Birarum

Hey rum lovers! 🥃 We're back with another round of !

Got any burning questions about rum? Something you've always wondered or just curious to know more? Now's your chance! Drop your questions in the comments, and Karl will personally answer every single one. 🥃✨

Let's chat rum and dive into this amazing spirit together!

Spotlight: Bira! South Africa - BWCR 2017 🇿🇦✨ rum

Distilled from sugar cane juice and aged 4 years in ex-bourbon casks , this pot still rum is some of the oldest to come from the small family run distillery in Malalane. It was aged entirely in the lowveld region of Nkomazi, in whisky casks. Mhoba “is a proudly farm to bottle South African rum” and a true labour of love.

🥃 Our second limited release, with only a few hundred bottles left, this exquisite rum is a coveted gem. Get yours before they're gone forever!

From Enthusiasts to Purveyors: The BIRA! Story 🥃✨ Vancouver, BC might seem an unlikely home for an independent bottler of sugar cane spirits, but that's exactly where BIRA! found its roots and flourished. Founded by Karl Mudzamba and Natasha Motsi, inspired by a taste of exquisite rum from Guyana and born out of a desire to be able to walk into a local Canadian liquor store and buy good rum, BIRA! has embarked on a journey democratise the Canadian Rum industry.
Chief Enthusiast , Karl has sampled over 300 rums! 🌍 Our limited release unique rums are not chill filtered and have no additives . Our commitment to bring you quality, authenticity, and innovation from barrel to bottle has made us a thriving force in the rum scene. Cheers to BIRA! 🎉

🥃 Did you know that our Chief Enthusiast, Karl, has explored the depths of nearly 300 rums? From the Caribbean to the South Pacific, Karl's palate has journeyed through a world of flavors and nuances. But now, he's ready to share his experience with YOU!

🤔 Do you have any burning questions about rum? Curiosities that keep you up at night? Or perhaps you're just thirsty for knowledge about this beloved spirit? Well, you're in luck! Drop your questions in the comments below, and Karl himself will personally answer each and every one of them.

Spotlight: Bira! South Africa - SAWCR 2017 🇿🇦✨ rum

Distilled from sugar cane juice and aged in ex-South African whisky casks , this pot still rum is some of the oldest to come from the small family run distillery in Malalane. It was aged entirely in the lowveld region of Nkomazi, in South African whisky casks. Mhoba is a proudly farm to bottle South African rum and a true labour of love.

🥃 Our second limited release, with only 500 bottles left, this exquisite rum is a coveted gem. Get yours before they're gone forever!

One of our co-founders proudly volunteers as a BIPOC Network Leader for BLab US and Canada. Last month, we helped plan a much-needed Happy Hour event at the beautiful And-Co co-working space, serving as a vibrant community prelude to the upcoming BCorp Champions Retreat. The evening was made even more special with delicious catering from , and generous donations by . It was truly a night to remember! 🌟
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Rum & Rendezvous: A Bira! Rum and Dehls Gourmet Bash

Join us for an evening of distinctive African cuisine curated by , starting with a unique Kalahari spiced biltong salad and moving through a selection of mains including smoky Jollof with jerk chicken or a vegan chickpea curry. End the night with a rum-infused German marbled cake, paired perfectly with Bira! Rum pairing. Vegan options available.

Date: Sunday May 5th
Time: 7:00pm to 9:00pm
Location: Dehl's Gourmet, 906 Quayside Drive, New Westminster, BC
What: 3 course menu plus Bira! Rum pairing
Reserve your spot using the Eventbrite link : https://www.eventbrite.ca/e/rum-rendezvous-a-bira-rum-and-dehls-gourmet-bash-registration-890805853287?aff=oddtdtcreator

Rum & Rendezvous: A Bira! Rum and Dehls Gourmet Bash Indulge in unique African dishes, from Kalahari spiced biltong salad to smoky Jollof & vegan curry. Finish with rum-infused cake & Bira! Rum

Spotlight: Bira! South Pacific 🇫🇯 ✨ 12 year old pot still rum

Aged entirely in the tropics, did you know that our South Pacific rum is a blend of 9.. that's right 9 ex-Bourbon casks. Each cask adds its own quirky element making this unique rum stand out.

This was our very first limited release expression and sadly it's coming to an end. We had 1400 bottles and they're nearly sold out. Grab yours from your favorite retail store before its too late!

🌸🥃 As winter's chill fades, let's settle into spring with the warmth of rum! Its rich, sunny notes promise to melt away the cold, guiding us into the blossoming embrace of spring. 🌞🌼 A sip of limited release Bira! South Pacific rum with its bursting flavour is a celebration of new beginnings. Here's to thawing frost and toasting to fresh starts! 🥂💐 Buy one today from you local liquor store. List of stockists on our website

🌱🥃 Discover the Sweet Origins of Your Favorite Spirit! 🥃🌱

Did you know that the rich, complex flavors of rum start in the humble fields of sugarcane? That's right! About 5% of the worlds rums are made from sugar cane juice. The rest are made from molasses and sugar cane syrup. The journey from sugarcane to rum is a fascinating tale of transformation. 🌟

Sugarcane juice, extracted from the fresh stalks of the sugarcane plant, is the primary ingredient in cane juice rum production. This sweet, natural juice undergoes fermentation and distillation, evolving into the exquisite spirit we all love - rum! Each sip carries the essence of its sugarcane roots, offering a taste of tropical bliss. 🌴☀️

Whether you enjoy it neat, on the rocks, or as part of a vibrant cocktail, remember the journey from field to glass. Let's raise a glass to the sweet, sustainable journey of rum! 🍹✨

🍹✨ Excitement is in the air tonight as we gear up for an exclusive evening of sophistication and flavor at the Level Cocktail and Dinner Party, hosted by Bira! 🌟🥂 This promises to be a memorable night filled with exquisite rum tasting. Our connoisseurs will guide guests through a curated tasting experience of Bira! Rum's. This invite-only event is dedicated to participants and partners of B Lab U.S. & Canada's Level program. 🌐✨

https://youtube.com/shorts/ZG_nXXfBO9g?si=ItonZ_4hQBzWFES_

Bira Fiji 12 Year Rum #rum #review #tasting Patreon: https://www.patreon.com/TheRumRevivalBira Sourth Pacific 12 Year Rum is a molasses based pot distilled rum from South Pacific Distilleries in Fiji. ...

Want to do something different for you next event? Did you know that we host 🎉 Exclusive Rum Tasting Sessions: Dive into the world of refined taste with our expert-led tasting sessions. Uncover the secrets behind each blend, and discover the nuances that make each sip extraordinary. 🥃👌. Contact us today to book your session today!

Happy International Women’s Day!

🌟 This International Women's Day, let's challenge the impossible and support women entrepreneurs! 💼 Despite receiving just 1.9% of venture capital funding, women-led startups thrive, generating twice the revenue per dollar invested compared to men. 🚀 Meet Tasha 7 Leagues, Irina FABCYCLE and Natasha Birarum, three inspiring founders breaking barriers in Vancouver. 💪 Share this video to empower women in business! 🌟
Tag a women entrepreneur below and ask them what support means to them.
Video: Dino Dang This is DINO
Concept: Nicole Bairstow Decadent Potato

International Womens' Day 2024: Support Women Entrepreneurs 🌟 Challenge the Impossible: Support Women Entrepreneurs this International Women's Day! 🌟🚺 In 2022, women-led start-ups received just 1.9% of venture capi...

🌟 Big News, Bira! Family 🌟

We're thrilled to announce that Bira!, under the umbrella of 77 Spirits Inc., is making waves in the Black Pitch Contest 2024! This is our chance to showcase our passion for crafting exceptional spirits and take our mission to new heights.

But, we need your love and support! 🙏💖 Vote for us and help Bira! secure the win. Your vote can lead us to victory and help us continue to bring innovative spirits to your table.

Swipe up to vote ➡️ Voting Link

Let’s make history together! 🎉✨

One of our co-founders had a chat with Will and John , Ivar from joined us too for the show. The link is in our bio. 🇨🇦🍁

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What is your favorite rum pairing when you get the munchies..... being Southern Africans we love boerwors! Packed full of protein, bursting with flavours , you can't go wrong.
Tell us what you like you pair your favourite rum with..

…

You asked and we answered here is the recipe to the Veld Fire

2oz of cold-pressed orange and pineapple juice blend.
1oz of habanero/pineapple cordial
5-6 dashes of vegan foamer
1.5oz of Bira 4yr Rum

Share pictures of your Veld Fire with us, you may find yourself featured on our page

We've been working with our friends .ca on something to make you look forward to spring......

We took a few weeks to recoup from the activity of the last few weeks of 2023... we're back , restored and ready for 2024. We've been working working on something exciting that we look forward to sharing with you...... anyone care to guess what it could be......

Need winter supplies up in the cold North? Call into our friends for malternatives of the cane kind…. 🍁🇨🇦

And the winner is ......... Congratulations!

Please DM us to receive your tickets! Come by and say hi when you are at the event.

Enjoy and please sip responsibly 😀

CONTEST ALERT! Win 2 tickets for you and a friend to Hopscotch Vancouver, Friday, November 24th, 2023!

To enter: follow us and , like this post, and tag a friend you want to bring (more comments = more entries)

Lucky winner will be announced on Thursday November 23rd at 5:00pm....

It's nearly here.... Vancouver's Iconic Festival of Whisky, Spirits and Premium Beer !
This is our last in-person event for the year so don't miss a chance to meet the team.
What: Hopscotch Festival
When: November 24 and 25 from 6:00pm to 10:00pm
Where: Grand Tasting Hall, PNE Forum, Vancouver
Buy your tickets now: https://tinyurl.com/Hopscotch-Festival

Join us this Friday 10 November for an iconic Taste of Legacy Bira! Tasting Event
Those of you from the Lower Mainland know how epic these events are. Purchase your tickets today before they run out!
Link in Bio
What: Bira! Rum Tasting

When: Friday, November 10th, 2023
6:30pm (approx. 90mins)

Where: Taste of Legacy
Beside Legacy Liquor Store
1637 Manitoba Street
Vancouver, BC

Looking for that perfect date night or early Christmas gift? Now's your chance to enjoy some guilt-free shopping for a good cause, all from either the comfort of the couch or the glitz and glamour of Yes Shef.

WORTH Association is excited to announce our Yes Shef online auction is now LIVE and we are honoured to have our Bira! SOUTH AFRICA - BWCR 2017 as one of the items you can bid on. See all of the items up for bid: https://www.32auctions.com/YesShef2023

Every bid you place contributes to the future of the hospitality industry. Proceeds from the silent auction and event ticket sales directly fund scholarships and essential programs, paving the way for the next generation of women leaders in the field.

New items will be added daily so check back often! The auction will run until 9pm on November 6th.

TRY BEFORE YOU BUY : Join us at the Imported Liquor Buyers Trade Tasting event at the Vancouver Club this Monday 30 October.
Why? This event has the largest selection of agents pouring in one location
What happens? Liquor Agents present products to liquor buyers of Greater Victoria & Vancouver Island
When: Salon Tasting hours 12:30 - 3:30pm
Buyers and Industry access. RSVP to [email protected]
Please include your company, your name, your title.

Winter is coming, time to start your hibernation plan, stock up for those cold winter nights. If you didn’t make it to Calgary, Edmonton is another opportunity for retailers who are interested in stocking expressions in the Bira! rum family or rum-lovers looking to tantalize their taste buds.

Talk to our team, sample our rum and join our community.

Sourced globally and bottled locally our flagship brand Bira! has been named the best new kid on the block! Come visit us and try it yourself.

What: Rocky Mountain Wine and Food Festival
Where: Edmonton Convention Centre Hall A-C
When: November 3 & 4, 2023
Tickets: https://rockymountainwine.com/event/edmonton/buy-tickets/