KBC

2 Simple Yet Effective Ways to Boost your Reviews & Ratings 💯

You can increase your rating several ways but here are 2 simple yet effective options:

1. Review Booster Campaign - We like to start most relationships with a review booster campaign. This can be attached to an incentive to maximize the number of reviews you receive (in all cases, we’ve seen that 9/10 people who leave a review will give 5 stars even if you ask for general feedback)

2. Reputation Management System - When you’re driving a high number of clients, it’s important to not only ask for recommendations but also make sure you are getting in front of a negative experience before it becomes a negative review. After each appointment your clients should receive a message asking, “How was your experience?”. If they answer positively, send them a thank you and a link to leave a review. If they answer negatively, this is your opportunity to listen and provide compensation when needed. This is a simple task that can be completed automated with the proper system.

🌞 Sunshine Cosmetic Clinic & Medi Spa Case Study/Transformation 💋

There’s nothing more exciting than a happy customer with positive results! This week we’d like to highlight Sunshine Cosmetic Clinic and Medi Spa.

Working with both Michael and Cathy has been a wonderful experience and if you’re ever in the Kitchener-Waterloo area I highly recommend checking them out.

Over the past two months we’ve worked with them to create paid social advertising campaigns in combination with an automated booking system that nurtures and converts leads and handles 90% of the booking process. This includes a reputation management system to help increase their already stellar ratings.

We look forward to providing more clients and positive reviews! Thank you Sunshine Medi Spa and Cosmetic Clinic for your continued support.

💸 How To Prevent No Shows 🎯

No shows are the enemy of any business. They waste your time and money and are downright frustrating.

But there are proven indicators that directly relate to your no-show percentage.

1. Rating/Reviews - There is no getting around this. If your rating is less than 4.5 stars, people will assume you’re not qualified. If your rating is 4.7 or higher, they will assume you’re professional, your services are effective and most importantly, you can be trusted.

2. Professional Image - If your business seems to have little direction, your posts don’t use relevant content, there are spelling mistakes, blurry images on your website etc. People will not trust you. When it comes to anything medical or personal, people want to see that they’re putting their trust in a company that’s professional and qualified. Avoid cheap setup and invest in professional content that you can display across your website and social media.

3. Unique Personality - A lot of businesses use the same templated images and show very little content that displays their unique personality. This comes across as cold and unwelcoming. Prospective clients want to feel like they’re going to be welcome, like the front desk is going to greet them with a smile and the estheticians are going to care about their wellbeing. Don’t be scared to show the personality of your business and staff, people trust who they can relate with.

It all comes down to trust. If people trust you’re the business that will make them feel comfortable and achieve the results they’re looking for, your no shows will drastically drop.

🔥Business Case Study/Transformation - Bleu Mirage Aesthetics

I’m especially excited to post about an amazing transformation we’ve been lucky enough to be a part of. Bleu Mirage Aesthetics is run by the wonderful Dr. Stephenson whose heart is shown with everything she does.

We first started with a 1-year marketing roadmap to align our tactics with their vision. Most importantly, it ensured every marketing tool we utilized was contributing to their end goals.

Once aligned, our first tactic was a review booster campaign that gave them a massive jump of 3.4 stars to 4.5 stars on Google. This was done to increase the ROI of our campaigns and the overall show rate.

After boosting their rating, we then created multiple social funnels to drive in high-quality clientele and help them transition from relying on Groupon. Now, with consistent new clientele coming in, we're focusing on creating an automated email system to nurture their existing leads, and clientele, while increasing the overall experience with the brand.

As we continue to step closer to their end goals, and create new ones, I’m looking forward to our long-term relationship that’s sure to be filled with more growth!

🎉 4 Tips On How To Make Your Med Spa Stick Out In a Saturated Market

💡Tip 4/4: Build Your Online Authority

Building your online authority can set you up as the trusted expert in your field and cements you as a credible source. Without any authority, you will see more low-quality clients, deal with higher rates of no-shows, and often need to rely heavily on discount promoting using Groupon or selling your shirt with your services to find a deal people will blindly take.

When you’re sitting at number 1-3 in Google search and have educational posts all over social media, and advertisements running to create awareness, you’ll begin to be the trusted authority figure in your industry. Whenever someone thinks of a service related to your industry, they will think of you.

There are two ways to increase your online authority, creating relevant content and improving your search engine optimization (SEO).

When it comes to ranking, the best place to invest is in organic marketing like SEO. Find a specialist to help build a content plan with topics that will increase your search engine ranking and then get to work building impactful content!

Creating familiarity with content and SEO is the best way to drive quality clients, grow your business without paying ad spend, and instill yourself as the authority figure in your industry.

🎉 4 Tips On How To Make Your Med Spa Stick Out In a Saturated Market

💡Tip 3/4: Highlight Your Expertise

If you’re a medical doctor with a specialty or a nurse with notable training in a certain field, make sure to show it! The world of medical aesthetics is a mix of experts and others with little to no qualification.

When someone is searching for a new clinic and is preparing to entrust you with their body, they need to know they’re in the right hands.

Here are 5 easy ways to show your background, experience, and certifications:

1. Show your expertise by creating content like a weekly blog, skincare boot camps, and/or informative videos

2. Have a website section dedicated to your staff and their expertise

3. Use social media to highlight one employee every month

4. Get published. There are many trusted media companies like Forbes that allow you to pay to publish an article. This is a great way to demonstrate your expertise on inherently respected platforms.

5. If you want to stand out and come off as an expert, start by focusing on one specific area within your industry and expand as you grow. If you create content without a unique focus, you come off as a generalist and start to mesh in with the crowd.

You don’t have to be the most experienced practitioner, what’s important is the skills and certifications you have. Lean into what makes your business unique. This is what gives your business a voice that people can relate to.

🎉4 Tips On How To Make Your Med Spa Stick Out In a Saturated Market

💡Tip 2/4: Build A Loyalty System

Loyalty systems are an easy way to improve customer retention and incentivize repeat purchases.

Here are a few different types of systems to consider:

▶ Subscription
Each month a subscription fee is charged, and members get specific treatments or a selection to pick from (popular/treatment enhancing products can also be added to the subscription).

With this model, you may have different rates for a basic, standard, or premium membership.

▶ Points
This system can be logistically difficult, but it works great as an incentive. Every purchase earns points, it does not matter whether it’s a treatment or a product.

Based on what’s feasible, you can make rewards to give when clients reach specific amounts or have each point worth a dollar amount (i.e., $1 spent = 1 point, 15 points = $1 toward any treatment or product).

Within this framework, you can have promotions and special events where you give 2-3x the points on each purchase.

This can also be used for referrals, birthdays, new clients, or whenever you want to add value to a purchase.

▶ Basic Punch Card
If you’re looking for something easy, get business cards made with small pictures to punch, give out one punch per treatment and give a reward after each line is filled.

If you use a card with multiple lines, you can give a big reward once the whole card is punched.

When to Consider an App/Loyalty Software
With both the subscription and points model, you can choose an app that already has a prebuilt system and others that allow you to create your own within their framework.

I’ve detailed the apps I’ve found to have the best ratings and an effective loyalty plan.

https://www.aestheticspro.com/
https://www.phorest.com/ca/features/salon-loyalty-program-software/

Regardless of which you choose, it’s never too early to implement a loyalty system. They’re cheap and are an effective tool for increasing client retention and lifetime value.

🎉 4 Tips On How To Make Your Med Spa Stick Out In a Saturated Market

💡Tip 1/4: Show Your Voice and Highlight What Makes You Unique

In the med spa space, templated websites and stock images are commonplace. If you want to stand out, it's best to create personal content that includes your staff, your location (inside and out) and emphasizes what makes you unique. This could be shown with content related to the services you specialize in, the demographic you serve, and/or the conditions you have the most expertise in.

But make sure everything looks professional and nothing is blurry! It’s too often that I see a great website ruined by one large blurry picture of a lobby.

If you’re using stock photos, research what other med spas are displaying and avoid using common photos. Try to utilize photos that are unique to your vision and are aesthetically pleasing to your ideal audience.

Lastly, don't be scared to let your personality shine through and have fun with it! Marketing doesn't have to be so hard.

If you have an ad/offer that has worked well but starts to lose traction, you don’t always need to recreate the wheel.

The famous brand “Dove” worked with David Ogilvy to create an ad that remained the same for 5 years. That ad campaign is now considered one of the most successful to ever run.

This is still true today. Sometimes simply duplicating or a quick update to content or the demographic you're targeting can get your ad performing better than before.

With the world reopening, it's time to get your machines working and your staff calendars filled!

The MedPlus 50: New Client Engine is designed for Med Spas looking to drive in clients fast and is backed by a guarantee of a minimum of 50 client inquiries per month.

Get in touch to see if it's a good fit for your business.