Adapt

Hey Jo!

The best news of July is that Joanne Yager has become part of the Adapt family.
As an iOS Developer, Jo will advise and develop app projects for several of our existing and new clients.

In addition to being proficient in all things app development, Jo loves gardening in her allotment, making ceramics, and learning languages - both human and programming languages. Awesome!

Welcome, Jo, we are so glad you’re here! 💪🏼

App Update: Ældre Sagen

Ældre Sagen’s app frontpage has undergone a complete redesign, making the user experience much more dynamic.

A welcome greeting, this month’s offers, member campaigns, and a carefully selected range of categories are some of the features that adorn the new homepage. For Ældre Sagen’s members, it has now become even more intuitive and easy to find the offers and discounts they are looking for.

A member base in the app, which has been steadily increasing since 2018 to today, and where the app in the same period has gone from 2 million to 30 million views in 2023, as well as a sixfold increase in sessions.

We are pleased to see that the optimizations we continuously design and develop together with Ældre Sagen really have an impact.

“We are incredibly happy with the new frontpage in the app, because now our members can get even more value out of their membership, with relevant content and easier access to the offers and discounts we provide. It creates both loyalty and engagement; two key parameters that we focus on, and which we have definitely managed to create with the app.” - Bettina Wagner, Senior Project Leader, Ældre Sagen

If you are not already a member and have downloaded the app, go check it out on App Store or Google Play.

Stronger together with ! 💪🏼

We are excited to announce our partnership with IIH Nordic, which makes us an even stronger choice for our current and future clients. The collaboration allows us to offer a broader range of digital competencies in design, UX, development, CDP, and digital marketing.

We remain two independent agencies, but by combining our expertise, we can now build, integrate, and advise throughout the entire digital customer journey. Something we believe will truly create value for those clients who think in integrated solutions.

Read more about the partnership via the link in our bio. 🙌🏼

There’s hardly anything better than opening your eyes and stretching your body in pleasure to the sun rising and the crowing rooster.

Our new morning event series Hanegal will be the nerve that gathers people with a passion for digital, who wants to enrich their early morning with inspiring insights about the future digital landscape. Everything from technology, to design, to user engagement, to sustainable digital transformation.

A pleasant, informal, and refreshing start to the morning in the company of some of the most skilled digital professionals.

Participation is free. We guarantee good coffee, crispy croissants, and company you wouldn’t want to miss.

Follow our upcoming Hanegal events via the link in our bio.

If you’re not checking, you’re guessing.

In a rapidly changing world, picking the right direction for your product or service is crucial if you are to succesfully reach your desired outcome. You want to make sure you do not throw your hard earned money into the wrong pit.

Enter Continuous Discovery - an ongoing process and mindset involving customer research, data analysis and iterative and early testing, which can potentially uncover hidden opportunties for your business and make sure you spend your time building the right product or service.

It’s a process we have adopted in Adapt already. And here to tell you about it is our Senior UX Designer, Anders Mikkelsen.

Dive right in - link in bio.

User delight is everything.

Our expert-driven user tests offer key insights into how customers interact with your digital solution, helping you identify improvement areas and make decisions that will keep them coming back for more.

With your ambition and our expertise, we can help validate or improve the quality of your product, reduce potential risks and provide you with input for roadmapping future enhancements. All in all: ensuring your users get the best user-experience.

Explore our different user tests offerings and feel free to reach out if you’re ready to involve your users. After all, they deserve it.

Link in bio.

Vær med i lodtrækningen om et gavekort på 500 kr. ved at hjælpe os med at teste Røde Kors' menustruktur på https://www.rodekors.dk/

Du kommer igennem en øvelse kaldet kortsortering. Øvelsen udføres fra din egen computer, og du kan lave den præcis hvor og hvornår det passer dig uden at skulle tale med nogen. Den tager ca. 15-25 minutter og der er ikke nogle rigtige eller forkerte svar - dit første indtryk er værdifuldt for os.

Din indsigt vil være en stor hjælp til at forbedre strukturen på menuen på Røde Kors’ hjemmeside og gøre den mere brugervenlig.

Tryk her https://t.maze.co/208477820 for at komme i gang.
Der vil være instruktioner hele vejen igennem.

På forhånd tak for din hjælp 🙏🏼

Niels Kristian Christensen is our new Business Development Director!

Kristian has joined the management team in Adapt and will be taking the helm of our business development and marketing department. We’re excited about Kristian joining us, as it will undoubtedly power our commercial operation and enable us to bring our offerings to market with stronger impact.

A big welcome 🙌🏼

Read the full article via the link in our bio.

Sustainability from paper to practice.

The path to a sustainable future isn’t just management's job – it’s a collective effort. Introducing the request for sustainable change-initiative.

We are actively inviting all our team members to step forward with relevant and actionable ideas that can usher in positive change.

Read about our new strategic initiative and what changes have already been implemented.

Link in bio.

Next level planning sessions about to happen with our new branded Scrum poker cards 🙌🏼

Epic news for us!

Maria Louise Hougesen has been with us as student helper in our Data & Optimization (DO) department for a few years and now we can proudly call her a full-time employee at Adapt!

As Data & Optimization Consultant, Maria will continue to strengthen our tracking and data-setup efforts for our clients.

As Anders Homann, DO Lead (), put it: "In DO we have been very pleased with her work and found it a natural "lige til højrebenet" (straight to the right leg) hire."

As true as it gets!

Choosing the right technology for your development can be daunting.

In the tireless battle of choosing native over cross-platform or vice versa, we stand quite clear: we choose the user.

And the user is always native.

Why? Click the link in our bio and find out.

Den seneste bølge af AI og deep learning har ramt den digitale industri som en megatsunami. 🤖🌪

I Adapt omfavner vi en protopisk tilgang, hvor AI er en guide til gradvis forbedring (og læring), ikke en forudbestemt skæbne.

Læs vores refleksioner om AI og mulighederne det bringer os i at forbedre de digitale løsninger vi udvikler - ét skridt ad gangen:

Protopian AI sets a direction, not a destiny AI is making an inroad. How do we, in digital development, manage software that’s becoming smarter by the day?

Is it time to reinvent how we work with customer loyalty?

On March 30th, we’re present at a new, exciting conference hosted by and . This is the place-to-be if you’re working with customer loyalty, members clubs and customer experiences and are looking for insights and strategies to improve your customer loyalty efforts.

Check out the full story by clicking the link in our bio.

The new oxfamibis.dk 🙌🏼

A very positive acquaintance, process and collaboration has resulted in a new, engaging website with greater conversion potential and focus on telling the stories which inspire us to make a difference for those in need.

Read the article by clicking on the link in our bio.

Appreciate the collaboration

Every m2 of our office is custome made.

Spatial design, acoustics, colors and functionality creates a welcoming and creative working environment.

It's truly a home we love to work in, a place that strengthens our interdisciplinary workflows, but also invites us to kick back informally when needed.

Credit:

Let’s continue on the self-service journey, shall we?

At a time when we are growing increasingly more demanding to our surroundings, we are simultaneously inventing solutions and technology to solve the needs we have.

Here’s why self-service is such a success in today’s app development and business landscape.

[Check link in bio]

All Things Mobile 📱

We've seen a clear picture forming in the last few years. Users prefer mobile over desktop for everyday tasks. That's why it's essential to think mobile strategy first if you're creating digital plans for your business. We've created a small and easy digestible archive on what's new in mobile. Read more on:

> Technologies to make an impact in app development in 2023
> The Power of self-service apps
> Why accessibility is important from a business value perspective
> 5 tips to a smooth mobile UX experience
> What will drive the future of e-commerce

There's something for everyone to dive into and it pose a valid reason to stay indoors in these grey and cold January days. Hope you'll enjoy it!

[Link in bio]

So much yes! 🍾🙌🏼

We are really excited to announce our new client Lederne

We've teamed up with Lederne on a new digital project that aims to strengthen sustainable leadership from vision to tangible action.

Lederne is more than ready to set the sustainable course for the future of leadership. And so are we!

Follow the link in our bio to read more about oue new and exciting collaboration.

Adapt Upgrade 🔝

We’re leveling up! We're happy to introduce our newest members of the Adapt family. A mix of new and well-known faces.

Tonni Hyldgaard - Senior Project Manager
Louise Hall - Delivery Director
Mette Gry Schmidt - Product Design Lead
Christoffer Berg - Senior Front-end Engineer

A big and hearty welcome to you!

If you're interested in making a career in Adapt, keep an eye on our career site adaptagency.com/careers for positions which suit you.

Drums, guitar, singers ready? Triple-check!

At our monthly company brief called ROCK we all come together and bring out our instruments. It’s all about:
Results
Organisation
Clients
Knowledge

Plenty to talk about, plenty to share. A whole lot to get inspired from.

Without talent, we wouldn’t be much!

We’re excited to welcome the newest sharp minds into the Adapt stable 🎊

Are you convinced we are missing out on your brilliance?
Let us know! [link in bio]

A big round of 👏🏼 for on his well and truly earnt promotion as UX Director!

Mads will lead and strengthen our User Experience Design team and deliverables with his skillset, dedication and drive.

Great things to come 💪🏼

Go check out our career page in you’re interested in making a career in Adapt!

Det er med stor glæde, at vi kan offentliggøre, at Martin Povlsen er vores nye Managing Director.

Martin er et meget vellidt og velkendt ansigt i huset. Han har været en del af Adapt i næsten et årti og er i den grad én af skaberne bag den kultur og de værdier vi lever efter i dag.

Læs mere om nyheden her: https://adaptagency.com/news-knowledge/martin-povlsen-is-our-new-managing-director

B2B e-handlen vokser og vækster og for B2B virksomheder, der overvejer at digitalisere deres forretning er spørgsmålet snarere hvornår end hvorfor.

Med rig erfaring på B2B e-handel er vi i Adapt derfor det helt rette sted, når vi stiller op på stand og med oplæg til Dansk Erhvervs B2B e-handel 2022 i Odense d. 15 juni.

Vi ser frem imod de værdifulde samtaler med jer om jeres digitale strategi, og hvordan man bedst kan gribe B2B e-handel an. Læs mere her: https://adaptagency.com/news-knowledge/meet-us-at-b2b-e-handel-2022

Og så har vi juice - masser af juice!

Håber vi ses 👍🏼

En original idé til at få bedre kundeindsigt. 💡

I samarbejde med Normal har vi udviklet en app under konceptet: "Something-for-something" med det formål at give Normal mere indsigt i hvem deres kunder egentligt er.

I Normals nye app er gamification temaet og gennem underholdning, spil og præmier betaler kunden med data, som Normal kan konvertere til at højne kundeloyaliteten fremadrettet.

Det har vi skrevet en underholdende case omkring.

Læs mere her: https://adaptagency.com/collaborations/something-for-something-is-normal

Something for something is Normal So, knowledge about the customers was important for Normal. It was a key factor to be able to gain more loyal customers. It was obvious KPI’s to increase loyalty and to drive traffic to the stores.

Fra traditionel udlejningsvirksomhed til et moderniseret, digitalt servicehus. 🏗 💻

Med over 100 års ekspertise er GSV Materieludlejning A/S i dag en af de førende virksomheder inden for materialeudlejning.

Men i et stærkt kompetitivt marked så GSV behovet for at modernisere deres forretning for at forblive i den position.
Det har udmøntet sig i et tæt samarbejde med os i udviklingen af GSV's nye digitale services og værktøjer.

Vi er stolte over resultatet, som har givet GSV en ny digital virkelighed: et højere serviceniveau, bedre kundeloyalitet og generelt en bedre forretning.

Læs mere om casen her: http://ow.ly/PZwZ50IWJCz

The Digital Transformation of GSV From rental business to service business with digital transformation.

Curious on how user research will optimize your conversion rate? Swipe left👆

We had a wonderful time at the BigCommerce EMEA Partner Summit in London and we are so proud to bring home the ‘New Partner of the Year’ award 🏆