Crocus Paperi Studio

Camomile 🌼

Cooking herbs 🌱

Nordic berries collection update 🫐

Favourite time of the year no matter the weather 🍂

Autumn freebie is here 🍂

This cute cake logo template is already available on my website!

Arnica 🌼

Back to work after the summer break!

Botanical collection update with this cute calendula drawing 🧡

Nordic summer color palette 🏞️

Bright and colourful summer freebie 🌱

Get this one and many more on my website, link in bio

Another addition to my botanical collection - flax / common flax / linseed.

It's the one that linen fabric is made of. And the seeds are used for cooking and baking.

Slow spring moments and first greenery 🌱

Thank you for the photos .kiri 😊

I experimented with one of my templates from "Baby Logos" collection to see how it can be developed into a full brand.

Swipe for logo variations and brand collateral ➡️

The logo is available in my and shops.

Introducing "Luxury Logos", my recent branding templates collection available on and .

Swipe to see what's inside ➡️

Yet again, my color palette of the month isn't realistic! It's more about how I want May to feel.

The reality is that here in Finland the leaves are starting to appear at the beginning of May. And then it only takes a couple of weeks for all the plants to go green and blossom.

So, my color palette should match the reality by the end of the month.

This month's plant is patchouli, one of my favourite insenses for yin yoga and meditation

Cute little bouquets from my botanical collections available on and

FREEBIE of the mont is this cutest sunflower logo template!

Swipe for more logo variations ➡️

This beautiful brand template will be featured in my new logo collection!

Coming soon to my online store as well as my and shops

APRIL color palette is fresh and vibrant, and is more in tune with how I feel, than with what's going on outside 😅

April in Finland isn't green at all. The first leaves will start appearing at the end of April at earliest. But there is definitely less and less snow every day, and I can finally stop wearing my winter jacket 🙂

What's April like in your places?

A very special flower for me!

Crocuses haven't bloomed here yet, but they should appear in a few weeks.

When I see these colorful beauties, spring is officially here!

For the past three years I've been trying to rename my design business a dozen times.

I called it Crocus Paperi when I was doing wedding prints. I thought that:

- I'd work with paper, so there's "paperi" (paper in Finnish)
- I'd create floral designs, so let's throw in some flower name

Later on, when I moved to illustration and brand design I tried to come up with a new name or simply work under my own name (which is Irina 😊). After days of brainstorming, drafting new logos and brand concepts, nothing seemed right.

So, at the beginning of this year I realized that I'm so used to .paperi. Sounds cute, spells pretty, love it!

FREEBIE of the month is this elegant minimalist wedding set, which includes:

- Save the Date card
- Invitation
- Menu

As usual, only free fonts are used.

Freebie is available on my website. Link in bio.

March color pallette is here!

To be honest, it's my least favourite month of the year. I feel like it's not fair that it's considered spring, when in fact it's a fourth winter month here in Finland. Or fifth if you count November 😂

But although it doesn't look like spring, it starts feeling so. The sky is a bit brighter, the earth starts thawing, and there is a feel of hope on the air.

So, in March I'm feeling hopeful!

A new plant from my botanical collection available on

I knew liquorice only as a medicinal plant. It's a key ingredient in cough syrups.

But when I moved to Finland 10 years ago a whole new world of liquorice opened up to me. Here you can find pretty much anything with liquorice flavour: candy, ice-cream, chewing gum.

I'm not yet a big fan, but it slowly grew on me. Still prefer it as natural medicine.

WORKING ON THE GO

Freedom and location independence used or be one of my favourite things about my work.

At first I was really excited about the idea that I can work and take time off whenever I want. Working in airports and new places felt cool and free.

I felt like I'd just respond to a couple emails, send an invoice, make a few iterations. I tried to persuade myself it wasn't actual work. Just a couple hours a day.

But this "freedom" turned out to be tricky
Working while traveling blurs my perception of reality. The difference between workdays and weekends disappears. Am I on vacation or am I still working?

The second issue is that working on a laptop is damaging for both my back and my eyes. Even for a couple hours a day. To me desktop monitor is a must.

Every time I came back from "working" vacation, my massage therapist noted how tense my back and neck were, and I had to take extra care about my posture.

So, this year I promised myself to take real vacations and to enjoy places where I go.

I'm currently exploring English countryside in a laptop-free mode.

And here is February freebie: hand drawn herbs illustrations!

Available as vector and PNG on my website - crocuspaperi.com. Link in bio.

February palette is a perfect reflection of Finnish nature at the moment: it’s actually monochrome. Black earth and trees, grey show and white sky.

Makes me feel gloomy and focused.

OUTSOURCING

I've been recently thinking that although technically I am a one person company, in reality a bunch of people are involved running my small business.

I get help with:

▪️accounting
▪️photography
▪️marketing and business strategy
▪️website design
▪️social media

Overall, I can say that I know a bit about all these areas above. I can take photos and videos, I’ve got some knowledge in marketing, taxes and social media.

At the beginning I did everything myself, even accounting, because I couldn't afford any services. I made mistakes and learnt on the go.

With time I realized that to provide better services and grow into a company I needed to:

1️⃣ focus on what I do best
2️⃣ accept the fact that although I can take photos and make a website layout, professionals can do it much better
3️⃣ be able to afford their services

So, as soon as I had extra budget, the first thing I did was to get an accountant.

✨ What should you get help with as a small business owner?

It depends on your location, personal skills and preferences. But I would say that having a professional accountant take care of your finances and tax reporting is a great idea in most cases.

✨ What do you outsource as a small business owner?

Of course I’ve got Pinterest boards full of ideas and inspiration. But my favourite inspiration source will always be botanical books. Swipe to see three of my top ones:

1️⃣ Yves Rocher "100 plants 1000 usages"

This book is a treasure! You must know as a natural cosmetics brand. Yves Rocher was the founder of the company and a pioneer of the use of natural ingredients in modern skincare.

This book is a collection of plants and recipies of home-made skincare products you can create using these plants.

2️⃣ Jason Irving "The Gardener's Companion to Medicinal Plants"

Beautifully illustrated book by medicinal plants resercher Jason Irving and .

has long been on my list of places to visit, and I'm finally going there this March!

3️⃣ Rowan Bain "William Morris's Flowers"

William Morris has always been a great inspiration to me. His floral and botanical pieces are an example of perfection to me.

I'm in love with the use of color, sophisticated patterns, printing techniques and his love for the English nature.

Delicate tea plant (Camellia sinensis) illustration for a tea shop logo. Swipe to see the packaging!

Are you a coffee or tea drinker?☕️

Cute hand-crafted logo template from my Wellness collection on

Swipe for logo variations 🫴🏼

I want to make this year about sharing and giving back

Sometimes I use free designer resources and I felt like offering regular free graphics is a great way to give back to the world and restore balance ♾️

So, please welcome this years first freebie - a classic "Save the Date" card

In 2015 I started my path as a designer creating and printing wedding invitations. So, wedding stationery has a special place in my heart 🤍

Template (as well as many others) is available for download at my website - crocuspaperi.com

You’ll find the link in bio & today’s stories!

Hello!

Sliding into 2023 with this beautiful bath salt label design from my Canva shop!

Happy Holidays from Crocus Paperi team! We wish you all a warm and cozy Christmas and all the best for 2023! We’ll be back after January 9 🤍

- Irina

Slowly sliding into holidays 🌲🎁

Excited for all the winter fun? I’m not to be honest 🙂 At least not yet, I need a bit more time to adjust

Logo & branding for , natural beauty studio in Helsinki. It feels so special to work with like minded companies and help them reach new milestones!

I’ve been a client of since 2019, and I am so glad I found them! I believe that beauty and taking care of yourself should never be painful or aggressive. Face massage + a delicate treatment can do magic 🪄

For their logo and prints we wanted to create something timeless and elegant. Swipe to see more!