Cadre Creative

How do you know when it's time to rebrand?
Rebranding by its very nature is intended to be regenerative. It resets, and recenters, people's perception of an organization, product, person, or place. Or at least that is the intention.

But why do organizations choose to rebrand?
It all comes down to desire.
https://cadrecreative.ca/f/how-to-know-when-it-is-time-to-rebrand

Inspiration is cultivated from many different places. Drawing from the past to move a campaign forward has certainly been a successful strategy. There is comfort in connecting with the past.

For marketers, it can break down barriers and provide a safe path to an audience. Trusted brands do this all the time, but this can be done with almost any product, business, or service.

Campbell's partnered with The Andy Warhol Foundation, drawing from the past to bring a "pop" of color to its legendary brand and through the Foundation, provide a path for the new artists to grow.

What does exit strategy and crisis strategy have in common? Strategy.

The power of a brand can’t be underestimated. Yet it’s value can be very precarious.

Design has an extraordinary ability to be transformative.
Talent plus experience allows for unique solutions to be discovered in the everyday.

Great things never come from complacency. But change doesn’t come easily.
Let’s be the change together.