Charged Marketing

📈 Construction businesses are saving big money on Facebook ads in 2024, here's some ways you can do it too.

Before & After's:

If you’re opting for using Facebook ads to get a large and fast amount of leads (lower lead quality) you can use super high quality before and after photos which has been a proven method of getting big return on ad spend for Home Renovation & Construction businesses.

Put Out Different Ads:

Don’t just post one ad and expect it to give you the cheapest amount of leads. Use at least 3 different creatives, each with different aesthetic scopes. Use 2 different text and headline options. Facebook will distribute your budget evenly and it solves the problem of which combination works best for you.

Craft A High Value Offer:

Craft a high value offer that resonates with your ICP (Ideal Customer Profile). This offer can provide value over other businesses to help them choose you to do their construction. To craft an offer think about what kind of financial outcome you will come out with, and what kind of value you can offer to your potential customer.

📉 You might be wasting your ad budget, use these strategies to increase ROAS.

Use Exact Match Keywords

Opt for using exact match keywords, you minimize the risk of your ads being shown by close variant searches which have no correlation to your product or service. So essentially someone who searches for “luxury bathroom remodel” gets hit with an ad offering “affordable bathroom remodels” which drains your budget due to it being irrelevant.

Check Search Terms Often

Regularly reviewing and monitoring your Google Ads search terms is crucial for excluding irrelevant terms and optimizing performance. By analyzing which keywords drive valuable traffic, you can refine your campaigns, improve ROI, and enhance targeting precision.

Adjust Your Bid Strategy

Fine-tuning your bid strategies based on keyword performance allows you to allocate budget more effectively. By increasing bids on high-performing keywords and adjusting for underperformers, you maximize ROI and improve campaign results.

🚀 Find out what others are doing in your industry, it's important.

It's completely legal and an encouraged practice in digital marketing to look at the data that competitors are using. Make sure to look at businesses that you personally look up to, don't look at those who aren't where you want to be as they probably aren't that successful running ads.

Here's how to see what others in your industry are running.

Facebook Ads Library:

Meta ads library is free for absolutely anyone to use. Use it to search competitors by their Facebook account to see what kind of ads they’re running. It’s an unbelievable tool that gives you a perfect look at their ad creatives, copy, and the date they started running. You can use this information to get a feel for your industry.

Google Search Methods:

You can conduct searches to find ads. Use Google Search to see which ads appear for keywords relevant to your industry. You can also perform searches using terms that your competitors might target. You can look in depth at competitors ads using the Google Display Network and using a service such SEMrush to look at data.

Putting The Results Into Practice:

Analyzing competitors' Facebook and Google ads reveals industry trends, effective ad types, and successful creatives. Use this data to refine your ad strategies, optimize messaging and visuals, and time campaigns for seasonal relevance, which enhances your overall effectiveness and market alignment. Don’t underestimate the power of looking into ads run by industry leaders in your sector. There’s a good chance they are being run by a solid agency, unless of course the owner is just a beast at running ads.

😰 You're Wasting Money!

When running your ads, MAKE SURE you’re distributing your ad spend properly among your ad sets/campaigns to avoid unnecessary outcomes. Spend it
wisely among where it’s needed most and where it will have it’s best use according to your desired goals of your ads.

🚩 Red flags when hiring an agency

Bad Communication: Professional agencies will go out of their way to answer your questions when you need them most. Avoid agencies that don’t give a s***
about your questions.

They Promise Leads, And They Don't Deliver: Unless an agencies proven model revolves around them being able to guarantee you x amount of clients within a certain timeframe (30 days), if you happen to ask them if they can deliver you for example 40 clients and they say yes out of pressure, stay away from them.

They Guarantee Fast Results: While fast results can be obtained, there are conversion periods where important data must be gathered to start causing success on the platforms. If an agency happens to tell you that you’ll instantly start to see leads with your amount of ad spend then they are lying to you.

👉🏻 Here's Why Your Creatives SUCK!

(and how to fix them)

1. Enhance Quality Of Image

High-resolution, clear images are crucial for grabbing attention and conveying professionalism. Ensure your visuals are sharp, relevant, and aligned with your brand to make a strong impression on your audience.

2. Use Attention Grabbing Elements

Incorporate dynamic elements like bold colours, striking graphics, or animations to capture viewers' attention. Effective visuals can make your ad stand out and drive higher engagement rates from your target audience.

3. Test Different Variants

Conduct A/B or multivariate testing to evaluate different versions of your ad. Experiment with variations in headlines, visuals, and calls to action to identify which elements most effectively drive user interaction and conversion.

1 thing you CANT ignore when running Google ads is:

📱 Your landing page.

Fully optimize it so potential customers don't slip through the funnel.

👇 Here's a few reasons your Google ads may not be working...

1. Your Keyword Selection Is Poor

If your keywords are too broad, too specific, or not relevant to your target audience, your ads may not be reaching the right people.

2. Your Quality Score Is Low

When you run Google ads, the system assigns you
a quality score based on advanced algorithms. You
must listen to this quality score because if you don’t it will lead to higher costs + ad spend. Maximize it!

3. Bad Ad Copy...

How are people going to engage with your ad if
you aren’t resonating with their psychology? This is
why psychology plays a part in digital marketing and why I put an emphasis on it.

🧘🏼‍♂️ Learn how to resonate with the people!

🧠 3 Facebook Ads Secrets The Guru's Won't Tell You

1 - Build Your page Up

To enhance your page's performance and boost return on ad spend, consistently post daily videos and content showcasing your work or product. Engaging content builds audience trust, increases visibility, and drives better ad performance. You can’t expect everybody to purchase your product or service when your page is mediocre, there’s lots of people that look into that sort of thing.

2 - Use Sufficient Budget

Allocating a sufficient budget for Facebook ads enhances your return on ad spend (ROAS) by maximizing reach and engagement. The algorithm is fed properly when you spend more. This investment helps you compete effectively with rivals, if you want to have an edge on your competitors you will need to spend more than them. If you are unsure in your capabilities and you fear spending more money to make more money, hire somebody who can put that spend to good use.

3 - Fully Optimize Your Website & Landing Page

Optimizing your website and landing pages is vital to ensure potential conversions don't slip through the cracks. A fully optimized site enhances user experience, keeps visitors engaged, and captures every opportunity to boost your conversion rates. No one wants to be redirected to a page full of nonsense.

Don't waste your budget when running your ads.

You should be optimizing for negative keywords every few days at a minimum. Every day is best.

You burn through your precious ad budget for no reason if you're letting search terms continue to run that don't make sense to run.

Hey there, Charged Marketing here 🚀

We specialize in Facebook & Google ads.

👨🏼‍💻 If you've tried running ads in the past and they didn't work out how you wanted them, we can help you out.

There's a lot that go's into running successful ads, and it takes time to learn everything. Why can't you just have someone take control of your ads? You can, that's what we do for all of our clients.

👉🏻 We take control of your ad spend and use our years of experience to build you out campaigns that scale and produce leads to that turn into paying customers. You put money in, you get money out.

Your ad spend is in the hands of seasoned professionals when you work with us.

✅ Comment START to get access to our FREE Ebook that will show you how to run ads for yourself.

👉🏻 Google Ads often outperform Facebook Ads for service-based businesses because they capture intent-driven searches, directly reaching users actively seeking specific services. This leads to higher conversion rates as ads are displayed to individuals who are already looking for solutions, making them more likely to engage with and choose your services.

📷 Ad creatives have the biggest impact on performance

There's plenty of factors that go into successful ads but in terms of which one has the highest impact it would go to the visuals you put in front of people

👨🏼‍💻 Marketing Tips Of The Day

DO ✅
Run Simple Campaign Architecture: Don’t plague your account with different campaigns. Typically you would use 1 campaign for the audience you’re after. That being said there are a couple instances where you would use multiple campaigns. The first instance would be if you're testing a new offer. The second instance being if you're targeting different countries (as those are all different audiences). The third instance would be if you're separating male and female.

DONT ❌
Run Multiple Campaigns For Testing: If you want to burn through your marketing budget, add a bunch of campaigns all trying to target the same audience. This way you can be sure to waste your advertising potential by showing the same ad to people more than once. In the description above are the times that you would use multiple campaigns.

What's up everybody 👋

🚀 I'm the owner of Charged Marketing INC.

We run Facebook & Google ads for many different types of businesses.

We have a team of Meta specialists and Google partners that run these ads, including myself.

If you've tried running ads in the past and they didn't seem to work out, we can help you out! We take control of your ad spend (the ad spend comes out of your pocket) to get you more customers.

⚙️ Running ads is such a lucrative opportunity and the business model that Facebook & Google have set up is very simple, you put money in and you have potential to make great gains out.

But you need to understand how to run them.

If you aren't ready to have someone run your ads and you want to get started yourself, I recommend downloading our free Ebook on our website. It's a great simple architecture that anyone can follow to get your foot in the door.
(Find the Ebook at https://chargedmarketing.ca )

📖 So long as you can follow the steps and put in sufficient research and testing you can learn the systems for yourself, and you can start to see some ROI (return on investment) for your business.

👨🏼‍💻I get a lot of requests for people asking me to teach them the key to running ads...

Running Facebook & Google ads can be extremely lucrative for your business and absolutely change the trajectory of your life if they're done right.

We offer our free Ebook on our website (link in bio) that goes through the basic processes that you need to know to run your own ads 📖

https://chargedmarketing.ca

👉🏻 3 Tips For Running Your Own Ads

👨🏼‍💻 Understand Who You're After: There's a specific type of customer that will be interested in any type of business, you first have to find who that customer is according to YOUR business. Once you can pin point who exactly would be interested in your business, you can start crafting the proper visuals, copy, and settings to attract what your ideal customer would take an interest in.

⚙️ Fully Understand The System: There's a reason why agencies charge the way we do, running ads takes lots of learning and experience to execute properly. Fully understanding the back end of the platforms that you're running is imperative to put your advertising goals into action. If you have a skill for copywriting and visuals but you don't know how to retarget or track conversions, how are you going to secure customers that would've gone through the full funnel?

🚀 Create Top Notch Copy And Visual: Hands down the most important part to running ads is being able to captivate scrollers, and to intrigue them with your words. If we take a newbie for this example, let's say his name is Jim and he owns his own junk removal business, and he's been thinking of starting to run some Facebook ads. Jim has a real skill for creating high quality and captivating visuals that resonate with who he's trying to target, he also has a special ability to hook and retain attention with his ad words. Even Jim being a newbie at running ads and not fully understanding the systems he can still potentially achieve a high ROAS (return on ad spend).

4 benefits to working with us 🚀

🚀 Here's 4 HUGE benefits to running PPC (provided it's done properly).

Immediate Traffic and Visibility:
⚡️ PPC ads can generate traffic to your website almost instantly. Once your campaign is live, your ads can appear at the top of search engine results pages (SERPs) or on relevant websites, providing immediate visibility and potential clicks.

Highly Targeted Advertising:
🎯 PPC platforms offer advanced targeting options, such as demographic targeting, geographic targeting, keyword targeting, and behavioral targeting. This allows you to reach specific segments of your audience based on their interests, location, and search behavior, ensuring your ads are shown to those most likely to convert.

Cost Control and Flexibility:
💳 With PPC, you have full control over your budget. You can set daily or monthly spending limits and adjust bids to manage costs effectively. Additionally, you can pause or modify campaigns in real-time, providing flexibility to optimize performance and respond to changing market conditions.

Measurable Results and Analytics:
📈 PPC advertising offers detailed performance metrics and analytics. You can track key metrics such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA). This data allows you to measure the effectiveness of your campaigns, analyze ROI, and make data-driven decisions to improve your advertising strategy.

𝐆𝐞𝐭 𝐌𝐨𝐫𝐞 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐰𝐢𝐭𝐡 𝐏𝐫𝐞𝐜𝐢𝐬𝐢𝐨𝐧 𝐀𝐝𝐬! 🎯💼

🚀 Ready to skyrocket your business? We help you get more customers through expert Google & Facebook Ads! Our team masters Landing Page Optimization, Bid Strategy, Top Notch Ad Copy, and Keyword Perfection. Your success is our goal! 🌟 Schedule a free strategy call today and let’s grow together! 📈✨

𝐅𝐨𝐫 𝐌𝐨𝐫𝐞 𝐈𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧:
Call Now 📞
+12042320639
Visit Our Website 💻
www.chargedmarketing.ca

Proper targeting will save you money just make sure you do some research on your target audience to know who you're after

Charged Marketing Winnipeg here, we do lead generation for businesses.

We do this by running top notch Facebook & Google ads.

Let me know if you ACTUALLY want to get customers unlike other time wasting ads agencies.

👨🏼‍💻 We provide top notch digital marketing to businesses

We do this through taking the time that it takes to run successful Facebook & Google campaigns away from service business owners and making it ours.

I bet you've tried to run ads in the past but it took too much time, and you didn't really know what you were doing.

That's what we're here for ⚙️

📈 Google Ads plays a crucial role in helping businesses generate qualified leads effectively. By strategically leveraging local targeting options and relevant keywords, businesses can ensure their ads appear to potential customers who are actively searching for services they offer. This precision targeting not only increases visibility but also enhances the likelihood of converting clicks into actual leads and customers.

Moreover, Google Ads' robust analytics tools provide valuable insights into campaign performance, allowing businesses to refine their strategies continuously. Whether adjusting bids based on keyword performance or optimizing ad creatives to improve click-through rates, these data-driven decisions contribute to maximizing return on investment (ROI).

Furthermore, Google Ads' flexible budgeting options empower businesses to allocate their advertising spend efficiently. Whether setting daily budgets or adjusting bids in real-time based on performance metrics, businesses can maintain control over their advertising costs while scaling their lead generation efforts.

🛠️ In essence, Google Ads serves as a powerful tool for businesses to not only increase their online presence but also to attract and convert high-quality leads, ultimately driving business growth and success.

👨🏼‍💻 We provide top notch digital marketing to businesses

We do this through taking the time that it takes to run successful Facebook & Google campaigns away from service business owners and making it ours.

I bet you've tried to run ads in the past but it took too much time, and you didn't really know what you were doing.

That's what we're here for ⚙️

Hey there service businesses!

If you are at a point where you're just starting out your business, or maybe you already have a solid foundation and a steady workflow but you're starting to look at scaling, we can help make it happen.

We offer Facebook & Google ads to businesses

If you are interested, call or text 204-232-0639

🌍 Our website: https://chargedmarketing.ca