.com/3wWqUlw.

Are you looking for a daily, weekly and monthly social media task checklist?
Look no further. https://social.semrush.com/4ckh1yu.

In the Spotlight: Working from home continues to be an important feature of the work week for many Canadians in February 2024.

💻 13.5% of workers usually worked exclusively from home and 11.4% had a hybrid arrangement — that is, they usually worked some hours at home, and some hours at locations other than home (population aged 15 to 69, not seasonally adjusted).

💻 More than 4 in 10 self-employed workers (42.6%) indicated that they usually worked at least some of the time from home.

Learn more: https://ow.ly/6TVG50QWAAx.

Let's talk about video SEO: if nobody is searching for the topic your video covers, then it won’t get many views from Google.

That’s why it’s so important to focus on topics people are interested in.
But how do you find these topics? Let's find out:
https://social.semrush.com/3x5aW8D.

You need to track your success against the goals and KPIs you’ve set for your content marketing efforts. Some top metrics to track are these ⬇️ https://social.semrush.com/3IFyaF4.