Serai.Global
Serai.Global exports directly from Iran the top quality of natural products. Our goal is to build a
Our Story - all about Serai.Global
The term Serai derives from the ancient Persian word “sarāī” and means “mansion or inn”. It is first mentioned in Persian literature in 1609 and defines a caravansary. Caravanserai is a compound word consisting of two Persian words: caravan or tour group and Serai, a stopover. For thousands of years Caravanserais were places of recreation and trade on the travel and trade routes. One of the most famous routes was the Silk Road leading from east to west, from China to India to Arabia and back. In ancient times, trade routes were the only ways goods and people could move.
Abbas the Great (1571-1629) was the 5th Shah of the Safavid dynasty and one of the most powerful shahs of Persia.
In addition to his love for art, he supported the economy of his country and cultivated international relations. He moved his capital from the city of Qazvin to Isfahan and expanded the diplomatic relations of Persia to Europe. Shah Abbas was a great builder, transforming Isfahan into one of the most beautiful cities in the world with unique architecture.
To promote trade, Shah Abbas had old caravansaries renovated and new ones built. The caravanserais served to provide business travelers with safety and comfort during their travels. They were the first kind of business hotels where traders rested, ate and refreshed, but also exchanged information with other travelers. Traders from Egypt showed their leather slippers to others from India, and travelers from India warned of unrest on particular parts on the route to east. During the night in a Serai, one of them told how delicious the butter was in Basra, and another was astonished how the people in Pir-Panjal spun cashmere into threads to make valuable fabrics. The exchange of stories and experiences led to new ideas and new business.