Miller High Life Canada

a criminal offense or give rise to civil liability;

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any form of discrimination on any ground covered by federal, provincial and territorial human rights legislation in Canada, such as religion, race, colour, sexual orientation, disability, etc.;

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Communicate, depict or encourage:

Immoderate or irresponsible consumption of alcohol;

Consumption of alcohol by individuals who appear to be under legal drinking age;

An association between consumption of alcohol and any skilled or dangerous activity;

Consumption of alcohol in general;

Involve the unauthorized use of information, software, music, trademarks, photographic images, personality rights or other material protected by copyright, or other intellectual property right, without the permission of the copyright owner or the holder of the intellectual property right.

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Here’s to celebrating responsibly:

http://www.molsoncoors.com/en/sustainability/responsibly-refreshing/responsible-drinking