Ausra Katinaite - Marketing Strategist

💲There are only 3 things your ideal clients are willing to pay for💲

🚀They will pay for your services to BECOME the version of themselves that they are dreaming of. For example, it could be to be less stressed or recognized. 

🚀They will pay for your services to HAVE what they need or desire. It could be to have more time, more money, or maybe quit their 9-5.

🚀Eventually, they will pay to FEEL better. Maybe they want to feel confident, healthy, or happy. 

Bonus tip 👇

If you want to sell the transformation they need, it is crucial to dig deep. When carrying out market research, try to ask these questions to your ideal clients:

💫How does the best version of yourself look like?

💫What would you like more of in your life right now?

💫How would you like to feel?

P.S My 2-week Strategy Intensive could help you get clarity in your biz, show up confidently & create a profitable product suite for your business so you can attract dream clients with ease.

All of that you could achieve with a personalized strategy, action plan, my 2-week support & accountability. 🥳

It is your chance to make September your action month and finally move that needle forward! 

DM me the word “Action” & I will let you know if it’s a good fit for you.

You could easily save time on Instagram doing your daily tasks. 👩‍💻

You just need to do them… Differently. 

🙋Do you create content on the go and it takes a lot of your energy? 👉 Set aside a few hours to batch your content & record Reels for the next 2 weeks.  

🙋Do you feel like it is hard to reach your ideal clients organically as lead generation takes ages?👉 Do post & live collaborations with other service providers & coaches. This way, you will be visible to their audience. 

🙋Do you usually fall down the rabbit hole when engaging on IG? 👉 Set limits for your daily engagement & engage strategically. Before engaging, ask yourself: how will this help my business? 

🙋Let me guess: you reach out to many new leads one day, and another day, you look for excuses. 👉 What if you get 5-10 new leads every day consistently? Would it be easier for you to establish a stronger connection with fewer ideal clients? 

🙋You know that you need to show up on stories, but it takes ages for you to record them.👉 What if you have a plan on how to provide value before recording stories? 

Let me know in the comments if you already take any of these time-saving actions!🥰

Here’s WHY these 5 elements are critical to running a profitable online business as OSP or coach. 🙋

✨Clarity. Everything starts with clarity in your niche, your ideal client clarity, a clear vision & goals for your business. 

✨Confidence - It is what makes you show up as an expert and speak confidently about your offers. When you are confident in your offers and every action you take, your ideal clients feel it and start trusting you. But first, you need to trust yourself! 

✨Content - If you focus on attraction marketing and create your content based on their needs & value, it works like a magnet to attract potential clients. 

✨Community - It is easier to convert engaged followers who are your ideal clients rather than strangers, isn’t it?

✨Clients - You cannot skip 4 previous steps if you want to land clients on Instagram consistently.

Clarity always comes first. Then you need to become confident (even if you need to fake it in the beginning!), share magnetic content, create an engaged community and provide them with irresistible offers to convert them to paying clients! 

My 2-week Strategy Intensive could help you get clarity in your biz, show up confidently, create content that converts & attract dream clients with ease. 

All of that you could achieve with a personalized strategy, action plan, my 2-week support & accountability. 

I am fully booked out for July, so it is your chance to make August your action month and finally move that needle forward! 🚀

DM me the word “Action” & I will let you know if it’s a good fit for you.

Imagine having a business you are proud of, buzzing with dream clients and hitting your income goals every month 😍

I hear you. You have a vision of your dream life and dream business but you don't know how to get there.

You don't know what actions exactly you need to take to make things start clicking.

So you decide to try again the next day. Then you decide to scroll the rest of your time on IG engaging & watching others succeed.

Eventually, you feel guilty & ashamed that you don't try hard enough to build the online business of your dreams.

Let me tell you that nothing is wrong with you! I've been there too. 🤯 And I know that all you need to move the needle forward is clarity.

You need to be super clear on the following:

🌟Your long-term & short-term goals
🌟Niche & Ideal Client
🌟Positioning
🌟Branding
🌟Content Strategy
🌟Lead Generation
🌟Launch Strategy
🌟Sales Strategy

These are the main elements your IG Biz Strategy should consist of! 🚀

If you want to finally get rid of excuses and take action, I have already opened bookings for my 2-week IG Strategy Intensive for August! ☺

DM me the word "action" and I will let you know more about it. 🥰

Or, check the link in my bio for more info! 🌟

🚀IG Strategy Intensives are here! 🚀

It is a high support service that requires you to put in the work and see your business grow! ☺

It is designed for online service providers and coaches who are stuck and feel majorly overwhelmed because clients are not just coming to you. 🤯

That's a good indicator that you need a shift in your strategy that will help you focus on money-making activities and vital tasks rather than wasting your time on unimportant tasks.

I know that you want to become a client magnet, have that freedom, and hit your dream income goals.🚀

But trying to figure it out on your own is not easy and also time-consuming.

What if it's holding you back from growing your business? 😮

Our 90-minute strategy call, action plan we put together, 2-week Voxer Support for accountability & my exclusive bonuses will help you get a few steps closer to your big dreams. 🥰

I almost forgot! If you book it by the end of Monday, you will get €40 off!

Does your strategy need a strategy? 🤔

If you are winging it on IG every day, you need to read this. 🙋‍♀️

Behind everyone who you see as an authority, who books out their services, shows up confidently, and has an engaged community of ideal clients there is a solid strategy. 🌟

What you see as their success is only the tip of the iceberg. You don't see the hard work and actions that have been taken.

IG strategy consists of a lot of elements, it's definitely not only posting on IG.🤷‍♀️

I know that you feel overwhelmed, lack clarity, and don't know how to improve your strategy so you finally get a few steps closer to your big goals.🚀

I designed my 2-week Strategy Intensive to help online service providers & coaches put a powerful strategy and get unstuck. 💲

It is a high-support service that requires low investment but your dedication to put in the work.

AND MOST importantly, if you sign up by the end of Monday, you will get €40 off!! 🤯🤯

DM me for more details or click the link in my bio! ☺

I was the one who was holding myself back from growing my business. 🤯

A few months back, I lacked confidence & I was afraid to take much-needed action to niche down and start working with my dream clients. 🙋‍♀️

I was landing clients, but I didn’t feel aligned with what I did. I was mostly working with product-based businesses, but it was not what I wanted.🤦‍♀️

Everything changed when I got a few online service providers & coaches asking for my help.

My life lightened up.🌟 I couldn’t stop smiling after each session, knowing that they are my ideal clients who want to implement my strategies and get results.

I could relate to their struggles, fears & and goals because I’ve been there myself.

IT WAS THE TIME I GOT CLARITY. But I was still afraid to take action & niche down. 🤷‍♀️

After hours and hours spent trying to figure it all out on my own, I decided to invest in a coach. 🚀

And this is when I committed myself to do everything that’s in my power to grow the business.

I started to show up with confidence & impact as many lives of online service providers & coaches as possible. 🥰

So whatever you are going through, you don’t need to do this alone.🤗

Sometimes we need clarity, biz bestie & support to make things work out!

Are you holding yourself back from growing your business? Let’s chat! I have a few tips to share with you. 🙌

P.S If you haven't grabbed my Free Guide & Workbook yet, what are you waiting for?👇

It is designed for online service providers & coaches who want to find a profitable niche & land ideal clients with ease. Click the LINK to download:
https://www.subscribepage.com/freenicheguide

Your Niche Should Be Not Too Broad and Not Too Narrow.🧐

When you find out what market you want to serve and what solution you will provide with your services and digital products, make sure that your target market & the problem you solve aren’t both too narrow.🧠

It’s best to have a wide target market with a very niche problem you solve or a niche target market with a wider range of problems you solve.

It will enable you to be the go-to expert that either solves one specific problem for many or serves a specific group of people supporting them in many ways.

You need to list down your target market and the problem you solve and reevaluate it multiple times. It needs to be short and super clear. Experiment with this statement until you feel that it is the best fit for you.

👇You can use the following statement to fill in the gaps👇:
My target market is ___, and I help them with ____.

👉For example, My target market is beauty brands in Ireland, and I help them with social media management.👈

When you know whom you target & what problem you solve, it is critical to dig deeper and find out everything you possibly can about your ideal client.

It will help you form the Ideal Client Avatar, which you can use whenever you need to attract, warm up, and convert your ideal clients through content.

🎯If you are an online service provider or coach, my FREE guide & workbook will help you get clarity in your niche and ideal client.🎯

The activities I included in the workbook helped me do the same, so I am sure they work. Click the LINK to download:

https://www.subscribepage.com/freenicheguide

EXCITING NEWS! 🤩 The FREE guide & workbook I put a lot of value in is already here!

👉Grab your FREE copy now: https://www.subscribepage.com/freenicheguide 👈

If you are an online service provider or coach who wants to learn how to get super clear on your niche and ideal client,
it is designed for you!

It's also for you if you:

✨Are in business for a while but you are not very happy where you are at and you feel like you are attracting not the right people.

✨You are a business newbie and you want to pick a profitable niche that is aligned with your interests and personality. If you are passionate about what you do, you will be able to do the work with love and earn more!

✨If you think that you already discovered your niche but still don't feel 100% aligned with it. This guide and workbook will help you to reevaluate your current situation.

Get your FREE Niche & Ideal Client Clarity Guide here: https://www.subscribepage.com/freenicheguide

Be honest and try to imagine what would happen if you accidentally found your Instagram account on the hashtags' page. Would you follow yourself? 🤔
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If the answer is negative, or if it's not a confident yes, you should consider rebranding or changing your content strategy, so your profile & every piece of content resonates with your target audience.🎯⠀
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Even the smallest change can bring noticeable results.⠀
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Keep in mind that your target audience is very similar to you. It has the same values and, ideally, the same point of view as you do.

They also might have the same struggles you had in the past and they are looking up to you because they expect you to provide the solution for their struggles. 👥👥⠀
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Your goal is to make them aware of you, to make them follow you, then trust you and eventually buy from you. You cannot have one without the other. ⠀
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Here are some things you should be paying attention to:
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🧠 If you cannot decide what to change in your profile, ask your followers. They will be more than happy to be involved in your decision-making process. You can conduct a short survey on IG stories.

🧠 Have some examples ready (let’s say a new post design) and ask on IG stories which one they prefer.

🧠 Listen carefully to their questions and create content that addresses their doubts. Do not post what you think they need. Post what they actually need. Talk after you listen first.

🧠 Find a similarity between you and your target audience, ideally some obstacle. Share your experience and give a solution to overcome it. It could be talking into a camera, struggling to find new customers, lack of motivation, self-confidence, etc.

🧠 Position your values clearly, so you attract your dream clients who think, feel and communicate like you. In other words, be yourself.

I don't need you to answer the question of whether you would follow yourself or not, it's a rhetorical question!

My message to all small business owners 💭⠀
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It's okay to...⠀
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🧠Want to be successful.⠀
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🧠Daydream & visualize where you want to be.⠀
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🧠Know what you want but don't know how to get there.⠀
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🧠Try hard to reach your goals.⠀
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BUT it's even better to...⠀
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💪Ask for help to find the way to get there! ⠀
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💪Focus your effort on what matters most & will bring your business results.⠀
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💪Believe in yourself and don't forget why you got started. ⠀
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💪Ask somebody to point you in the right direction if you get lost.

💪Invest in your biz. ⠀
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You are not alone on this journey and you don't have to be! ⠀
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Sometimes you just need to have someone hold you accountable. 🙋‍♀️⠀
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If you are ready to change the game, I provide 1:1 value-packed Instagram consultations for small business owners.⠀
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During the session, I teach how to market your businesses on Instagram from A to Z.⠀
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It includes profile optimization, personalized content ideas, pointing you in the right direction & teaching personalized strategies to attract your ideal clients.
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Take action today if you want to level up your business, book here: https://calendly.com/ausra-digital/1-1-consultation-call?month=2021-04 💌⠀
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Double-tap if you agree! 💛

🙋"MY PROFILE DOESN'T GROW & I DON'T MAKE ANY SALES ON INSTAGRAM".

Are you sure that you did everything you could to change the game?

No, it is not enough to post promotional content a few times per month. No, it is not enough to post stories once a week. 🙆

First, you could try these daily steps for 3 months, and see if there are any changes:

🧠Always answer all the DMs and have genuine conversations with your prospects.

🧠Engage at least 1hour per day with your followers, people who follow you, and your prospects in the hashtag pages.

🧠Post to stories every day & show your face often. I understand if you don't want to show up, but if you do, it makes your business grow faster over time. 2021 is no longer a year to hide your business under the faceless logo.

🧠 Always use a call to action in your posts and stories.

🧠 Post consistently. It doesn't mean that you need to post every day. But if you decide to post 3-4 times per week, make sure to stick to it.

Of course, the reason that your profile doesn't grow and that you are not getting any sales could be that you don't have a strategy in place, your content is not aligned with your purpose and you don't know how to target your audience. Or... You are not patient enough. ☺
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I help small business owners and entrepreneurs grow & sell on IG through proven marketing strategies.

If you are struggling to get desired results on IG, you can book a 1:1 consultation call with me to get your questions answered. Your problems = my problems.

Take action today if you want to level up your business & book my consultation here:

https://calendly.com/ausra-digital/1-1-consultation-call?month=2021-03

If you don't invest in your business, it can cost you sales. 💸

You should think about how much you are willing to invest in marketing every month to get your business off the ground. How much time, and how much $. ⏳

But most importantly, before marketing your business on social media, you need to have a foundation of your business and a strategy based on how much time and budget you have.

One of the most common questions I receive from small business owners is:

👩‍⚖️I just launched my business, but nobody is buying from me. But why?

And then follows my question:

👩‍💻How do you market your products? Do you have a strategy in place?

98% of the time the answer is:

👩‍⚖️ NO, I have no idea how to promote my business. Can you help me?

The reality is that people won't come and buy from you if you just create your website, an Instagram account, post a few promotional posts, sit and wait. Why should they buy from a new brand if they don't trust you yet?

Keep in mind, that there are thousands of small businesses out there that offer the same product/ service as you.

So you need to build brand awareness first if you want to be known as one of your industry players. It is all about letting them know that you exist and why you are better than the competition. 🙋

It is simple, but it is not easy. It takes a lot of STRATEGIC actions and time. There is no overnight success. In the beginning, it is all about testing what works for your business best and being patient even if you get only a few sales. 📈

Have you already invested in:

🧠Social Media Strategy
🧠Branding Strategy
🧠Facebook/ Instagram/ Google Ads to build brand awareness
🧠Website
🧠Email marketing tool
🧠Marketing consultant/ Business Coach?

If you haven't yet, think about how you could set aside some budget and invest more in your business to increase profits in the future. If you are struggling and do nothing about it, it is time to change the game!

👩‍💻I provide 1:1 consultations and teach business owners how to market their businesses on Instagram. Take action today if you want to level up your business & book my consultation here:

https://calendly.com/ausra-digital/1-1-consultation-call?month=2021-02

One of the biggest mistakes small businesses make on Instagram is selling directly all the time they post. 💸⠀
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Also, not being creative and just throwing a flat image of a product, instead of showing a product in action with a user. ⠀
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In your life, you probably want to maintain a healthy work-life balance. The same, you need to find the balance between promotional & valuable content on social media. ⚖️⠀
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Don't get me wrong, when you post valuable content, you still sell, just indirectly. You also establish a connection with your potential buyers. ⠀
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I always say that in small business accounts, there should be around 80% of valuable content of your audience's interests and 20% directly talking about sales. This method applies to almost every industry. 💡⠀
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The secret to getting into your potential client's mind and heart is understanding their interests, desires, problems, and challenges on a deeper level. ⠀
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And you can achieve this by connecting with them and talking about the topics of their interests. They can be related to your business or non-business related but should highlight similarities between you and your audience.🛍️⠀
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👉EXAMPLE 1. If you are a mom and you are in the beauty industry, your target audience potentially is women. They might also have kids or day-to-day responsibilities only women can relate to. 👩‍👧‍👦⠀
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So why not bring up the topic and talk about mom's responsibilities with your audience? About self-care and why it is essential for a busy mom or every woman. This way, you can indirectly talk about your beauty products or services as a solution. ⠀
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👉EXAMPLE 2. If you are a hairdresser, you could talk about choosing the right hair products, about safe and harmful ingredients, how to take care of dry hair in the wintertime, etc. Share your expertise, and they will trust you.⠀
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Remember that you do not only sell your products. You sell a solution to their problems. Or, in other words, the transformation. So educate them, inspire them, entertain them, and this way sell indirectly more than you do directly. ☺️

I grew up helping my father with his grocery store and during my whole life saw ups and downs of running a small business. Maybe that is why I care about helping small businesses so much.☺️

Besides that, I want to make a positive change in small business owners lives and change the perception that social media is just a marketplace.

My goal here is to teach them social media marketing strategies to be ahead of their competition. I also want to be location-independent as I am still planning on moving to Spain and travel once this craziness is over. That is my why.🧠

But how did I discover my “why”? Since I was a teenager, I was interested in the entrepreneurship world, but I didn't have a clear vision for a long time.🤷

Once I discovered my real passion, social media marketing, I had to gain work experience and changed a few roles in PR, marketing, and sales. But I always felt trapped and had to do things that I do not believe were effective or even were against my beliefs.

What is more, most of the time, my innovative ideas and insights on what could be improved in the company were not appreciated enough. Owners and managers just didn't want to make necessary changes.

I had a vision of a better workplace and better relationships with customers. Relationships when your customers feel appreciated, and when you go the extra mile to make changes if you know that they will value it. 🙏

Everything suddenly changed once the first quarantine in Ireland happened, and I lost my job. It was the time I realized that I want to turn my passion into something that has a purpose in helping others. It was the time everything fell into place.💫

Of course, during the quarantine, I had plenty of time to improve my knowledge, plan, and research my business from scratch.

I didn't feel ready then, and I don't feel completely ready now. Probably will never be. But my purpose is bigger than my fears.💛

I know that I can help many business owners to reach their goals on social media. So if you are one of them, don't hesitate to DM me and book a free discovery call! 💌