The Freestone Group

Our Story

Our mission is to assist our clients in navigating rapidly changing markets and delivering strategic initiatives that will accelerate their business. We are an agile consultancy with years of deep subject matter expertise. We work in a collaborative network of subject matter experts across a wide area of expertise - strategy development, finance, banking, financial services, marketing strategy, product development and project delivery. Our clients benefit from senior resources who have "been there and done that" and can bring real, pragmatic experience and capability to the table.

“Chris Whyte was brought in to fill a significant gap in my management structure, during a unique phase of the bank’s journey. He is knowledgeable and well-balanced, which allowed him to insert himself into difficult discussions, despite being an interim hire. His peers and the team he was responsible for, found him easily approachable while attacking issues and roadblocks pragmatically. Chris was able to navigate the Bank’s requirements to be compliant with risk and compliance rules, and suggest business rules and strategies that enabled the Bank to pursue its strategy, while remaining mindful of regulatory expectations. I found him to be hands-on and his expertise in lending and general operations (including IT) proved valuable to me and the Senior Leadership Team at the Bank. He is an overall pleasure to work with and possesses the ability to quickly assess the current situation and develop a path forward to remediate or transform the status quo. He is certainly a strategic advisor, who brings solid expertise and sound advice to his engagements. I would be pleased to work with Chris again, if the opportunity presented itself.”

President & CEO, Canadian Sched I Bank