McomTech GmbH

Last friday we received amazing feedback from Burek King who regularly orders from Qmag Milchveredelung via WhatsApp📲🛒

We are very thankful for the opportunity to regularly checking in with our end-customers and improve mcom to their specific needs 🚀

➡️For German please swipe 🇩🇪

Discover why WhatsApp is your ideal order management tool! ➡ Swipe to learn more about WhatsApp Business. 🌟

👉 Contact us today and let us set up your business to leverage the advantages of WhatsApp! 📲✨



Source: https://chatfuel.com/blog/whatsapp-business-statistics

🚀🌟 VOTE HERE FOR US: https://bit.ly/voteformcom 🌟🚀

Help us secure a spot in the TOP 100 Swiss Startups at the Venturelab event! It's quick and easy—just log in with your LinkedIn account and vote for mcom. Your support makes all the difference for us! 🎉💡

⭐🗣️This is what our customer Holcim España says about us:

We appreciate the cooperation with Holcim and are excited about our future projects together. After our successful project with Lafarge Holcim Nigeria, we are now working with Holcim España. 🚀

Thank you for your trust in mcom! 🤝✨

👉📖Read more about our cooperation with Holcim España here: https://www.mcomtech.ch/_files/ugd/8720c1_2eca6a1d56d7454fa3d165d4fe3b69e7.pdf

🚀 Our New Updated Website is Live! 🚀

Built for you, our new website offers an intuitive user experience, advanced features, and a modern design. You can check it out to see all the updates and learn how we can transform your order management with WhatsApp. 📲🎉

👉 Check it out here: https://www.mcomtech.ch

📢 Exciting WhatsApp Announcements from Brazil! 🌎

🌟 We are thrilled to share the latest updates from WhatsApp, announced during their event on Thursday evening. Two new features have been introduced that change how businesses connect and communicate with their customers:

📲 WhatsApp API Groups: This new feature allows businesses to create and manage groups through the WhatsApp API, making it easier to engage with customers, support teams, and communities at scale.

📞 WhatsApp Business Platform Calling: With this feature, businesses can now make voice and video calls directly through the WhatsApp Business Platform. This means more direct and personal communication with customers, improving support and enhancing customer relationships.

🚀 Take your orders through WhatsApp. Say goodbye to phone calls and emails with mcom as your ordering platform.

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🚀 Explore Our New Extensive Array of Advanced Features! 🚀

✨McomTech introduces advanced modules and solutions tailored to fit your business model. Swipe to discover more!➡️

Let's set up your new order-taking system and get your first order through WhatsApp!📲

👉See it in Action: https://bit.ly/seemcominaction

Enterprise Chatbots are the Swiss Army Knife of digital tools. 🇨🇭🔪

5 Industries / 5 Enterprise chatbot applications.

Customer Service: Caterpillar Inc. uses a chatbot on its website to assist customers with product information, pricing, and availability.

Lead Generation: Real Estate company Zillow has a chatbot that helps potential buyers find homes based on their preferences and budget and collects their contact information for follow-up by an agent.

Sales and Promotion: Warby Parker American online retailer that sells prescription eyewear and sunglasses, uses a chatbot on their website to assist customers with product recommendations, and virtual try-on, and generates leads for their email list and customer feedback surveys.

Employee Communication: Slack has a chatbot feature that can automate routine tasks, gather information, and enhance team collaboration.

Human Resource Management: ADP, the payroll and HR solutions provider, has a chatbot that assists employees with HR-related questions and tasks such as benefits information and time-off requests.

Do you know the story of ELIZA, the very first chatbot?

To tell you this story, we asked ChatGPT to write a funny short history of its ancestors.
Here's a funny, Short Poem by ChatGPT on the history of Chatbots:

"Chatbots have been around for quite a while, but let's be real, they used to be about as useful as a screen door on a submarine.

Remember the early days of ELIZA, the '60s therapist bot that just repeated your questions back to you? Oh, the good old days. But as time went on, chatbots began to evolve and learn new tricks, like being able to hold a basic conversation.

But don't get too excited, they still can't tell a joke to save their lives. And don't even think about asking them to make you a sandwich."

Top 7 Chatbot best practices:

- Providing clear instructions and guidance to users
- Keeping conversations short and to the point
- Being responsive and available to users 24/7
- Incorporating personalized elements, such as user names and past purchase history
- Having a clear understanding of the chatbot's purpose and goals

By following these best practices, businesses can create chatbots that enhance the customer experience and provide value to their users.

English is considered the most-spoken language in the world.
However, online, you can only address 30% of the global online population (1.5B users)

70% of the online world (3.66B users) prefers to interact - and shop - in their own language.

Also, did you know that Apps with multilingual options can see their revenues grow by 20% for this fact alone?

While it's important to encourage people to develop their digital literacy skills, it's also crucial to acknowledge that not everyone has the same level of proficiency when it comes to technology. That's why it's equally important to focus on providing tools and resources that are easy to use for individuals with low digital literacy.

By designing user-friendly interfaces and providing clear and concise instructions, we can help bridge the digital divide and make technology more accessible to everyone. This approach not only benefits individuals with low digital literacy but also makes technology more efficient and effective for all users.

Whether it's developing mobile apps that are intuitive and user-friendly or simplifying complex software interfaces, there are many ways to make technology more accessible and user-friendly. By prioritizing accessibility and ease of use, we can empower individuals with low digital literacy and help them unlock the full potential of technology.

At McomTech GmbH we're focusing on WhatsApp as the user-friendly interface since the major part of the population is already using it for communication with family and friends and it doesn't require a full app development project. The set-up of an initial version of the chatbot that represents the company in WhatsApp can be done very quickly and cost-effectively and it already helps to collect valuable data from day one.

Photo by NordWood Themes on Unsplash

Did you know that only 48% of the global population has access to the Internet? 👇

In today's digital age, this digital divide is a significant barrier to economic and social development, especially in emerging economies.

Examples of how concrete actions to bridge the gap are there, all over the world:

👉 M-Pesa is a mobile phone-based money transfer service M-Pesa in Kenya, which has transformed the financial landscape enabling millions of people - especially in rural areas - to access financial services and participate in the formal economy;

👉 Digital Green is an initiative that uses technology to empower small-scale farmers in India. It provides them with access to agricultural information and best practices through videos and interactive platforms, improving productivity and reducing poverty.

By providing access and ease of use, digital technologies can reduce inequality, promote economic and social growth, and ensure that no one is left behind.

Do you know of other initiatives/technologies or ventures that work towards bridging digital inequality? 🧐🤔 Share them in the comments, we would love to know about them!

Nigeria's internet pe*******on in 2023 stands at 55.4%.
This means that leveraging the most-adopted communication channel (WhatsApp, 94%) opens up the possibility of instantly connecting with half of the country.

Not bad. The fight against the Digital Divide is still long, but offering easily-accessible solutions to the digital population also serves the purpose of up-skilling existing digital users.

And that's a wrap!
This is our final carousel on Whatsapp Business tools and features and how to make the most of them.

Icing on the cake? Our overview of WhatsApp API automation vs the standard WhatsApp business App.
Disclaimer: WhatsApp API is not free but definitely value-adding if used correctly.

👉 automated chatbot flow with predefined customer journey
👉 higher-converting CTAs
👉 unlimited # of managers for one WhatsApp Account (vs. max 5 on the Business App and vs. 1 on the Personal App)
👉 highly customizable data management
👉 fully-integrated and GDPR-compliant data management process
👉 white-label application for internal users (e.g. agents, retailers, distributors, etc.)

Here are our top 4 tips for exploiting all the benefits of WhatsApp Catalogues:

👉 Make it rich: don't spare details. They're optional, but not really!
👉You can share your catalog via WhatsApp with all open conversations, on Social Media and other platforms. You can, why not?
👉 Use product lists, not just by category but also as marketing tools: "Your latest purchases", "Most Wanted", "Black Friday"
👉 Update it frequently to keep customers interested and boost brand loyalty

Here are our top 4 tips for making the most of your WhatsApp business product pages:

👉 Have your complete product list on WhatsApp to allow direct order placement
👉 Don't limit yourself to one picture, showcase every feature with great images
👉 The Message Business button is a convenient CTA for users to engage right on the page of their product of interest, don't overlook it!
👉 When your products are available and you make a promo, you can send a dedicated message to all your available customers and prospects

4 ways WhatsApp Reactions can speed up and improve communication with customers and/or your team:

👉 Engage emotionally with customers
👉 Replace short - often redundant - texts like "Ok", "Thank you" etc.
👉 Track progress on shared activities with ✅ and ❌
👉 It's a soft reminder/chat update... endless applications

Here are our 5 top tips for using Video on WhatsApp Business:

👉 Videos of your products or services showcasing their features, use, and applications
👉 Instructions on how to: use, build, and dispose of... you name it!
👉 As customer input to Customer Service on faulty products or services
👉 Your company/team profile
👉 How to "Reach us" for difficult locations

Voice Memos.
We love them short, we hate them above 23 seconds.

Don't miss how to make the most of human-friendly messages in Whatsapp Marketing:

👉 Turn perfect scripts into incredibly appealing audio messages with Text2Speech;
👉 Customers share audio notes? Speech2Text helps you digitize data and use it as you need!
👉 Answer short F.A.Q.s or provide instruction material as audio
👉 Launching a campaign? Turn your Ad into audio to market it with your WhatsApp contacts!

"Location! Location! Location!”. It’s not just the No.1 rule in Reale Estate...

Here are our 4 top tips for using Location as an ally to offer better products and faster services:
👉 Point customers to your closest POS
👉 Use Location as a Key Service Data:
1. To determine pick-up and delivery locations
2. To provide emergency services and determine applicable conditions
3. To offer informational services based on the user’s location

Customers, Leads, Clients, Guests... Call them as you want!

Here are our 5 top tips for using the Contacts function most effectively and a few "bonus" cool ideas:

👉 Share team, support, or other contacts directly for the fastest access. Or have a Chatbot do it for you
👉 Sharing is easiest on WhatsApp. Try it out for Chatbot-based Relational Marketing campaigns!

BONUS:
👉 You know who they are. You know what they like. WA Business groups can be a powerful segmentation and community-creation tool
👉 Want to gain more contacts/leads/engagement? Check out these great ideas from leading brands!

Here are our 5 top tips for using WhatsApp Buttons most effectively:

👉 Offer fast access to support
👉 Grow Sales with direct suggestions like "Buy Now", "Make a Reservation" etc.
👉 Customer feedback is precious, try collecting as much as possible!
👉 Don't make potential customers sweat to find where you are and when your open
👉 Clear, easily accessible product information is a great free sales agent.. exploit it!

Any top tip that we missed?

WhatsApp is everybody's favorite way to share images, pictures, and other media.

With a growing number of businesses selling their products through WhatsApp too, here are our top 5 tips for managing and sharing media resources effectively:

👉 Send images as a "Document" to maintain full resolution
👉 There are optimal sizes for WhatsApp pictures too... do you know them?
👉 Don't let inbound images spam your gallery. Learn how to take control.
👉 Use WhatsApp Web to not distract your workflow in the office and share all your data more easily
👉 One image is more valuable than 1000 words, leverage them for Marketing Campaigns and Special Promos!

Did we miss any other top tips?

WA Functionalities

Here are our 5 top tips for texting more effectively through WhatsApp for your business:
--> Keep it short
--> Set Quick Replies for 24/7 service
--> Don't fear Emoji, help set the attitude of the conversation
--> Do you ask enough questions? And the right ones?
--> If you cold-text customers or want to share media: lead with context

Got any other advice?

Welcome to our page 😄🚀

We're McomTech GmbH, a StartUp on a mission to drive digitalization by offering the easiest and most efficient solution to automate order-taking on WhatsApp. Made in Switzerland, we provide Swiss quality and custom functionality, enabling digital transformation without requiring heavy app adoption for African countries.

Additionally, our customers profit from our Retail Management System, to keep track of their retail sales and assist the field sales agents with their daily tasks.

Follow us to learn more about how to leverage WhatsApp Chatbots and our Retail Management System to drive your sales.