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UI & UX Trends for 2023

4. Simplification
Every UI/UX designer’s goal should be to create easy-to-use, efficient and effective products. In the emotional design chapter, we mention Don Norman’s user-centred design, who is stating that aesthetics is a secondary need. He is referring to the fact that all that is unnecessary should be left out and focus only on solutions that best address the specific problem you're solving. Remember: too many options and choices will scare off the user.
The simplification in UI/UX design will make the users achieve their goals faster while enjoying a great user experience.

VOLKSWAGEN GROUP - Training platform by ‎ MUG & Grzegorz Leśniewicz
INTERVARO – Web Design by Hannes Ahremark
HER by Paweł Olszak
ONEPLUS OXYGEN OS 11 by Michael Glass & Andy Edwards
NEXTML: Brand Identity & Website by Embacy Team
ALICE | DEFI app by Oleksandr Plyuto & Leonid Stern

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UI & UX Trends for 2023

3. Emotional Design and Personalization
In a market full of options, emotional design makes the difference between a great successful app and a failed one, by triggering an emotional response. Emotional Design is a concept that anticipates and accommodates its users' needs. The system gives feedback, understands the basic desires of its users, and makes them feel like they are interacting with people rather than a machine or a company. All these small features make the user feel like you care about them, it creates an attachment and, of course, customer loyalty. When the user has a great experience with the app, it’s more likely it will overlook minor issues.

Most designers tend to relate to Don Norman’s three different, yet interconnected, levels of emotional design: Visceral, behavioural and reflective. Norman is the director of The Design Lab at the University of California, San Diego, and most of his work involves the advocacy of “user-centred design” even stating that aesthetics is a secondary need.

Visceral design means how the user first perceives a product and how that first impression makes them feel. A lot of time is spent on this, as there are many similar products on the market.

Behavioural design refers to the user’s experience. Behavioural design is often referred to as usability. The designer must understand how the user thinks and how he makes decisions.

Reflective design is the highest level of emotional design. It’s when the user decides if they or will stick with the product, depending on how it made him feel when using it and after.

Don Norman's 3 levels of emotional design
Rapchat by Fireart Studio
Rafiji app - UI/UX redesign case study by Farshid Darvishi, Zinat Farahani
Fitness Mobile App Prototype | Nike by Marna Van Der Schyff
Furniture design store | e-commerce by Anastasia Aleksiichuk

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UI & UX Trends for 2023

1. Containers and Boxed content
The concept of containers is certainly not new to UI design, but we are seeing, more and more, apps, mobile and web designs that are entirely boxed within containers, eliminating everything unnecessary. This transition to boxed content is due to the multiple devices on which the content must be displayed. In this particular case, the designer begins to create his work from the mobile version (mobile first) and then moves on to the desktop and tablet. For example, you can keep the same design line on desktop, mobile, and apps. Containers help you organize UI elements into blocks, so the user is not distracted by unnecessary visual elements.

Many websites and applications use this minimalist, mobile-first style, such as Revolut, which has taken boxed content to the next level.

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The process here is simple and solid. Whether you want to be contacted by your prospects, sell a product, get subscribers or encourage downloads, it is through high-quality UX UI design that you will get there. The user experience needs to be qualitative in order to lower bounce rates and get the clients to take the action you need on your page.

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Good user experience (UX) and user interface (UI) design are what will define your product’s conversion and its success, as a result. User experience is your customer's feeling when he interacts with your product. A meaningful, positive user experience will keep the users loyal to your business and give more insight into their journeys. Here at DigitalEyes, we do precisely that!